B2B Marketing Traction

APRIL 1, 2015

For example, “B randed Company is a provider of blue widgets for K-12 educators.”) They may remember your name and brand, but they could have forgotten what you do. It’s always good to remind them. ”) Take it one step further, and make your product name hyperlink to a product page on your website.

Email Marketing 100

Email Marketing B2B Marketing Planning B2B 100

B2B Marketing Traction

MARCH 12, 2010

When a product category is introduced, it’s time to educate potential customers and build awareness. Your competitors will be educating your target audiences in this stage, so the key tactic here is lead generation and engagement to develop early adopters into customers. Introduction Stage of Marketing Product Lifecycle.

Inbound Marketing 100

Inbound Marketing Marketing Budget B2B Marketing Product 100

B2B Marketing Traction

AUGUST 2, 2013

I’m not talking demographics (age, income, education, etc.) It’s up to us B2B marketers to lead the way to un-boring B2B campaigns. The number one key to un-boring B2B campaigns is thoroughly understanding the target audience. Who are your customers? or merely psychographics (attitudes, behaviors) here. What is their story?

B2B Marketing 100

B2B Marketing B2B Psychographics Ideal Customer Profiles 100

B2B Marketing Traction

FEBRUARY 23, 2015

Educate your customers about your products and services? Set clear objectives for your eLetter. What do you want to accomplish with your eLetter? You can achieve many different objectives with an email newsletter. Provide news about your company and employees? Add value for your readers by providing business how-to’s?

B2B 100

B2B Click Rate Newsletter Work Management 100

B2B Marketing Traction

FEBRUARY 19, 2015

Or, as in the case of my niece, is the Twitter chat a way to educate students or new entrants in a profession? Know Your Twitter Chat Audience. Are you going to attract an audience of experts and professionals within the topic for your Twitter chat? Is your industry mature or is it something new?

Twitter 100

Twitter Web 2.0 Planning Social Media 100

B2B Marketing Traction

JUNE 23, 2014

Content marketing helps attract new customers, but it can also be used to educate and engage existing customers. Add value for your customers by sharing informative content on social media.

Loyalty 100

Loyalty B2B Marketing Planning B2B 100

B2B Marketing Traction

MARCH 12, 2013

You need to keep it interesting – according to Hubspot’s blog post, How to Run Marketing Meetings that Don’t Suck , by Cory Eridon, you should include educational elements. These include performance of email, Pay Per Click, SEO, website visitor engagement, as well as Return on Marketing Investment.

Planning 100

Planning Effectiveness Work Management Marketing Plans 100

B2B Marketing Traction

DECEMBER 12, 2014

The best thing to do in this situation is educate the client about the importance of planned, integrated marketing, understanding the audience, and crafting strong marketing messages that stress benefits and solutions to prospective customers’ pains and problems.

Consulting 100

Consulting Planning Paid Search Agency Validation 100

B2B Marketing Traction

NOVEMBER 18, 2009

By keeping your brainstorming stakeholders in the loop, you will have more educated and valuable participants for the next time around. Once you analyze the new ideas, cost out new tactics and integrate them into your new marketing plan, share the plan with the brainstorming participants. What’s your best brainstorming story?

Planning 100

Planning Marketing Plans Advertising Agencies Tactics 100

B2B Marketing Traction

NOVEMBER 2, 2010

Find out if the consultant is required to maintain their certification with continuing education and re-testing. Is your marketing consultant certified by a professional association with a rigorous body of knowledge? Certifications show a commitment to their profession and industry. Listening Skills and Honesty.

Consulting 100

Consulting Paid Search Agency Work Management Ethics 100

B2B Marketing Traction

DECEMBER 28, 2009

If not, get educated on the new ways to market, especially on the Internet. Offer your content online in a variety of media, so that prospects can pick and choose how they want to receive your information. Take some measured risks. Marketing has changed tremendously in the last twelve years. Have your marketing tactics changed accordingly?

Planning 100

Planning Marketing Plans Tactics Marketing Prospects 100

B2B Marketing Traction

FEBRUARY 17, 2011

I made sure all my education degrees and certificates are listed. ” Why do I get results? I made sure my profile is complete. I listed details about each job I had as well as board and committee positions in organizations and associations. Having a complete and accurate profile can help more people can find you.

Linkedin 100

Linkedin Web 2.0 Ideal Customer Profiles Blast Campaigns 100

B2B Marketing Traction

JUNE 4, 2015

You will show your customers service process, troubleshooting resources, and educate viewers about a customer service solution all in one video. You can even record the customer’s question over Skype or at their company and add it to your video. A GoPro video of your pet’s view of your company.

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

OCTOBER 28, 2009

Bulletize” content like services, background and education, and markets served where possible. Once your grabber headline gets a reader’s attention, make sure your one sheet is easy to read by using sub-headlines and smaller paragraphs. Draft your one-sheet copy and then cut… and cut… and cut… and cut again.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

B2B Marketing Traction

FEBRUARY 5, 2013

Use this to educate potential buyers and build demand. Month 5 – Continue to educate and create demand. Now that you have a following due to your previous sharing of valuable and educational content, begin to hint that you have a solution. Month 4 – Get channel partners involved to spread the word.

Product 100

Product Social Media Advertising Agencies Planning 100

B2B Marketing Traction

MAY 21, 2014

Now it’s time to put out content that educates and explains why they need what you have and how to use it if it’s a new product or service. Identify the content your audience needs and wants. If you’ve chosen the right audiences, they want and need your products or services.

Planning 100

Planning Content Marketing Content Marketing & Strategy 100

B2B Marketing Traction

JULY 20, 2016

Fast forward to a few years ago when I was asked to teach a marketing ethics course at UCLA Extension ( one of the largest and most comprehensive continuing education programs that offers certificate programs for businesses, including a Marketing Certificate).

B2B Marketing 100

B2B Marketing Ethics Work Management B2B 100