2005

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B2B Lead Generation Blog: Website Landing Pages impact Lead Generation results

B2B Lead Generation Blog

Lead generation remains the top priority for B2B websites. As a result, most marketers are focused on improving their organic search engine visibility and trying to get top rankings via SEO. That's a good thing - but as many of us know

Tom Pisello: The ROI Guy: The IT Hierarchy of Needs: Categorizing.

The ROI Guy

This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO

2005. Good Riddance

Smashmouth Marketing

My last post of 2005. Good freaking bye 2005! Good Riddance.

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Marketing Edge

Marketing Edge

provident partners has had a ton of new podcasting business for which we are very thankful. here are a couple of real life examples of how podcasting has led to great public relations and media coverage. first for a client called

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

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B2B Lead Generation Blog: Winning the Complex Sales Cycle with Thought leading Content

B2B Lead Generation Blog

David Meerman Scott shares some great ideas on how to leverage your thought leading content on your website. agree. For lead generation, the concept of thought leading content should go beyond the website. This is where lead nurturing

B2B Lead Generation Blog: New Cartoon Series Depicts "Sales Lead Hell"

B2B Lead Generation Blog

Building off my last post, I wanted to share something fun. a new cartoon series by MarketingSherpa called "Sales Lead Hell." The series was created to promote the 2005 Lead Generation Summit. Each cartoon gives some pithy insight

B2B Lead Generation Blog: Two new reports on marketing and lead generation

B2B Lead Generation Blog

if you sell complex services or technology solutions i encourage you investigate these reports, i think you'll find a ton of value. i've read both of them and they are terrific. do you sell services? get this report focused exclusively

B2B Lead Generation Blog: Word-of-mouth marketing gets BtoB people buzzing

B2B Lead Generation Blog

i just heard that i was quoted in btob magazine on word-of-mouth marketing (wom). richard karpinski wrote the piece which, from what i can tell, is one the the first articles on wom for b2b marketers

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

B2B Lead Generation Blog: Creative lead generation blunder?

B2B Lead Generation Blog

i just heard about a “creative” lead generation campaign (second hand) that made me wince. the company behind the campaign does commercial leasing and counts roughly 80% of the fortune 1000 as their customers -- so they've done quite a

B2B Lead Generation Blog: RSS Your Press Room for better search engine visibility

B2B Lead Generation Blog

lee odden over at the online marketing blog shares some interesting ideas for optimizing press releases for rss distribution. lee states, "offering rss feeds for groups of press releases creates some interesting opportunities for the

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B2B Lead Generation Blog: How to leverage word of mouth for more leads

B2B Lead Generation Blog

I liked this post by Joe Cullinane, author of 21st Century Selling, over at his WOMP blog. Although his post is poorly formatted, as one huge paragraph, the content is good. Cullinane asserts that we can manage word-of-mouth just as we

B2B Lead Generation Blog: Lead Generation via Industry Experts

B2B Lead Generation Blog

Proactively building relationships with industry experts is a powerful way to generate sales leads and positive word of mouth (WOM). Four steps to garner expert referrals: Map out the key players, experts, opinion molders in your

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

B2B Lead Generation Blog: E-Mail Marketing Relevance Tips And Resources For B2B Lead Generation

B2B Lead Generation Blog

universally, marketers love to use e-mail marketing for nurturing and cultivating future opportunities with their target audiences. on the other side, i've heard numerous speakers and bloggers declare e-mail marketing dead

B2B Lead Generation Blog: Getting your sales channel to really follow-up on sales leads

B2B Lead Generation Blog

b2b marketers know getting field sales people to follow-up on sales leads is tough but getting channel partners (vars, resellers and distributors) to follow-up and close-the-loop seems down right impossible

B2B Lead Generation Blog: Embattled CMOs share strategies to improve marketing influence

B2B Lead Generation Blog

i liked today's article by kate maddox, "embattled cmos share strategies," which gives highlights from the cmo summit last month. during the summit, senior marketing executives were challenged to improve the influence of marketing by

B2B Lead Generation Blog: Prediction: Lead generation dashboards will likely be a hot topic

B2B Lead Generation Blog

as marketing performance management (mpm) continues to evolve, i anticipate that marketing and lead generation dashboards will become a hotter topic. many crm providers, database gurus and a few agencies have developed preset forms to

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

B2B Lead Generation Blog: Google Makes Web Analytics Free but will it help your lead generation?

B2B Lead Generation Blog

google (web) analytics is now free for websites that have less than 5-million page views. if you don't have a analytics tool already, you should check it out. research shows that the number one priority for b2b websites is lead

B2B Lead Generation Blog: B2B Lead Generation Blog Adds FeedBlitz for Email Notification

B2B Lead Generation Blog

i have an announcement for readers who use bloglet to get email notification for the b2b lead generation blog. switched to a new service called feedblitz to provide a more reliable way to keep you updated. all bloglet subscribers have

B2B Lead Generation Blog: Dont Depend on Technology To Fill the Sales/Marketing Chasm

B2B Lead Generation Blog

i found this article by janet white, author of buying right: vendor and software selection on crm guru interesting. the moral of the story is that sales and marketing can't make use of the collaborative features available in crm

B2B Lead Generation Blog: Podcast: How to Nurture Leads

B2B Lead Generation Blog

You can increase your odds of success by adding a lead nurturing program to your marketing operations. It begins with the mindset that lead generation is really a conversation rather than a series of campaigns

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

B2B Lead Generation Blog: Lead Generation Summit Notes

B2B Lead Generation Blog

in case you missed it. marketingsherpa's posted their b-to-b lead generation summit notes. here's an interesting tidbit, apparently many of the presenters at the summit were not saying "lead generation" (or even just "marketing

B2B Lead Generation Blog: Telemarketing is the top lead generation tactic

B2B Lead Generation Blog

the phone is the number one tactic to generate leads according to the direct marketing association's 2005 response rate report which shows the following: telephone, dimensional mail, e-mail, and coupons provided the best response rate

B2B Lead Generation Blog: Better Sales and Marketing Integration

B2B Lead Generation Blog

Poor sales and marketing integration is so common that it risks cliché. believe the answer to better integration is by taking a more strategic approach to lead generation. Last night, I stumbled upon Jeremy Porter's notes and

B2B Lead Generation Blog: Combine Your Cold Calling Efforts With Email Marketing

B2B Lead Generation Blog

targeted e-mail combined with outbound calling is the ideal 1-2 punch for increasing leads, sales activity and revenue. it has long been accepted that combining outbound calling with direct mail marketing dramatically increases results

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

B2B Lead Generation Blog: Lead Generation via white papers and webinars

B2B Lead Generation Blog

MarketingSherpa published a great article today on how Redhat's Director of Marketing Communications, Chris Grams, broke the rules for distributing white papers and webinars. As a result, Grams believes that he's generating better

B2B Lead Generation Blog: Getting into big companies

B2B Lead Generation Blog

my good friend, jill konrath, president of selling to big companies and leapfrog-strategies inc., is hosting a teleseminar series on, "getting into big companies". the teleseminar series is focused helping sales people - get their foot

B2B Lead Generation Blog: New Lead Nurturing Webinar

B2B Lead Generation Blog

homepagetout_roicarroll. startling as it may seem, recent research (and even studies from ten years ago) shows that longer-term leads (future opportunities), often ignored by salespeople, represent nearly 80% of potential sales

B2B Lead Generation Blog: New and Improved Lead Nurturing Article

B2B Lead Generation Blog

my new and improved article on "lead nurturing: ripening the right bananas" was republished on raintoday.com. i've been pretty quiet with blogging lately as i'm busy doing final edits on my book, lead generation for the complex sale

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.