2005

Trending Sources

B2B Lead Generation Blog: Website Landing Pages impact Lead Generation results

B2B Lead Generation Blog

Lead generation remains the top priority for B2B websites. As a result, most marketers are focused on improving their organic search engine visibility and trying to get top rankings via SEO. That's a good thing - but as many of us know

Tom Pisello: The ROI Guy: The IT Hierarchy of Needs: Categorizing.

The ROI Guy

This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO

2005. Good Riddance

Smashmouth Marketing

My last post of 2005. Good freaking bye 2005! Good Riddance.

2
2

Marketing Edge

Marketing Edge

provident partners has had a ton of new podcasting business for which we are very thankful. here are a couple of real life examples of how podcasting has led to great public relations and media coverage. first for a client called

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

More Trending

B2B Lead Generation Blog: New Cartoon Series Depicts "Sales Lead Hell"

B2B Lead Generation Blog

Building off my last post, I wanted to share something fun. a new cartoon series by MarketingSherpa called "Sales Lead Hell." The series was created to promote the 2005 Lead Generation Summit. Each cartoon gives some pithy insight

B2B Lead Generation Blog: Two new reports on marketing and lead generation

B2B Lead Generation Blog

if you sell complex services or technology solutions i encourage you investigate these reports, i think you'll find a ton of value. i've read both of them and they are terrific. do you sell services? get this report focused exclusively

B2B Lead Generation Blog: Word-of-mouth marketing gets BtoB people buzzing

B2B Lead Generation Blog

i just heard that i was quoted in btob magazine on word-of-mouth marketing (wom). richard karpinski wrote the piece which, from what i can tell, is one the the first articles on wom for b2b marketers

B2B Lead Generation Blog: Winning the Complex Sales Cycle with Thought leading Content

B2B Lead Generation Blog

David Meerman Scott shares some great ideas on how to leverage your thought leading content on your website. agree. For lead generation, the concept of thought leading content should go beyond the website. This is where lead nurturing

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

B2B Lead Generation Blog: Creative lead generation blunder?

B2B Lead Generation Blog

i just heard about a “creative” lead generation campaign (second hand) that made me wince. the company behind the campaign does commercial leasing and counts roughly 80% of the fortune 1000 as their customers -- so they've done quite a

B2B Lead Generation Blog: RSS Your Press Room for better search engine visibility

B2B Lead Generation Blog

lee odden over at the online marketing blog shares some interesting ideas for optimizing press releases for rss distribution. lee states, "offering rss feeds for groups of press releases creates some interesting opportunities for the

RSS 46

B2B Lead Generation Blog: How to leverage word of mouth for more leads

B2B Lead Generation Blog

I liked this post by Joe Cullinane, author of 21st Century Selling, over at his WOMP blog. Although his post is poorly formatted, as one huge paragraph, the content is good. Cullinane asserts that we can manage word-of-mouth just as we

B2B Lead Generation Blog: Lead Generation via Industry Experts

B2B Lead Generation Blog

Proactively building relationships with industry experts is a powerful way to generate sales leads and positive word of mouth (WOM). Four steps to garner expert referrals: Map out the key players, experts, opinion molders in your

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

B2B Lead Generation Blog: E-Mail Marketing Relevance Tips And Resources For B2B Lead Generation

B2B Lead Generation Blog

universally, marketers love to use e-mail marketing for nurturing and cultivating future opportunities with their target audiences. on the other side, i've heard numerous speakers and bloggers declare e-mail marketing dead

B2B Lead Generation Blog: Getting your sales channel to really follow-up on sales leads

B2B Lead Generation Blog

b2b marketers know getting field sales people to follow-up on sales leads is tough but getting channel partners (vars, resellers and distributors) to follow-up and close-the-loop seems down right impossible

B2B Lead Generation Blog: Embattled CMOs share strategies to improve marketing influence

B2B Lead Generation Blog

i liked today's article by kate maddox, "embattled cmos share strategies," which gives highlights from the cmo summit last month. during the summit, senior marketing executives were challenged to improve the influence of marketing by

CMO 2

B2B Lead Generation Blog: Prediction: Lead generation dashboards will likely be a hot topic

B2B Lead Generation Blog

as marketing performance management (mpm) continues to evolve, i anticipate that marketing and lead generation dashboards will become a hotter topic. many crm providers, database gurus and a few agencies have developed preset forms to

CRM 2

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

B2B Lead Generation Blog: Google Makes Web Analytics Free but will it help your lead generation?

B2B Lead Generation Blog

google (web) analytics is now free for websites that have less than 5-million page views. if you don't have a analytics tool already, you should check it out. research shows that the number one priority for b2b websites is lead

B2B Lead Generation Blog: B2B Lead Generation Blog Adds FeedBlitz for Email Notification

B2B Lead Generation Blog

i have an announcement for readers who use bloglet to get email notification for the b2b lead generation blog. switched to a new service called feedblitz to provide a more reliable way to keep you updated. all bloglet subscribers have

B2B Lead Generation Blog: Dont Depend on Technology To Fill the Sales/Marketing Chasm

B2B Lead Generation Blog

i found this article by janet white, author of buying right: vendor and software selection on crm guru interesting. the moral of the story is that sales and marketing can't make use of the collaborative features available in crm

B2B Lead Generation Blog: Podcast: How to Nurture Leads

B2B Lead Generation Blog

You can increase your odds of success by adding a lead nurturing program to your marketing operations. It begins with the mindset that lead generation is really a conversation rather than a series of campaigns

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

B2B Lead Generation Blog: Lead Generation Summit Notes

B2B Lead Generation Blog

in case you missed it. marketingsherpa's posted their b-to-b lead generation summit notes. here's an interesting tidbit, apparently many of the presenters at the summit were not saying "lead generation" (or even just "marketing

B2B Lead Generation Blog: Telemarketing is the top lead generation tactic

B2B Lead Generation Blog

the phone is the number one tactic to generate leads according to the direct marketing association's 2005 response rate report which shows the following: telephone, dimensional mail, e-mail, and coupons provided the best response rate

B2B Lead Generation Blog: Better Sales and Marketing Integration

B2B Lead Generation Blog

Poor sales and marketing integration is so common that it risks cliché. believe the answer to better integration is by taking a more strategic approach to lead generation. Last night, I stumbled upon Jeremy Porter's notes and

B2B Lead Generation Blog: Combine Your Cold Calling Efforts With Email Marketing

B2B Lead Generation Blog

targeted e-mail combined with outbound calling is the ideal 1-2 punch for increasing leads, sales activity and revenue. it has long been accepted that combining outbound calling with direct mail marketing dramatically increases results

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

B2B Lead Generation Blog: Lead Generation via white papers and webinars

B2B Lead Generation Blog

MarketingSherpa published a great article today on how Redhat's Director of Marketing Communications, Chris Grams, broke the rules for distributing white papers and webinars. As a result, Grams believes that he's generating better

B2B Lead Generation Blog: Getting into big companies

B2B Lead Generation Blog

my good friend, jill konrath, president of selling to big companies and leapfrog-strategies inc., is hosting a teleseminar series on, "getting into big companies". the teleseminar series is focused helping sales people - get their foot

B2B Lead Generation Blog: New Lead Nurturing Webinar

B2B Lead Generation Blog

homepagetout_roicarroll. startling as it may seem, recent research (and even studies from ten years ago) shows that longer-term leads (future opportunities), often ignored by salespeople, represent nearly 80% of potential sales

B2B Lead Generation Blog: New and Improved Lead Nurturing Article

B2B Lead Generation Blog

my new and improved article on "lead nurturing: ripening the right bananas" was republished on raintoday.com. i've been pretty quiet with blogging lately as i'm busy doing final edits on my book, lead generation for the complex sale

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth.