markempa

JUNE 24, 2013

'Tweet A few months ago in my blog post, “ How Dissatisfied CEOs Push Marketers into the Future ,” I responded to an article reporting that one in five CEOs believe marketers: Provide a return on investment. Have “solid influence” within their organizations. Are candidates for senior management. These marketers have the respect of the C-suite because they connect their efforts to what their leadership wants most: More leads.

Optimization 222

Optimization Buy Thought Leadership Planning 222

Customer Experience Matrix

JUNE 27, 2013

'Adobe today announced plans to acquire Neolane , the largest remaining independent B2C marketing automation vendor (excluding email-focused providers like Responsys and Silverpop ). Price was $600 million, which is roughly in line with the 8x revenue paid for ExactTarget and Eloqua recently. (Neolane announced $58 million revenue in 2012 and has been growing around 40% per year, which would yield about $80 million 2013 revenue.

Marketing Automation Services 205

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 205

Webbiquity

JUNE 24, 2013

'The phrase “content marketing” may well disappear at some point in the not-too-distant future. Not because the concept will fade away, but because it will be seen as redundant; there won’t be any marketing without content. According to recent research , nearly 80% of CMOs see custom content as the future of marketing. And it’s not only marketing executives who are excited about content.

Rules 197

Rules Content Paid Search Agency Lead Scoring 197

The Point

JUNE 26, 2013

'First, a question. From a marketing perspective, does it matter if prospects actually attend Webinars once they register? Some would argue: no, especially if those who register are net new leads, where the real value is simply getting the person to sign up in the first place. Anecdotally, our experience is that the difference in lead quality between Webinar registrants who show up on the day, and those who don’t, can be minimal at best.

Webinar Metrics 184

Webinar Metrics B2B Thought Leadership Lead Nurturing Telemarketing 184

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Webinar Metrics

KoMarketing Associates

JUNE 27, 2013

'There are many of us that have the unique position of having to write hundreds or thousands of lines of creative for the B2B audience (or god forbid, other marketers). For this exercise let’s assume that all ads are created equally and they all are exactly as compelling to the average B2B buyer. In that case, we must take important strides to do what we can to make sure our ads stand out in a sea of similar advertisements.

Paid Content 175

Paid Content Adwords Advertisements Advertising 175

Direct Response Coach

JUNE 24, 2013

'Many marketing executives like to keep things simple: Find a marketing strategy that works – and repeat. I subscribe to this approach myself – for the most part. But I also recognize the importance of market segmentation – and that not all customers have the same value in terms of revenue potential. If a particular [.] The post Market Segmentation: Different customers need a different strategy appeared first on McCarthy and King Marketing.

Segmentation 168

Segmentation Marketing & Strategy Marketing Strategy Lead Nurturing 168

Crimson Marketing

JUNE 28, 2013

'Sales and marketing alignment is a fairly new term to many organizations. Traditionally, sales and marketing want nothing to do with each other. Each individual department has their own separate goals, right? Wrong. . The goal of any and all companies is revenue growth. But where and how does marketing fit in? . Kerry Langstaff , and industry leader in this area, helps me answer this question and more.

Work Management 165

Work Management Marketing Management Demand Generation Public Relations 165

Biznology

JUNE 27, 2013

'Despite years of practice with digital campaigns, B2B marketers still have trouble getting their landing pages to work as hard as they could. I am not sure why, since there’s nothing more important to capturing the responses from outbound messages and kicking off a relationship with prospects. You could say it’s the landing page is where your campaign pays off.

Landing Pages 165

Landing Pages B2B SEM Response Rate 165

ANNUITAS

JUNE 25, 2013

'While the funnel has certainly made a big impact on B2B marketing and sales, there is an inherent danger in being too head over heels in love with the funnel.

Top of Funnel 169

Top of Funnel Demand Generation Marketing Funnels Demand 169

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Paper

Convince & Convert

JUNE 25, 2013

'Mobile marketing is the future. Any marketer, or marketing firm worth their weight in invoices knows that the key to future success is adapting to and optimizing for the mobile market. When you’re in a public place, you don’t have to look far to find someone pre-occupied with a smartphone. This very same occurrence that you see on a day-to-day basis also happens at home, with tablets.

Mobile Marketing 167

Mobile Marketing Stats Planning Marketing Management 167

Crimson Marketing

JUNE 26, 2013

'How much time do you spend on your phone daily? Probably a lot more than you’re willing to admit. Naturally mobile marketing is gaining traction, but are you tailoring your marketing strategies appropriately? . Here are 7 rules to follow when planning your mobile app marketing approach: 1. Add novelty . 2. Optimize for the app store. 3. Set the stage for success. 4.

Mobile Marketing 146

Mobile Marketing Planning Marketing & Strategy Rules 146

Biznology

JUNE 25, 2013

'I believe that all social media marketing campaigns should probably start with foraging (as I discussed last week) — but as you grow, you need to evolve, especially if you need to bring home more and more food. Social media trappers have figured out how to use hashtags as well as how to generate compelling content with the express purpose of sharing, content that is somewhere else, content that doesn’t live on a social network but, rather, lives on a branded web site, corporate site

Social Media 164

Social Media Social Marketing Media Planning 164

Everything Technology Marketing

JUNE 27, 2013

'Content marketing is going mainstream in 2013. B2B marketers are increasingly using content marketing tactics to engage B2B buyers with compelling content to educate, inform, entertain and guide them along their buying journey. But what’s behind the buzz and growing popularity of content marketing? Download the new B2B Content Marketing Report to find out.

Marketing Report 123

Marketing Report B2B Marketing B2B Thought Leadership Content Marketing 123

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Social Media

Convince & Convert

JUNE 24, 2013

'Image from BigStock.com. This is one of the most important posts I’ll ever write. My new book, Youtility: Why Smart Marketing is About Help Not Hype releases on Thursday in hardcover, Kindle, Nook and iBook. Audible audio version on the way. I truly believe it’s the best work I’ve ever done, and I’ve been blessed with a ton of terrific media coverage of the book already.

Paid Search Agency 142

Paid Search Agency Lock-In Buzz Amazon 142

Crimson Marketing

JUNE 27, 2013

'When Pepsi changed their old logo for Pepsi Max to a new one… … there was an unexpected parody that came forth: Is anyone else wondering how many people know that Pepsi Max is a diet beverage? #BADMarketing . Images: Courtesy of Britannica and Wix Blog.

Viral Marketing 121

Viral Marketing Social Media Marketing Social Marketing 121

Biznology

JUNE 28, 2013

'If you had $1,000 to spend as a marketing challenge, how would you spend it? We’ve all fantasized about what we would do if we won the lottery. But apply the same fantasy of coming into some money at a more realistic level. As a business owner, what would you do with $1,000 to spend on marketing? Where should you put that money to get the biggest bang for your thousand bucks?

Paid Content 132

Paid Content Spending SMB Budget Programs 132

ANNUITAS

JUNE 24, 2013

'This obsession with marketing automation is not, of course, an isolated phenomenon … ask a B2B marketer to name a marketing technology and odds are they will shout out the name Marketo or Eloqua.

Eloqua 109

Eloqua Press Marketo Marketing Automation 109

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Convince & Convert

JUNE 27, 2013

'In celebration of National Pride Month, Grey Poupon is generating conversation and debate around its simple yet poignant reinvention of a classic ad on the brand’s Facebook page. A nod to the famous Grey Poupon commercial “Pardon Me” from 1981, the Facebook post features an image of two men holding hands across two cars with the copy, “Spread good taste.”.

Paid Search Agency 131

Paid Search Agency Social Media Facebook Communities 131

Adobe Experience Cloud Blog

JUNE 28, 2013

'Author: Fab Capodicasa Do Webinars Work? Webinars have the ability to attract new prospects to your website and help nurture existing prospects down the sales funnel. A recent study by ON24 reported that the average webinar captures 433 registrants and 42% of those will attend. However, industry standard webinar drop-off rates are quite high (10%), mainly due to poor audience engagement.

Webinar Metrics 105

Webinar Metrics Marketo Top of Funnel Broadcasting 105

Industrial Marketing Today

JUNE 25, 2013

'My clients often ask me to write posts for their industrial blogs. This requires me to work very closely with engineers and technical SMEs (Subject Matter Experts) on a daily [.]. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

SME 94

SME SEO Search Marketing Optimization 94

LEADership

JUNE 25, 2013

'Take the Einstein Approach to Simplification. It’s true that compared with B2C, the B2B marketer doesn’t have it quite that easy when it comes to connecting and engaging with their target audience. The B2B lead generation process for one typically follows the 15-60-25 rule. Only 15% of the leads you engage with qualify as “right-time-right-place”—so they may choose to buy based on their strong inclination. 60% of leads fall within the nurturing phase—so these will get filtered thro

B2B Marketing 80

B2B Marketing Top of Funnel Tips Demand Generation Agencies 80

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Convince & Convert

JUNE 26, 2013

'Tomorrow is the official launch of my new book, Youtility. It’s all about why helping beats selling, and how to use truly useful information to win loyalty from your customers. I’ve been working on the book, and the book marketing, for many months. Thank you so much to all of you who have supported the book by pre-ordering, telling your friends, etc.

Paid Search Agency 123

Paid Search Agency Marketing & Strategy Social Media Loyalty 123

Adobe Experience Cloud Blog

JUNE 26, 2013

'Author: Celia Brown Cloud technology has revolutionized the way we develop, deploy, and buy software. As a result, consumers and businesses alike have revised their expectations of software providers and demand a different customer experience- calling for significant changes in R&D, but also in Sales and Marketing. As tech marketers, the Cloud presents us with the opportunity to take our customer relationships to a new level and better understand and respond to their experiences as they in

Paid Search Agency 105

Paid Search Agency Software Creativity Companies 105

Leading Results Rambings

JUNE 22, 2013

'A core change of search engine optimization techniques between today and just a few years ago are the referred to “Panda” and “Penguin”- Apparently because no understanding of Google is complete without a trip to the zoo? I keep seeing “experts” talking about SEO today as it was in 2008. And that’s just not so. So this blog is discussing the changes that have happened in the last 5 years.

Industry CMS 78

Industry CMS Optimization Keywords Search Marketing 78

EMagine B2B Blog

JUNE 27, 2013

'You’ve probably heard that it’s “best practice” to keep your title tags to 70 characters. And it is. But understand that it is a “best practice”- not a mandatory rule. You are not going to be penalized for going over 70 characters in your title tags. But that doesn’t mean you should go crazy and start making them 200 characters long. It’s become common knowledge that Google displays as many characters as it can fit into “a block element that’s 512px wide and doesn’t exceed 1 line of text” for

Tagging 63

Tagging SERP Search Engine Marketing Display 63

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Hubspot

JUNE 25, 2013

'One of the greatest misconceptions about inbound marketers is that we hate advertisements. Quite the contrary. We hate bad advertisements (but who doesn''t?), and we dislike inefficient marketing & advertising budget expenditures. On the flip side of the same coin, we also love knowing where our money is being spent, and exactly how much ROI we''re going to get back from it.

Advertising Agencies 61

Advertising Agencies Paid Search Agency Opinions Advertisements 61

Adobe Experience Cloud Blog

JUNE 25, 2013

'Author: Dayna Rothman Have you ever found yourself stuck in spreadsheet hell? Waking up the morning that your budget is due and dreading the time you will spend stuck in spreadsheet hell as you are trying to track spend on all of your marketing programs? Do you feel like a zombie as you stay up all night trying to reconcile invoices from different members of your team?

Budget Programs 105

Budget Programs Forecasting Marketo Thought Leadership 105

LeadSquared

JUNE 26, 2013

There’s too much information available in the market today. That is the precise reason why Infographics (graphical visual representations of data or knowledge) have gained such a huge stature among marketers. Infographics help people grasp information quickly & easily. However, for a marketer without much (or ‘any’) design knowledge, creating an infograph is not easy.

Budget Programs 52

Budget Programs Tools Planning Paid Search Agency 52