Despite all the buzz about digital marketing and proof of results, manufacturers, engineering and industrial companies continue to use traditional marketing tactics such as trade shows, print ads and telemarketing. [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. B2B Marketing Collateral B2B Marketing Videos Content Marketing Integrated Industrial Marketing Digital marketing Industrial Marketing Marketing collateral Mobile apps for engineers Print ads Trade shows MORE >>

by Amanda Batista | Tweet this. Creating value for prospects and customers is everybody’s key objective — you’ve got to get the right message to target buyers, in a timely manner. Smart Modern Marketers are employing all sorts of content assets to provide educational, informative resources. And while social media has changed the way people connect and engage online, email is still the core communication channel and a primary sharing tool. And once you’re entered spamdom, it’s virtually impossible to get out. Address your aggregation strategies. Consistency is important in all communication. MORE >>

I know this blog post title might sound a bit simplistic — perhaps sensational — coming from me, but I do think there is one core idea to consider when starting a social media strategy that is often misunderstood … or missed all together. So I hope this explanation will help a lot of people struggling to figure things out! You could go blind reading tricks, tips and strategies for social media marketing success. Most companies and individuals start with an examination of platforms. Do I need a Facebook page? Twitter account? Where do I start and how do I get going? podcast. MORE >>

There are a lot of so-called “ social media experts ” out there. Dishing out advice, sometimes based on limited experiences, and sometimes based on nothing at all. Even the true social media experts sometimes share some misguided advice based on their beliefs and experiences. So with all this bad advice floating around the web, how do you distinguish between what you should -- and shouldn't -- believe? Have no fear! 30 Terrible Pieces of Social Media Advice to Ignore. 1) You need to be on every single social network. If your audience isn't there, don't waste your time. Not sure where to start? MORE >>

In the previous posts from the  Future of Marketing  series, we published insights, guidance and advice from some of the best minds in our industry. To review, Mark Schaefer discussed culture and  the future of search. Marcus Starke predicted the rise of the  science of marketing. Ann Ann Handley called for more brands to become  Content Brands. And Alan See reiterated that the customer and the content is king. am really excited to have received today’s insights from fellow corporate marketer, Todd Wheatland. Todd is the VP of Thought Leadership & Marketing at Kelly Services. MORE >>