Sat.Feb 09, 2013 - Fri.Feb 15, 2013

Trending Sources

Why Budgets are Shifting to Digital Marketing

Synecore

As the world moves online, digital marketing principles are being adopted everywhere. Even the staunchest names in traditional media are getting hip with the times. As reported in TechCrunch, Hearst Digital Media is planning on incorporating personalization and responsive design into its new publishing platform. To adjust to this new reality, businesses are shifting marketing budgets accordingly.

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Why Is B2B Marketing Automation Growing So Slowly?

Customer Experience Matrix

Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one. In actual dollars, the $250 million gain is much larger than the $175 million growth in 2012. So if you’re working in the industry, don’t circulate that resume just yet. The most notable is Eloqua, which as a public company has to report its results. million vs. 39.6

Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic

NuSpark

That’s my goal with clients.  It’s why you always have to track and optimize your efforts, think about what keywords you are optimized for, and what keywords you SHOULD be optimized for. It’s time to get real with this task, but not over-think it. Examples: Query type:  Research. Search query “information on how to _”. Query type: Service or business solutions. Query type: Purchase. Formula:  .

20 More of the Best Twitter Tips, Tactics and Tools of 2012

Webbiquity

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. ” How can you grow and maintain an active, relevant Twitter following? Spend your time more productively there?

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

More Trending

Why BANT Is Not Enough!

Buyer Insights

The VP of Sales had just taken to the stage. With his opening remark my jaw dropped. BANT is no longer enough' he proclaimed. Buying Process Featured BANT Buying Team Deals in 3D Prequalification Selling In 3D Stalled Deals

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Google: Of Employee Happiness and the Future of Marketing

Synecore

Ever the innovator, Google is very adept at using technology to shatter existing paradigms. From smart glasses to artificial intelligence, asteroid mining to passenger-less cars, the gang from Mountain View loves to tinker with and re-shape convention. MEASURING HAPPINESS ONE BIT AT A TIME. Talk about stealthy micro-managing…. USING BIG DATA TO REFINE THE PROCESS. It worked. MARKETING TAKEAWAY.

7 Personal Branding Lessons You Learn by Falling in Love

grow - Practical Marketing Solutions

By  Dr. Amit Nagpal, {grow} Community Member. The first guideline I share with a new client is, “You don’t build a personal brand. People do, when they see excellence & have pride in associating with you.” So you must, “Enlarge as a human being, Excel as a social media being and Evolve as a personal brand.”. Love and personal branding, both are primarily about sharing and caring.

Traditional Marketing is Alive and Well for Industrial Companies

Industrial Marketing Today

Despite all the buzz about digital marketing and proof of results, manufacturers, engineering and industrial companies continue to use traditional marketing tactics such as trade shows, print ads and telemarketing. [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. B2B Marketing Collateral B2B Marketing Videos Content Marketing Integrated Industrial Marketing Digital marketing Industrial Marketing Marketing collateral Mobile apps for engineers Print ads Trade shows

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Sales Management: Make Monday Sales Meetings Easy

Your Sales Management Guru

Making Monday Morning Sales Meetings Easy for Remote Teams    . First let’s look at what is wrong with the Monday morning conference call.  To start, everyone has to remember to dial in.  Then they need to look up the number and PIN – which can actually be dangerous if they happen to be driving to an appointment.  That’s exactly what ZipBridge does, an innovative new way to host a conference call. 

Build some social media marketing backbone you big wuss

Biznology

I recently received a comment chastising me for suggesting that your web site should be a trap from Peter Johnston , who said, “This attitude has no place in modern marketing. In a social world, trapped customers scream loudly enough for everyone to hear. The short term gain and the thrill of ‘we got one’ is rapidly replaced by a dearth of future prospects.” Firstly,

Sued in Six Seconds: Avoiding the Entanglements of Twitter’s Vine

grow - Practical Marketing Solutions

By Kerry Gorgone, Contributing {grow} Columnist. Six seconds (or six and a half, for the purists among us) hardly seems long enough to convey anything of substance, and yet  Vine — Twitter’s new video sharing service — is catching on fast. Maybe it’s not surprising. Six seconds of Super Bowl advertising time would cost $800,000, so clearly time is valuable! Create your own content.

Content And Technology Will Define The Future of Marketing

B2B Marketing Insider

In the previous posts from the  Future of Marketing  series, we published insights, guidance and advice from some of the best minds in our industry. To review, Mark Schaefer discussed culture and  the future of search. Marcus Starke predicted the rise of the  science of marketing. Ann Ann Handley called for more brands to become  Content Brands. Tell me about yourself. How is it changing?

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Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

B2B's Digital Evolution

delicious b2bmarketing

Think with Google. Search. Featured Insights. Research Library. Planning Tools. Facts & Stats. Forum. Think Quarterly. Creative Inspiration. B2B's Digital Evolution. New research from CEBs Marketing Leadership Council shows that potential business customers are increasingly using digital channels to form opinions about major purchases. By Corey Mull, Research Director, CEB. â??. What do you do?

30 Terrible Pieces of Social Media Advice You Should Ignore

Hubspot

There are a lot of so-called “ social media experts ” out there. Dishing out advice, sometimes based on limited experiences, and sometimes based on nothing at all. Even the true social media experts sometimes share some misguided advice based on their beliefs and experiences. Have no fear! 30 Terrible Pieces of Social Media Advice to Ignore. 1) You need to be on every single social network.

4 Keys to Building Trust with Inbound Marketing

B2B Marketing Traction

Inbound marketing is the art of attracting and engaging the right people to your website through traditional and social media marketing. Done right, inbound marketing can help increase the trust of prospective clients and customers have in you – something that is essential for conversion from prospect to customer or to additional sales. So, how do you get to trust online? Be transparent.

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Is Culture The Key To Success In The Future Of Marketing?

B2B Marketing Insider

Thanks so much for continuing to follow our  Future of Marketing  series where we are getting the thoughts and insights from some of the most innovative marketing leaders in our industry. In our last interview, Todd Wheatland predicted that content and technology would combine to drive the future of marketing. Previously, Mark Schaefer discussed culture and  the future of search.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

An Entire Organization Should be On Board with SEO

Biznology

Photo credits: www.roadtrafficsigns.com. When it comes to executing SEO on behalf of a business website, a company essentially has two options. The SEO work can be done in house or outsourced to an SEO firm. No matter who is doing the SEO work, one important thing to keep in mind is that it can’t operate in a silo. They should understand the basics of SEO and what the goals of the campaign are.

16 Marketing Pick-Up Lines to Snag Your Next Hot Date [+ Ecards]

Hubspot

Looking for a hot date this Valentine's Day? Want to break the ice with that cute marketer at work? Need a good one-liner for that lovey-dovey card you're making your boyfriend, girlfriend, husband, or wife? Why not open with a corny (yet endearing) marketing pick-up line?! As you know, Valentine's Day is tomorrow. And trust me, we take love pretty seriously here at HubSpot. So what do you say?

Measuring the True Impact of Marketing Campaigns: A Conversation with Bonnie Crater

The Point

Bonnie Crater is a five-time Vice President of Marketing, a former colleague of this blogger from our days at Oracle in the late 80s, and in 2000 was named one of the “Top 20 Female Executives in Silicon Valley” by San Jose Magazine. HS: Where did the idea for Full Circle CRM’s product come from? It was the third time they had worked on such a request. HS: What’s the key problem you solve?

Oracle and Eloqua: Driving the Modern Marketing Era

It's All About Revenue

by Joe Payne | Tweet this By Joe Payne, CEO, Eloqua and Steve Miranda, Executive Vice President Application Development, Oracle. As of last Friday, February 8, 2013, Oracle completed the acquisition of Eloqua, and Eloqua’s products will become a core component of the Oracle Marketing Cloud. Read the whole press release announcing the acquisition.

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

The Digital Business Impact of Multifunction Device Consumer Adoption

Conversionation

Will 2013 be the year of smartphones and multifunction devices in general? Will it be the year of mobile? Of course it will. However, the past years were the years of mobile and multifunction devices too and I expect so will the coming years. The use of multifunction devices, smartphones and tablets clearly continues to change the way people buy and interact. Social/mobile CRM. Collaboration.

15 Metrics Every Marketing Manager Should Be Tracking

Hubspot

A marketer who is skilled at using data -- whether you're entry-level or a CMO -- is a powerful force. Having data at your side will help you make smart decisions, suggest fast changes when necessary, and find opportunities for different marketing channels and teams to work together. Who doesn't want that? But there's a substantial world beyond those important yet simple measurements. You ready?

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The Evolution of Modern Marketing Automation [Infographic]

Modern B2B Marketing

by Dayna Rothman Since the dawn of civilization people have found ways to market their goods to potential buyers, and through intense competition modern marketing was born. As technology has become more and more embedded in the lives of consumers, marketing has evolved at a rapid pace. Please use the HTML code below to embed this graphic. Marketing Automation Modern B2B Marketing

One thousand posts. No navel gazing.

grow - Practical Marketing Solutions

This is my 1,000th post on {grow}. So I wondered … what should I do to commemorate this? Should I give away presents like Oprah? Should I honor my community in some way? Should I just ignore it and carry on? started answering these questions a dozen times but it just seemed like a bunch of self-centered navel gazing so I quit. Who was here first? Who has stuck with me the longest? In fact.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

Three More Trade Show Goofs and a Ray of Hope

B2B Marketing Unplugged

Last week we revisited one of my favourite themes: the shocking inability of  most companies to properly execute a trade show. It must be the lack of rain, flies, noise and threat of Mongol hoards that makes us lazy and not very bright when it comes to trade shows.  Last week we looked at four cardinal sins: eating, popcorn, staring and reading. This dude did not get that memo.

16 Marketing Pick-Up Lines to Snag Your Next Hot Date

Hubspot

Looking for a hot date this Valentine's Day? Want to break the ice with that cute marketer at work? Need a good one-liner for that lovey-dovey card you're making your boyfriend, girlfriend, husband, or wife? Why not open with a corny (yet endearing) marketing pick-up line?! As you know, Valentine's Day is tomorrow. And trust me, we take love pretty seriously here at HubSpot. So what do you say?

The Best Branded Content of the Week: February 9, 2013

Synecore

It seems to me that the Super Bowl advertising this year was like an unofficial kickoff (pun intended) for a whole bunch of branded content. The Internet has been abuzz this week with advertising talk, and brands are not holding back when it comes to creating engaging and shareable content online. Lets take a look at the best branded content of the post-Super Bowl week. Expedia - Find Your Story.

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Common Content Marketing Mistakes To Avoid

Biznology

Photo credit: DigitalRalph. You’ve always been marketing. First it was search marketing, then social media marketing, and now you’re looking at the latest thing–the combination of search and social called content marketing. But, as with anything, there are the right ways and the wrong ways to do content marketing. Confusing Channels for Strategies. What are their pain points?

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth.