Sat.Feb 09, 2013 - Fri.Feb 15, 2013

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The one core secret to social media marketing success

grow - Practical Marketing Solutions

I know this blog post title might sound a bit simplistic — perhaps sensational — coming from me, but I do think there is one core idea to consider when starting a social media strategy that is often misunderstood … or missed all together.  So I hope this explanation will help a lot of people struggling to figure things out! Do I need a Facebook page? Twitter account? podcast.

Why Budgets are Shifting to Digital Marketing

Synecore

As the world moves online, digital marketing principles are being adopted everywhere. Even the staunchest names in traditional media are getting hip with the times. As reported in TechCrunch, Hearst Digital Media is planning on incorporating personalization and responsive design into its new publishing platform. To adjust to this new reality, businesses are shifting marketing budgets accordingly.

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Why Is B2B Marketing Automation Growing So Slowly?

Customer Experience Matrix

Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one. In actual dollars, the $250 million gain is much larger than the $175 million growth in 2012. So if you’re working in the industry, don’t circulate that resume just yet. The most notable is Eloqua, which as a public company has to report its results. million vs. 39.6

Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic

NuSpark

That’s my goal with clients.  It’s why you always have to track and optimize your efforts, think about what keywords you are optimized for, and what keywords you SHOULD be optimized for. It’s time to get real with this task, but not over-think it. Examples: Query type:  Research. Search query “information on how to _”. Query type: Service or business solutions. Query type: Purchase. Formula:  .

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

More Trending

Does B2B Social Media Work? That’s the Wrong Question

Digital B2B Marketing

It is a common question, and starting point for (normally) friendly debate, in B2B marketing. Does X really work for Y? Does social media work for B2B? Does newspaper work for real estate? Does digital work for pharmaceuticals? Does content marketing work for local businesses? Those that say it does work point to case studies or audience research showing usage of the channel is high. You know what?

Sued in Six Seconds: Avoiding the Entanglements of Twitter’s Vine

grow - Practical Marketing Solutions

By Kerry Gorgone, Contributing {grow} Columnist. Six seconds (or six and a half, for the purists among us) hardly seems long enough to convey anything of substance, and yet  Vine — Twitter’s new video sharing service — is catching on fast. Maybe it’s not surprising. Six seconds of Super Bowl advertising time would cost $800,000, so clearly time is valuable! Create your own content.

Why BANT Is Not Enough!

Buyer Insights

The VP of Sales had just taken to the stage. With his opening remark my jaw dropped. BANT is no longer enough' he proclaimed. Buying Process Featured BANT Buying Team Deals in 3D Prequalification Selling In 3D Stalled Deals

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Google: Of Employee Happiness and the Future of Marketing

Synecore

Ever the innovator, Google is very adept at using technology to shatter existing paradigms. From smart glasses to artificial intelligence, asteroid mining to passenger-less cars, the gang from Mountain View loves to tinker with and re-shape convention. MEASURING HAPPINESS ONE BIT AT A TIME. Talk about stealthy micro-managing…. USING BIG DATA TO REFINE THE PROCESS. It worked. MARKETING TAKEAWAY.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Traditional Marketing is Alive and Well for Industrial Companies

Industrial Marketing Today

Despite all the buzz about digital marketing and proof of results, manufacturers, engineering and industrial companies continue to use traditional marketing tactics such as trade shows, print ads and telemarketing. [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. B2B Marketing Collateral B2B Marketing Videos Content Marketing Integrated Industrial Marketing Digital marketing Industrial Marketing Marketing collateral Mobile apps for engineers Print ads Trade shows

One thousand posts. No navel gazing.

grow - Practical Marketing Solutions

This is my 1,000th post on {grow}. So I wondered … what should I do to commemorate this? Should I give away presents like Oprah? Should I honor my community in some way? Should I just ignore it and carry on? started answering these questions a dozen times but it just seemed like a bunch of self-centered navel gazing so I quit. Who was here first? Who has stuck with me the longest? In fact.

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Sales Management: Make Monday Sales Meetings Easy

Your Sales Management Guru

Making Monday Morning Sales Meetings Easy for Remote Teams    . First let’s look at what is wrong with the Monday morning conference call.  To start, everyone has to remember to dial in.  Then they need to look up the number and PIN – which can actually be dangerous if they happen to be driving to an appointment.  That’s exactly what ZipBridge does, an innovative new way to host a conference call. 

Build some social media marketing backbone you big wuss

Biznology

I recently received a comment chastising me for suggesting that your web site should be a trap from Peter Johnston , who said, “This attitude has no place in modern marketing. In a social world, trapped customers scream loudly enough for everyone to hear. The short term gain and the thrill of ‘we got one’ is rapidly replaced by a dearth of future prospects.” Firstly,

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Content And Technology Will Define The Future of Marketing

B2B Marketing Insider

In the previous posts from the  Future of Marketing  series, we published insights, guidance and advice from some of the best minds in our industry. To review, Mark Schaefer discussed culture and  the future of search. Marcus Starke predicted the rise of the  science of marketing. Ann Ann Handley called for more brands to become  Content Brands. Tell me about yourself. How is it changing?

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B2B's Digital Evolution

delicious b2bmarketing

Think with Google. Search. Featured Insights. Research Library. Planning Tools. Facts & Stats. Forum. Think Quarterly. Creative Inspiration. B2B's Digital Evolution. New research from CEBs Marketing Leadership Council shows that potential business customers are increasingly using digital channels to form opinions about major purchases. By Corey Mull, Research Director, CEB. â??. What do you do?

30 Terrible Pieces of Social Media Advice You Should Ignore

Hubspot

There are a lot of so-called “ social media experts ” out there. Dishing out advice, sometimes based on limited experiences, and sometimes based on nothing at all. Even the true social media experts sometimes share some misguided advice based on their beliefs and experiences. Have no fear! 30 Terrible Pieces of Social Media Advice to Ignore. 1) You need to be on every single social network.

4 Keys to Building Trust with Inbound Marketing

B2B Marketing Traction

Inbound marketing is the art of attracting and engaging the right people to your website through traditional and social media marketing. Done right, inbound marketing can help increase the trust of prospective clients and customers have in you – something that is essential for conversion from prospect to customer or to additional sales. So, how do you get to trust online? Be transparent.

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Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Is Culture The Key To Success In The Future Of Marketing?

B2B Marketing Insider

Thanks so much for continuing to follow our  Future of Marketing  series where we are getting the thoughts and insights from some of the most innovative marketing leaders in our industry. In our last interview, Todd Wheatland predicted that content and technology would combine to drive the future of marketing. Previously, Mark Schaefer discussed culture and  the future of search.

Oracle and Eloqua: Driving the Modern Marketing Era

It's All About Revenue

by Joe Payne | Tweet this By Joe Payne, CEO, Eloqua and Steve Miranda, Executive Vice President Application Development, Oracle. As of last Friday, February 8, 2013, Oracle completed the acquisition of Eloqua, and Eloqua’s products will become a core component of the Oracle Marketing Cloud. Read the whole press release announcing the acquisition.

An Entire Organization Should be On Board with SEO

Biznology

Photo credits: www.roadtrafficsigns.com. When it comes to executing SEO on behalf of a business website, a company essentially has two options. The SEO work can be done in house or outsourced to an SEO firm. No matter who is doing the SEO work, one important thing to keep in mind is that it can’t operate in a silo. They should understand the basics of SEO and what the goals of the campaign are.

16 Marketing Pick-Up Lines to Snag Your Next Hot Date [+ Ecards]

Hubspot

Looking for a hot date this Valentine's Day? Want to break the ice with that cute marketer at work? Need a good one-liner for that lovey-dovey card you're making your boyfriend, girlfriend, husband, or wife? Why not open with a corny (yet endearing) marketing pick-up line?! As you know, Valentine's Day is tomorrow. And trust me, we take love pretty seriously here at HubSpot. So what do you say?

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Measuring the True Impact of Marketing Campaigns: A Conversation with Bonnie Crater

The Point

Bonnie Crater is a five-time Vice President of Marketing, a former colleague of this blogger from our days at Oracle in the late 80s, and in 2000 was named one of the “Top 20 Female Executives in Silicon Valley” by San Jose Magazine. HS: Where did the idea for Full Circle CRM’s product come from? It was the third time they had worked on such a request. HS: What’s the key problem you solve?

The Evolution of Modern Marketing Automation [Infographic]

Modern B2B Marketing

by Dayna Rothman Since the dawn of civilization people have found ways to market their goods to potential buyers, and through intense competition modern marketing was born. As technology has become more and more embedded in the lives of consumers, marketing has evolved at a rapid pace. Please use the HTML code below to embed this graphic. Marketing Automation Modern B2B Marketing

The Digital Business Impact of Multifunction Device Consumer Adoption

Conversionation

Will 2013 be the year of smartphones and multifunction devices in general? Will it be the year of mobile? Of course it will. However, the past years were the years of mobile and multifunction devices too and I expect so will the coming years. The use of multifunction devices, smartphones and tablets clearly continues to change the way people buy and interact. Social/mobile CRM. Collaboration.

15 Metrics Every Marketing Manager Should Be Tracking

Hubspot

A marketer who is skilled at using data -- whether you're entry-level or a CMO -- is a powerful force. Having data at your side will help you make smart decisions, suggest fast changes when necessary, and find opportunities for different marketing channels and teams to work together. Who doesn't want that? But there's a substantial world beyond those important yet simple measurements. You ready?

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2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

Three More Trade Show Goofs and a Ray of Hope

B2B Marketing Unplugged

Last week we revisited one of my favourite themes: the shocking inability of  most companies to properly execute a trade show. It must be the lack of rain, flies, noise and threat of Mongol hoards that makes us lazy and not very bright when it comes to trade shows.  Last week we looked at four cardinal sins: eating, popcorn, staring and reading. This dude did not get that memo.

The Best Branded Content of the Week: February 9, 2013

Synecore

It seems to me that the Super Bowl advertising this year was like an unofficial kickoff (pun intended) for a whole bunch of branded content. The Internet has been abuzz this week with advertising talk, and brands are not holding back when it comes to creating engaging and shareable content online. Lets take a look at the best branded content of the post-Super Bowl week. Expedia - Find Your Story.

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Common Content Marketing Mistakes To Avoid

Biznology

Photo credit: DigitalRalph. You’ve always been marketing. First it was search marketing, then social media marketing, and now you’re looking at the latest thing–the combination of search and social called content marketing. But, as with anything, there are the right ways and the wrong ways to do content marketing. Confusing Channels for Strategies. What are their pain points?

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16 Marketing Pick-Up Lines to Snag Your Next Hot Date

Hubspot

Looking for a hot date this Valentine's Day? Want to break the ice with that cute marketer at work? Need a good one-liner for that lovey-dovey card you're making your boyfriend, girlfriend, husband, or wife? Why not open with a corny (yet endearing) marketing pick-up line?! As you know, Valentine's Day is tomorrow. And trust me, we take love pretty seriously here at HubSpot. So what do you say?

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.