SEMrush

JULY 12, 2019

91

91

Adobe Experience Cloud Blog

JULY 12, 2019

Email is dead—or at least that’s what the headlines claim. Sure, getting to “inbox zero” might be everyone’s focus today, but brands shouldn’t count out the power of a well-executed email campaign just yet. Why Email Still Works. Marketers have argued about the viability of email campaigns ever since email became widely adopted as a marketing channel.

High Quality Lead 134

High Quality Lead Click Rate Case Studies Thought Leadership 134

Rev

JULY 8, 2019

Have you ever found yourself in the rabbit hole they call YouTube searching one tutorial after another? I’ve been there too, and you discover that, you name it, it’s been shared and seen on YouTube. Indeed, YouTube is used as a tool to promote pretty much everything. With tutorials spanning from makeup-how-tos to quick and efficient oil changes, it’s easy to see how a person can learn at home with the extensive catalog of teaching videos that exist in the YouTube universe.

Webinar Metrics 113

Webinar Metrics B2B Marketing Practices B2B 113

Influitive

JULY 11, 2019

You can claim to be customer obsessed. But can you back it up with numbers? Former Netflix VP of Product Gibson Biddle thinks so, and he has a method for delighting customers in hard-to-copy ways that proves it. In his Advocamp 2018 video session, available with the purchase of an ondemand pass, Gibson shared his. The post How to Scientifically Test for Customer Obsession According to Netflix’s Former VP of Product appeared first on Influitive.

Product 208

Product Purchase Video Marketing 208

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Marketing Insider Group

JULY 8, 2019

“Wait a minute,” you say, “Did I read that right? I thought it was our marketing team’s job to sell potential buyers on our products and services, not selling our employees on how great it is to work here. Truth is, driving employee engagement is the marketing team’s most important job. Without an enthusiastic, engaged team behind […]. The post How Employee Engagement Drives Marketing ROI appeared first on Marketing Insider Group.

ROI 246

ROI Marketing Service Product 246

InsightSquared

JULY 10, 2019

“Slowness to change usually means fear of the new.” – Philip Crosby. Change is hard for any organization or individual but there are steps you can take to ease the transition and provide confidence as people move toward the new normal. . Four years ago, I was in the same boat. My large healthcare company started using InsightSquared because Salesforce did not provide us with the needed visibility into our key sales metrics.

Peer-to-peer 153

Peer-to-peer Paid Search Agency Training Resources 153

Biznology

JULY 9, 2019

Collecting information about website visitors, a standard practice in B2B marketing, is now becoming available to consumer marketers. I recently had a chat with Karl Van Delden , who heads product management at Stirista. His latest product is Visitor ID Graph , which allows consumer-driven companies to identify the visitors to their websites. Using VIG, site owners can now capture the contact information of as much as 45% of their visitors, for analysis and ongoing marketing communications.

Marketing Websites 149

Marketing Websites Sales Qualified Leads Lead Scoring Lead Ranking 149

Marketing Insider Group

JULY 8, 2019

You may or may not realize it, but half of your employees have likely mentioned your company, policies, products or other employees in some form of social post, unsolicited. According to Weber Shandwick, 98% of employees use at least one social media site for personal use, of which 50% are already posting about their company. […]. The post Creating Content That Your Company’s Employees Will Love Sharing appeared first on Marketing Insider Group.

Content 230

Content Social Media Social Marketing Paid Search Agency 230

Zoominfo

JULY 9, 2019

Welcome new readers and ZoomInfo regulars to the latest edition of our B2B Blog Post Round-Up series. For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. . Today’s round-up features content about collecting better customer testimonials, building sales pipeline, executing data-driven business strategies, and more!

Zoominfo 180

Zoominfo B2B Word of Mouth B2B Sales 180

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

KoMarketing Associates

JULY 11, 2019

LinkedIn relaunched their Company Pages as LinkedIn Pages last November. The relaunch included a number of new features and upgraded features that let B2B marketers manage a company page on LinkedIn more effectively than before. If you haven’t had a chance to catch up on the update, or you’ve perhaps been neglecting your LinkedIn Pages while you were pursuing other things, this article can give you a quick brush up.

Linkedin 126

Linkedin Work Management Marketing Management Paid Search Agency 126

Biznology

JULY 11, 2019

The second quarter is behind us which also signals the end of the half. So what’s next? Here in the US we’re taking vacations to recharge. No matter how much disconnecting we do, in those quiet moments we’re reflecting. We’re wondering about where we left money on the table and how we’re going to adapt our plays so that we win more in the coming months.

Planning 148

Planning B2B Marketing B2B Paid Search Agency 148

Marketing Insider Group

JULY 10, 2019

One small thing changed my work in a big way. About five years ago, someone sent me a video on a Tulsa, Oklahoma business that changed the entire way I approach sales and marketing. The first thing that caught my attention was that Mother Teresa had publicly endorsed the business. “Wait,” I thought. “Mother Teresa […]. The post We Stopped Trying To Convince Customers And Got Triple The Results appeared first on Marketing Insider Group.

Video Marketing 215

Video Marketing Business Marketing Content Marketing 215

Zoominfo

JULY 7, 2019

As any salesperson knows, motivation comes and goes. At certain points, we are hyper-focused and driven. And on other days, we don’t even feel like picking up the phone. So the question is – where do we find the inspiration to climb out of these slumps? If you’re dragging today and can’t seem to drum up the motivation to get going, we’re here to help.

Top of Funnel 130

Top of Funnel Zoominfo Storytelling B2B Sales 130

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Contently

JULY 10, 2019

I’m not going to start this blog post with something hyperbolic and edgy like “press releases are dead.” The truth about the marketing industry is that things are nuanced, and very rarely does a tenet apply 100% across the board for all brands in all industries. What I do hope to explain, though, is how we need to consider the different types of digital PR when crafting marketing strategies.

Storytelling 155

Storytelling PR Marketing & Strategy Press 155

KoMarketing Associates

JULY 9, 2019

Although B2B marketers are focused on creating marketing collateral, such as white papers and ebooks, new research suggests that these forms of content are not the most trusted among B2B buyers. Recently, TrustRadius published “The 2019 B2B Buying Disconnect” report to shed light on the disconnect between B2B marketers and vendor expectations. Statistics showed that most B2B marketers (about 80 percent) focus on marketing collateral – ebooks, white papers and webinars – to educate and engage the

Marketing Report 121

Marketing Report B2B Marketing B2B Purchase Intent 121

Marketing Insider Group

JULY 9, 2019

The success of marketing is heavily reliant on data, but nowadays relying on customer data alone is not enough. This is where intent data comes in. The combination of customer signals and intent data can create a better bird’s eye view to help leverage customer insights to companies advantage. But even with the rise of […]. The post Why Intent Data is the Future of B2B Marketing appeared first on Marketing Insider Group.

Intent Data 211

Intent Data Intent B2B Marketing B2B 211

Kaon

JULY 11, 2019

Increasing Trade Show Booth Engagement 400% with Award-Winning Application. Originally published on the VR/AR Association (VRARA) blog, July 1, 2019. Through successful partnership with Kaon Interactive at recent tradeshows, CenturyLink was able to generate a 400% increase in event booth engagement versus the previous year – within a smaller, more cost-effective booth space.

Trade Show 124

Trade Show Effectiveness B2B Advertising Agencies 124

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Social Media

Biznology

JULY 11, 2019

Effective sales funnels are the most engaging—and effective—ways to increase your business. But, if your putting in a lot of effort and feel you can get more return, you’re not alone. Many businesses struggle with lead generation, qualifying leads and converting them to sales. About 73% of a business’s potential leads aren’t sales-ready. This high number indicates that too many leads are pushed through the sales funnel before they’re ready to convert and make a purchase.

Top of Funnel 130

Top of Funnel Sales Qualified Leads Digital Marketing Funnels Advertising Funnels 130

KoMarketing Associates

JULY 11, 2019

Marketers still face several barriers when it comes to adopting artificial intelligence (AI), but those who have implemented this tool are seeing a large amount of success, according to new research. DemandBase recently conducted a survey to gauge how marketers are integrating AI into their overall strategies. Statistics showed that only 18 percent of marketers are currently using AI.

Marketing AI 120

Marketing AI Marketing Report DemandBase Planning 120

Marketing Insider Group

JULY 10, 2019

As a marketer, you already know that content marketing is well worth your time and effort. What you put in is almost guaranteed to be returned to you many times over, and this attractive ROI combined with low costs and barriers to entry makes content marketing one of the most popular marketing strategies for businesses […]. The post How to Get Executive Buy-In With an Effective Content Marketing Strategy appeared first on Marketing Insider Group.

Buy 208

Buy Marketing & Strategy Marketing Strategy Effectiveness 208

Adobe Experience Cloud Blog

JULY 8, 2019

Every business eventually realizes that much of its marketing can be automated. Gone are the days of remembering to follow up with a lead, or websites that present the same offers to every visitor regardless of how they arrived on the page. Marketing automation is a no-brainer for big businesses, who might have hundreds of thousands of customers to interact with on a daily basis.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Work Management 134

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

Biznology

JULY 12, 2019

Marketers are encouraged to maximize the awareness, trial and usage of their brands. They also know that a brand is more than just a fanciful name. Insightful research and prudent positioning will make a brand “special” in the eyes (and hearts) of their target customers, offering a meaningful promise, a credible reason to believe this promise and a competitive edge.

Brand Identity 116

Brand Identity Branding Ad Building Wikipedia 116

KoMarketing Associates

JULY 10, 2019

Although B2B marketers are constantly reaching out to buyers, new research shows that it may be the behavior of their target audience that keeps them from ultimately closing deals. A new study published by Aberdeen titled “Why Do B2B Buyers Struggle?” took a closer look at why B2B marketers fail to drive sales, despite utilizing effective marketing tactics.

B2B Sales 120

B2B Sales B2B Marketing B2B Vendors 120

Only B2B

JULY 11, 2019

A crucial tool for B2B marketing B2B marketing communication refers to the process of Businesses communicating with other businesses for a mutually beneficial relationship. It is the tool used in. The post What is B2B marketing communication? appeared first on ONLY B2B.

B2B Marketing 123

B2B Marketing B2B Marketing Tools 123

Content Marketing Institute

JULY 12, 2019

An e-book is not content marketing. Social media posts are not content marketing. Does your brand market with content? Or do you do content marketing? Explore the difference and learn the eight steps to really do content marketing. Continue reading → The post Content Is NOT the Same as Content Marketing appeared first on Content Marketing Institute.

Content Marketing 111

Content Marketing Content Social Media Paid Search Agency 111

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B Marketing

Brandpoint

JULY 8, 2019

It’s no secret that marketing conferences are an investment of time, money and energy. It can be difficult to get a supervisor on board with them, especially since taking time off of work means losing concrete progress that you could have made on your projects. Conferences are, however, worthwhile ventures. They are opportunities to step away from the day-to-day and gain insight into cutting-edge industry tactics that can be implemented into your company’s operations.

Conference 107

Conference PR Storytelling Public Relations 107

Influitive

JULY 11, 2019

The post How to Scientifically Test for Customer Obsession According to Netflix’s Former VP of Product appeared first on Influitive.

Product 100

Product 100

Only B2B

JULY 9, 2019

B2B is the acronym for Business to Business whereas B2C is an acronym for Business to customer. These are two marketing models that focus on two varied categories of the. The post Difference Between B2B And B2C appeared first on ONLY B2B.

B2B 115

B2B B2B Marketing Business to Business Business 115