Sat.Oct 06, 2012 - Fri.Oct 12, 2012

Trending Sources

Why Instagram will be the next big social media platform

grow - Practical Marketing Solutions

A few weeks ago I professed my love for Instagram and predicted that this easy photo-sharing app would soar. Now, new data from The Social Habit seems to confirm that Instagram is poised for a breakout. Of the Americans surveyed who currently use a social media platform, only 18 percent currently have a profile on Instagram. That’s paltry compared to Facebook (94%) or Twitter (47%). Hilarious!

The Thin Line Between Social Media Marketing and Spam

Digital B2B Marketing

You can share. You can publish. You can broadcast. You can spam. Today, communication is more accessible than ever before. Anyone with an internet connection can email or Tweet. With more people publishing and more competition for our attention, free and easy-to-use communication channels lead to spam. Even well-intentioned individuals, marketers and publishers can fall into the spam trap.

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What Makes a Good B2B Online Video

Paul Gillin

I spent some time with comic video whiz Tim Washer  (also @timwasher ) at B2B Forum last week, and he followed up with a few questions about how B2B companies are using online video as part of their content marketing programs. shared some opinions with him, but why not share them with everybody else as well? I’d like to hear your answers to these questions, too. would add Cisco to that list.

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How to make real friends (and pimp your Klout) with Flipboard


I’ll get to the point: my secret to being amazingly- and profoundly-engaged with so many of my followers on Twitter , my friends on Facebook, and my circles on Google+ is because I cheat. Whenever And I believe that Flipboard is my secret weapon when it comes to improving and maintaining my Klout score. Well, the more I give the more I get. And Flipboard makes it easy to do this.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

More Trending

Content Can Differentiate Industrial Companies When There’s Parity in Value Propositions

Industrial Marketing Today

A Value Proposition plays an important role in differentiation, which in turn affects lead generation. Yet, if you read the content on most industrial websites, they tend to sound similar within each industry. Most manufacturers and industrial companies make generic claims that are often copied by their competition and lack validation. How do you rise above the noise when there is so much parity in Value Propositions? There are experts who are more qualified than I am in crafting a Value Proposition that is so unique to a company that it cannot be easily duplicated by others.

Why The Most Important Part of Your Brand is Invisible

grow - Practical Marketing Solutions

By Mars Dorian, Contributing {grow} Columinst. We talk all the time about writing cornerstone content, building effective web design, and connecting with your community in the social media world. Yessss, it’s all essential, that’s why it’s getting poured again and again into our membranes. But what about the invisible world behind engagement creation? Danielle LaPorte has it.

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3 Ways for Accessorising Your Emails

It's All About Revenue

by Sylvia Jensen | Tweet this Getting through the mountain of messages we receive each day isn’t getting any easier. The number of emails sent last year rose 10%. Copywriters and designers have long known that a small block of text or an icon can attract a busy reader’s eye better than a big chunk of prose. To make email marketing engaging you need a compelling subject line and a solid call to action. With reports that email open rates on smartphones have risen by 34% so far in 2012 , we also all know that to grab readers’ attention, email campaigns have to display properly on all screens.

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Ego Bidding: Why Paying for #1 Position on Google Costs You More Than You Think

The Point

In the process of managing search marketing campaigns for clients, we occasionally run into situations where client management is dictating that their company “own” certain key search terms on Google. Unfortunately, the only guarantee that comes with targeting the number one position for your search ad is a big bill from Google at the end of the month.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Free Advertising on Google


It may surprise some, but many small businesses new to inbound marketing are unaware that you can get some free advertising on Google through Google Places. The benefit? Basically, a way to advertise your business on Google for free. And honestly, who doesn't love some free advertising? They've included reviews, hotel information, and pictures of the hotel and its surrounding area. Visit [link].

How do you budget for social media marketing?

grow - Practical Marketing Solutions

I had a long discussion this week with an analyst trying to figure out how companies should be budgeting for their social media marketing efforts. However, to optimize the opportunities behind a social media effort, I do believe organizations need to commit to budgeting in a consistent and patient way. When approaching social media or content marketing, the commitment should be for the long haul.

22 Tweetable Moments and 23 Slides From MarketingProfs B2B Summit #MPB2B

B2B Marketing Insider

Info-doodle of my presentation by Veronica Maria Jarksi ( click here to enlarge.). Last week, I attended MarketingProfs B2B Marketing Summit. It was my 3rd conference in 5 weeks. Not only am I exhausted, but my wife and kids are happy to have me home for a while! felt really  fortunate to present at this year’s forum. e6e6e6 ;'> October 1, 2012 9:23 am via HootSuite Reply Retweet Favorite.

15 Tips for Getting the Most From LinkedIn Groups

Paul Gillin

I spend a lot of time in LinkedIn groups and have learned a bit about maximizing their potential as conversation-starters. Here are 15 of my favorite tips. Please add your own as comments. 1. Ask Ask Questions. The best way to provoke discussion on LinkedIn is to ask questions. Rather than sharing a link to an article, use it to kick off a discussion. Do you agree?”. link]. 2. Make it Personal. LinkedIn is the only major social network that doesn’t permit brands to interact as members. Only people can post content. With that in mind, make sure your posts have a personal tone. Follow Up.

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

5 Key Characteristics Every Social Media Community Manager Should Have


Social media is an effective tool to engage your target audience, drive website traffic and, ultimately, boost sales; so why do so few companies employ a social media community manager? You know, the person that manages the whole thing? But at our company, Tomorrow People , we've been developing our community management team and processes to real effect over the past 16 months. Who are your rivals?

Why Your Blog Should be Your Top Social Media Tool

Content Marketing Today

We often talk about the need to develop a content marketing mindset. This requires companies to think like publishers. And that sounds an awful lot like social media in a definition that I saved and have embraced from Wikipedia several years ago: Social media  is information content created by people using highly accessible and scalable publishing technologies. That’s 4 for the price of one. 

DIY: 5 Free Tools for Creating Killer Infographics

Vertical Response

To paraphrase from The Social Network a bit here, a million (words) isn’t cool, you know what’s cool? An infographic. Nowadays, people don’t have the time or energy to sit and plow through pages or screens of text; they want to be able to ingest information as quickly and easily as possible. Listed below are 5 free (!) apps that allow you to start easily infographic-ing: 1.

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Has Social Media Given You a Better Understanding of How SMEs Perform in the Marketplace? [POLL]

Tomorrow People

POLL: Has social media given you a better understanding of how SMEs perform in the marketplace

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

10 Genius Ideas That Changed Marketing Forever


This is an excerpt from our new ebook, 100 Ideas That Changed Marketing. Download your free copy if you want to see the other 90 ideas that have changed our industry forever! At the beginning of this year, we set out to create an infographic that gave a rundown of the history of marketing. Heck, you could argue it made our industry possible ! That's not right, right?) Nearly 40% of U.S.

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B2B Marketing’s Missing Objective: Creating a Home Field Advantage

Digital B2B Marketing

What companies do you want to work with? Not just the ones that seem safe or are good for your resume, but the ones you just want? The ones that would make your day, even if they didn’t make your wallet? Those brands are out there in your personal live, from BMW or Louis Vuitton to Apple or Blendtec. You don’t need them, you want them. Now consider your business. Others are aspirations.

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Could LinkedIn Destroy Facebook?


Image via CrunchBase. LinkedIn is starting to look – and act – a lot more like Facebook and Twitter. With 175 million users, it’s certainly not up to the “1 billion” scale of Facebook. But adults are a lot more comfortable in its professional environment. Now that you can share news and updates – and group discussions are gaining traction – could LinkedIn change the social networking landscape? Somewhere in early 2005, I started to receive my first connection requests for something called “LinkedIn.” They were mixed in with similar requests for Plaxo. LinkedIn got less attention. Endorsements.

The New Era of SEO Brings New Strategies and Key Steps


Over the past few months, I've been absorbing all kinds of new information on Search Engine Optimization (SEO). I've talked to professionals, read e-books and blogs like SEOMoz , and I’m in the midst of a great hard copy book that I'll review in a future blog. You really need all the components to optimize your site. Website Code / Code Audit. Is your website SEO friendly?

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8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

20 Stats That Explain Why Marketers Still Struggle to Measure Social Media ROI [Data]


When it comes to social media, many marketers are still figuring things out as they go. This is especially true in terms of justifying their investment of time and money into social media marketing efforts. But LinkedIn launched 9 years ago. We've had 8 years to get to know Facebook, and 6 to wrap our heads around Twitter. For quite a few reasons, it turns out. Let's dive in. Tweet This Stat.

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Does Gamification Work On a Customer Community? [CHART]

It's All About Revenue

by Heather Foeh | Tweet this Gamification is a hot topic these days. If you’re unfamiliar with the term, it refers to taking the motivational and reward aspects of video games and adding them to non-game places, such as websites, software, etc. Many popular apps (such as Foursquare) put you in head-to-head competition with your peers to earn badges or status levels based on your activity.

Social Business: Facebook for the Enterprise?


Image via CrunchBase. As Facebook surpassed the 1 billion users’ mark last week, but still had disappointing results in the stock market , the debate is inevitable: is Facebook going the way of the dodo – or should I say, MySpace and Orkut – or is it going to keep growing? But you can’t get the good without the bad. Why is that difference important?

The DOs and DON'Ts of Writing Effective Calls-to-Action


It seems like we’ve been talking a lot about the importance of Calls-to-Action (CTAs) lately. First, we made it clear that calls-to-action won’t kill a cute, fluffy puppy. Next, we covered the strong relationship between CTAs and B2B E-books , and we even listed writing calls-to-action among the nine habits of highly engaging content marketers. There’s good reason for this.

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

Facebook Tests Pinterest-Style Feature Called 'Collections'


Watch out, Pinterest. Facebook may be dishing out a little bit of competition. In case you were a little bit off the grid because of the Columbus Day holiday, on Monday the social network began testing a new feature called 'Collections,' which allows marketers to add “Want” or “Collect” buttons to news feed posts about products. Sounds a little bit like Pinterest, now doesn't it? Who knows.

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ExactTarget Acquires Pardot: Great Exit for Pardot, Questionable Future for ExactTarget

Customer Experience Matrix

ExactTarget announced its acquisition today of mid-tier marketing automation vendor Pardot , for just under $100 million ($95.5 million, to be exact). In one way, this was surprising: Pardot had seemed less interested in being purchased than others in the industry. But Pardot was also the only major marketing automation competitor without serious outside funding. From that perspective it seems predictable that they would need access to more resources. ExactTarget also said their relationship with Marketo , announced June 2011 and now ended, had produced little business. Back to pricing.

10 Reasons Why B2B Companies Are Failing With Social Media

Social Media B2B

Too many B2B companies are flat out failing at social media marketing. It isn’t their fault. This isn’t an attack on the companies. Heck, they are at least brave enough to give it a shot. Instead Instead this is an explanation for why a new marketing channel has been slow to grow in the B2B space. This shouldn’t be news to anyone though. Massively Under Investments In Content.

Because Email Just Isn’t Enough: Joe Payne on ExactTarget’s Acquisition of Pardot

It's All About Revenue

by Joe Payne | Tweet this I never thought I’d be an industry pundit. But marketing automation is an exciting space, and as many other large organizations, from Oracle to IBM, try to buy their way into the party, I’ve found myself commenting again and again on where the market is headed. ( One of these commentaries is even immortalized in David Meerman Scott’s latest edition of Real-Time Marketing & PR.). That trend continued when the email provider ExactTarget said it  would purchase Pardot. Enterprises face increasingly competitive and complex sales and marketing cycles.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.