Brandwatch Marketing

JUNE 20, 2019

Opinions 50

Opinions 50

chiefmartech

JUNE 17, 2019

Boy, did I kick a hornet’s nest. A couple of weeks ago, I shared an article from MIT Sloan Management Review , Implement First, Ask Questions Later (or Not at All) by Stephen J. Andriole. A quick summary: As a result of easy-to-acquire SaaS tools and pressure to harness the relatively unknown possibilities of emerging technologies before competitors do, companies are increasingly bypassing the heavyweight “requirements gathering” processes of classic enterprise IT and, instead,

Enterprise Management 85

Enterprise Management Work Management Marketing Management Marketing Analytics Tools 85

Buffer

JUNE 17, 2019

We wish for you to have the very best, most fulfilling career possible, doing work that you love. And one of the best routes to that dream job is having a dreamy LinkedIn profile ! We’ll show you how. Today we’re giving you a checklist for a LinkedIn makeover. We’ll provide many different ways to optimize your LinkedIn profile and boost your presence – and the presence of your brand – so that you can shine.

Linkedin 75

Linkedin Ideal Customer Profiles Profiling Thought Leadership 75

B2B Marketing Directions

JUNE 16, 2019

There is no longer any doubt that marketers overwhelmingly believe in the value of personalization. Most marketing leaders now view personalization as essential to marketing success, and providing personalized messages and customer experiences has become a top priority in many companies. Numerous research studies have confirmed that large majorities of marketers believe personalization improves marketing and business performance.

Personalization 49

Personalization Ideal Customer Profiles Click Rate Open Rate 49

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Marketing Insider Group

JUNE 20, 2019

We’re big advocates of setting SMART marketing goals at the beginning of the year. If you happen to work with HubSpot, or a HubSpot agency, setting goals can be even more lucrative due to the platform’s extensive set of tools for setting and tracking Key Performance Indicators (KPIs). The tools let you set KPI benchmarks […]. The post How to Make a Mid-Year Marketing Review Worth Your Time appeared first on Marketing Insider Group.

Advertising Agencies 277

Advertising Agencies Paid Search Agency Advertising Benchmark Hubspot 277

Customer Experience Matrix

JUNE 17, 2019

Adobe, Salesforce and Oracle all made announcements regarding Customer Data Platform products this week. None are world-changing: Salesforce described a planned extension of Customer 360 ; Abobe announced triggered journey campaigns that draw on its “real time CDP”, and Oracle described CDP services from systems integrators. But the fact that all three vendors are addressing the topic raises some interesting questions.

Enterprise Management 209

Enterprise Management Work Management Marketing Management Marketing Automation Services 209

Zoominfo

JUNE 20, 2019

Live streaming, or the transmission of live video, has taken the world by storm. Whether it’s a friend live streaming their workout routine or a celebrity answering fan questions, the personal nature of live video is innately appealing.live. But, because live video is unpredictable and strays from traditional marketing methods, many B2B marketers speculate whether live streaming has a place within their corporate social media strategy.

Statistics 198

Statistics B2B Marketing B2B Zoominfo 198

Marketing Insider Group

JUNE 18, 2019

Employee engagement is traditionally a concern of the HR department rather than the marketing department. Employees who are fully engaged at work deliver benefits, including improved productivity, higher retention, and increased employee loyalty. All these things are great for the business as a whole, and it’s true that if your marketing team is fully engaged, they’ll […].

Marketing Strategy 255

Marketing Strategy Marketing & Strategy Loyalty Marketing 255

Webbiquity

JUNE 20, 2019

Guest post by Anastasia Masters. There are still a few old-school managers out there who are hesitant to encourage their employees to stay active on LinkedIn. After all, it is a platform that connects talent with recruiters. However, most enlightened executives now realize LinkedIn is a powerful tool to transform their already-engaged employees into company brand ambassadors.

Linkedin 225

Linkedin Brand Identity Branding Ideal Customer Profiles 225

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

The Point

JUNE 18, 2019

1. What, Why, How. There are three things your email recipient should see almost immediately, and those are: WHAT the offer is, WHY it’s of value, and HOW to get it. Don’t make the reader hunt or scroll to learn what exactly you want him or her to do, and why. 2. Sell the Offer, Not the Product. The goal of any email is to generate engagement. You generate engagement by convincing the reader of the value of the information on offer, whether that information is a white paper, a Webinar, or a demo

Creativity 164

Creativity B2B Webinar Metrics Email Marketing 164

Zoominfo

JUNE 17, 2019

You don’t have to be in the B2B sales world to be familiar with the term “cold calling.” It’s a phrase that’s likely to elicit a negative response, whether you’re in the business world or an average citizen who has received one too many unsolicited calls. Though just about everyone knows of cold calling as a concept, it has been given several different definitions and interpretations as a sales practice.

Cold Calling 189

Cold Calling Zoominfo B2B Sales Statistics 189

Marketing Insider Group

JUNE 17, 2019

Your content marketing strategy most likely focuses on your external audience – your customers or followers. This makes sense, after all these people are the ones who’ll spend their money and help your business generate income. However, there is another group of people who can be reached with content marketing that you probably haven’t considered […].

Marketing & Strategy 223

Marketing & Strategy Marketing Strategy Content Marketing Content 223

Webbiquity

JUNE 21, 2019

Guest post by Michael Collins. We’re reinventing everything these days. It’s kind of the nature of not just business but the world. Everything we knew yesterday is outmoded today. And who knows what tomorrow will show us? In a constant, quickening cycle of transformation and disruption in technology and business, marketing is forced to be as nimble and inventive as the products, ideas, and brands it serves.

Work Management 178

Work Management Marketing Management Marketing Automation Services Advertising Agencies 178

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Vision Edge Marketing

JUNE 20, 2019

An extensive study by the American Management Association found that the single largest gap between high performing organizations and low performing organizations was whether organization-wide performance measures matched the organization’s strategy. One attribute of a high-performing organization, whether Marketing or otherwise, is the development, implementation, and consistent usage of a dashboard.

Work Management 143

Work Management Planning Multi-Touch Attribution Marketing Management 143

Biznology

JUNE 21, 2019

Social media marketing remains the most engaging—if not the most effective—technique in your business arsenal. Sure, your customers spend every day socializing with each other online, but this creates a perfect opportunity for you, as a brand, to inject yourself into the conversation. According to Ambassador , 71% of consumers who have had a good social media experience with a brand are likely to recommend it to others.

Social Media 151

Social Media Media Marketing & Strategy Tips 151

Marketing Insider Group

JUNE 18, 2019

Ask the decision makers of any enterprise-level business which department should have responsibility for content marketing strategy, and they’ll undoubtedly name the marketing department. It makes sense at first consideration. After all, it’s a marketing strategy and that is what the marketing team is for. But restricting the responsibility of developing and carrying out your content marketing […].

Marketing & Strategy 219

Marketing & Strategy Marketing Strategy Content Marketing Content 219

Webbiquity

JUNE 19, 2019

Guest post by Cassy Hathaway. In the digital economy, few things are as valued as quick and sustained business growth. Whether you sell products or services, your business needs to show continuous growth in order to attract investors, new customers and new employees. Image credit: Akil Mazumder from Pexels. Of course, that’s easier said than done. Growing a business requires financial investments, hard work, business savvy, creativity, and a little luck.

Paid Search Agency 165

Paid Search Agency Enterprise Management Marketing AI Work Management 165

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Contently

JUNE 19, 2019

One of my favorite subreddits is r/YouTubeHaiku. On this discussion board, people curate and comment on videos that have have runtimes shorter than 14 seconds. There are uploads that last up to 30 seconds, but they’re referred to as video “poetry,” not video “haikus.” Videos shorter than 14 seconds can often feel irreverent, disturbing, or evocative, simply because they don’t offer any context.

Paid Search Agency 160

Paid Search Agency Tactics Video Marketing Companies 160

Hive9

JUNE 17, 2019

A marketing plan with visibility (from multiple points of view) is one that’s designed to meet often complex corporate goals tied to specific strategies for growth. And while this might sound fairly obvious, a lot of companies aren’t hitting the mark when it comes to visibility in their marketing plans.

Planning 135

Planning Marketing Plans Marketing & Strategy Paid Search Agency 135

Marketing Insider Group

JUNE 17, 2019

As technology transforms the digital landscape, the top content marketing KPIs you need to monitor often change with it. In 2019, monitoring key performance indicators gets even more complex when you factor in the purpose of each piece of content, as SEO consultant Benj Arriola points out. Profitability, of course, is a constant. Yet when you dig […].

Content Marketing 200

Content Marketing Content Consulting SEO 200

KoMarketing Associates

JUNE 20, 2019

While marketing content remains critical to the buyer journey, new research suggests that it does not always address important pain points, specifically those of B2B customers. Heinz Marketing and PathFactory recently conducted the “Inside the Head of a Marketing Leader: The Buyer’s Journey” report and found that 92 percent of B2B marketing leaders claim that content plays a critical role in the decision-making process.

B2B Marketing 122

B2B Marketing B2B Buyer's Journey Content 122

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

Biznology

JUNE 19, 2019

Branding is the core of marketing, yet it is a strategic discipline that has been dramatically impacted by social media in recent years. It has opened the door to a great variety of activism and disinformation and as a result, companies are facing new types of brand risks. In light of this surge of threats to brands, it is important to stay updated with the latest trends and new research that can provide insights to help protect (and ideally build) brands.

Trends 120

Trends Brand Identity Branding Paid Search Agency 120

Adobe Experience Cloud Blog

JUNE 19, 2019

When it comes to marketing and sales, the more precise and specific you can get with every customer, the better. Customers want to feel important and recognized by brands, and it is exactly why strategies like personalization are so effective. Account-based marketing (ABM) is when you target prospects by identifying a point of contact or persona within an organization which you believe you’ll be able to serve the best, build a lasting relationship with them, and then offer an increasingly wide r

Account Based Marketing 134

Account Based Marketing ROI Lead Ranking Work Management 134

Marketing Insider Group

JUNE 20, 2019

While startups may have an easier time adopting Agile principles, large enterprises can’t afford to be discouraged by the difficulty of introducing new processes into their organization. In fact, enterprises have an urgent need to tackle their process problems or risk disruption by emerging startup competitors. The good news is that leaders of marketing teams […].

Startups 194

Startups Marketing Process Organization 194

KoMarketing Associates

JUNE 20, 2019

The arrival of new technology has made B2B marketing even more difficult. Marketers are spoiled for choice in terms of the number of new marketing channels made available. Although we can now target our ideal client more accurately and attract potential customers off-site, it also brings along some downsides. Among the most significant are ad blindness (eMarketer reports that 18 to 34-year-olds were far more likely to ignore ads ) and the recently rolled-out General Data Protection Regulation (G

Link Building 120

Link Building Ad Building Marketing & Strategy B2B 120

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B Marketing

Vidyard

JUNE 20, 2019

Chances are, if you’re a marketer for a small business, you wear many different hats. Some of them probably aren’t even marketing hats. From product marketing to content creation, social posts to event presence—even sales—you name it: It’s on you. So why would you want to and add video marketing on top of all that? The truth is, there are A LOT of benefits of video marketing for small businesses.

Small Business Marketing 133

Small Business Marketing Video Marketing Business Paid Search Agency 133

Adobe Experience Cloud Blog

JUNE 17, 2019

Interactions with prospects and customers before, during, and after an event don’t just offer a chance for engagement, but also a unique opportunity to further customize your follow-up, communications, and their next event experience, which in turn helps accelerate impact, velocity, and conversion. The problem? More often than not, event data is either being forgotten, spread out amongst several tools, or being inputted manually and inaccurately.

Budget Programs 133

Budget Programs Work Management Paid Search Agency Top of Funnel 133

Contently

JUNE 19, 2019

When we started Contently nine years ago, we had several ambitions. We wanted to change media and marketing by helping others produce high-quality content. We hoped to inspire brands to connect with their audiences by telling stories. But above all, we wanted to carve out a world where journalists and creators could not just survive, but thrive by doing what they love.

Enterprise Management 124

Enterprise Management Work Management Paid Search Agency Marketing Management 124