Sat.Jan 07, 2017 - Fri.Jan 13, 2017

Trending Sources

The Best Content Marketing Examples

B2B Marketing Insider

Last year we published 99 Amazing Content Marketing Examples. There were actually 106 examples there but “99+” felt better. This year, the list has almost doubled. So I’m giving up on counting them (You can count them below.) But if you are you looking for the best content marketing examples you’ve come to the right […]. Content Marketing

The 15 Best Special-Purpose SEO Tools

Webbiquity

Given the importance of search engine optimization—organic search remains the top source of traffic for most B2B websites—t’s vital to use the right tools to help with various aspects of optimization, for any size website. Previous posts in this series have covered tools for specific SEO functions including content ideation , keyword research , and rank tracking. Google Review Count:  600.

Tools 136

How To Plan, Execute & Measure a Direct Mail Campaign

bizible

In the closing months of 2016, we wanted to run a campaign that would impact sales opportunities and help our sales team have a great Q4. We decided on a direct mail campaign. Marketers are flooded with daily emails and it’s hard to rise above the noise. Direct mail can set your company apart. Below, learn how we planned, executed and measured our most recent direct mail campaign. Planning. On Dec.

Mail 103

How Data Will Change Marketing in 2017

It's All About Revenue

Data has been driving many aspects of business success for the last few years, especially as the amount of information available to us through analytics tools has increased significantly almost to the point of not knowing what to do with all the insights. Here are some of the ways I see data changing my approach to marketing this year: Greater Personalization. Enhanced Content Relevance.

Lead Generation Checklist

More Trending

The Revenue Focused SEO Keyword Strategy For B2B Marketers

bizible

Keyword performance is difficult to predict. With limited keyword data available it’s often a guess as to which keywords will generate revenue. But that doesn’t mean B2B marketers have to blindly trust instinct when creating findable content for search engines. In this post we present a way to measure the value of keywords and content marketing performance in terms of revenue. Now what? Conclusion.

The Secret Phrase that Jump Starts Creativity

Type A Communications

January 12, 2017 by Carla Johnson Great ideas seem to be a chicken-or-the-egg conundrum. Are companies fertile with fabulous ideas because they woo creative people? Or is it the creative. read more. Creativity & Innovation Carla Johnson Creativity Dr. Min Basadur Innovation Type A Communications

CEOs To Marketers: CMOs Need To Focus On Revenue Growth

B2B Marketing Insider

Today’s marketing leaders are stuck in a Catch-22. Create CMO-driven revenue growth. And figure out how to do it in a way that we modern consumers don’t hate. What was once the role of the Chief Marketing Officer has been completely cast aside. We have gone from “brand ambassadors” asking agencies to create hard-to-measure ad campaigns, […]. Marketing Strategy

Which Blogging Tactics Produce the Strongest Results? [New Survey Data]

Hubspot

When it comes to business blogging, how much time do people put into creating posts? How long are their articles? What goes into them? How often do they publish new content? How do they promote their posts? Do they measure the results? The answers to any and all of the questions deliver interesting insights on the state of digital marketing. Let's take a look at some of the trends over the years.

B2B Marketing Trends for 2016

Slammed! Sales Management Book Camp

Your Sales Management Guru

KEN: Normally I do not use this blog to promote, but I have had many readers inquire about out training programs and I wanted to let everyone know about this special opportunity. Slammed! The New Sales Manager Boot Camp. We hear these comments all the time: Revenues are flat. have a problem growing sales profitably. We seem to react to every opportunity. To Learn More     [link].

Sales 85

12 Lessons I’ve Learned From Writing 1,000 Blog Posts

Type A Communications

January 10, 2017 by Tom Pick In Taekwondo, students are taught they must perform each kick at least 1,000 times before they can safely say they have learned the kick. read more. Marketing Andrew M.

2017: The Year Attribution and Metrics Become Symbiotic

B2B Marketing Insider

You would think that, with all the advances in technology, insights and automation, Marketing has leapt forward with an increased understanding of how initiatives correlate to business performance. We’ve made developments in digital to improve targeting, to scale relevant audiences and to develop customized communications based on enhanced insights.

Over Two Thirds of CMOs Name Mobile Marketing a Top Priority For 2017

It's All About Revenue

Smartphones have been declared a device that people “can’t live without” With over two billion smartphones in use globally, mobile marketing presents an effective and personal way for companies to engage with their customers. The above is an excerpt from the Executive Summary of a new report from Constellation Research. And no, I will not state that 2017 is the year of mobile.

B2C 112

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

How Content & SEO Marketers Can Help Each Other Be Successful

ScribbleLive

Breaking down the silos that separate content marketers from other functions within an organization has been an ongoing theme on our blog recently. We’ve discussed content’s relationship with product marketing , demand generation , as well as sales and customer success. Next up? The dynamic between content marketing and SEO is interesting. There has been overlap in responsibility and function between the two roles within the last few years as a result of Google’s growing emphasis on content quality for ranking rewards. Additionally, there are still key differences between the two disciplines.

SEO 74

The five great questions of content marketing

grow - Practical Marketing Solutions

By Mark Schaefer. recently attended a conference where marketers wrote about their single biggest challenges. These issues were posted on a board and it was fascinating to observe! These five content-related posts stood out as the great questions representing the minds of the conference attendees: 1. Breaking through the noise. “We can create ‘great’ content, but how do we guarantee it is seen?

The Perfect Customer Marketer Job Description

Influitive b2b

Customer marketing is on the rise. According to Koyne Marketing’s 2017 State of Customer Marketing Report, 93% of organizations agree that customer marketing is important or very important to their revenue, and more than two-thirds are planning to boost their investment in customer marketing over the next year. In spite of this, many organizations still.

7 Things Your Email Deliverability Consultant Wish You Knew

It's All About Revenue

As an email marketer, you know email marketing success depends on sustainable inbox placement, but there is a lot of conflicting information out there. What do you really need to know about deliverability? Here are 7 key takeaways to help you think about deliverability in a new light this year. 1. How much is too much? Sit in your customer's chair. " 2.You get the reputation you deserve.

The B2B Demand Gen Marketing Playbook

7 Trends That Will Change Social Media in 2017

Hubspot

It’s the start of another year, which means you’re probably back in the office after vacation, hard at work on your New Year’s resolution. And if you’re a marketer, you may also be fine-tuning your strategic plan for success in 2017. In this blog post, we’ll dive into what happened in 2016 , what we think social media managers should expect in 2017, and how to plan for these changes. Good question.

4 Effective Methods to Increase Your Survey Response Rates

Modern B2B Marketing

Author: Audra Sorman If you build it, they will come…right? When it comes to surveys, not necessarily. Like many of today’s savvy marketers, you’re probably looking for creative ways to bring in new leads or contacts and learn more about them, surveys being one of them. The Main Message: Make Them Feel Special. Consider incorporating this messaging: “We want to know what you think.” Probably not.

6 Awesome Sales Call Conversation Starters

Vidyard

One of my favorite things about my team is that we are constantly focused on helping each other do better. After one of us finishes a call that doesn’t progress, someone may say something along the lines of, “Ah man, so close, I could have taken that somewhere!” That’s when we start discussing what happened in the call, and together try to figure out how we could have driven it better. Don’t sell.

Getting Started with Marketing Attribution Analysis

bizible

Marketing attribution offers rich, new data by connecting marketing efforts to metrics throughout the entire funnel, all the way down to revenue. Judging by the number of saved reports we have in Salesforce, there are seemingly limitless amounts of analysis that you can do with the data. If that sounds familiar to you, you don’t need my help with marketing attribution analysis.

A Content Formula for Complex B2B Organizations

5 Interview Questions to Assess Emotional Intelligence

Hubspot

Emotional intelligence is more than just a buzzword. The ability to emphasize with others, build lasting relationships, and manage emotions in a healthy way has been proven time and time again to be one of the biggest indicators of workplace and interpersonal success. Among employees who fail to meet expectations during their first 18 months on the job, 23% fail due to low emotional intelligence.

How to Hire a Digital Marketing Agency: Red Flags and Key Questions

Modern B2B Marketing

Author: Mike Tomita Let’s face it, even the savviest marketing teams sometimes don’t have the bandwidth to take on digital marketing , which is a strategy in itself. Digital marketing agencies help businesses by creating comprehensive online strategies and optimizing their digital presence through paid search, display advertising, SEO, content creation , and social media. Do they have experience? 

Introducing ViewedIt: Supercharge email conversions with the power of personal video

Vidyard

Click. Trash. Click. Trash. If you have an email account, you know this routine too well. The average business user receives nearly 100 emails per day , and most of that is generated automatically. No wonder click-through rates are now as low as 1-3 percent. And yet email isn’t going anywhere: It’s far and away the dominant means to communicate in business. Enter ViewedIt. It’s no mystery why.

Skype 96

A Look Back at Modern Marketing in 2016

It's All About Revenue

Modern Marketing has come a long way in 2016. More leading brands are using marketing technology to better understand their customers and provide a better customer experience than ever before. Data is part of nearly every marketing conversation. Customer obsession and experience is the main focus. But this has also created a culture of more, more, more. Asking “Why?”

Six Key Steps to Successful Marketing Automation Adoption

13 Logo Design Trends to Watch for in 2017 [Infographic]

Hubspot

We demand a lot from logos. They have to be simple, yet still convey the ethos of the brand in a way that resonates with consumers. They have to be timeless and distinct, but still modern and consistent with contemporary graphic design trends. It's a lot to ask of a single symbol. As any designer will surely tell you, designing a logo that meets these varied expectations is no easy task.

3 Reasons to Adopt a Scalable Marketing Automation Platform

Modern B2B Marketing

Author: Cassidy Milder Every growing organization has important thresholds to cross. For startups, the thresholds could include the day you incorporate, the day you get your first investment, or the day you start making a profit. But growing companies can hold themselves back when they grow beyond the tools that they use. That’s when it’s time to evaluate a new platform.

The Most Important Way to Keep Your Marketing Resume out of the Trash

B2B Marketing Insider

There’s a great irony among the marketing profession. Most marketers are quite good at what they do—whether it be promoting a product, building a brand, or selling a service. But when it comes to marketing themselves, many fall short of putting together a compelling message that convinces employers of their talent and experience. One place […]. Marketing Strategy