Sat.Jan 07, 2017 - Fri.Jan 13, 2017

article thumbnail

The Best Content Marketing Examples

Marketing Insider Group

Last year we published 99 Amazing Content Marketing Examples. There were actually 106 examples there but “99+” felt better. This year, the list has almost doubled. So I’m giving up on counting them (You can count them below.) But if you are you looking for the best content marketing examples you’ve come to the right […].

Examples 298
article thumbnail

5 Steps to Account-based Marketing Success

ViewPoint

ABM drives bigger, better deals. Most marketing and sales folks I talk to agree … in theory. Many are still trying to figure out how to put ABM principles in place. If you fall into this category, and are looking for actionable how-tos, take a look at the account-based marketing primer just published and available now on SlideShare. The deck outlines the 5 steps you need to apply the super-targeted approach to reaching out to prospects that is ABM: Identify Targets and Target Roles.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Protect Your Business from Cyberattacks

Webbiquity

Guest post by Caroline Black. Cybersecurity is becoming more of a concern for individuals, businesses and even governments. Top U.S. security specialists have stated that cyberattacks are one of the leading threats to U.S. security. Cyberattacks are clearly a major issue for any entity that uses the internet. Basically, if you have an online business, it’s a target for hackers.

article thumbnail

The Perfect Customer Marketer Job Description

Influitive

Customer marketing is on the rise. According to Koyne Marketing’s 2017 State of Customer Marketing Report, 93% of organizations agree that customer marketing is important or very important to their revenue, and more than two-thirds are planning to boost their investment in customer marketing over the next year. In spite of this, many organizations still.

Planning 180
article thumbnail

Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

article thumbnail

5 Bold Ideas for Content Strategists in 2017

Marketing Insider Group

You’re a high-level thinker. A problem solver. And a communicator worth an audience’s attention. So, you understand why bold ideas matter in content strategy. Without the vision to think bigger and better, companies usually get lost in content shock. “People used to vote with their wallets, and now they vote with their time. If you […]. The post 5 Bold Ideas for Content Strategists in 2017 appeared first on Marketing Insider Group.

Content 215

More Trending

article thumbnail

Expand your Offer Strategy to Increase SEM Performance

The Point

In an era when the average business buyer only contacts a brand when he/she is 67 percent through the buying process , there’s every reason to make sure that you’re reaching prospective customers at every stage of their research, not just when they’re ready to buy. Otherwise, when buyers finally do start to contact vendors, you may not even be part of the conversation.

SEM 154
article thumbnail

Digital futurism, machines that learn, and the end of (our) jobs

Biznology

The holiday season and the first few weeks of every year is a time to reflect on the old and getting ready for the new, with no shortage of predictions about what the future will bring us. One of the things “the old” can teach us is how bad we are at predicting the near future. From the US presidential elections to the Chicago Cubs winning the World Series and Leicester City being crowned the Premier League champions, 2016 was a particularly tough year for Nostradamus-wannabes.

article thumbnail

2017: The Year Attribution and Metrics Become Symbiotic

Marketing Insider Group

You would think that, with all the advances in technology, insights and automation, Marketing has leapt forward with an increased understanding of how initiatives correlate to business performance. We’ve made developments in digital to improve targeting, to scale relevant audiences and to develop customized communications based on enhanced insights.

article thumbnail

What Does a Demand Generation Program Actually Look Like?

Sales Engine

As a marketing leader, have you been tasked with building a demand generation program designed to funnel leads to salespeople? For most B2B companies with a complex, relationship based selling process, a demand generation program that provides actionable sales intelligence is one of the best options at their disposal. Last year, Sales Engine was able to generate 66 percent of our total sales pipeline through a closed-loop demand generation program, and we’re getting similar results for our clien

article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

[VIDEO] The Value of Sales Intelligence vs Data

DiscoverOrg

There are a lot of sales and marketing data providers out there. Everyone talks about their solution slightly differently – they offer contact data, verified data, sales intelligence , etc. What’s the difference between all of these terms? Since data literally powers everything we as sales and marketers do, using an illustration that revolves around electricity is an easy way to explain these differences.

article thumbnail

Print Is Still the Most Trusted Type of Ad

Contently

Some people claim print is dying. As a journalist, I don’t really like these people, even if they may be right. So it was comforting to find out that consumers still value print, at least when it comes to one crucial metric. According to an October 2016 survey by MarketingSherpa, 82 percent of U.S. internet users trust print ads when making a purchase decision, more than any other medium.

article thumbnail

Elevate Your Mobile Email Marketing Strategy

Marketing Insider Group

My wife probably doesn’t like—check that—I know she doesn’t like it, but I’m on my smartphone a lot at home. I’m checking on sports scores or scanning my social feeds, but I’m doing one thing more than anything else. I’m always checking my email. The Radicati Group estimates the number of email users worldwide is […].

article thumbnail

Digital marketing directions: key trends driving digital in 2017

Biznology

Are you confused and frustrated by the rapid pace of change in digital marketing? Do you find yourself struggling to get ahead or sometimes feeling that it’s hard to even keep up? In this free 30-minute Biznology® webinar below, Tim Peter tells you how to anticipate, analyze, and adapt to the changes coming to search, social, and content marketing in the New Year.

Trends 125
article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

Survey: 3% of Customers Describe Marketing Emails as Personalized

KoMarketing Associates

Email marketers are working hard to provide a more personalized experience for their customers, but a new survey reveals that they are still largely missing the mark. The “Mapping out the Customer Journey: Expectations Versus Reality for the Modern Marketer” report from Boxever has found that 81 percent of marketers use personalization for email marketing.

article thumbnail

Why Celebrating Wendy’s Tweets Is All Wrong

Convince & Convert

The Internet celebrated last week when Wendy’s gave an uncouth Web denizen his comeuppance via a sharp and timely tweet: High Five? The evisceration of Thuggy-D caused digital and traditional media alike to celebrate Wendy’s victory in this “Twitter beef” including an entire segment on Anderson Cooper that played like a Jimmy Fallon bit, if Fallon were still in middle school and had no talent: Yeah, Wendy’s was funny and quick and put the guy in his place, and it wo

Twitter 143
article thumbnail

5 Tips to Start a Conversation with Your Audience

Marketing Insider Group

Friends, Marketers, Countrymen lend me your ears. We move into the another year witnessing our mechanical cousins picking up some impressive skills. From drones delivering mails to an Artificial Intelligence (AI) tool predicting the winner of US presidential elections. From Augmented and Virtual Reality Apps gaining ground too. Technological innovations never imagined are now gaining […].

article thumbnail

4 B2B Marketing Tips for Running Successful PPC Campaigns

Adobe Experience Cloud Blog

Author: Divya Dutt When I joined Marketo three years ago, I had previous experience running paid search campaigns at a B2C company. However, I quickly realized that pay-per-click (PPC) campaigns for typical B2B products are very different from those for B2C. PPC campaigns for B2B and other considered purchases typically have longer sales cycles, so marketers may not be able to prove ROI right away.

PPC 109
article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

8 Steps to Open a Baidu PPC Account

KoMarketing Associates

Opening a Baidu PPC account is much more complicated than creating a Google Adwords account. There are many more steps involved – and even more if you want to ensure a successful launch in the China market. As an agency, we continue to receive many inquiries about setting up Baidu PPC accounts from western companies new to Chinese digital marketing.

PPC 120
article thumbnail

The Truth is so Brutal

Ambal's Amusings

Everybody knows that the dice are loaded Everybody rolls with their fingers crossed Everybody knows the war is over Everybody knows the good guys lost Everybody knows the fight was fixed The poor stay poor, the rich get rich That’s how it goes Everybody knows Everybody knows that the boat is leaking Everybody knows that … Continue reading The Truth is so Brutal.

100
100
article thumbnail

CEOs To Marketers: CMOs Need To Focus On Revenue Growth

Marketing Insider Group

Today’s marketing leaders are stuck in a Catch-22. Create CMO-driven revenue growth. And figure out how to do it in a way that we modern consumers don’t hate. What was once the role of the Chief Marketing Officer has been completely cast aside. We have gone from “brand ambassadors” asking agencies to create hard-to-measure ad campaigns, […].

article thumbnail

How to Hire a Digital Marketing Agency: Red Flags and Key Questions

Adobe Experience Cloud Blog

Author: Mike Tomita Let’s face it, even the savviest marketing teams sometimes don’t have the bandwidth to take on digital marketing , which is a strategy in itself. Digital marketing agencies help businesses by creating comprehensive online strategies and optimizing their digital presence through paid search, display advertising, SEO, content creation , and social media.

article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

Survey: Marketers Frequently Connected with Buyers on Social Media in 2016

KoMarketing Associates

Social media may have helped marketers connect with clients and prospects in 2016 more than they initially thought. The “2016 Social Commerce Survey” from SUMO Heavy found that last year, 72 percent of buyers used social media on a daily basis. About 47 percent claimed that they utilized it multiple times per day. Only 11 percent said that they did not use social media at all.

article thumbnail

Deploying Dynamic Marketing Planning

Hive9

At Hive9, we believe planning to be the cornerstone of a data-driven marketing approach. Unfortunately, planning is a term that’s often used and seldom explained. It’s entirely possible to hear the term “marketing planning” and conflate it with simply having a budget or a general penned strategy, but the two aren’t the same thing. That’s merely step one in the kind of iterative process we’re talking about when we use the term.

Planning 100
article thumbnail

9 Essential Tips for Researching Your Next Content Campaign

Marketing Insider Group

Coming up with a steady stream of ideas is par for the course for content and demand gen marketers. Not every idea is necessarily perfectly aligned , or can be followed up on, however, what makes a strong piece of content stand out from the others is almost always the research behind it. Smart marketers gotta do research. And there are a lot of different methods and starting points to conduct the research.

Research 149
article thumbnail

4 Effective Methods to Increase Your Survey Response Rates

Adobe Experience Cloud Blog

Author: Audra Sorman If you build it, they will come…right? When it comes to surveys, not necessarily. Like many of today’s savvy marketers, you’re probably looking for creative ways to bring in new leads or contacts and learn more about them, surveys being one of them. But creating your survey is just the start—perhaps the biggest hurdle to overcome is actually getting your potential and existing customers to take it.

article thumbnail

5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

article thumbnail

8 Steps to Open a Baidu PPC Account

KoMarketing Associates

Opening a Baidu PPC account is much more complicated than creating a Google Adwords account. There are many more steps involved – and even more if you want to ensure a successful launch in the China market. As an agency, we continue to receive many inquiries about setting up Baidu PPC accounts from western companies new to Chinese digital marketing.

PPC 120
article thumbnail

3 Ways to Keep Customers Engaged with Your Mobile Marketing Apps

Kaon

Original article published on Mobile Marketing Watch. . B2B sales and marketing apps have dramatically increased over the last few years with one-in-five people in the world owning a smartphone and one-in-seventeen people in the world owning a tablet (Source: BI Intelligence ). So it’s no wonder that mobile marketing has become a top line item and priority for 2017 as businesses attempt to penetrate the almost 224 million monthly active app users in the US.

article thumbnail

The Most Important Way to Keep Your Marketing Resume out of the Trash

Marketing Insider Group

There’s a great irony among the marketing profession. Most marketers are quite good at what they do—whether it be promoting a product, building a brand, or selling a service. But when it comes to marketing themselves, many fall short of putting together a compelling message that convinces employers of their talent and experience. One place […].