markempa

JULY 8, 2013

'Tweet Brickstream , a retail technology company, was too late to rent a booth at the year’s most important industry event where it had to have a strong presence. But, the team turned this marketing nightmare into a marketer’s dream come true. Here’s what happened. Brickstream’s products – behavior intelligence-gathering technology that helps retailers measure shoppers movement through their stores – were well known in the marketplace, but its brand wasn’t.

Trade Show 239

Trade Show Event Marketing Advertising Agencies Work Management 239

ViewPoint

JULY 9, 2013

'Joining me today is Lori Richardson, Founder and CEO of Score More Sales. Lori is a thought leader on the sales growth front and works with technology brands worldwide. She has worked with known companies such as Apple, IBM, and Siemens and has become a well-known sales leader. Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation.

Lead Scoring 235

Lead Scoring Lead Ranking Thought Leadership Sales Qualified Leads 235

The Point

JULY 12, 2013

'How do you prevent your Webinar campaign from being lost in the crowd? Here are 7 mistakes you’ll want to avoid, as illustrated by an email received recently from email marketing provider Silverpop : 1. If you must use a graphic header, make it count. Graphic headers are a necessary evil in HTML email design. On the one hand, they add an element of visual interest and enable you to highlight a key selling point.

Webinar Metrics 197

Webinar Metrics Demand Generation Design Email Marketing 197

Webbiquity

JULY 8, 2013

'Google Glass, the search giant’s foray into wearable augmented reality technology, has generated considerable interest within and beyond the tech community, and generally positive press. The glasses-like device essentially overlays a close-to-the-eye computer display over whatever is in the wearer’s field of vision, and provides smartphone-like features through Bluetooth voice commands.

Google 190

Google Burn Rate Adwords Display 190

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Webinar Metrics

Customer Experience Matrix

JULY 10, 2013

'In case you were wondering, I see four themes emerging today in B2B marketing automation: services: vendors are bundling their systems with services to help marketers use them, either by offering the services themselves ( LeadLife , MakesBridge , Ontraport (formerly OfficeAutoPilot), RightWave , SalesEngineInternational ) or by creating versions that agencies resell to their clients ( Optify , MindFireInc , many others). sales enablement: systems to share marketing information with sales ( Geni

Demand Generation Agencies 178

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 178

KoMarketing Associates

JULY 11, 2013

'I recently caught a tweet from SEO Mike Arnesen highlighting an article on Medium about “ The Future of About Us Pages “ The article provides perspective into why the “About Page” (or section) should become a more central piece of an organization’s story and brand. It is certainly true that in many cases, the “about section” is left stagnant, only updated when there are leadership changes or major news updates.

Organization 178

Organization B2B Thought Leadership Work Management Marketing Management 178

ANNUITAS

JULY 9, 2013

'Never underestimate the importance of your website. Once again, the two most used sources for research are general web search and vendor websites.

B2B 188

B2B Demand Generation Marketing & Strategy Content 188

Digital B2B Marketing

JULY 11, 2013

'When the success of your business is less important than the success of your marketing, something is seriously wrong. Yet this is exactly how most B2B marketers approach lead generation today! You don’t care about the number of leads your sales team has. Instead you care about the number of marketing sourced leads. We all know B2B marketing measurement is imperfect, yet we momentarily suspend all reservations in order to judge our effectiveness based on results attributed to our efforts i

Lead Generation 170

Lead Generation Lead Scoring Lead Ranking Generation 170

Writing on the Web

JULY 11, 2013

'Clearly, one of the most important things that you can do when it comes to a business blog is to share new content. But what about those older blog posts that are hanging out on your blog somewhere? Why not make good use of older content? Make it easy for your blog reader s to learn more about your solutions to their problems. This requires that you do more than just write an article from the heart.

Business Blogging 170

Business Blogging Optimization Business Keywords 170

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Biznology

JULY 9, 2013

'While nothing’s changed at all since before Edward Snowden leaked both the existence of the NSA ‘s PRISM program and its full reach, I now have the opportunity to have a little bit of a different conversation with you, my reader. My assumption is that you’ve heretofore been drenched in statecraft, spycraft, and surveillance. Good.

Work Management 168

Work Management Marketing Management Marketing Analytics Tools Budget Programs 168

WriteSpark

JULY 9, 2013

'A recent series of TechTarget reports offers many helpful insights for content marketing that targets IT buyers. Four insights in particular caught my attention. Serial IT Specialists. TechTarget correctly notes that many IT professionals now move from one area to another as new technologies emerge and are adopted by their employers. These buyers seek content that will help them progress from basic to advanced topics in their new technology focus.

Content Marketing 166

Content Marketing Planning Comparison FAQ 166

Marketing Insider Group

JULY 9, 2013

'Two weeks ago I took some time off from work. I was not on vacation. In fact, it was one of the hardest weeks of work of my whole life. We settled on a new house and it needs some pretty major renovations before my family can move in. And we are in temporary housing until the work is complete. Me, my wife and 4 lovely but very active and energetic kids are living in a 1000-square foot apartment.

Social Media 163

Social Media Twitter Facebook B2B Marketing 163

Crimson Marketing

JULY 8, 2013

'Sales and marketing alignment , all challenges aside, has a greater importance in content marketing than most of us realize. There’s plenty of fantastic ways you can use content in your business, but the point always remains to create new business at the end of the day. Since you want to build relationships between the B2B Sales and Marketing teams, you must ask yourself: are content marketers doing enough to enable sales?

Top of Funnel 136

Top of Funnel Content Marketing Content B2B Sales 136

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Social Media

Biznology

JULY 12, 2013

'Photo credit: Sean MacEntee. I’ve really ramped up my content marketing activities in the past six months and have learned a lot. I try to share what I find as I find it, mainly as a way to keep track of all of it myself. The best way to follow along is my Twitter feed , but I’m also starting to use content curation services such as Meddle and Scoop , to test drive them and to share/save content.

Content Marketing 153

Content Marketing Public Relations Verticals Content 153

Everything Technology Marketing

JULY 6, 2013

'Check out our latest B2B Content Marketing Report 2013 and find out what is going on in the world of content marketing. Here are five of the most interesting content marketing trends we identified: Content marketing is going mainstream and is becoming more sophisticated to help marketers generate more leads and enable thought leadership. The popularity of white papers as a content marketing format is declining relative to interactive, easily digestible formats such as video.

Trends 129

Trends B2B Thought Leadership Content Marketing Thought Leadership 129

Convince & Convert

JULY 9, 2013

'Image via BigStockPhoto.com. Most of us are familiar with the concept of influencer marketing, i.e., marketing to a select group of individuals — such as journalists, bloggers, consultants, or industry analysts — who influence your buyers’ decisions. The idea is that if you take the time to identify and build relationships with those influencers, you can leverage them to build your credibility.

Marketing & Strategy 158

Marketing & Strategy Marketing Strategy Advertising Agencies Content 158

B2B Marketing Traction

JULY 9, 2013

'I follow several search engine optimization blogs, and I thought I’d share some observations now that the algorithm changes rolled out in several Google releases code-named “Panda” According to Eric Enge of Search Engine Watch , the algorithm changes in Panda affect websites that Google sees as “flat” for a couple of reasons.

Marketing Websites 125

Marketing Websites Google Landing Pages CAN-SPAM 125

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Biznology

JULY 11, 2013

'Photo credit: digitaljournal.com. If you’re a brand strategist, you have a point of view, an agenda, and a need to influence. You’re an activist for your brand. Today, brands must be seen as experts, and we claim that title through content marketing, which means producing content that informs your buyers and keeps them apprised of news and trends.

Brand Identity 152

Brand Identity Branding Ethics Word of Mouth 152

Crimson Marketing

JULY 11, 2013

'Google+ is absolutely one of the best social media networks available to you. A lot of you plan your marketing strategies around Twitter, LinkedIn, and Facebook, but its a detriment to you if you don’t include Google+ in your marketing mix. You might be asking yourself why? According to GlobalWebIndex, Google+ now has 359 million active users (and counting), more than any other social network besides Facebook.

Google 122

Google Marketing Mix Social Networks Social Media 122

Convince & Convert

JULY 12, 2013

'Frank Eliason, Citi @frankeliason. Frank Eliason , author of the new book At Your Service and Director of Global Social Media for Citi , joins the Social Pros Podcast this week to discuss crafting a cohesive social strategy for a global corporation, relying on the instincts of his team, and listening smarter. Read on for some of the highlights and tweetable moments, or listen to the full podcast.

Social Media 150

Social Media Skype Case Studies Paid Search Agency 150

B2B Marketing Traction

JULY 12, 2013

'In 30 years of sales and marketing I’ve dealt with a lot of CRM (Customer Relationship Management) systems. I’m tired. I’m tired of the countless tutorials, the “how do I create a report for my client” questions, the obscure field names, the badly written documentation, and the cumbersome procedures. After working on one such system yesterday (I will name no names), I popped onto one of my favorite Twitter chats – #B2Bchat.

CRM 120

CRM Ideal Customer Profiles Buying Cycle Social Media 120

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Rules

Biznology

JULY 10, 2013

'Photo credit: zoxcleb. Yesterday’s Biznology® Webinar with Chris Abraham was all about blogger outreach and online engagement. Have you spent all this time and money building the perfect social media and content marketing campaign and now feel all dressed up with nowhere to go? Did you build it and no one came? You must get out there, identify influencers, and engage with them.

Blogger 125

Blogger Outreach PR Public Relations 125

WriteSpark

JULY 9, 2013

A recent series of TechTarget reports offers many helpful insights for content marketing that targets IT buyers. Four insights in particular caught my attention. Serial IT Specialists. TechTarget correctly notes that many IT professionals now move from one area to another as new technologies emerge and are adopted by their employers. These buyers seek content that will help them progress from basic to advanced topics in their new technology focus.

Planning 120

Planning Content Marketing Comparison FAQ 120

Convince & Convert

JULY 8, 2013

'I am delighted to announce that my new book Youtility debuted at #3 on the New York Times best seller list! One million thank yous to everyone who supported the book and the launch, especially the brilliant businesspeople who agreed to be interviewed for the book. Youtility is chock full of case studies and ideas, but with the help of Carrie Morgan I put together this summary of the very best quotes from some super sharp marketers including Lee Odden , Ann Handley , Joe Chernov , Joe Pulizzi an

Paid Search Agency 146

Paid Search Agency Case Study Case Studies Marketing & Strategy 146

Crimson Marketing

JULY 12, 2013

'This is what happens when you try to streamline your social media engagement strategy: #BADMarketing strikes again… . .

Social Media 131

Social Media Marketing & Strategy Marketing Social Marketing 131

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Adobe Experience Cloud Blog

JULY 11, 2013

'Author: Dayna Rothman Instagram is almost uncannily popular. Taking and sharing visual images is such an important part of social media , that Facebook recently bought the service and now operates it. When it first launched, it was simply an iPhone app. But now users can access Instagram from their computer and most smartphone devices. Although, those who own a smartphone running Blackberry 10 or a Windows Phone are still out of luck as Instagram is only available for iOS and Android.

Work Management 105

Work Management Marketing Management Thought Leadership Social Media 105

ANNUITAS

JULY 10, 2013

'August 22, 2013 – Executive Breakfast Marketing as a Perpetual Revenue Center at the Fairmont Copley Plaza. Time: 8:30AM – 10:30AM | Boston, MA Join ANNUITAS and Oceanos as we review and discuss strategies to address some the most challenging issues facing B2B and the complex sale, including: The hidden costs of a tactical Demand Generation model Marketing’s contribution to pipeline and revenue Moving from a cost-per-lead model to a revenue-based one Marketing as an investment

Cost per Lead 100

Cost per Lead Lead Ranking Demand Generation B2B Sales 100

Convince & Convert

JULY 10, 2013

'In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Instagram video, and whether we should care as marketers. Are We Asking the Wrong Question? There have been lots of breathless blog posts recently that attempt to pit Vine and Instagram video in a head-to-head battle, as if we must choose in a beta vs. VHS way. This is not the case.

Video Marketing 140

Video Marketing Mobile Advertising Mobile Marketing Youtube 140