Sat.Feb 02, 2013 - Fri.Feb 08, 2013

Trending Sources

5 Things Every Good Community Manager Does

Tomorrow People

Social media professional Sookie Shuen makes the case for community managers everywhere. Social media is an effective tool to engage your target audience, drive website traffic and, ultimately, boost sales. So why do so few companies employ a social media community manager? You know, the person that manages the whole thing? And they're all seeing great results from it. So how do you make the leap?

A Really Useful B2B Marketing Benchmark Report from Optify

The Point

You see a lot of so-called “benchmark reports” in B2B marketing circles, and most of them are, well: complete rubbish. The reason many of these reports are worthless, in my view, is that they’re based on non-randomized surveys, and thus the results are influenced heavily by who chooses to respond. The metrics reported by B2B benchmark reports can also be grossly misleading.

Dear Facebook. Please let me pay you.

grow - Practical Marketing Solutions

There is probably nothing more debated, despised, and dissected on the social web than Facebook’s ever-changing scheme to monetize its vast audience. One of the newest ploys — attaching advertisements to our specific personal posts — seems remarkably invasive. My Facebook mobile stream is now dominated by banner ads. This all adds up to a really stupid business model. Please.

Your Inside Sales Team Shouldn't Be Survey Takers

Sales Prospecting Perspectives

One of my biggest goals with any new rep on my teleprospecting team is to establish appropriate habits. There have been many times that I've worked with insides reps with a few years of experience teleprospecting and find that within the first month of their employment at AG I have to undo much of what has already been ingrained into their sales approach. Problem is, if we condition our reps to just get a list of questions answered on a cold call that is exactly what they are going to do because that is what they have been trained to do. (B)udget

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

More Trending

Social Media’s Mass Attention Myth

grow - Practical Marketing Solutions

B y Srinivas Rao, Contributing {grow} Columnist. On two separate occasions and in two different ways I’ve been discouraged from the pursuit of mass attention. The irony is that it came from people who many of us consider wildly popular. Mass attention is almost unattainable and it’s not clear that you want it. – Seth Godin. – Chris Brogan. How do I get more traffic.

Out with the SEO, In with the ACE (Anticipatory Computing Engine)


"What gift do you think a good servant has that separates them from the others? It's the gift of anticipation…I know when they'll be hungry…I know it before they know it themselves.". This quote from the 2001 movie Gosford Park reminds us of the greatest attribute of a servant/personal assistant - the ability to anticipate the wants and needs of his or her master before they are fully realized.

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Putting the Conversation Back into Twitter

Digital B2B Marketing

Some days it seems Twitter has moved from a social platform to a headline and link platform. I don’t know about you, but I miss the old days of Twitter where people shared insightful thoughts or strangers met through a conversation. Communicating something useful or interesting in 140 characters was an art , and some practiced it well. This art is already being lost. anyone?) Your Turn.

Social Business Failure Is a Choice: Speaking a Common Language


We are warned. Gartner predicts 80% of social business efforts will not achieve intended benefits through 2015. There is a problem with that prediction and the perception it creates. In practice, social business is a huge Babylonian confusion. The lack of speaking a common language within the enterprise, let alone within the global context, is always a reason for failure. How do we track success?

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

The Purchasing Department: The Next Frontier for Social Media?

grow - Practical Marketing Solutions

Almost all of the attention on social media has come from the sales and marketing department, and deservedly so. That is certainly where the low-hanging fruit appears to be and there is an urgent need to respond to customer demands and communication preferences. Studies show that this may return the biggest financial gains of social media to companies and I agree. That is not always practical.

Are Content Brands The Future of Marketing? An Interview with Ann Handley

B2B Marketing Insider

In this series, I am trying to uncover insights into the Future of Marketing. To help guide our path, to drive our plans and to help us all to start dreaming BIG! You’ve already seen my own marketing predictions on the future of marketing. But now I want to continue to bring in ideas from the greatest minds, the thought leaders and the social business innovators in our industry.

4 Mistakes Marketers Make With Audience Research

Digital B2B Marketing

Marketers, encouraged by self-proclaimed gurus, experts and thought leaders, are increasingly misusing and abusing research and statistics when developing their marketing approach. Yes, market and audience research can be incredibly valuable. But when it is misused, even the best information can lead you in the wrong direction. Here are four mistakes marketers make when using market research data.

How to Transition to SoLoMo: a 6-Step Guide for SMBs


With the majority of cell phone users now opting for the cleverer mobile devices on the market, getting social, thinking local, and spending on mobile are more important than ever. SoLoMo is not a separate tactic in a digital marketing campaign, but an extension of it. Here are 6 tips to keep in mind when integrating SoLoMo into your digital marketing strategy. Never Shut Up. Be Interesting.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

Five ways to be a more confident blogger

grow - Practical Marketing Solutions

I have coached and counseled a lot of people on their blogging efforts and there are some common themes I hear … How do I find the time? What do I write about? How do I attract an audience? But when I start digging, I find that none of these are usually the root cause of blogging problems. It’s something much more subtle — confidence. That’s right. This is a BIG DEAL.

Customer And Content Are King In The Future of Marketing

B2B Marketing Insider

If you think that title is blatantly obvious, just look around! Whether you’re in the consumer of business marketing world, most of the marketing messages, platforms and ideas do not put the customer first or drive any relevant value for your buyers. That’s why in this Future of Marketing series, we are looking for the guidance and advice from the best minds in our industry.

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39 Fantastic Inbound Marketing Blogs You Ought to Be Reading


In August 2011, we did a round-up of the 23 best inbound marketing blogs on the internet. But that was soooo two years ago, and it's high time we gave that list a refresh, don't you think? I spend a lot of time reading these bad boys, and so do my colleagues here at HubSpot. But I'm always looking for new reading material! 39 Fantastic Inbound Marketing Blogs to Start Reading Today. 2) B2B Inbound.

10 Ways To Optimize Your Sales Engine In 30 Days

Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you a guest post from Craig Wortmann , CEO and Founder of Sales Engine , a company that helps firms build and tune their sales engine(s). You can find him on Google + , LinkedIn , & Twitter ! Optimizing your sales engine doesn't have to be time-consuming. Think of them as small changes to your current state of affairs and gradually work on tuning the engine in your daily work. Sell What Makes You Different. People want to buy what’s different, not just “better”. Stop Answering RFPs! Reach Out to 5 New People. I Object! Define Success.

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The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

Your corporate website needs to become a trap


I just started as Director of Social Media at Unison Agency in Washington’s historic Georgetown. One of my perks is getting to work with Executive Director of Strategy, Andrea Fabbri. He’s a strategist’s strategist. During a meeting on Friday he quipped, “a website is a trap — or should be.” ” I had never thought about it that succinctly. ” you ask?

Five Signs Your Online Customers May Be Cheating on You

Buzz Marketing for Technology

Posted in Behavioral Targeting Conversion Optimization Customer Experience eCommerce. These days, consumers have more choices, more incentives and more reasons to comparison shop for the best deals out there. But Marketers can use online behavior and web analytics to reveal patterns and warning signs indicative of the type of customer retention issues that lead to “online cheating.”

12 Inspiring Examples of Beautiful Blog Homepage Designs


This is an excerpt from one of our latest offers, a collection of 47 Amazing Blog Homepage Designs. Download the entire collection here , for free, to browse through all of the blog homepage designs we think are amazing! 81% of U.S. online consumers trust information and advice from blogs, according to BlogHer. But how do you get people to fall in love with your blog in the first place? 6) Ecoki.

Treat a Trade Show Like Your Office, Not Your College Dorm

B2B Marketing Unplugged

Just back from my first two trade shows of the season, and I am sad. It would seem, dear friends, that despite our resolve to not suck at these things, we just can’t seem to get it right. Last year we saw Angry Birds staffing booths, coffee cups greeting visitors and what happens when you let marketing people do what they do best, which is not selling. So why is there so little selling?

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

Social Media Lead Generation: Easy As 1,2,3?

Sales Prospecting Perspectives

Lead Generation activity dominates as one of the most important objectives for today’s marketing professionals. Whether you are using a content strategy to drive prospects down the funnel or using your email automation tool to nurture potential prospects, ultimately the goal of any marketer is to generate more sales qualified leads. In order to continue populating your marketing database, you must first start capturing intelligence on potential prospects to fill the top of your funnel. Most organizations do this by purchasing (or renting) a list. At least, not at first glance.

Successful Social Business Pilot Projects: Benefits of Starting Small


In a previous post I looked at how the ‘people and process’ part matters before all in what we call social business (WIIFM, speaking the same language, common intended benefits, etc.). These two P’s are not new but repeatedly get overlooked, especially when technological and societal evolutions are still in the hype faze. History has a tendency to repeat itself. It doesn’t have to be your picture.

How Inbound Marketing Aligns With the New Purchase Loop


In 1898, Elias St. Elmo Lewis developed the Purchase Funnel, the now familiar pathway customers travel from consideration to purchase. There are four steps in the process that have always been integral to every CMO's approach to marketing: Awareness, Interest, Desire, Action. The Purchase Funnel. Desire - This step is an exponential progression from the Interest stage. Openness.

What Not to Do With Your Online Presence in 2013

Crimson Marketing

With 2013 well underway, are you staying ontrack with your online presence? . We recently ran across this good reminder list from Marketing Profs of do’s and don’ts for your online marketing activities. Here are just a few: Don’t: Substitute a social media page for a website. Do: Get a professional website. Don’t: Build a “flashy” mobile website.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

The Ultimate Challenger Sale

Buyer Insights

In 2012 sellers were advised to challenge their customers. Now it is time to take the challenger salesperson to the next level – to help the buyer to overcome the growing internal challenges faced in making the decision and getting it sanctioned. One of the leading sales books of 2012 was ‘The Challenger Sale‘ It’s [.].

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3 More Critical Roles that Need SEO Skills


Panda and Penguin. Last month , I wrote about how SEO is not just the domain of consultants. Rather, every person in digital media production needs to know how their work affects search effectiveness. Thing is, if you rely on Google to discover your content and give it the value it deserves, you will often be disappointed. It needs to be built into the publishing process. Paid Search Leads.


7 Excellent Examples of Email Personalization in Action


Personalized email marketing : We have the technology! So why isn't anyone doing it? Well, it's not that nobody is doing it (otherwise we wouldn't have much of a blog post on our hands). it's just not being done as often or as well as it could be. I mean, I think we've all received the email that seems to be relying on "Hi [$$FIRSTNAME$$]" to totally nail it with email personalization. That's all!