Sat.Feb 02, 2013 - Fri.Feb 08, 2013

Trending Sources

5 Things Every Good Community Manager Does

Tomorrow People

Social media professional Sookie Shuen makes the case for community managers everywhere. Social media is an effective tool to engage your target audience, drive website traffic and, ultimately, boost sales. So why do so few companies employ a social media community manager? You know, the person that manages the whole thing? And they're all seeing great results from it. So how do you make the leap?

Why We Still Fight Over Social Media and Content Marketing

Conversionation

A few years ago I wrote a piece on the commoditization of content (marketing) in a social jungle. Last year I took it a step further with what you could call a rant about the ‘ big content marketing fail ’. I was pleasantly surprised to see that many people using content marketing (as I do) wrote similar posts taking a critical look at the evolutions in content marketing. Guess not. Bloggers.

A Really Useful B2B Marketing Benchmark Report from Optify

The Point

You see a lot of so-called “benchmark reports” in B2B marketing circles, and most of them are, well: complete rubbish. The reason many of these reports are worthless, in my view, is that they’re based on non-randomized surveys, and thus the results are influenced heavily by who chooses to respond. The metrics reported by B2B benchmark reports can also be grossly misleading.

Dear Facebook. Please let me pay you.

grow - Practical Marketing Solutions

There is probably nothing more debated, despised, and dissected on the social web than Facebook’s ever-changing scheme to monetize its vast audience. One of the newest ploys — attaching advertisements to our specific personal posts — seems remarkably invasive. My Facebook mobile stream is now dominated by banner ads. This all adds up to a really stupid business model. Please.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

More Trending

Your corporate website needs to become a trap

Biznology

I just started as Director of Social Media at Unison Agency in Washington’s historic Georgetown. One of my perks is getting to work with Executive Director of Strategy, Andrea Fabbri. He’s a strategist’s strategist. During a meeting on Friday he quipped, “a website is a trap — or should be.” ” I had never thought about it that succinctly. ” you ask?

Social Media’s Mass Attention Myth

grow - Practical Marketing Solutions

B y  Srinivas  Rao, Contributing {grow} Columnist. On two separate occasions and in two different ways  I’ve been discouraged from the pursuit of mass attention.  The irony is that it came from people who many of us consider wildly popular. Mass attention is almost unattainable and it’s not clear that you want it. – Seth Godin. – Chris Brogan. How do I get more traffic.

Out with the SEO, In with the ACE (Anticipatory Computing Engine)

Synecore

"What gift do you think a good servant has that separates them from the others? It's the gift of anticipation…I know when they'll be hungry…I know it before they know it themselves.". This quote from the 2001 movie Gosford Park reminds us of the greatest attribute of a servant/personal assistant - the ability to anticipate the wants and needs of his or her master before they are fully realized.

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Putting the Conversation Back into Twitter

Digital B2B Marketing

Some days it seems Twitter has moved from a social platform to a headline and link platform. I don’t know about you, but I miss the old days of Twitter where people shared insightful thoughts or strangers met through a conversation. Communicating something useful or interesting in 140 characters was an art , and some practiced it well. This art is already being lost. anyone?) Your Turn.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

3 More Critical Roles that Need SEO Skills

Biznology

Panda and Penguin. Last month , I wrote about how SEO is not just the domain of consultants. Rather, every person in digital media production needs to know how their work affects search effectiveness. Thing is, if you rely on Google to discover your content and give it the value it deserves, you will often be disappointed. It needs to be built into the publishing process. Paid Search Leads.

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Five ways to be a more confident blogger

grow - Practical Marketing Solutions

I have coached and counseled a lot of people on their blogging efforts and there are some common themes I hear … How do I find the time? What do I write about? How do I attract an audience? But when I start digging, I find that none of these are usually the root cause of blogging problems. It’s something much more subtle — confidence. That’s right. Hurray for that.

Are Content Brands The Future of Marketing? An Interview with Ann Handley

B2B Marketing Insider

In this series, I am trying to uncover insights into the  Future of Marketing. To To help guide our path, to drive our plans and to help us all to start dreaming BIG! You’ve already seen my own  marketing predictions  on the  future of marketing. But now I want to continue to bring in ideas from the greatest minds, the thought leaders and the social business innovators in our industry.

Five Signs Your Online Customers May Be Cheating on You

Buzz Marketing for Technology

Posted in Behavioral Targeting Conversion Optimization Customer Experience eCommerce. These days, consumers have more choices, more incentives and more reasons to comparison shop for the best deals out there. But Marketers can use online behavior and web analytics to reveal patterns and warning signs indicative of the type of customer retention issues that lead to “online cheating.”

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

4 Mistakes Marketers Make With Audience Research

Digital B2B Marketing

Marketers, encouraged by self-proclaimed gurus, experts and thought leaders, are increasingly misusing and abusing research and statistics when developing their marketing approach. Yes, market and audience research can be incredibly valuable. But when it is misused, even the best information can lead you in the wrong direction. Forgetting the Trend. Assuming the Average Describes Everyone.

The Purchasing Department: The Next Frontier for Social Media?

grow - Practical Marketing Solutions

Almost all of the attention on social media has come from the sales and marketing department, and deservedly so. That is certainly where the low-hanging fruit appears to be and there is an urgent need to respond to customer demands and communication preferences. Studies show that this may return the biggest financial gains of social media to companies and I agree. That is not always practical.

How to Transition to SoLoMo: a 6-Step Guide for SMBs

Synecore

With the majority of cell phone users now opting for the cleverer mobile devices on the market, getting social, thinking local, and spending on mobile are more important than ever. SoLoMo is not a separate tactic in a digital marketing campaign, but an extension of it. Here are 6 tips to keep in mind when integrating SoLoMo into your digital marketing strategy. 1. Never Shut Up. Be Interesting.

Successful Social Business Pilot Projects: Benefits of Starting Small

Conversionation

In a previous post I looked at how the ‘people and process’ part matters before all in what we call social business (WIIFM, speaking the same language, common intended benefits, etc.). These two P’s are not new but repeatedly get overlooked, especially when technological and societal evolutions are still in the hype faze. History has a tendency to repeat itself. It doesn’t have to be your picture.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Social business, the forest and the garden: Your intranet is not the Internet

Biznology

Photo credit: Wikipedia. The last 20 years have witnessed many success stories over the net: sites such as Yahoo!, Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook, Twitter, Quora, Pinterest all had their days of glory. However, often the results observed inside the firewall were disappointing. Why does that happen?

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13 Free Marketing Tools: Optimize Efficiency Without Breaking the Bank

It's All About Revenue

by Amanda Batista | Tweet this. Modern Marketers’ roles are constantly changing, as buyer behavioral trends and digital channels, such as social and mobile, are dictating the research, discovery, and buying processes. While the need for engagement is at an all time high, budgets, unfortunately never seem to be. Input your page link and the tool automatically lists any broken links.

Customer And Content Are King In The Future of Marketing

B2B Marketing Insider

If you think that title is blatantly obvious, just look around! Whether you’re in the consumer of business marketing world, most of the marketing messages, platforms and ideas do not put the customer first or drive any relevant value for your buyers. Mark Schaefer discussed culture and  the future of search. In this interview, I am honored to present the view of Alan See. Photo Source.

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39 Fantastic Inbound Marketing Blogs You Ought to Be Reading

Hubspot

In August 2011, we did a round-up of the 23 best inbound marketing blogs on the internet. But that was soooo two years ago, and it's high time we gave that list a refresh, don't you think? spend a lot of time reading these bad boys, and so do my colleagues here at HubSpot. But I'm always looking for new reading material! Posts You Might Like to Read: How to Calculate Your 2012 Advertising Budget.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Get rid of the spam link I left on your site!

Biznology

Photo credit: Wikipedia. I’ve been receiving the same kind of e-mail over and over again lately. Because Google has finally started to crack down on spammy links, webmasters everywhere are beseeching other webmasters to remove the links that, not too long ago, they desperately wanted pointing at their sites. honestly haven’t gotten a single solitary nice letter. Nothing. Thanks.

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And Our Forecast of B2B Marketing Automation Revenue for 2013 is.

Customer Experience Matrix

I’ve just finished the latest update of our B2B Marketing Automation Vendor Selection Tool (VEST), available on the raabguide.com Web site. The VEST is our evaluation of industry vendors, aimed primarily at companies choosing a marketing automation system. The VEST contains a great deal of information that provides interesting (to me, at least) insights into industry trends.

Social Media Lead Generation: Easy As 1,2,3?

Sales Prospecting Perspectives

Lead Generation activity dominates as one of the most important objectives for today’s marketing professionals. Whether you are using a content strategy to drive prospects down the funnel or using your email automation tool to nurture potential prospects, ultimately the goal of any marketer is to generate more sales qualified leads. In order to continue populating your marketing database, you must first start capturing intelligence on potential prospects to fill the top of your funnel. Most organizations do this by purchasing (or renting) a list. At least, not at first glance.

12 Inspiring Examples of Beautiful Blog Homepage Designs

Hubspot

This is an excerpt from one of our latest offers, a collection of 47 Amazing Blog Homepage Designs. Download the entire collection here , for free, to browse through all of the blog homepage designs we think are amazing! 81% of U.S. online consumers trust information and advice from blogs, according to BlogHer. But how do you get people to fall in love with your blog in the first place?

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.