Sat.Feb 02, 2013 - Fri.Feb 08, 2013

Trending Sources

5 Things Every Good Community Manager Does

Tomorrow People

Social media professional Sookie Shuen makes the case for community managers everywhere. Social media is an effective tool to engage your target audience, drive website traffic and, ultimately, boost sales. So why do so few companies employ a social media community manager? You know, the person that manages the whole thing? And they're all seeing great results from it. So how do you make the leap?

Why We Still Fight Over Social Media and Content Marketing

Conversionation

A few years ago I wrote a piece on the commoditization of content (marketing) in a social jungle. Last year I took it a step further with what you could call a rant about the ‘ big content marketing fail ’. I was pleasantly surprised to see that many people using content marketing (as I do) wrote similar posts taking a critical look at the evolutions in content marketing. Guess not. Bloggers.

A Really Useful B2B Marketing Benchmark Report from Optify

The Point

You see a lot of so-called “benchmark reports” in B2B marketing circles, and most of them are, well: complete rubbish. The reason many of these reports are worthless, in my view, is that they’re based on non-randomized surveys, and thus the results are influenced heavily by who chooses to respond. The metrics reported by B2B benchmark reports can also be grossly misleading.

Your corporate website needs to become a trap

Biznology

I just started as Director of Social Media at Unison Agency in Washington’s historic Georgetown. One of my perks is getting to work with Executive Director of Strategy, Andrea Fabbri. He’s a strategist’s strategist. During a meeting on Friday he quipped, “a website is a trap — or should be.” ” I had never thought about it that succinctly. ” you ask?

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

More Trending

Putting the Conversation Back into Twitter

Digital B2B Marketing

Some days it seems Twitter has moved from a social platform to a headline and link platform. I don’t know about you, but I miss the old days of Twitter where people shared insightful thoughts or strangers met through a conversation. Communicating something useful or interesting in 140 characters was an art , and some practiced it well. This art is already being lost. anyone?) Your Turn.

3 More Critical Roles that Need SEO Skills

Biznology

Panda and Penguin. Last month , I wrote about how SEO is not just the domain of consultants. Rather, every person in digital media production needs to know how their work affects search effectiveness. Thing is, if you rely on Google to discover your content and give it the value it deserves, you will often be disappointed. It needs to be built into the publishing process. Paid Search Leads.

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Successful Social Business Pilot Projects: Benefits of Starting Small

Conversionation

In a previous post I looked at how the ‘people and process’ part matters before all in what we call social business (WIIFM, speaking the same language, common intended benefits, etc.). These two P’s are not new but repeatedly get overlooked, especially when technological and societal evolutions are still in the hype faze. History has a tendency to repeat itself. It doesn’t have to be your picture.

Are Content Brands The Future of Marketing? An Interview with Ann Handley

B2B Marketing Insider

In this series, I am trying to uncover insights into the  Future of Marketing. To To help guide our path, to drive our plans and to help us all to start dreaming BIG! You’ve already seen my own  marketing predictions  on the  future of marketing. But now I want to continue to bring in ideas from the greatest minds, the thought leaders and the social business innovators in our industry.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

4 Mistakes Marketers Make With Audience Research

Digital B2B Marketing

Marketers, encouraged by self-proclaimed gurus, experts and thought leaders, are increasingly misusing and abusing research and statistics when developing their marketing approach. Yes, market and audience research can be incredibly valuable. But when it is misused, even the best information can lead you in the wrong direction. Forgetting the Trend. Assuming the Average Describes Everyone.

Dear Facebook. Please let me pay you.

grow - Practical Marketing Solutions

There is probably nothing more debated, despised, and dissected on the social web than Facebook’s ever-changing scheme to monetize its vast audience. One of the newest ploys — attaching advertisements to our specific personal posts — seems remarkably invasive. My Facebook mobile stream is now dominated by banner ads. This all adds up to a really stupid business model. Please.

How to Transition to SoLoMo: a 6-Step Guide for SMBs

Synecore

With the majority of cell phone users now opting for the cleverer mobile devices on the market, getting social, thinking local, and spending on mobile are more important than ever. SoLoMo is not a separate tactic in a digital marketing campaign, but an extension of it. Here are 6 tips to keep in mind when integrating SoLoMo into your digital marketing strategy. 1. Never Shut Up. Be Interesting.

Customer And Content Are King In The Future of Marketing

B2B Marketing Insider

If you think that title is blatantly obvious, just look around! Whether you’re in the consumer of business marketing world, most of the marketing messages, platforms and ideas do not put the customer first or drive any relevant value for your buyers. Mark Schaefer discussed culture and  the future of search. In this interview, I am honored to present the view of Alan See. Photo Source.

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Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

39 Fantastic Inbound Marketing Blogs You Ought to Be Reading

Hubspot

In August 2011, we did a round-up of the 23 best inbound marketing blogs on the internet. But that was soooo two years ago, and it's high time we gave that list a refresh, don't you think? spend a lot of time reading these bad boys, and so do my colleagues here at HubSpot. But I'm always looking for new reading material! Posts You Might Like to Read: How to Calculate Your 2012 Advertising Budget.

Social Media’s Mass Attention Myth

grow - Practical Marketing Solutions

B y  Srinivas  Rao, Contributing {grow} Columnist. On two separate occasions and in two different ways  I’ve been discouraged from the pursuit of mass attention.  The irony is that it came from people who many of us consider wildly popular. Mass attention is almost unattainable and it’s not clear that you want it. – Seth Godin. – Chris Brogan. How do I get more traffic.

10 Ways To Optimize Your Sales Engine In 30 Days

Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you a guest post from Craig Wortmann , CEO and Founder of Sales Engine , a company that helps firms build and tune their sales engine(s). You can find him on Google + , LinkedIn , & Twitter ! Optimizing your sales engine doesn't have to be time-consuming. Think of them as small changes to your current state of affairs and gradually work on tuning the engine in your daily work. Sell What Makes You Different. People want to buy what’s different, not just “better”. Stop Answering RFPs! Reach Out to 5 New People. Object! Define Success.

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Social business, the forest and the garden: Your intranet is not the Internet

Biznology

Photo credit: Wikipedia. The last 20 years have witnessed many success stories over the net: sites such as Yahoo!, Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook, Twitter, Quora, Pinterest all had their days of glory. However, often the results observed inside the firewall were disappointing. Why does that happen?

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8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

12 Inspiring Examples of Beautiful Blog Homepage Designs

Hubspot

This is an excerpt from one of our latest offers, a collection of 47 Amazing Blog Homepage Designs. Download the entire collection here , for free, to browse through all of the blog homepage designs we think are amazing! 81% of U.S. online consumers trust information and advice from blogs, according to BlogHer. But how do you get people to fall in love with your blog in the first place?

Five Signs Your Online Customers May Be Cheating on You

Buzz Marketing for Technology

Posted in Behavioral Targeting Conversion Optimization Customer Experience eCommerce. These days, consumers have more choices, more incentives and more reasons to comparison shop for the best deals out there. But Marketers can use online behavior and web analytics to reveal patterns and warning signs indicative of the type of customer retention issues that lead to “online cheating.”

Treat a Trade Show Like Your Office, Not Your College Dorm

B2B Marketing Unplugged

Just back from my first two trade shows of the season, and I am sad. It would seem, dear friends, that despite our resolve to not suck at these things, we just can’t seem to get it right. Last year we saw Angry Birds staffing booths, coffee cups greeting visitors and  what happens when you let marketing people do what they do best, which is not selling. Reading: I once worked in a bookstore.

Your Inside Sales Team Shouldn't Be Survey Takers

Sales Prospecting Perspectives

One of my biggest goals with any new rep on my teleprospecting team is to establish appropriate habits. There have been many times that I've worked with insides reps with a few years of experience teleprospecting and find that within the first month of their employment at AG I have to undo much of what has already been ingrained into their sales approach. Most teleprospectors are conditioned to think that If you don't have BANT then there is no point in pursuing the conversation and consequently no point of passing a prospect on to the outside team.

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A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

How Inbound Marketing Aligns With the New Purchase Loop

Hubspot

In 1898, Elias St. Elmo Lewis developed the Purchase Funnel, the now familiar pathway customers travel from consideration to purchase. There are four steps in the process that have always been integral to every CMO's approach to marketing: Awareness, Interest, Desire, Action. The Purchase Funnel. Desire - This step is an exponential progression from the Interest stage. Openness.

The Purchasing Department: The Next Frontier for Social Media?

grow - Practical Marketing Solutions

Almost all of the attention on social media has come from the sales and marketing department, and deservedly so. That is certainly where the low-hanging fruit appears to be and there is an urgent need to respond to customer demands and communication preferences. Studies show that this may return the biggest financial gains of social media to companies and I agree. That is not always practical.

5 Key Preparation Steps in B2B Link Building Outreach

KoMarketing Associates

If you have ever been in an environment where sales and customer communication comes at you at a rapid pace (think call center, inside sales, etc) than you understand how important product or solution expertise is. You also understand the luxury of preparation. The same thing applies with link outreach, particularly when considering direct, B2B email link outreach. Preparation is critical. Here

Social Media Lead Generation: Easy As 1,2,3?

Sales Prospecting Perspectives

Lead Generation activity dominates as one of the most important objectives for today’s marketing professionals. Whether you are using a content strategy to drive prospects down the funnel or using your email automation tool to nurture potential prospects, ultimately the goal of any marketer is to generate more sales qualified leads. In order to continue populating your marketing database, you must first start capturing intelligence on potential prospects to fill the top of your funnel. Most organizations do this by purchasing (or renting) a list. At least, not at first glance.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

7 Excellent Examples of Email Personalization in Action

Hubspot

Personalized email marketing : We have the technology! So why isn't anyone doing it? Well, it's not that nobody is doing it (otherwise we wouldn't have much of a blog post on our hands). it's just not being done as often or as well as it could be. mean, I think we've all received the email that seems to be relying on "Hi [$$FIRSTNAME$$]" to totally nail it with email personalization. That's all!

Five ways to be a more confident blogger

grow - Practical Marketing Solutions

I have coached and counseled a lot of people on their blogging efforts and there are some common themes I hear … How do I find the time? What do I write about? How do I attract an audience? But when I start digging, I find that none of these are usually the root cause of blogging problems. It’s something much more subtle — confidence. That’s right. Hurray for that.

What Not to Do With Your Online Presence in 2013

Crimson Marketing

With 2013 well underway, are you staying ontrack with your online presence?  . We recently ran across this good reminder list from Marketing Profs of do’s and don’ts for your online marketing activities.  Here are just a few: Don’t: Substitute a social media page for a website. Do: Get a professional website. Don’t: Build a “flashy” mobile website.

Get rid of the spam link I left on your site!

Biznology

Photo credit: Wikipedia. I’ve been receiving the same kind of e-mail over and over again lately. Because Google has finally started to crack down on spammy links, webmasters everywhere are beseeching other webmasters to remove the links that, not too long ago, they desperately wanted pointing at their sites. honestly haven’t gotten a single solitary nice letter. Nothing. Thanks.

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The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth.