Webbiquity
MARCH 22, 2010
B2b marketers and PR pros know that getting coverage in an industry-specific blog is highly beneficial. Blog links are valuable for SEO. Relevant blogs can drive targeted direct traffic from the blogger’s social media sphere of influence. And coverage from independent bloggers enhances a company’s reputation and credibility. Numerous bloggers have written about how to pitch blogs, such as B.L.
Chris Koch
MARCH 26, 2010
One of the biggest challenges for B2B social media marketers isn’t creating content, it’s helping others create content. Marketing is the default head of social media management in most companies. And while marketers can create some social media content, they can (and should) rely on their subject matter experts (SMEs) to create most of the stuff that’s going to build trust and relationships with customers.
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Buzz Marketing for Technology
MARCH 25, 2010
Customers have been adopting Social Media for the last few years and I think it is fair to say that we Social Media has gone mainstream especially after last year. Companies too have gotten on the bandwagon of Social Media and become more social themselves and again I think it is fair to say that ones that have adopted social aren’t going to switch back to being “antisocial” tomorrow it’s a state of being now for them.
Customer Experience Matrix
MARCH 22, 2010
Summary: ClickSquared is marketing services agency that, unlike most of its peers, has built its own marketing automation system. The main advantage is tight integration of database build, campaign management and message delivery. The vendor has just officially launched its system, which should meet the needs of most mid-tier consumer marketers. In a post last week , I casually described ClickSquared as a vendor delivering multi-channel messages for external campaign management systems.
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Webbiquity
MARCH 24, 2010
Guest post by Beth Hrusch. As you may know by now, article marketing is an effective way to gain credibility and establish yourself as an expert in your field. By writing articles about topics of interest to your readers, and distributing them on article directories, you can give your content the kind of exposure that would be hard to get anywhere else.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
B2B Memes
MARCH 26, 2010
Earlier this month, after writing his final column for Inc. magazine, Joel Spolsky blogged about his experience in the magazine world. His feelings, clearly, were mixed: “Writing for Inc. was an enormous honor, but it was very different than writing on my own website. Every article I submitted was extensively rewritten in the house style by a very talented editor, Mike Hofman.
B2B Marketing Traction
MARCH 26, 2010
Tweet. People buy from people they know, like and trust. Using Twitter can help B2B marketers reduce “time-to-trust” with prospective customers. When prospective customers follow you on Twitter, you are increasing your touch points with them. You may have met them face-to-face, talked on the phone, and exchanged email. Twitter extends your reach and puts you in front of prospects with value-add statements that support their buying cycle on a regular basis.
Webbiquity
MARCH 23, 2010
There’s no doubt that Twitter is a phenomenon. It’s now the third-largest social network (behind Facebook and MySpace), the fastest-growing , and used by 75% of b2b companies. How can you optimize your organization’s use of Twitter? What are the best ways to search on this platform? How can you measure results? What are the best tools for increasing your effectiveness and efficiency on Twitter?
Tony Zambito
MARCH 22, 2010
Today’s executives, particularly in sales and marketing, are facing increasing pressure to come up with game plans to engage the buyer. The challenge post-Great Recession is how to engage with buyers in meaningful ways to drive demand and top line revenue growth. Drawing up game plans, especially in the B2B space, is made more difficult by the evolving new channels of buyer engagements.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
B2B Memes
MARCH 22, 2010
Last month, I wrote about a discussion on an episode of This Week in Google (TWiG) featuring Google’s Matt Cutts. I noted that Cutts seemed to say that Google was aware of the rise of so-called content farms like Demand Media and that it would adjust its search algorithm so that low-quality commodity content didn’t overwhelm better material.
Convince & Convert
MARCH 23, 2010
Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 5 Ways to Make Friends with Strangers on Your Blog March 23rd, 2010 |Written By: Jay Baer | View Comments Tweet Remember in high school, when someone would throw a party when their parents were out of town?
Adobe Experience Cloud Blog
MARCH 25, 2010
Any revenue-focused executive who can’t reliably deliver on his or her revenue commitments will soon be out of a job. Yet according to CSO Insight’s 2010 Sales Performance Optimization study, only 52% of sales reps met quota in 2009, and companies achieved only 78% of their revenue plans. As a result, CEOs and their executive teams at public and private companies faced tough questions from their boards about their ability to deliver consistent, predictable revenue – and more than a few lost the
Tony Zambito
MARCH 24, 2010
In conclusion of the Buyer 2.0 series , what must be examined is the glue that binds the previous tenets that have been reviewed. Otherwise, we can end up what may be viewed as disparate and disconnected uses for buyer personas. Thus, diluting the essence of how they can help an organization receive the game-changing affects from investing in Buyer Persona 2.0 best practices. Buyer Personas Inform Strategy and Innovation.
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LEADership
MARCH 24, 2010
'Understanding 10-60-30 Rule of Demand Generation. . Companies often initiate tactical “ spike ” marketing campaigns to overcome a quarterly sales or lead shortfall. “Spike” programs are a series of “one offs” that may yield short term numbers. However, they are largely a self-perpetuating, wasteful mistake that can be avoided if you understand the 10-60-30 rule.
Convince & Convert
MARCH 25, 2010
Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search A Social Media Scoreboard That Works March 25th, 2010 |Written By: Jay Baer | View Comments Tweet Clearly, there’s no shortage of data and possible social media success metrics.
JotForm
MARCH 22, 2010
By Janos Racz Long gone the days when you simply handed over a white piece of paper with your name and contact info on it to potential clients. Nowadays, who do you think clients will call first, the guy with his name on a sheet of paper or this other one with her name engraved in this colorful pla.
Tony Zambito
MARCH 25, 2010
Image by Getty Images via Daylife. You have to love the rebound Starbucks has been able to achieve over the past couple of years. Even more impressive in the midst of the economic environment that plagues us still. The return of Howard Schultz as CEO has led to the announcement that Starbucks will pay out it’s first-ever dividend. Troy Alstead, Chief Financial Officer for Starbucks, was quoted in the New York Times Dealbook blog as saying: “From what we can see, and also
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Dahle Communication
MARCH 23, 2010
In my previous posts regarding Tiger Woods , I discussed how his NOT talking was hurting him. He was being quiet while the rest of the world was talking - and what the rest of the world was talking about was not good. Sadly, Tiger's representatives were adhering to the old-school philosophy of public relations: that they can control the message.
JotForm
MARCH 24, 2010
By János Rácz Typography is said to be the backbone of web design, but it’s also considered art all by itself. And, let’s face it, most designers are obsessed with it. No surprise then that in the right hands it can be very powerful. Whether it’s to improve the looks of a website or as a way to exp.
Online Marketing Institute
MARCH 24, 2010
J. Damico Marketing Communications Home Company About Joan Services Copywriting Consulting Copy e-valuation Workshops Clients Testimonials Portfolio Magalogs Brochures & Datasheets Catalog Copy Direct & E-mail Technical Articles Advertisements Web/Interactive Copy Application Stories Press Releases Newsletters Resources Tips & Techniques Links Integrated Marcom Minute Newsletter Podcasts Contact You are here: Home / B2B Marketing Communications / B2B Social Media Goes Beyond Marcom i
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
EMagine B2B Blog
MARCH 25, 2010
I recently read a few articles about pay per click advertising (PPC); one in particular, a post by Andrew Goodman for ClickZ on Quality Score, got me thinking. I’ve set up quite a few Google Adwords campaigns in my days as a search marketing specialist. And I learned many years ago about implementing best practices when [.]. Tags: B2B Web Strategy PPC Search Engine Marketing.
Dahle Communication
MARCH 25, 2010
I sometimes wish that I was as prolific as some other people when it comes to blogging. However, what we have tried to do over the past year-plus is focus on giving you tips on communication as well as giving you some different perspective regarding current events like President Obama, Tiger Woods, Music and Sports. So, for my 100th post, I wanted to use Wordle ( which I previously talked about in this post ) to see what our focus has been over this past year.
Buzz Marketing for Technology
MARCH 23, 2010
In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. If you look deeply at the Customer Experience as they did what they found was that 91% of executive would agree that the customer experience was critical or very important to their business.
Convince & Convert
MARCH 22, 2010
Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search You’re Invited to the Socialpalooza March 22nd, 2010 |Written By: Jay Baer | View Comments Tweet I’m excited to let you know that I’m an instructor for Social Media Success Summit 2010.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
EMagine B2B Blog
MARCH 23, 2010
Many – perhaps most – B2Bs now use one or more white papers as offers in their online lead-generation program. But are those papers giving their early-stage prospects everything they need? Recent research by MarketingSherpa/Enquiro shows that pricing is the most desired information potential business customers look for on a vendor website. And we can just [.].
The Point
MARCH 26, 2010
This is a very belated review of a book that has been in my reading pile since December 09. But I’m glad I found the time. Published by the folks at marketing automation software company Genius.com , and authored by respected consultant, author, and blogger Ardath Albee , this is a valuable primer that would serve as a useful resource to anyone just getting started with a marketing automation system.
LeadSloth
MARCH 24, 2010
GUEST POST: this is a guest post by Saad Hameed ( @KaizenSaad ), an experienced marketing operations manager and founder of the Marketing Automation Association LinkedIn Group. The CEO/CFO of your organization may be asking you to measure Marketing Campaign ROI to determine marketing’s contribution to revenue. The question is straight forward, yet what you may have already discovered is that the answer on what to measure and how to measure is not simple.
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