Sat.Feb 14, 2015 - Fri.Feb 20, 2015

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Lead Generation: How an insurance company reduced acquisition costs in purchased leads

markempa

'Tweet Generating leads organically can ease the qualifying process, throwing “bad” leads out that are simply not worth pursuing. Growing a list organically also allows marketers to know more about a prospect right from the get-go, passing more qualified leads on to Sales. However, when you start supplementing organic leads with purchased leads from a third party, how can you be sure you are getting the most bang for your buck?

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Sales Lead Management Leads to the Most Efficient Media Buy

ViewPoint

'Few companies get by on their good looks—although the engineering department would like to think that the pure genius and word of mouth about your product is enough to sell it. In their opinions marketing is not needed. Well, I hate to break it to them, but without marketing the majority of companies will either fail or fail to reach their full potential.

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5 Reasons Your Mobile Strategy Isn’t Working

Buzz Marketing for Technology

'Whether you completely neglected to build a website for your mobile platform or there’s a lacking call to action, there are common mobile faux pas than can result in lost loyalty, brand following and even support.

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4 Reasons to Publish on a LinkedIn Blog

Writing on the Web

'Do you know about LinkedIn blogs? And are you blogging yet on LinkedIn ? I’m not yet, but I will be right after I write this blog post! Since early 2014, LinkedIn opened its publishing platform to its 300+ million users. Here is your chance to show your expertise in your professional life and without character restrictions! The importance of using a LinkedIn blog is that it will add dimension and help in building a well-documented profile.

Linkedin 195
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How to Build Content That Attracts the C-Suite

Webbiquity

'Guest post by Tom Whatley. Getting in front of senior decision makers is a common struggle among marketers. When it comes to C-Suite marketing, cutting through the noise and creating content that senior executives will find valuable is hard. There is a methodology that can make this process easier. It’s a methodology that’s helped companies such as NetSuite , SAS and Ixonos to build trust with the senior decision makers in their target market and, eventually, secure seven figures in sales

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5 Super Simple Ways to Show Your Readers You Understand Them

KoMarketing Associates

'Recently, I spent a week stuck in the Midwest due to travel complications getting back to Boston ( remember summer?? Yeah, I don’t either ). During my extended stay at my mom’s, my daughter ran in circles around the house (cabin fever, M&M’s, and new maracas from grandma make for a powerful combo) while I tried to work in the other room. My mom kept popping in to “check on me,” which invariably meant she wanted a timeframe for when she could release the reins and observe the toddler play f

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Content Marketing Personalization: Build Relationships At Scale

Marketing Insider Group

'I know you’re wondering “what the heck is content marketing personalization?” I promise I will get to that. But first, I want to tell you a brief story I am pretty certain you can relate to. I went to the doctor a few weeks back. He asked what line of work I was in. I told him I was in marketing. He said, “that’s like sales, right?

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7 Ways Big Data Restricts Marketing Analytics

Crimson Marketing

' . It’s not new news that big data is on every marketer’s mind. Marketing departments are focused on analyzing customer data “in order to uncover insights about how marketing activity affects buyer purchase decisions and drives loyalty.” What’s missing in the current marketer’s mindset towards marketing analytics is that customer data “is suitable for some applications and analyses but unsuitable for others.” Customer data is suitable for some app

Analytics 173
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Ensighten Transforms Web Tags into Rich Customer Data

Customer Experience Matrix

'Looking back once more at last month’s post on the future of marketing data , you may recall that I briefly mentioned the intriguing rise of Web tag management systems as platforms to integrate customer data. Tealium highlighted the topic on Tuesday with $30.7 million in new funding , bringing the total to $77.9 million to support its stated mission of “capturing and serving up real-time, 360-degree customer insight to all of their [customers’] enterprise applications.

Tagging 180
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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SEO: The Importance of Conversion over Rankings and Traffic

NuSpark Consulting

'SEO (search engine optimization) is an ever-evolving strategy that has, over the years, lost its focus in the attempts to generate traffic via better and better rankings through Google, Bing, Yahoo, and the like. As much as those goals are exceptionally important, it is equally vital not to lose perspective with regards to the final purpose of all of these efforts: conversion.

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B2B Events in 2015 – Where to Go and How to Learn

ANNUITAS

'I have been to a lot of marketing events, on both sides of the booth. It can be difficult to apply the things you learn at these events to your own situations, but here are some tips to help get more out of the events when you get to go as an attendee, not a sponsor. Also, as we close in on Spring event season, there’s a list of some of the best B2B marketing events to look for in 2015. 1) If you go, be present.

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Greg Head, Infusionsoft CMO: 2 Metrics to Better Understand Your Customer Acquisition Cost and Lifetime Value

Crimson Marketing

'Lead purchasing and advertising are popular methods to build a corporate marketing funnel. But how effective are they, and how do they compare with other demand generation methods? To determine the answer, says Greg Head, CMO of leading email marketing and sales platform Infusionsoft, you must first arrive at a true understanding of both your Cost of Acquisition of a Customer (CAC) and the Lifetime Value of a Customer (LTV).

CMO 166
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Understanding what it takes to recover from Penguin: a basic blueprint

Biznology

'If you suspect your site has been hit by Google’s Penguin algorithm, there are some distinct factors you must consider in order to work towards recovery. As a business owner, you likely don’t have the time available to implement a complicated Penguin recovery plan yourself. However, if you suddenly find that traffic is dipping, your site is not ranking where it used to for important keywords, and your revenue is hurting, you need to take action.

SEO 148
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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An introduction to the 3 different types of search marketing

Direct Response Coach

'What’s not to love about search engine marketing? As a direct response marketer, I spend a lot of time worrying about my target audience – trying to find the right list or the right media for my outreach campaigns. It’s an uphill battle because no matter how well I do my job, I know that [.]. The post An introduction to the 3 different types of search marketing appeared first on McCarthy and King Marketing.

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Recap: Day 1 Content2Conversion

ANNUITAS

'Day one of Content2Conversion was a big success in Scottsdale yesterday, packed with some excellent sessions all thanks to DemandGen Report. Marketing leaders and content experts shared their insights and best practices on everything from connecting buyer preferences and strategies, to messaging missing links, to working with social influencers, understanding Digital Relevance, Strategic Demand Generation and marketing ROI.

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Be Social Don’t Just Do Social

Convince & Convert

'Tweetable Moments From CEO to entry-level employee, it’s your own responsibility to tell your story. iSocialFanz Tweet This A Passion for Change Brian Fanzo partnered with Daniel Newman halfway through 2014 to continue to build what Daniel had started as BroadSuite Consulting. Brian’s focus is on the media group side, working with a lot of enterprise and mid-market technology brands.

Skype 167
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Infographics are excellent for reaching APAC markets

Biznology

'Infographic of Infographics Photo Credit: Sociagility.com. Infographics have been around for quite a while now, in terms of the internet, and have stood the test of time. Depending on who you speak to, some people love them and some people aren’t convinced that they are an effective way to communicate information. If you subscribe to the latter school of thought, we hope to show you what a great tool infographics can be, especially when your audience is the APAC market.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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12 Steps and the Skills You Need for Your WordPress Website Update

B2B Marketing Traction

'Is it time to update your website in WordPress? Here are twelve steps and the corresponding skill sets that you need to make your project a success. WordPress website updates are easy, right? You just choose a template, install it, and tweak your existing content to make sure all is working, right? Wait, hold on a minute! Too many marketing people are pitching WordPress websites as easy and claim that they can handle the whole project.

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Marketo and Facebook—Delivering The Right Message at The Right Time

Adobe Experience Cloud Blog

'Author: Chandar Pattabhiram The right message delivered at the right time over the right channel to the right customer is the goal of every marketer. But for many marketers, this goal has been more of a utopian dream than actually realizable given the proliferation of channels and the complexity of customer journeys. It’s been so challenging that many marketers might have believed that Don Quixote had a better chance of slaying a windmill than delivering a perfectly executed marketing message i

Marketo 105
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How Humanity Drives Customer Experience

Convince & Convert

'According to Nielsen, we trust friends and family members’ recommendations 92% of the time. We trust advertising from companies 47% of the time. We fundamentally trust humans more than companies or institutions (highlight to Tweet). This is why the smartest companies don’t act as such. Instead, they operate as real people, united by a common cause under the umbrella and auspices of the collective.

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Marketing to Engineers is a Big Challenge

Industrial Marketing Today

'Many industrial companies find it challenging to market to engineers. The biggest complaint that I hear is that engineers just don’t respond to marketing like others do. These companies are at a loss and need to figure out a better way to market since their target audience is primarily engineers from various disciplines. You’ve probably [.] The post Marketing to Engineers is a Big Challenge by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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6 Ways to Get Strategic for Twitter Chat Success

B2B Marketing Traction

'Hosting a Twitter chat can offer a great marketing benefits or turn into a total failure. Here are some of the things to consider when designing your new Twitter chat. My niece is a music therapist and the founder of Maine Music & Health. She does her own marketing, and recently mentioned that students from a class she teaches keep reaching out to network with her, and she thought a Twitter chat might be a good way to connect and share information.

Twitter 114
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[Infographic] Nurture Your Leads with Narrative 

Adobe Experience Cloud Blog

'Author: Dayna Rothman Lead nurturing is the process of building effective relationships with potential customers throughout the buying journey. Lead nurturing happens across multiple channels, and for your communications to be effective, you need to tell a story. A good story. New leads and customers are all at different stages of the buying process, so you have to tailor your messages and materials to best suit their needs.

Leads 105
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Better YouTube Marketing in 5 Steps

Convince & Convert

'Image via BigStockPhoto.com Multimedia integration has become an integral piece of content marketing in the digital space. A player in the game for a long time now has been YouTube, as creators on the network have been able to connect with an audience through video in a variety of wildly successful ways. Naturally, brands have been fleshing out what this means for their platform and the strategy behind their video content.

Youtube 167
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7 Best Practices for Website Copywriting

Hinge Marketing

'People read words differently online than they do when reading printed materials. For example, instead of reading left to right and line-by-line, website users scan the page looking for phrases or keywords that catch their attention. As web users, why do we do this? Usually, we’re on a mission to answer a question we have. We don’t have the time (or patience) to read more than necessary.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Google Indexing Tweets: What Does It Mean For Your B2B

EMagine B2B Blog

'In case you haven’t heard, on February 4 th 2015 Bloomberg broke the news that Google and Twitter were striking up a deal to further expand the amount of tweets indexed in search, by almost all. That’s right, all tweets are now being indexed. The Details. Before this new deal was struck, Google was indexing some tweets by crawling Twitter’s site for information.

Google 86
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Interesting Infographics: Nurture Your Leads With Narrative

LEADership

'Have you considered how to use strategically timed stories to nurture your leads and accelerate your sales funnel? This week’s infographic by Marketo focuses on how to use narrative to nurture leads and reminds us that it can take an average of 10 marketing touches for a prospect to move through the sales funnel to a purchase. In the early stage of the funnel, our prospect is usually not ready to buy and has little knowledge of the products and services we provide.

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The Pinterest Buy Button Might Rock Your Ecommerce

Convince & Convert

'Image via BigStockPhoto.com Last Thursday, Re/code revealed that Pinterest is laying the groundwork for an eCommerce “buy” button. According to reporter Jason Del Rey, merchants could be able to start limited testing in as little as three months. With more than 70 million monthly users, Pinterest is easily one of the largest and fastest-growing social networks around.

eCommerce 166