Sat.Aug 01, 2015 - Fri.Aug 07, 2015

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3 Tips for Growing Your SEO Career

KoMarketing Associates

How do you learn SEO? It’s something I hear quite frequently and something we are continuously figuring out here at KoMarketing as the team grows. One of the main challenges with learning SEO is the number of facets involved in an SEO program. From technical challenges to writing requirements to communication and project management, an SEO needs to have a variety of skill sets.

SEO 207
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What Being Agile Means for Today’s Marketers

ANNUITAS

In today’s world of marketing we have new things bombarding us on a daily basis. The newest trend, the newest buzz word, the newest technology. As I think back on my own career, it’s hard to believe that once upon a time I thought variable printing on direct mail was revolutionary. (And yes, I just aged myself.) If someone had told me back then that within the next twenty years we’d be focusing on things like how to make email communications render properly across mobile devices I would have tho

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The 2 Things You Must Nail For Lead-Generating B2B Content

Marketing Insider Group

Are you overwhelmed with the complexity of creating B2B marketing content that generates leads? A focus on two things can help it all fall in place. The way people buy has changed dramatically. Studies show that 60% of the B2B sales cycle is over before a prospect first talks to a salesperson ( Corporate Executive Board ). Most every other study pegs that percentage even higher.

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Customer Experience is the Core of Big Data Marketing (with Russell Glass, Head of Products, Marketing Solutions at LinkedIn)

Crimson Marketing

The book “Big Data-Driven Business” suggests that some 90% of marketers are paralyzed by the bewildering amount of choice within the marketing technology (martech) ecosystem, while the other 10% are “using technologies to create incredible changes to the trajectories of their businesses.” So what separates the ‘movers’ from the ‘shakers’? According to Russell Glass, Head of Products, Marketing Solutions at LinkedIn, “the 10 percent tended to start with the customer.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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18 Ways To Build Trust Within Your Online Network

KoMarketing Associates

One of the key takeaways uncovered in our 2015 B2B Web Usability Report was that trust and credibility were significant attributes required in the B2B website experience. But beyond the website, it seems like the most successful vendors establish trust and credibility across all areas of the online marketing experience, right down to the individual level when possible.

More Trending

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The Beginner’s Guide To SEO

Marketing Insider Group

Ranking high for SEO keywords is a core objective of most content marketing programs, and rightly so. According to Eyetools Inc : Organic search is responsible for 64% of all web traffic. 2% of users travel to the 2 nd page of Google. 18% of users click on the first organic listing. Essentially, if your brand is not ranking as a top organic result, your prospects probably aren’t going to find you. .

SEO 184
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5 Ways to Boost Your B2B Marketing into Overdrive

Crimson Marketing

B2B companies have recently had to confront an awkward truth. No longer is Sales driving the bus. Buyers are firmly in the driver’s seat with hands on the wheel and a foot on the pedal. And their journey can be a long one. B2B buyers do not make purchasing decisions lightly; they weigh choices carefully. They take the time to investigate the market, to find out what is available, and to analyze which products meet their needs.

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Create Customer Content in Multiple Languages

Avitage

The requirement to deliver customer content in multiple languages is further evidence of how new realities are introducing new requirements that demand new approaches. It’s also an example of how new requirements raise the importance of the ability to scale content operations. Content in multiple languages isn’t new. Technical publications, websites and marketing collateral have long dealt with this issue.

VALS 146
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New directions for B2B data-driven marketing

Biznology

For us B2B marketers, the world is changing about as fast as we can stand. My head spins at the speed with which new tools, applications, and approaches arrive on the scene. Where does this all come from? The Internet of course, whose impact on business buying behavior has changed the game. It’s a platform for communications, for selling, for just about every element of the marketing arsenal, and it’s is forcing marketers to think more carefully about customer and prospect data.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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This is the Main Reason Your Content Marketing Is Getting Ignored

Marketing Insider Group

I came across a story on The Guardian of a man with the strangest condition I have ever heard of. I wasn’t expecting this, but after I read his story, I realized that his story reveals something you might be concerned about: why your content marketing isn’t working. I’ll explain what I mean in a second, but first you’ve got to hear this man’s shocking story… Living in a Right-Sided World.

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New Report: Improve The B2B Buying Process With Social Proof Marketing

Influitive

In the B2B software world, it’s a buyer’s market. With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. And they’re using this power to independently narrow down vendors long before they reach out to salespeople. In fact, the 2015 B2B Buyer’s Survey Report (sponsored by DemandBase and Demand Gen Report), found the top three resources that buyers rely on when researching potenti

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Deliver Customer Content in Multiple Languages

Avitage

The requirement to deliver customer content in multiple languages is further evidence of how new realities are introducing new requirements that demand new approaches. It’s also an example of how new requirements raise the importance of the ability to scale content operations. Content in multiple languages isn’t new. Technical publications, websites and marketing collateral have long dealt with this issue.

VALS 139
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Why your analytics system doesn’t track your website search

Biznology

You probably use your web analytics system to track visitors to your site, where they come from, where they go, and whether they convert one of your offers at the end of their journey. And if you ask your web analytics vendor, whether it is Google, Adobe, or someone else, they will tell you that their system tracks every page equally well on your website.

Analytics 154
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Millennials Hate Ads! Want This Instead

Marketing Insider Group

If you’re in marketing or advertising, it’s no news that millennials are a big and extremely lucrative market, representing one fourth of the entire US population and over $200 billion in spending power. The bad news is that it’s hard to get millennials’ attention, and traditional advertising no longer works on this generation. The good news is that content marketing is the key to unlocking the door to millennial eyeballs.

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The One Must-Listen Podcast for Social Media Marketers

Convince & Convert

Yep, that’s a bold headline. But it’s not just me saying it, as I am thrilled to announce right here at Convince & Convert that our Social Pros Podcast won the 2015 Content Marketing Award for best podcast! (Listen to the show on iTunes or Stitcher ). Listen to our latest episode: It’s a huge honor for all of us at C&C Media , and a big boost to our podcast program overall, which now includes multiple shows: Social Pros.

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The Customer Is King: 5 Inspirational Quotes from Customer-Centric Leaders

Adobe Experience Cloud Blog

Author: Yoav Vilner In this fast-paced digital age, reaching out to the desires and needs of consumers is more important than ever, particularly when your business is online and easily accessible. In today’s business landscape, competitors are only a few clicks away. And just around the corner is social media, which provides an uncensored soapbox where customers can voice their dissatisfaction to legions of friends and followers.

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What’s stopping your team from agile marketing?

Biznology

Agile marketing is getting hotter and hotter. But it’s not getting easier and easier. Despite how much you want to move faster and faster, your team might not feel the same way you do. What are the things that stop your team from jumping into agile feet first? You punish the guilty. The easiest way to stop all experimentation is to penalize mistakes.

Analytics 147
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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7 Must-Read Tips To Simplify Content Marketing Planning

Marketing Insider Group

Forrest Gump tells us “Stupid is as stupid does.” Well, if that is the case then we should stop being stupid with our content marketing planning. Rather, the new quote should be “Simple is as simple does.”. Simplification is the new innovator. Simplification is the new disruptor. Simplification is the key to a deeper customer connection. Too many brands have an enthusiastic, scattershot and complex approach to their digital and content go-to-market strategy.

Planning 182
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Why Marketers Must Collaborate to Succeed

Convince & Convert

Anyone who thinks they will become successful on their own may as well pack it up now. There are reasons that we should be collaborating with other like-minded people in our industry—namely, because it helps you both. There used to be a song when I was little that went, “If we all pull together, how happy we’ll be.” But I wasn’t always of that mindset.

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The Yelpification of B2B Enterprise Tech: Why All Reviews Are Good Reviews

Adobe Experience Cloud Blog

Author: Russell Rothstein When I’m looking to make an important purchase, the first thing I do is check out product reviews on the internet. Whether it’s Yelp for restaurants, TripAdvisor for hotels, or Amazon for knick-knacks, reading product reviews help me make better buying decisions. Business technology purchases are no less important. Research from Google demonstrates that 60% percent of B2B technology buyers read product reviews before making a purchase.

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Uncover the why in branding

Biznology

What truly makes a great brand great? What makes a company, product or service memorable or “sticky?” Great brands resonate with people. They communicate, either in an implicit or explicit way, some promise. The answer is both simple to define and hard to define. Uncover the Why in Branding. Over the last two or three years, there has been a lot written about branding.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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How GoPro’s Content Marketing Puts Experience Before E-Commerce

Marketing Insider Group

GoPro has always been a brand that represents amazing experiences and adventure. The wearable digital camera brand began as an idea to help athletes self-document themselves in their sport, but has since expanded to become the go-to solution for people wanting to capture themselves engaged in their interests, whatever they may be. The mission of “enabling the world to capture and share its passions” has been with the brand since its founding in 2003, and has consistently been incorporated in its

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Podcasts and Facebook Groups Are the New Community Levers

Convince & Convert

Tweetable Moments We think knowing the tools is the secret to repeating an expert’s results. jasonkeath Tweet This. A Conference for Social Pros. Jason Keath is the Founder and CEO of Social Fresh , a company that provides social media training and tips year-round on their site, as well as the Social Fresh Conference twice each year. The next conference (#17) is coming up in Tampa on September 23–25.

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The Future of CPA Marketing

Hinge Marketing

For years, CPA marketing evolved only gradually, moving forward by the force of inertia. Firms knew what worked, and so they dutifully did what they needed to do. Typically, that meant cultivating a referral network in the community (particularly bankers and lawyers), serving in volunteer capacities (such as on non-profit boards), and sponsoring a charity golf outing here and there, with the occasional speaking engagement thrown in.

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Cost of B2B Lead Generation Services —Why Do they Vary So Dramatically?

LEADership

The history of commerce tells us that the more we buy, the cheaper each of those purchased items should be. Big box stores continue to lure and train customers to expect to pay less per-unit if they buy more. While stores can do this because their cost per unit lowers through economies of scale, the economies of lead generation services do not usually follow a similar pattern.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Are These 5 Mistakes Preventing Your B2B Marketing Success?

Marketing Insider Group

I love this time of year. So many great research reports coming out of last year that provide us with a chance to reflect on our B2B marketing strategies and compare it to our peers. One new set of insights published by DemandGen Report and Marketo is the 2015 Demand Gen Report Benchmark Study. (Registration required – no they didn’t ask me for a promo, but I respect a good lead capture!).

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Why We’re Storytelling Animals with Jonathan Gottschall

Convince & Convert

Tweetable Moments If it’s any good you think, well I could never do that but… great storytellers are made, not born. jonathangottsch Tweet This. Jonathan Gottschall, a phenomenal author and English Fellow at Washington Jefferson College, has been featured by the New York Times, The New Yorker, The Atlantic, NPR, and more. He recently published his eighth book, The Professor In The Cage , and he’s here with us to discuss why humans are innately storytelling animals.

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An Introduction to Retargeting: What Is It and How Does It Work?

Hinge Marketing

Retargeting. You’ve might have seen this term a lot lately in the online paid advertising world. But what is it? And how does it work? When you build a website for a professional service firm, most of the time the goal is the convert visitors into leads. A general rule of thumb is that only about 2% of users convert on the first visit to a new website.