Marketing Insider Group
FEBRUARY 17, 2016
Ask any marketer what they would like for their content or site, and they will likely tell you: more traffic and more leads. So how do you actually increase traffic to your website or blog? There are many ways you can do this, and while most of these strategies require some effort and time, you […]. The post 20 Simple Ways To Boost Your Website Traffic appeared first on Marketing Insider Group.
Customer Experience Matrix
FEBRUARY 15, 2016
I’ll be speaking next month at the MarTech conference on How Machine Intelligence Will Really Change Marketing. This required assembling a list of marketing systems using machine intelligence, which pretty much inevitably led to the logoscape below. I wasn’t initially enthusiastic about the idea – could there by anything less original?—but have found the result surprisingly useful.
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Webbiquity
FEBRUARY 16, 2016
As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below.
Avitage
FEBRUARY 18, 2016
Don’t be distracted by the hyperbole associated with this important Accenture report on the state of content. “Marketers are drowning” in a “tidal wave of content,” are phrases from the press release and early articles that have picked this up. This is intended to create resonance and attract attention. As it should. Volume of content is a symptom.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Marketing Insider Group
FEBRUARY 15, 2016
There’s a shift happening right before our eyes. Research notes that “[c]ustomer-centric companies are 60% more profitable compared to companies that are not focused on the customer.” Gone are the days where marketers concentrated on company-centered messaging. Now, businesses must cater fully to their audience. And simply replacing a few words in your existing content […].
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Customer Experience Matrix
FEBRUARY 18, 2016
I spent the early part of this week at Demand Gen Report 's Content2Conversion conference. The event was superbly run, as usual, but I didn't sense any over-arching pattern until I was literally on my out the door and stopped for one last chat with some colleagues. Then I knitted together – at least to my own satisfaction – what had seemed to be disconnected observations.
Buzz Marketing for Technology
FEBRUARY 17, 2016
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Storytelling Gone Wild: The Key to Creating Viral Content. This webinar featured James Hilliard (@ hillyprods ) President & Executive Webcast Producer for Hilly Productions, Bree Baich (@ BreeBaich ) Transmedia Mastermind “The Storyteller“for SAS Institute and Jamie Turner (@ AskJamieTurner ) CEO of SIXTY.
Marketing Insider Group
FEBRUARY 15, 2016
If 2015 was the year of video marketing, then 2016 is the year of digital marketing. According to a Gartner survey, 98% of marketers no longer see digital as a distinct approach from other marketing practices. Digital marketing is now the context for all marketing. For marketers and those who are new to the industry, […]. The post State Of Digital Marketing: 9 Key Trends You’ll Need To Know In 2016 appeared first on Marketing Insider Group.
ViewPoint
FEBRUARY 16, 2016
Even the most ambitious and efficient companies with highly competitive offerings, like GE or Boeing, don’t close 100% of their deals. These companies have a very high demand for their products and services, but they still need strong lead generation and qualification processes. It is unrealistic, even for the aforementioned companies, to think that sales can close every opportunity they receive.
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The Point
FEBRUARY 18, 2016
According to a recent report, “ The Content Marketing Paradox ,” content marketing output increased by 35 percent in 2015, while engagement dropped 17 percent. The author of the report, digital marketing solutions provider TrackMaven , theorized that the primary reason for the discrepancy is that there’s a “limit to how much content can be consumed, liked, shared, etc.”.
KoMarketing Associates
FEBRUARY 16, 2016
Each year, typically during a weekend in mid-February, the NBA’s best players flock to a designated city for NBA All-Star Weekend. During this three-day long annual celebration, a handful of selected players participate in a 3-point contest and dunk contest before joining the rest of their peers for the All-Star Game, which caps off the weekend. However, before these players can become NBA All-Stars, they’ve spent countless hours practicing and honing their skills.
DiscoverOrg
FEBRUARY 19, 2016
There’s no doubt that today’s marketing landscape is lauding the growth of digital marketing in the realm of inbound channels such as social engagement programs, SEO, and content development. However, this doesn’t mean that tried and true Outbound marketing has gone to the wayside. Or does it? Here at DiscoverOrg, supporting outbound sales and marketing lead generation through accurate data and comprehensive sales intelligence is core to our business.
Marketing Insider Group
FEBRUARY 19, 2016
You may not have a crystal ball to predict what kind of content will be popular tomorrow, but you can see the future – and it’s recurring events that will pique the interest of audiences and publishers year after year. Creating content about popular annual events can lead to an uptick in traffic, SEO, brand […]. The post The Must-Have Content Planning Calendar For 2016 appeared first on Marketing Insider Group.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Convince & Convert
FEBRUARY 16, 2016
I am super passionate about what I do in the world of telling business and marketing stories. If you read my stuff and know me, you know I am a storytelling nerd from both the business and improv stages—and proudly! I love that storytelling is experiencing a “corporate Renaissance” across business, social media, social entrepreneurism, and executive communications.
Ambal's Amusings
FEBRUARY 15, 2016
There is something to be said about witty guys. They make by day and rule my heart. Last week, as some tension escalated in the Kumar household, Adi sprung to action to lighten up my mood with his wit. He also brought this “Every Fight Ever” video to my attention. Related posts: How to Fight Writer’s Block. Every Act of Kindness Originates Deep in the Heart.
NuSpark Consulting
FEBRUARY 18, 2016
In the 1990 film “Cadillac Man,” Joey O’Brien, a car salesman played by Robin Williams, stops to assist a funeral director whose hearse is broken down by the side of the road on the way to the cemetery. Having assisted the grieving widow to make the painful, but necessary decision to move the casket into a less dignified transport (a truck bed), he’s sizes her up.
Marketing Insider Group
FEBRUARY 17, 2016
As technology continues to improve and we’re communicating quicker than ever, we’ll need to humanize our content, or we risk losing ourselves along the way. If you’re like many brands, you may think that you’re evolving by becoming “more robotic” with your marketing. And even though certain technologies do get you ahead, humanizing your content can get you even further.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Convince & Convert
FEBRUARY 18, 2016
In a time where consumer attention is the ultimate commodity, maximizing each social media channel to create memorable experiences has become a powerful strategy. While many companies are turning to Facebook, Twitter, Instagram, and Snapchat, don’t discount what’s possible on LinkedIn. Take inspiration from these five companies that have gone beyond content and company pages to craft unique experiences for their customers. 1.
Biznology
FEBRUARY 17, 2016
We’ll always preach quality over quantity, but even with a strong focus on quality, sometimes coming up with the right content can be a challenge. Here are a few tips for making that part of your content marketing process easier. Chances are, you’ve got great content at your fingertips. You just need to see what you’re looking at …. Your Outbox is a Goldmine.
KoMarketing Associates
FEBRUARY 18, 2016
Oh, sure. We all remember the kinds of things that Mom told us growing up. Don’t judge a book by its cover. Don’t cry over spilled milk. If you can’t say something nice, don’t say anything at all. She may have gotten you to eat two more bites of your veggies before you moved on to dessert, but of course Mom never told you anything about your career in online marketing.
Marketing Insider Group
FEBRUARY 16, 2016
The blogosphere is a noisy place. Blogs come and go all the time, so it’s difficult to determine a precise number when someone asks “how many blogs are there?” There is one thing we know for sure: that number is huge. You thought you would get noticed in this crowd by adopting a strategy “write […]. The post Do You Want to Make Your Blog Successful?
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Sales Engine
FEBRUARY 18, 2016
Content marketing is maturing in 2016 from a social media tactic to a formalized go-to-market strategy, but that doesn’t mean that, as marketers, we must generate more content. With companies increasing their expenditures on content marketing this year, many are wondering if it’s even worth going down this road in the first place. I would answer that it is definitely worth it, even if it does nothing more than help you know your customer more intimately.
Biznology
FEBRUARY 16, 2016
If you run a small hotel, restaurant, cafe, or small business, you can win my business away from Marriott International by just being awesome and having all your guests gush about you online in authentic, open, persuasive, and passionate reviews and testimonials. While my experience with doing business, keeping connected, sharing my experiences live via social media, and the immediate feedback loop and power of writing reviews, live-tweeting, and live social media sharing when you’re abroa
Writing on the Web
FEBRUARY 17, 2016
How easy is it for you to get found online? Are you attracting the kinds of readers who could be your ideal clients? Here’s a quick 5 question quiz to reveal how well you’re doing: 5 Question Quiz. How easy is it for someone to find you doing a search for answers to their problems? What comes up for your name? What comes up for the keywords that describe what your business does?
Marketing Insider Group
FEBRUARY 18, 2016
Gone are the days when marketing tasks could be delegated to a couple of interns (although that probably never actually worked). Today’s modern marketing organization is complex, and requires purposeful planning and a combination of talent, technology, and consumer insights in order to have a positive impact on the company’s bottom line. While there is […].
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
Sales Engine
FEBRUARY 18, 2016
Content marketing is maturing in 2016 from a social media tactic to a formalized go-to-market strategy, but that doesn’t mean that, as marketers, we must generate more content. With companies increasing their expenditures on content marketing this year, many are wondering if it’s even worth going down this road in the first place. I would answer that it is definitely worth it, even if it does nothing more than help you know your customer more intimately.
Biznology
FEBRUARY 15, 2016
It is hard to imagine that in this day and age, job candidates still have information on their social media profiles that prevent them from being hired. Not surprisingly, 43% of companies surveyed by the Society for Human Resource Management use social media or an online search to screen job candidates. What is surprising, though, is that 36% of employers have rejected job candidates based on what they have found from a basic social media or online search.
Cintell
FEBRUARY 15, 2016
In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. In today’s world of empowered buyers, the marketers who are getting it done are those who understand their buyers best.
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