Sat.Jan 31, 2015 - Fri.Feb 06, 2015

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5 Ways B2B Organizations Can Incorporate Video Marketing

KoMarketing Associates

'The integration of video content has been a confusing topic for many in the B2B space. However, if you break down the different ways video can work within your specific marketing strategy, it becomes significantly less daunting. And it’s imperative to consider how video can be leveraged for B2B online marketing. This is especially important because based on a study last year, many B2B marketers (63%) are planning on spending more on video over the next year.

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Factoring Psychographics into the Buying Process [PowerViews LIVE Highlights]

ViewPoint

'On January 8, 2015, I had the privilege of hosting Paul Gillin on my PowerViews LIVE show. In the session, Paul encourages marketing executives to truly get to know their buyers by uncovering their emotional triggers and creating compelling content based on psychograhic personas. He goes on to explain how this approach translates into a more productive process for both buyer and seller.

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How Much is Your Address Book Worth?

markempa

'Tweet How much is your address book worth? I know that seems like a silly question because very few people even have a little black book that contains all of their contacts’ phone numbers and addresses. I can remember when my father had a sturdy metal rolodex sitting on his office desk that contained all of his priceless contact numbers. I would sit at his desk and spin the cards around like I was a contestant on “The Price is Right.” Fast forward 25 years and now we carry our cell

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10 Social Media Marketing Mistakes Businesses Must Avoid

Webbiquity

'Guest post by Gary Dek. Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. While the ROI of social media marketing remains hotly debated , there is no doubt that it can be a great tool for optimizing your web presence —or total nightmare experience depending on the execution of your strategy.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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What B2B Marketers Need To Know About Social Media Advertising in 2015

KoMarketing Associates

'Over the past few years, advertising on social media has grown in sophistication. What started as a few advertisements on the side of the screen has evolved into a full and mostly seamless blend of the overall social media experience. Looking further into the future, the lines between advertising and organic content will become even more blurred, as social networks look to grow their value.

More Trending

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VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?

Customer Experience Matrix

'I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool , a.k.a. VEST Report. The new version includes a big technical change: instead of the interactive Flash document that was very cool but people often had trouble running, it’s now a combination of PDF for the core document and Excel spreadsheet for the detailed vendor scores.

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Did William Penn Use the Oldest Known Content Marketing to Establish Pennsylvania?

Marketing Insider Group

'I am always on the search to find old and little-known examples of content marketing. I wrote a post back on APRIL 9, 2014 for ContentMarketingInstitute.com that revealed what I believe is the oldest known example of content marketing written way back in 1732. (See 4 Illuminating Lessons From One of History’s Most Inventive Content Marketers ). Well, today I’d like to share another example with you that is from 51 years earlier.

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Peter Mahoney, Nuance Communications CMO: People Still Buy Things— the Human Side of Marketing Technology

Crimson Marketing

'“Businesses don’t buy things, people do,” says Peter Mahoney, CMO of voice and natural language software maker Nuance Communications. With buyers doing their own research before interacting with Sales, unfettered access to information on competing solutions, and as many as 100 branded touch points with which a buyer may come into contact before making a decision, it is critical for marketers to deeply understand the needs of customers at a very early stage.

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Marketing Enablement – Skills That Matter

ANNUITAS

'Today’s B2B marketer knows to be successful we have to become buyer-centric in all we do. That’s a given. However, many of us are still working on implementing this throughout our organizations. Change is never easy, especially when it is as significant as becoming buyer-centric as it impacts so many aspects of our business. While we work on maximizing our buyer-centricity in our marketing, what about working on ourselves as marketers, to make us more effective in what we do?

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Why you need a mobile-native website today

Biznology

'I have been doing a lot of website audits recently, helping companies figure out how to optimize their websites for search. Even in 2015, a majority of the websites I audit are not mobile-compatible. Many of these sites have user interfaces ( UI ), site architectures, and content management services (CMS) that have not changed in a decade. What these sites do share is that they don’t have either mobile-optimized “second sites” or responsive web design ( RWD ).

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Don’t Fall Prey to Auto-Feeds: Your Blog Posts Deserve a Personal Introduction

Writing on the Web

'Many people who fell prey to the Auto-feed short-cut introduced by Facebook found that it did much more harm than good. And it’s understandable why they did it: how can you have time for social media , when you struggle with creating consistent, relevant blog content ? While it may have saved time initially, there were costs in the long run. The same is true for auto-feeds to LinkedIn, Twitter, and all the other social media sites.

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How Are Infographics Beneficial to SEO and Digital Marketing [Infographic]

Crimson Marketing

'Infographics are growing in popularity and becoming a go-to content asset for many B2B marketers. Infographics aren’t just visually pleasing, easy to digest content for your buyers, but they’re also a useful and effective tool when it comes to converting prospects into customers. Here’s how: Interest in infographics is growing continuously.

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Demand Generation Strategy Rules NOT to be Broken

ANNUITAS

'*This post first ran September 11, 2014 in the ANNUITAS blog. I’ll be the first to say that rules are meant to be broken. However, when it comes to Demand Generation Strategy there are a few rules that if not followed, will lead to poor results, wasted money and effort, and a frustrated marketer. 1. Do Your Homework. Do the research. Learn your market, your customers and your competition.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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8 tips for writing awesome headlines that people want to read

Biznology

'Do you know what the most important piece of your content marketing is? It’s not the actual content—it’s the headline that makes people click on your content and read it. Your content could have the most accurate numbers and the best written body, but without a great headline, no one will ever see it. Here are eight tips for writing awesome headlines that people will actually want to read.

Tips 167
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How to Write an Irresistible Headline

Convince & Convert

'Let’s start with a fundamental question: How are posts shared? It’s not the blog post, tool, or resource that gets shared. That might be what motivates the person who is sharing it, but all that ends up getting shared is the headline. The headline is what you share with your subscribers, it’s what people see in search results, and it’s what gets passed around.

CTR 167
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Should You Trust LinkedIn with Your CRM Data?

B2B Marketing Traction

'In the last two years, LinkedIn has quietly added fields and features that can help you manage your contact relationships on LinkedIn. This blog post shows you how that works and what pros and cons of you should consider in trusting your valuable data to LinkedIn. In a recent LinkedIn workshop the participants asked me why LinkedIn allows you to edit contact information for your connections.

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ANNUITAS Names Jennifer L. Harmel EVP and Principal

ANNUITAS

'ANNUITAS Names Jennifer L. Harmel EVP and Principal. B2B demand-generation strategist leads firm’s strategic client programs . ATLANTA — Feb. 03, 2015 – ANNUITAS , a Demand Generation Strategy and Change Management firm, has named Jennifer L. Harmel as Principal and EVP, Demand Process Strategy Practice. She formerly served as ANNUITAS Vice President, Strategy.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Are you optimizing your website search?

Biznology

'I can’t tell you how often I hear the same thing: “Our website search facility is managed by the IT team.” They say it matter-of-factly, as though that makes perfect sense. I ask them if their IT team manages their website. “Well, yeah, the technology part, but we do the content.” Oh. Then I ask if the IT team decides what the messages are for their email marketing, “What?

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How to Produce a Podcast

Convince & Convert

'Here at Convince & Convert Media, we produce three podcasts. Most frequent is my nearly-daily video show Jay Today (read this post to see how we make 8 pieces of content out of each episode ). We also produce Social Pros , the podcast for real people doing real work in social media. This show is in its fourth year, and new episodes are launched weekly.

Skype 167
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Why and How to Market Your Firm’s Brand Integrity

Marketing Craftmanship

'As the limitations of a virtual marketplace continue to reduce most B2B firms to commodities, it’s become increasingly important to communicate not just what your company does, but to generate interest in what your enterprise stands for. This task of expressing your firm’s raison d’être involves far more than sticking a “Mission Statement” on its website.

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The Rise of the Marketer: The Economist Intelligence Unit and Marketo Survey The Future

Adobe Experience Cloud Blog

'Author: Sanjay Dholakia Over the past six weeks, I have shared with you some insights about the future of marketing from some of the smartest minds in marketing today. Now, it’s your turn to tell us your insights. What do you think the future of marketing holds? We tapped the Economist Intelligence Unit to survey almost 500 high-level marketing executives from around the world to get a real sense of what’s on all of your minds.

Marketo 105
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Does your marketing automation use machine learning?

Biznology

'I’ve been in this game for a long time. (OK, I’m old). But there is one old trick that never seems to wear out. If you want a really fast return on investment for something innovative, just take two trends that are bringing value and figure out how to put them together. Today’s case in point? Marketing automation and machine learning.

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The Lord of the Content: Fellowship of the Reader

Convince & Convert

'Have you ever been so caught up in your writing that you sometimes resemble Smeagol, clutching your content to your chest and whispering, “My Precious”? We all have fights with insanity sometimes. However, one thing that separates the good writers from the great writers is that they are not too attached to the content they create. I know you’re probably scratching your head after you read the above sentence, but what I mean to say is the great writers are always evolving.

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B2B SEO Mistakes Webinar Follow-Up Q&A – Part 1

EMagine B2B Blog

'I want to extend a big “thank you” to all of those who attended the webinar that Allie Viau and I hosted on Tuesday, January 20, 2015. If you missed it, you can access the full video of B2B SEO: 10 Mistakes You Don’t Know You’re Making [YouTube] now. Since we did not have the opportunity to answer all of the questions we received during the Webinar, we thought we’d take to the eMagine B2B Blog to share our responses.

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[Infographic] Is it the End of the Facebook Free-For-All for Brands?

Adobe Experience Cloud Blog

'Author: Dayna Rothman Ah Facebook, you never know what’s coming next! Facebook continues to change their newsfeed algorithm, making it increasingly difficult for brands to reach their fans through organic posts, forcing marketers to rethink their approach to social media. With many of the new Facebook updates and focus on user privacy and preference, organic reach continues to fall short.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Surviving disruptive technology

Biznology

'As new technologies come along and threaten existing business models, those in leadership roles are often perplexed as to what actions they should take. One approach is to either ignore them or label them a fad and assume they will go away. Another is to assume a reordering of the business environment and that radical change is needed. Unfortunately, the correct response is often more nuanced.

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5 Marketing Failures and How to Fix Them

Convince & Convert

'Image via BigStockPhoto.com I’m going to take a wild guess about what you’ve been up to lately. Call me psychic, but I’m guessing you’ve been angling for budget over the last few months. I’ll go a step farther and predict that in doing so, you only shared your successes. The programs and campaigns that didn’t work, the spending that didn’t quite pay off—those probably went unmentioned.

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Oh No You Don’t! You Simply Can’t Say—“I Don’t Get Social Media”…

LEADership

'10 Things About Social Media Every C-Suite Executive MUST Know . It doesn’t matter whether you pulled an all-nighter to celebrate the Patriots’ victory at the Super Bowl or slept in to avoid the messy commute in Toronto’s snowstorm—it’s time to wake up and say, “Yup, I get social and I know what it takes.”. Saying, “I don’t get social” is like saying “I don’t get Super Bowl”!