Sat.Apr 28, 2007 - Fri.May 04, 2007

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I Want My LTV Shirt!

Customer Experience Matrix

I received my custom-printed “LTV RULES!” t-shirts yesterday. Naturally, you buy these over the Internet. The customer experience was painless at www.designashirt.com and I’d highly recommend them. What’s interesting from a Client X Client point of view is that the company offered a $.50 discount on each shirt if you add their logo. Maybe I shouldn’t be too impressed at their cleverness in recognizing that the product represented an advertising opportunity, since many of their shirts are used as

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4 Final Tables In A Row

Smashmouth Marketing

Well, I'm batting 1000 as it pertains to visits. I've visited Seabrook 4 times in two months and made 4 final tables. Three cashes, two of which were chopped 1st and 2nd place. There were two other entries in the 4 visits that resulted in early exits, but thus far, I have $450 in entry fees, $2800 in cashes (after tips) for a nice 500% return. Linda wasn't arriving from her business trip until midnight, and the kids were out, so tonight I played the $100 NL at 7:00, resulting in the second chopp

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Increase Attendence for Webinars and Webcasts

Anything Goes Marketing

Here's two scenarios that you may have found yourself in: 1. Have you ever signed up for a webinar that your really wanted to go to but then when the day of the webinar came you said to yourself, "I don't have time for this ^&%#". 2. Have you ever created a webinar campaign that had a finally tuned list that was directed at a specific vertical, spent days getting the emails just right, deployed the emails on time, had a good amount of registrations but only had 2 people actually listen in?

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Blogger: Redirecting

Buzz Marketing for Technology

Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Facing the Threat of LTV Fundamentalism

Customer Experience Matrix

You may suspect that some of the people I mention in these posts are created by me for dramatic purposes. First of all, I’m not clever enough to do that, and secondly, you may have noticed that they’re usually smarter than I am. Rest assured I will not willingly lose an argument to a figment of my imagination. On the other hand, I do try to avoid giving away true identities, since I don’t want to violate anyone’s privacy.

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More Trending

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Web 2. Slowww - Low Adapatation by Corporations

Anything Goes Marketing

The discussions around web 2.0. continue to peak my interest and a recent article from emarketer.com shows how little progress large corporations have made in this area. I Plan to Increase my Lead Generation by 3 billion % in 30 days Marketers make many promises and not all of them are based on facts (I know, you're saying "really??"). From the article Business Crawls onto Web 2.0 , the path to large corporations adopting to Web 2.0. looks promising as it seems that over half of the companies su

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Web 2.0 and the Evolution of Marketing

WebMarketCentral

Hot on the heels of my last post came several news announcements on the growing influence of Web 2.0 social tagging and its impact on marketing practices. First, there was Use Web 2.0 Tools to Drive Loyalty from iMedia Connection. Author Joe Lichtenberg contends that "Customer engagement drives loyalty, and effective (and judicious) use of Web 2.0 drives customer engagement.

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Still More Thoughts on Measurement for Product Managers

Customer Experience Matrix

I think yesterday’s comments on lifetime value and product reporting need a bit of clarification. It’s important to distinguish measurements of customer acquisition efforts from measurements of other customer contacts. With acquisition, lifetime value in as a formal financial measure is very important and widely accepted, even though the actual calculation often does not include the full scope of future cross sales and other ancillary values.

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Bee Die-Off Threatens Food Supply

Smashmouth Marketing

This summer when that bee hovers around you, don't kill it, wish it well. The pollination source for 80% of our food supply is severely threatened right now. As stated in the Discover article, Bee Die-Off Threatens Food Supply : "U.S. beekeepers in the past few months have lost one-quarter of their colonies, or about five times the normal winter losses, because of what scientists have dubbed Colony Collapse Disorder.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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More Thoughts On Measurements for Product Managers

Customer Experience Matrix

I’m still thinking about how to measure product performance a customer-based world. Where I ended up yesterday was pretty much that there’s no alternative to using lifetime value, which specifically means calculating the incremental impact of each product sale on a customer’s future value. The main objection to this is the numbers will contain a great many estimates that will probably seem arbitrary, political or downright incomprehensible to most product managers.

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Can LTV Really Replace Product-Based Metrics?

Customer Experience Matrix

For some time now, I’ve been touting lifetime value as the magic cure-all for customer management programs. I still believe LTV is the essential foundation but recognize that product-oriented measurement will not simply vanish once LTV appears. As long products are what people purchase, companies will need product managers to nurture them and will create product-level profit statements to judge their performance.

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Web 2.0 Social Tagging Sites, Part 1: Alexa Rankings

WebMarketCentral

Here are the rankings for 42 Web 2.0 social tagging sites, according to Alexa. Although Alexa is notorious for its lack of precision, as documented by GigaOM , SEO Book , BloggingStocks and others, it's still useful as a rough guide to website popularity. A site ranked at 20,000 may not really be more popular than the site at spot 25,000, but it certainly gets more traffic than a site ranked at 200,000.

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Harnessing Wind Energy from Cars

Smashmouth Marketing

Snipped from Archinect.com, this article shows a brilliant application of harnessing wind energy -- "Average vehicle speeds on the valley highways are approximately 70 mph. Using average annual wind speeds of 10 mph as a baseline, each single wind turbine will produce 9,600KwH of energy, annually (enough to fully power my 700 s.f. apartment). This power production estimate will increase exponentially with an increase in wind turbulence speed.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.