Sat.Oct 09, 2010 - Fri.Oct 15, 2010

Trending Sources

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity

Until fairly recently, keeping track of your organization’s online presence was relatively easy. Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. Your PR team was aware of most of these as it often had a hand in generating those placements. simple tool like Google Alerts would pick up most stray citations. No more. rapidly proliferating collection of tools are being developed to meet the need. Budget: $0 (I have no budget, I need something free!). Alterian SM2 Freemium. Social Mention. UberVU. Trackur.

Tools 48

Is social media creating a generation of cowards?

grow - Practical Marketing Solutions

I’ve been asked about my perspective on Malcom Gladwell’s article, “ Small change: Why the revolution will not be tweeted.&#   My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie. Social media and leadership. in the 1960s. Perhaps I am the only blogger around who agrees with Mr. Gladwell.  The toxic childhood.

7 Social Media And Content Marketing Articles You May Have Missed

B2Bbloggers

With the speed at which everything moves today, keeping up can be a difficult thing to do. Over the past several months, I've contributed to a number social media and content marketing blogs around the web

B2B Market Segmentation – Part 2: How to Approach Segmentation

Everything Technology Marketing

In part one of our segmentation series , we discussed the importance of and rationale behind market segmentation. Let's take a closer look at actual implementation of market segmentation. Focusing on WHO a buyer is makes for more easily observable and actionable data that can be used to define segments and their boundaries. What value driver represents your best opportunities? Regulatory drivers?

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

The Most Effective Time to Tweet

Sazbean

I crunched some numbers on my Twitter account to see what the most effective time is to tweet (at least for me).  I took a look at the number of clicks on tweets by what time of day and what day of the week for a 2 month time period (August and September) and then averaged them to remove discrepancies due to the number of tweets. Number of Clicks per Day – by Time of Day. How do you know?

Are Marketers Measuring Their Success or Someone Else’s?

B2B Lead Generation Blog

Everyone’s getting squeezed for ROI. This is nothing new but the pressure is even higher for marketers who are looking at proving their revenue contribution. We've all heard the stories about the accolade-winning marketing campaigns that didn't move the sales needle. CEOs want far more than just awards and pretty brochures. They want proven results. But should they? Image by: j.towbin.

1-Page SWOT Analysis with Action Items

B2B Marketing Traction

Tweet. SWOT Analysis may have a simple presentation, but the analysis is the hard part. My clients have really appreciated this 1-page SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis with Action items. One CEO included it in her presentation to investors because it very clearly and transparently showed the company’s situation and what we planned to do to grow the business.

SWOT 26

The Future of Social CRM

Sales Intelligence View

The Future of Social CRM Social CRM is growing up but still in its toddler phase. Being molded as a process to monitor, engage and manage social conversations or relationships with existing customers or prospective customers. The Social CRM can be a stand alone application or integrated within your existing CRM solution like Salesforce.com. The [.]. Sales Intelligence Social CRM b2b sales CRM crm 2.0 Enterprise 2.0 Microsoft Dynamics netsuite oracle oracle crm on demand salesforce.com sCRM social selling twitter

CRM 21

Neuroscientists Discover “WIIFM” Center in Brain…

Writing on the Web

Through the magic of functional Magnetic Resonance Imaging (fMRI), neuroscientists are able to look inside the brains of consumers while reading marketing messages. Copywriters and content marketers have been telling us for years how important it is to address the “ what’s in it for me &# filter in consumers’ minds. We know more about the subconscious functions than ever before.

Digg 19

Which Types of Form Fields Lower Landing Page Conversions?

Hubspot

This post is a sneak-peak preview of the upcoming Science of Lead Generation webinar where you'll learn about the real data and science behind getting more leads from your website. Register now to reserve your spot. The goal of a landing page is collect information from visitors to allow them to be potentially converted into a customer. Finally I analyzed drop-down select boxes.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Should we stop marketing to the CIO?

Chris Koch

Technology marketers have spent the last 25 years trying to get and keep the attention of the people with their hands on the technology tiller inside multi-billion dollar organizations, CIOs. And for nearly that long, pundits have been predicting that the CIO role would become extinct, and that the strategic decisions about technology would be subsumed into the business. Those pundits have always been wrong. But this time, they may finally be right—at least about certain types of CIOs. For marketers, this diminished relevance of certain CIOs means two things, I think. What will happen to CIOs.

Twitter success stories: Explaining the ROI of Twitter

grow - Practical Marketing Solutions

Measurement and ROI are constant themes in the social media world.  How do you PROVE the value of Twitter?  Like most questions in business, the answer is, “it depends,&#   but I’d like to offer a couple practical ideas that might help you when this inevitably comes up at your company. First, let’s establish a crucial point. There are MANY benefits to Twitter besides direct sales. 

TNS Global Digital Life research project: guaranteed earned media and inbound success

Conversionation

//. Kantar’s TNS yesterday published a press release introducing a new report, containing a mass of data, from what the company calls “The largest ever global research project into people’s online activities and behaviour” When looking at the numbers, we might indeed. Click title to read more

Press 15

Marketing to key accounts: It's all about the relationships

Reputation to Revenue

I was interviewing a Key Account Manager for a large tech firm the other day, and was struck by her comment that she wanted the firm's marketing people to be much closer to her customer. This is a large global account we're talking about, with a big account team and numerous multi-million dollar deals worldwide. Sales people tend to be extremely protective of their accounts. That's a no-no.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Twitter feeds - The benefits and pit falls

B2B Marketing Online

Guest blog by Andrew Pearce, CEO of Powwownow. Imagine this: You are at pitch for a new promotion that is about launch. You’re discussing the finer details of the landing page/website and all of a sudden someone pipes up with: “Why don’t we include a Twitter feed?”. Everybody starts nodding in agreement thinking it’s a fantastic idea. Wouldn’t it be great to use this amazing communication channel to get even more people involved and excited? Isn’t it a brilliant opportunity to target a new audience? Why didn’t I think of this? Ok, ok, I can see you’re getting carried away. Pull the feed.

Why Is Search…So…Darn…Hard!

B2B Marketing Insider

If you're in digital marketing, you know what I mean just reading the title. You're sitting at your desk and the email lands in your inbox with a thud: someone important in your company just did a search in a major search engine on a

Triggered and social emails : what email marketers can learn from Copernicus

Conversionation

//. How do you see your email marketing “program”? Still as a flow of messages that you send, track and improve constantly in function of metrics? As an opportunity to interact with people? Or do you inverse your approach: instead of thinking from the campaign and flow viewpoint, Click title to read more

B2B Social Selling Meets CRM

Social Media B2B

I recently wrote about how intelligence is different , and much more valuable, than data for the B2B sales professional. described intelligence as going far beyond the basic facts and figures about companies, and creating a broader view of the prospect, which incorporates recent business events, social conversations and social relationships. In other words, social intelligence. What do B2B sales professionals need to boost their productivity? In-context access will render social intelligence an empowering tool for sales teams, instead of the distraction that it can easily become. Engagement.

CRM 10

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.

How, When and Where Buyers Want Case Studies

Stories that Sell

When it comes to customer success stories and case studies, real research comes few and far between. Not many have tried to measure the impact of stories on the sales process. Yet, Eccolo Media is about as close as anyone gets. For the past three years, the organization has spearheaded a B2B Technology Collateral Survey , basically asking buyers of B2B technology what marketing materials they consume during the decision-making process. At the risk of throwing a bunch of stats at you, I’m providing highlights of the customer story related parts of the survey here. Pretty impressive, huh?

Be A Hero: Choose Appointment Setting for Your Next Campaign

B2B Marketing Insider

Telemarketing services are continuing to grow in popularity, due to the low cost and high ROI; however, the difficulty lies in which telemarketing tactic to utilize. In my 20 years of sales and telemarketing experience I have

Becoming a respected social media maven in seven lessons: kicking off!

Conversionation

//. Let’s face it: social media is cool and smart businesses even know how to engage folks using it. Some even provide value and customer service via social media. Social media works, hurray! But social media is also a hype and you know it. I’m not talking about a hype as in. Click title to read more

Click 11

Too good to be true?

B2B Marketing Online

Time will tell whether the recent crash of Crown Currency Exchange in the foreign exchange market will be a watershed which changes public attitudes to the online comparison sites. As anyone who listens to Radio 4 will know, its demise featured on both You and Yours and Money Box. The focus was on how a company in such dire financial straits could retain its position at the top of the Best Buy lists. The simple answer is that they bought the position by punting their punters money of the exchange markets. Shame on them, one might say. But stop. Haven’t we been here before?

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

B2B Social Media and the Business Revolution

Social Media B2B

Jay Baer , social media strategy consultant and co-author with Amber Naslund of the Now Revolution , spoke yesterday at Blogworld in Las Vegas. I had a chance to chat with him about the changes he sees in businesses that allow them to take advantage of the real time web. Social media success is more about customer loyalty and retention, rather than customer acquisition.

How a 99¢ iTunes Download Can Change the B2B Software Industry

Digital Body Language

(this post originally appeared on the "It's All About Revenue" blog) With the popularity of iPhone apps, common software price points have dropped from $39.99–$59.99 to $0.99–$1.49. This trend currently dominates the consumer market, but as a B2B software marketer, you should take notice. GigaOM Pro recently forecasted that the market for apps is expected to grow from $183 million in 2010 to $8 billion by 2015. This means consumers will get used to paying low prices for the latest technology and this may change their expectations of how they acquire business software. What about you?

How relevance and targeting boost conversion and marketing ROI

Conversionation

//. Earlier this year, I read a post by Mark Haslan on the small business and graphic design news blog of OvernightPrints called ‘Improving relevance, targeting can boost marketing ROI’, based on some data from eMarketer.com. As you know, consumers are bombarded with an infinite. Click title to read more

Jump: a great leap forward for marketing exhibitions

B2B Marketing Online

I think I’ve just seen the future shape of marketing exhibitions. The Jump event, organised by Econsultancy and held today (October 13th) at Billingsgate in the City of London, was dynamic, exciting and well attended – there was a real sense of buzz. Unlike TFM&A , Internet World and AdTech , there wasn’t a bag-filler/tyre-kicker or time waster in sight. How did they manage this? By a subtle change in format from the traditional marketing exhibition, where the emphasis is on selling stands whilst delegates enter free. That is admission fees for attendees: in this case £895 per delegate.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

60 @HubSpot Employees. One Take. [video]

Hubspot

The HubSpot team wants to thank its customers and community for the past four awesome years of inbound marketing. Seriously, you all rock. To thank you all, a handful of HubSpotters stayed late after work to create a fun, choreographed, one-take video. It opens with our fearless leader, CEO @bhalligan and ends with the whole group together. We hope it makes you smile. Connect with HubSpot

A Personal Plea for Building Relationships

NuSpark

I thought I’d take a fresh approach to my blog this week, and discuss what I’m really about: building relationships by caring about results. Three things happened this week that lead me to write about this topic: 1.  I started researching a topic and came across what I usually find: myriads of articles and blog posts on “how-to,&# “Top 7 reasons,&# “14 ways to,&# “The ultimate guide,&# “the essential guide.&#  They all started to look alike.  We all do it, and there’s really nothing wrong … [ visit site to read more ].

EMI’s and Google’s John Lennon tribute: simple, integrated, brilliant but, well, you know

Conversionation

//. OK, if you are Google, it is not that tough to set up a campaign whereby you integrate YouTube and some other nifty stuff. But, still, I really like the Google Doodle/logo featuring a drawing of John Lennon’s head today. For the really young digital and social media generation: you have. Click title to read more

B2B brands: who's better, who's best?

B2B Marketing Online

‘Best’ is such a subjective word, isn’t it? Any time the question is asked, in any set of circumstances, the response is determined by the individual’s perception, which in turn is a reflection their experiences, prejudices and perspective. So in seeking to find the Best B2B Brand of 2010 , I’m aware that we’re opening a can of worms. Our aim is simple: to fill an obvious gap in our annual awards programme – The B2B Marketing Awards – to reflect the strength and dynamism of brands, as well as individual marketers and agencies. If they can be recognised, why shouldn’t the brands themselves?

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

PRMM Interview – Ken Molay of Webinar Success

PR Meets Marketing

Webinars has become an important toll for marketers. asked Ken Molay, president and founder of Webinar Success, to share his thoughts on the evolution of webinars, how marketers can

A Marketer’s Guide to Content Curation

Hubspot

There is an elephant in the online marketing “room,” and the elephant’s name is Curation. Curation is the most important part of online marketing that no one is talking about. With the rise of inbound marketing, content has become front and center in the minds of marketers. This focus on content as an important marketing tactic creates two extremely important problems. Curation.

The “science” of conversion and relevant marketing versus personality, emotion and innovation

Conversionation

//. The blog you are reading and the site you are visiting is built with HubSpot. know: the site still needs a lot of work but I guess many of you realize that, when you’re working hard for customers, the last thing you (can) care about, is your own site. I’m already happy I can. Click title to read more

Industry or Bespoke Events?

B2B Marketing Online

I am not sure about your business but I am still getting a large and increasing volume of cold calls from event organisers and even very well known research companies that promise to connect my clients to for example, 25 senior IT decision makers that are ready to purchase for a simple one off fee. There seems to be a marked increase of players in this form of the face-to-face meeting or event sector, and they all promise guaranteed meetings with an excellent level of decision makers. Bearing in mind that 2010 is the year of budget justification (just listen to the news on a daily basis).

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

5 Tips for Business Blogging While Traveling

Social Media B2B

This week is BlogWorld Expo in Las Vegas and a fair number of bloggers will be in attendance, myself included. Whether you are attending a conference, visiting clients or taking vacation, if you have a well-read B2B blog, you need to develop a plan for the time away. This is much easier to handle if it is just a couple days, but the following tips can be easily scaled if you are going to be away longer. It is possible to announce a vacation, and take some time off from the blog, but if you are writing a business blog for your B2B company, this is less of an option. Write Ahead. Guest Posts.