Ambal's Amusings

OCTOBER 12, 2009

ClickLaunch is ClickDocument's platform for launching new and exciting eBooks, books and white papers. We feature top notch industry experts and thought leaders and get an exclusive insider view into their latest creation. 42 content marketing tactics, over 50 case studies and hundreds of resources - The Content Marketing Playbook: 42 Ways to Connect with Customers is packed with lots of ideas to execute on your content strategy.

Content Marketing 126

Content Marketing Advertising Agencies Paid Search Agency Content 126

Smashmouth Marketing

OCTOBER 12, 2009

We had a prospect ask this past month to give her 10 reasons to work with Green Leads. It was an interesting request, but we took it on with a twist. We delivered not 10 reasons, but 15 thoughts to ponder. Thought I'd share it. My favorite: social media techniques augment cold calling - warm calling converts more of your prospects into qualified opportunities. 15 Demand Gen Thoughts - Make Your Q4 Numbers View more presentations from Michael Damphousse.

Demand 122

Demand Cold Calling Sales Qualified Leads High Quality Lead 122

markempa

OCTOBER 15, 2009

A recent lead generation poll showed that converting leads to pipeline revenue (accelerating sales) was the biggest challenge for marketers. What are we doing as sellers that keeps us from closing sales? It’s a tough question, and it’s one that gets a lot of feathers ruffled. However, this is one question that Sharon Drew Morgen isn’t afraid to tackle.

Buy 120

Buy Tools Lead Ranking Work Management 120

Customer Experience Matrix

OCTOBER 12, 2009

Summary: marketing performance measurement can start with simple response tracking, and grow in stages to show business impact, track the buying process, optimize results and demonstrate strategic alignment. Each stage adds new data, systems, measures and processes. I’ll be talking about marketing measurement this Tuesday at Silverpop ’s B2B Marketing University seminar in Palo Alto, with a repeat performance in Boston on November 4.

Lead Ranking 120

Lead Ranking Planning Lead Scoring Paid Search Agency 120

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

Ambal's Amusings

OCTOBER 14, 2009

So you already get that great content has the power to communicate expertise, raise your profile and generate leads. You know that it should be useful, credible, easily digestible and, if possible, entertaining. And you think you've got a hot idea for your next blog post, whitepaper or ebook. Before you click on "publish", check out this free whitepaper from Tippet called How Vendors Can Use Remarkable Content to Attract Real Buyers.

Content 122

Content Copywriting Vendors Tagging 122

markempa

OCTOBER 12, 2009

Research shows that about 80% of leads marketers generate end up getting lost, ignored or discarded. So, instead of continually struggling to find new leads for Sales, marketers should begin focusing on developing effective lead management processes for converting more leads into sales pipeline. In fact, in a recent lead generation poll I conducted through my LinkedIn group, I found that converting leads to pipeline revenue was the biggest challenge for marketers.

Webinar Metrics 120

Webinar Metrics Lead Management Sales Qualified Leads Marketing Qualified Leads 120

Customer Experience Matrix

OCTOBER 10, 2009

Summary: SiSense PrismCubed offers a reasonable option for a business-analyst business intelligence system. It’s probably a little harder to use than some competitors, but gives a bit more power and flexibility in return. SiSense PrismCubed, officially launched this past August, is another member of the growing set of business intelligence systems aimed at empowering business analysts to build their own applications.

Business 120

Business Aggregators Vendors Pricing 120

Ambal's Amusings

OCTOBER 15, 2009

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry.

ROI 116

ROI B2B Marketing Paid Search Agency Planning 116

LeadSloth

OCTOBER 16, 2009

Even though some vendors have been around for almost 10 years, Marketing Automation is still relatively new. According to Forrester, only 2-5% of B2B firms have invested in full-featured Marketing Automation. But that percentage is rapidly growing. Increasingly, B2B companies realize that Marketing Automation software requires skilled operators. But – if you decide to hire a Marketing Automation manager – what should you look for, and where do you find them?

Marketing Automation Services 105

Marketing Automation Services Work Management Marketing Management Marketing Automation 105

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Chris Koch

OCTOBER 16, 2009

Earlier this year I surveyed B2B marketers about their approaches to corporate blogging. Their strategies take two basic approaches. Onsite. These marketers take a direct role in finding and supporting internal bloggers and in helping them develop content. The blogs are an integrated part of the corporate marketing strategy and are usually hosted on the corporate website.

B2B Thought Leadership 100

B2B Thought Leadership Blogger Thought Leadership Word of Mouth 100

The Effective Marketer

OCTOBER 14, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Networker’s Dream Ever been in a situation where you are trying to get a hold of someone or get introduced to another person but just can’t figure out how? This is the reality for most salespeople. How do you get pass that low level gatekeeper and get an introduction to the real decision maker at the company?

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Budget Creation Marketing Management 100

Ambal's Amusings

OCTOBER 16, 2009

TGIF and welcome to ClickDigest weekly roundup! It’s a big world out there in the content-marketing/social media/B2B blogosphere, so we would like to save your time by rounding up the best posts and articles of the week. We highlight a take-home point of each post, giving you a snapshot of what thought leaders and influencers are saying. Content Marketing Secrets.

Wikipedia 100

Wikipedia Landing Pages Storytelling Social Media 100

Everything Technology Marketing

OCTOBER 14, 2009

Welcome to the new blog "Everything Technology Marketing". As the title suggests, this blog will be about topics that are relevant and interesting to marketing professionals in high-tech industries - from software and IT to clean energy technologies. Topics will include go-to-market planning, branding, lead generation, campaign management, competitive analysis, marketing tactics, social media and more.

Planning 100

Planning Marketing Management Analysis Social Media 100

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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

B2B Marketing

The Point

OCTOBER 14, 2009

Do search campaigns demand a different approach to offer strategy compared to other demand generation programs, say emails? Answer: yes. Remember, there are two fundamental truths about someone arriving at your landing page via a search ad: 1. He/she received very little information about your company in the ad (105 characters to be precise, including the URL) so it pays to consider the person uninformed and unconvinced.

Landing Pages 100

Landing Pages PPC Paid Search Agency Webcast 100

Chris Koch

OCTOBER 12, 2009

We’ve all heard a lot of debate lately about whether social media is an evolution or a revolution. Lots of statistical analysis about the relative growth rates of Facebook and Twitter and the slowing of uptake for both. Look at it this way and social media inevitably becomes evolution, as social media researcher Josh Chasin convincingly argues here.

Social Media 100

Social Media Media Paid Search Agency Viral Marketing 100

Adobe Experience Cloud Blog

OCTOBER 14, 2009

As a B2B marketer, thought leadership is one of the most valuable assets your brand — or you — can attain. In down economies, prospects conduct even more research leading up to the purchase. This means B2B marketing professionals must help educate prospects in the early stages of the buying cycle; doing this well can help frame their buying process and establish your brand as a trusted advisor that understands their problems and knows how to solve them.

Thought Leadership 79

Thought Leadership B2B Thought Leadership Webinar Metrics Lead Scoring 79

Everything Technology Marketing

OCTOBER 14, 2009

By Debbie Laskey The topic on everyone’s mind these days is social media this and social media that. But, even before you get started and promote your company in this new online environment and create customized conversations with your customers and other stakeholders, you must consider who can “speak” on behalf of your company. Do you know who is responsible for entering your company’s details on LinkedIn?

Social Media 100

Social Media Allocation Media CMO 100

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

JotForm

OCTOBER 15, 2009

How to Make A Web Design Look Good Keep your design balanced. Compartmentalize your design by using grids. Pick two or three base colors at most for your design. Try to make the graphics go well together. Improve your website’s typography. Make elements stand out by adding whit.

Design 81

Design Ads 81

Chris Koch

OCTOBER 12, 2009

No, my house hasn’t been foreclosed on, I’ve just graduated from a free wordpress.com blog to my own hosted site. The old domain is [link] The new one is [link] If you wouldn’t mind re-subscribing to my RSS feeds and e-mail feeds through the new site and bookmarking the new site, I can retire the old one with honor. I’m still on Wordpress (though with a new, more flexible free design or “theme&# called Room 34 Baseline ) and am continually amazed at how intuitive an

Domain 100

Domain RSS Traffic Design 100

ViewPoint

OCTOBER 16, 2009

Process 120

Process 120

readwrite

OCTOBER 15, 2009

According to mobile marketing firm Brand in Hand , female iPhone users are the worst demographic in terms of interacting with mobile ads on the iPhone. The company, whose high-profile clients include Procter & Gamble, General Mills and American Express, has run 60+ mobile ad campaigns over the past two years. During that time, they’ve had the opportunity to study the engagement of iPhone users with their ads.

Paid Search Agency 40

Paid Search Agency Ads Mobile Advertising Banner Ads 40

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Account Based Marketing

JotForm

OCTOBER 11, 2009

In his famous 1908 essay, ‘Ornament and Crime,’ modern architect Adolf Loos wrote: “The evolution of culture marches with the elimination of ornament from useful objects.” This pronouncement banished many of the frilly, decorative fonts of centuries past from the realm of High Design. Fast forward t.

Design 48

Design 48

EMagine B2B Blog

OCTOBER 16, 2009

As B2Bs, we rely greatly on email marketing to nurture and stay engaged with prospects and customers. So when an article like Jeanniey Mullen’s for ClickZ comes along, it can be very unsettling. But don’t blame Jeanniey; she was only summarizing stats compiled by the Email Experience Council …and here are some of those: Every year [.]. Tags: B2B Web Strategy email.

Stats 40

Stats Tagging Marketing Prospects B2B Marketing 40

WebMarketCentral

OCTOBER 13, 2009

How can you attract more traffic to your blog? Generate more comments? Increase the effectiveness of guest-posting opportunities? Find free and legal images to add to your blog posts? Crank out posts more quickly? Make money from your blog? Discover the answers to these questions and others here in the first set of the best posts about business blogging so far this year. 27 Blogging Secrets to Power Your Community by Community and Social Media Chris Brogan shares more than two dozen tips for att

Forrester 20

Forrester Landing Pages Business Best Practices 20

Smashmouth Marketing

OCTOBER 14, 2009

Whenever I get a new lead from a prospective company, I always check its web site to see if it looks like a good fit. A good deal of the time I'm unimpressed with what I see. The home pages are cluttered, not structured for a quick read, and no actions are suggested. Isn't a home page the ultimate landing page? Granted, you don't want the home page hiding all the navigation and consisting of a form, but take landing page best practices and use what makes sense.

Landing Pages 145

Landing Pages Trigger Marketing Lead Scoring Lead Ranking 145

Advertisement

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

Intent Data

EMagine B2B Blog

OCTOBER 14, 2009

No question, search engine optimization (SEO) has risen quite a bit in importance among B2B marketers lately, in varying parts due to the ever-more-cluttered Internet and the consequent increase in search volume, and the desperate desire in the present economy to wring every last lead out of one’s marketing investment. That increase in perceived importance [.].

Consulting 40

Consulting SEO Search Engine Marketing PPC 40

EMagine B2B Blog

OCTOBER 13, 2009

We do a lot of from-the-ground-up website redesigns for clients, and most times that’s really the only solution. But sometimes we encounter a client who thinks their site needs a total redesign, when what’s really needed is more …well, evolutionary. And if they have an established brand with a reasonably high percentage of repeat visitors [.].

Marketing Websites 40

Marketing Websites Tagging Design B2B 40

WebMarketCentral

OCTOBER 12, 2009

Note: This is a guest post written by Christopher Angus, an award winning Internet Marketer. While Google and social media are two separate entities, they are closely intertwined. Google ranks its results based on several hundred quality signals. These range from website backlinks to the actual words on a particular page and whether a website has trust and / or authority.

Social Media 20

Social Media Web 2.0 Google Media 20