Marketing Insider Group
DECEMBER 3, 2015
According to the king of comedy, George Carlin: “it’s the duty of the comedian is to find out where the line is drawn and cross it deliberately.” Naturally, this means that the duty of a content marketer is to learn the words that poke the most fun at yourself – and then poke yourself in […]. The post How To Use Humor In Content Marketing appeared first on Marketing Insider Group.
Sales Engine
NOVEMBER 30, 2015
A common issue in B2B companies with a complex product or service offering is whether or not they can outsource content production that will resonate with prospects. Producing content in-house isn’t really a viable option because the thought leaders in the organization don’t have the time (or the skills) to write. Outsourcing to a writer hasn’t been a great option either because even though at first it seems like an inexpensive alternative, it becomes cost-prohibitive when you consider all the t
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Customer Experience Matrix
NOVEMBER 28, 2015
Remember when I asked two weeks ago whether predictive models are becoming a commodity ? Here’s another log for that fire: Model Factory from Modern Analytics , which promises as many models as you want for a flat fee starting at $5,000 per month. You heard that right: an all-you-can eat, fixed-price buffet for predictive models. Can free toasters* and a loyalty card be far behind?
Crimson Marketing
DECEMBER 1, 2015
Having a poorly understood or designed digital demand generation program does not produce results. Getting it right, according to Mark Roberts, CMO of communication solutions provider ShoreTel, requires looking at your go to market strategy “from a holistic perspective, rather than focusing on one aspect.” On this episode of Moneyball for Marketing, Mark discusses in depth the “foundation, migration and acceleration” of his company’s demand generation program.
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Marketing Insider Group
DECEMBER 4, 2015
We analyzed the B2B marketing discussion last year and earlier this year, and we wanted to continue with these reports to show how influencer trends map out over time. It’s intriguing to see new influencers entering the discussion and driving the discussion on B2B Marketing. We took a closer look at the brands and the individuals who are […]. The post Top Influencers In B2B Marketing appeared first on Marketing Insider Group.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Biznology
DECEMBER 3, 2015
The Millennial generation has been out in the workforce for a while now, and this cohort is now entering the stage of their careers where they are part of the business buying process. They may not all be decision-makers quite yet, but they are certainly important influencers. So we B2B marketers must consider how to appeal to them effectively. Much has been written about Millennial preferences as consumers, but how about them as business buyers?
Writing on the Web
DECEMBER 2, 2015
How do you create an emotional connection with your blog readers? More importantly, how do you get them so inspired they want to take action, like join your list, opt-in, comment, or buy something? Here are some psychological secrets to keep in mind. When writing on the web – either in a blog post , a newsletter or other forms of content marketing , readers are more likely to respond to your offers of service or products if there is a resonance between you.
Marketing Insider Group
NOVEMBER 29, 2015
I am super-excited to announce the launch of my first book, The Content Formula, co-authored by my colleague Liz Bedor, and with a foreword from Joe Pulizzi, founder of the Content Marketing Institute, and author of Epic Content Marketing and Content, Inc. We created The Content Formula to answer the biggest question currently on marketers’ minds: what is […].
KoMarketing Associates
DECEMBER 3, 2015
There are a lot of things I love about the holiday season. A crackling fire (Duraflame logs, represent!). Christmas lights. The ugly sweater tradition. Anything at all related to peppermint. But my all-time favorite holiday tradition? Watching “Home Alone,” that 1990 film classic. Just because it’s been 25 years ( twenty-five years?? ) since the McCallisters left Kevin in the attic and hopped a plane to Paris doesn’t mean the movie is any less quality.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Biznology
DECEMBER 4, 2015
How well does Search serve us? Something I believe we all take for granted, or overlook entirely, is the nature of search. When we think of searching for something, most of us invariably look to Google. This almost reflex reaction gives Google incredible power and effectiveness. If we “Googled” Search Engines, we’d discover there are indeed alternatives, but with some limitations as well.
Lattice
DECEMBER 1, 2015
If there’s one thing a marketing operations manager is passionate about, it’s their technology stack. So as we look towards 2016 and everyone begins to predict what the upcoming trends are, I wanted to understand what trends are in store for the beloved martech stack. During the recent SiriusDecisions Tech Exchange event, senior research director Jen Horton and research analyst Jill Stanek presented their thoughts about what’s on the horizon for marketers.
Marketing Insider Group
DECEMBER 2, 2015
We hear it every day from brands: “Our plan is to walk, then run.” When you’re embarking on a content marketing journey, this can be a great approach. However, it’s imperative to understand what “walk” really means if you want to be successful. To bring it back to a childhood analogy, sometimes when a marketing […]. The post How To Get Started With Content Marketing: The Walk vs.
ANNUITAS
DECEMBER 3, 2015
The infographic is a favorite for many reasons; they are visually appealing, easy to consume and typically relay a decent bit of information in a quick glance. In our data-heavy world, distilling complex information into an interesting visual format is like a drive-through Starbucks: it makes sense in theory, but doesn’t really work. Just as drive-through coffee sounds great, the reality of complex orders and the time needed to produce the product, a Starbucks drive through generally isn’t a tim
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Biznology
DECEMBER 2, 2015
I understand that many of you get a bit spooked by IT topics. For some of you, that has even stopped you from improving your website search results–even though you know that people who stick around to search your site are way better prospects than those who abandon your site when they can’t find what they are looking for. You don’t need to be technical.
Kaon
DECEMBER 3, 2015
Kaon Interactive wins the EContent 100 award! EContent 100 is the list of “companies that matter most” in the digital content industry. Read more about Kaon’s accomplishment here: View from the Top: Kaon Interactive. The full list of 100 companies: The 2015-2016 Top 100 Companies in the Digital Content Industry. Filed under: News , Uncategorized Tagged: B2B , Digital content , Digital Content Industry , Digital marketing , EContent100 , Kaon , Kaon Interactive , marketing.
Marketing Insider Group
DECEMBER 1, 2015
What is the difference between content and content marketing? The difference between the two is the destination you will use to attract and build an audience. Everyone does content. There’s product content, sales content, customer service content, event content, employee-generated content, marketing and campaign content. Even advertising is content.
ANNUITAS
DECEMBER 1, 2015
Ticktock. It’s the last month of the quarter in 2015 and there is much to be done. How can marketers plan effectively for 2016 and still work to wrap up 2015 before the clock strikes midnight on December 31 st ? If you planned strategically, thinking in terms of building a perpetual Demand Generation Strategy versus a tactical approach, end of year is not a mad rush to rustle up a few last minute deals.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Biznology
NOVEMBER 30, 2015
Several years ago marketing guru David Meerman Scott conceived of a ranking he called the “ Gobbledygook Index.” It was a collection of the most-used but least meaningful buzzwords that populated press releases and collateral put out by marketing organizations. It’s been a while since David updated his list, so I checked through my email archive to see if things have changed very much.
Convince & Convert
DECEMBER 1, 2015
Image via BigStockPhoto.com. Clicks! They aren’t the ultimate goal of most marketers (because actions are way more important than eyeballs) but it’s certainly better to have clicks your website, blog, or other digital property than to not have clicks. Clicks are like seeds. Not that useful by themselves, but critical if you’re going to grow something.
Adobe Experience Cloud Blog
DECEMBER 3, 2015
Author: Amy Guarino “The reports of my death are greatly exaggerated,” said author Mark Twain. As the world shifts to become more and more digital, print is often reported to be dead. But, what you may not know is that business printing is a $640 billion industry and according to Print Is Big; it’s growing at a rate of 6.8% annually worldwide. That’s billion with a “b”—and it’s huge.
SugarCRM
DECEMBER 2, 2015
Have you heard the term ‘nurture marketing’ lately and thought, ‘isn’t all marketing supposed to be about nurturing relationships?’ …Well, you aren’t wrong but, the term nurture marketing does refer to a specific piece of technology within marketing automation. (If you haven’t heard of marketing automation, check out this short clip.). In it’s simplest form, the technology behind nurture marketing works like this: You send an email to a group of people.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
6sense
DECEMBER 4, 2015
Hiring top talent while helping address some of the worlds biggest problems. . I am asked “how” far too often. I feel compelled to ignore the question of “how” and instead answer “why.” It’s not about the tactics but the motivating drive and the higher purpose. That is the “why” and if you have it figured out you’ll find a way to make the “how” work.
Convince & Convert
DECEMBER 4, 2015
From Thanksgiving to Black Friday and Cyber Monday, marketers sure have been busy. With so much competition for consumer attention during the holiday season, how can marketers cut through the clutter? Take a cue from these eight examples as you’re fine-tuning your holiday content. Leverage Relatable Moments. With the tendency to overindulge during Thanksgiving, Century 21 tapped competitive eater Geoffrey Esper to tell its story in a relatable way.
Adobe Experience Cloud Blog
NOVEMBER 30, 2015
Author: Chris Gillespie Improv is a form of comedy that revels in off-the-cuff honesty. I started taking Improv classes as a substitute for toastmasters to practice public speaking and got completely addicted because it’s the complete opposite of a stale, pre-rehearsed performance; it’s zany and free-flowing. Instead of gavels and podiums, Improv delivered imagination and laughter.
SugarCRM
DECEMBER 3, 2015
In the world of email marketing, subject lines are king. These 40 to 50 characters (or less!) command a lot of respect. They’re only a small cog in the email marketing machine, but a lot hinges on them. A bad subject line can have a ripple effect on the rest of your email campaign, as it doesn’t really matter what’s inside your email if no one opens it.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Industrial Marketing Today
DECEMBER 4, 2015
Most manufacturers including precision CNC machine shops and fabricators have difficulty understanding the true value of digital marketing for manufacturers. Some that have implemented it, struggle to produce tangible results, meaning a boost in sales that they can attribute to marketing. The need for a robust online presence (Website and customer-centric content marketing) is driven by […] The post No Digital Marketing for Manufacturers = Marketing in the Past by Achinta Mitra appeared fi
Convince & Convert
NOVEMBER 30, 2015
Image via BigStockPhoto.com. On Wednesday the 21st of October, I published the results of our latest study on Google’s Rich Answers. In that study, I showed how Google’s use of these types of results in the SERPs has increased over the past year. However, in today’s post, I am going to emphasize a completely different angle, and I am going to show you an entirely new way to do SEO.
Adobe Experience Cloud Blog
DECEMBER 4, 2015
Author: Vyoma Kapur Class is now in session! Marketers can learn about a lot more than just textbook knowledge from higher education. Marketing has undergone significant changes in the past few years as consumers have shifted their interests to online and mobile channels. The landscape has become much more competitive with marketers fighting to capture and retain interest among the masses.
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