Sat.Nov 27, 2010 - Fri.Dec 03, 2010

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Top-10 B2B Marketing Topics of 2010

Everything Technology Marketing

With 2010 coming to an end, it is time for a quick review of the most popular B2B marketing posts on the Everything Technology Marketing blog. Thank you all for participating in this blog - I learned a lot from our discussions this year. See you in 2011

Internet Trends From The Web 2.0 Summit

B2B Marketing Insider

The 7th Annual Web 2.0 Summit was held on November 15th, 16th and 17th. While I was not able to attend, I was able to view some of the amazing presentations and videos on their website. suggest you spend the time to watch the videos

The five elements of a perfect blog post

grow - Practical Marketing Solutions

“How do I create the perfect blog post?&#. That question by a young student stopped me in my tracks. After all, is there such a thing?  I had to dig deep on this question and turned to the qualities of my favorite bloggers to find some common themes.  They seem to fit for me — leave a comment and let me know how they land on you! 1. Hoist a hearty headline. Have the courage to be real.

12 Social Media Tools for B2B Pre-Event Marketing

delicious b2bmarketing

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. If you are running an event, consider promotion in the following areas: 1. LinkedIn Events Setting up an event in LinkedIn is a fairly simple process. Once your event is created, invite your connections to attend.

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

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Why Facebook is more important than your house

grow - Practical Marketing Solutions

“What’s going to be the next Facebook?&#. love debating the implications of social media trends with my students and this question comes up a lot.   . My short answer is “There isn’t going to be one&# … a response which always results in surprised and confused faces! But for most decisions we make as consumers, this switching cost is relatively low. Agree?

An Introduction to Lead Scoring

NuSpark

Lead Scoring for B2B companies can be a very valuable method to ensure that sales people in your organization are spending time with quality sales-ready leads. As potential buyers navigate through their own personal purchase funnels, their level of engagement typically increases as they get closer to their first contact with your sales people. Research supports that companies that have a sound lead scoring process in place, their win rates increase as well as their … [ visit site to read more ].

Five questions to ask before beginning a social media initiative

B2B Marketing Online

Guest blog by Martin Schneider Senior Director, Marketing SugarCRM: The explosion of social media over the past several years has certainly begun to make its mark in the business world. What started out as a primarily consumer-driven concept has become big business on many fronts: companies are marketing to customers via social networks; supporting customers and identifying trouble spots via Twitter; and leveraging these new social channels for market research and to qualify leads. New concepts like ‘social CRM’ are appealing for many reasons. Who will be responsible for our social outreach?

2011 B2B Marketing Trends

Webbiquity

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. You can download the executive summary for free (or pay $400 for the full report ). Strange.). Both figures were up slightly, but similar to last year. As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#. Want to know more? Digg this!

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Event Marketing Works, but ONLY if Vendors Add Value

Smashmouth Marketing

I've recently been on the conference circuit, speaking and tweeting whatever sales and marketing goodness I can find. One topic that came up at each conference was the quality of the content presented by the various speakers. Some sessions were brilliant; some were nothing more than veiled commercials. The key as an attendee is to be able to pull the brilliant content out of the commercials. The key as a presenter is to avoid the commercials and present brilliant content. Simple, right? Let's face it. And as attendees, we kind of owe it to them to listen. That said, we want to hear value.

Search Engine Optimization: Keys to Higher Rankings | Marketri

Marketri

Five Lessons From the Web 2.0 Summit

Paul Gillin

I had a chance to attend the recent Web 2.0 Summit in San Francisco and hear from some of the business leaders of the new Internet, including the CEOs of Google, Facebook, Yahoo! and Twitter. Here are five key insights I took away. 1. Make Marketing a Service to Customers - I didn’t write down who said this, but the comment stuck with me long after the conference was over. This year’s Web 2.0

The future of direct response

B2B Marketing Online

Guest blog by Nick Hugh, director, EU Display and DR Marketplaces, Yahoo! The digital world lends itself to direct response marketing. It is clear to see why – it has the scale necessary to target huge numbers of consumers, for a price no company could ever achieve through old-school channels like telemarketing. Unlike other more traditional methods, the response is quantifiable, success is measurable and targeting becomes ever more sophisticated. It is easy to see why when people talk about digital advertising often this is what they mean. Not at all. Digital marketing Yahoo!

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Social Media Helps Us Honor and Share War Stories

Marketing Edge

Time 18:17 No, I don’t mean social media war stories. Sometimes the social media world gets caught up in its own world of GAP logo changes and Old Spice YouTube ads to remember there are wars going. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 18:17 No, I don’t mean social media war stories. Sometimes the social media world gets caught up in its own world of GAP logo changes and Old Spice YouTube ads to remember there are wars going on. mean real war stories and social media plays a role in sharing the realities of [.].

12 Social Media Tools for B2B Pre-Event Marketing

Social Media B2B

Social media has enabled B2B marketers with a wide range of opportunities for promoting their events. Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. Using social media to build event attendance. LinkedIn Events. Facebook Events. Eventbrite. Plancast. Twitter.

What Is a Landing Page and Why Should You Care

Hubspot

If you could do one thing to dramatically improve your marketing ROI today, it would be to use landing pages on your website. What is a landing page? landing page is a website page that allows you to capture a visitor's information through a lead form. Why are landing pages so critical? Too many companies send their advertising, email, or social media traffic to their homepage. Don't distract them!

Content Marketing and the Forgotten Sales Professional

Tom Pisello

Each week the Content Marketing Institute poses a new question to help drive content marketing best practices. This weeks question: What other areas of the organization can help build loyalty/buy-in to the content marketing program

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8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

Google and Bing reveal that social influence bumps search engine results

grow - Practical Marketing Solutions

Last week I authored a post suggesting that social scoring – determining your influence based on numbers of followers and other criteria — may have a growing impact on your personal effectiveness, your career, and how companies treat you as a customer in the future.  It seems that this development may now also be an emerging element in search engine results. Bing : Yes. Bing: Yes.

6 Keys for Creating Compelling White Papers

Agile B2B Copywriter

Tweet In the latest 2010 B2B Technology Collateral Survey Report business to business technology marketers found out what works when trying to influence their prospects. What was at the top of the list? White papers. Of course not all white papers are created equally. Done poorly, white papers can do more to make you look bad than influence your prospects to buy. And that’s ok. might see it.

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Twitter Proven to Impact Search Engine Rankings

Hubspot

Over the past 3 years most of us involved with marketing have heard of Twitter. At the same time businesses have prioritized their adoption of Twitter differently. Some business have made it a core part of their inbound marketing strategy, while others have delayed adoption in favor of other tactics. More Signals to Prioritize Twitter. How Twitter Influences Search Engine Rankings.

The Power of Negative Attention

eMarketing Strategist

I’ve been writing a lot of “cautionary tale” blog posts recently. This was not my plan at all but I keep coming across stories I think we can learn a lot from. recently read a horrifying article, A Bully Finds a Pulpit on the Web , in the Business section of the New York Times that I felt warranted yet another cautionary tale blog post. It’s a story worthy of a John Grisham novel. link].

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

Avoid the B-Word (Budget)

Sales Lead Dynamics

Your initial phone call with Ms. Prospect is going well. She has a problem. You’ve convinced her that you can solve it. Now it’s time to see if she is really serious. You ask “What is your budget for this?”. Silence……… Then she says “I don’t have one.”. Prospect is flummoxed. So are you. You asked the wrong question. Worse, you may have killed the deal. Prospect is not only confused. process.

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Introducing LinkedIn Profile Stats Pro : Google Analytics for Your LinkedIn Profile

WindMill Networking

Google Analytics is the default (and free) service that analyzes visitors to your website.  Wouldn’t it be cool if you could analyze visitors to your Facebook Page? Facebook Insights actually provides you with that data.  What about Twitter, you ask?  Twitter just recently released a beta of their Twitter Analytics to a select few users.  Do you have access to Profile Stats Pro? 

6 Skills You Must Learn Today to Write Kick-Butt Copy for Your Website

Content Marketing Today

Why You Don’t Need to be an SEO Pro to Crank Out Great Copy. By Heather Lloyd-Martin. We’re delighted to share this guest post from Heather Lloyd-Martin, CEO of SEOCopywriting.com who makes great writing look easy. Learn these skills and your website results will kick-butt. Needless to say, she’s a content marketing fanatic, too. However, learning how to "write for Google" takes time.

The Power of Negative Attention

eMarketing Strategist

I’ve been writing a lot of “cautionary tale” blog posts recently. This was not my plan at all but I keep coming across stories I think we can learn a lot from. recently read a horrifying article, A Bully Finds a Pulpit on the Web , in the Business section of the New York Times that I felt warranted yet another cautionary tale blog post. It’s a story worthy of a John Grisham novel. link].

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

10 Ways to Use Facebook as a List Building Tool

Writing on the Web

( Annalaura Brown is guest blogging this week, while Patsi’s on vacation.). Facebook can be a powerful list building tool if you know how to use it properly as such. Here are ten ways you can use FB to build your email list and increase your online business income. Share your blog posts. You can do this automatically by using one of several tools such as ping.fm or networked blogs. 

The 3 Can’t-Miss Pieces of Any Consulting Case Study

Stories that Sell

In the classic movie, The Wizard of Oz , Dorothy and the group finally arrive at Oz only to learn that the great Wizard is only a man running controls behind a curtain. It’s not any sort of magic afterall. When companies sell consulting services, there’s a similar dynamic; they promise lots of great end results but really, what’s going on behind the curtain? Approach. The Outcome.

Are You A Player?

ViewPoint

We're pleased to have a new guest blogger with this post. James Obermayer is Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting. He can be reached at JObermayer@salesleadmgmtassn.com. The coach gave his pep talk and the team was ready to take the track. One of the players hung back and was quiet. The coach asked, ‘What’s wrong Jim? Why are you down?” ” Jim responded, “Coach, this team we’re playing today is so much better than us. We don’t stand a chance. don’t stand a chance.”

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2011 Virtual Event Predictions

PR Meets Marketing

A few weeks ago, Dennis Shiao of It’s All Virtual queried me on my top predictions for virtual events in 2011. And then this same question appeared on Focus, a

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth.