Sat.Nov 27, 2010 - Fri.Dec 03, 2010

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Calculating the Value of the Customer Life Cycle

Social Marketing Forum

The value of the customer life cycle, also called CLV, looks at the investments we plan to make for the customers (retention, sales, promotion, customer service, etc) and the return we expect from the customers. CLV has everything to do with the present and the future. An introduction. CRM Customer analytics ROI customer equity customer lifecycle marketing ROI return on marketing investment ROMI

The five elements of a perfect blog post

grow - Practical Marketing Solutions

“How do I create the perfect blog post?&#. That question by a young student stopped me in my tracks. After all, is there such a thing?  I had to dig deep on this question and turned to the qualities of my favorite bloggers to find some common themes.  They seem to fit for me — leave a comment and let me know how they land on you! 1. Hoist a hearty headline. Have the courage to be real.

Internet Trends From The Web 2.0 Summit

B2B Marketing Insider

The 7th Annual Web 2.0 Summit was held on November 15th, 16th and 17th. While I was not able to attend, I was able to view some of the amazing presentations and videos on their website. suggest you spend the time to watch the videos

Top-10 B2B Marketing Topics of 2010

Everything Technology Marketing

With 2010 coming to an end, it is time for a quick review of the most popular B2B marketing posts on the Everything Technology Marketing blog. Thank you all for participating in this blog - I learned a lot from our discussions this year. See you in 2011

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

What You Really Must Know To Succeed in Social Media Marketing

Social Marketing Forum

In social media marketing, value often means relevant content, tailor-made promotions, useful information and a “real” relationship. It's about people. And of course it also means value for your business: the bottom-line. Here is what you really should know to be successful in social media marketing. Social media marketing cross channel social media marketing

Why Facebook is more important than your house

grow - Practical Marketing Solutions

“What’s going to be the next Facebook?&#. love debating the implications of social media trends with my students and this question comes up a lot.   . My short answer is “There isn’t going to be one&# … a response which always results in surprised and confused faces! But for most decisions we make as consumers, this switching cost is relatively low. Agree?

FOUND the ROI of Social Media for B2B Marketers!

Buzz Marketing for Technology

I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? As a result I hear of many Social “science experiments” going on across several organizations that may or may not yield the results the marketer is hoping for. There is no wonder why they find it hard to find a strong ROI with that approach.

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12 Social Media Tools for B2B Pre-Event Marketing

delicious b2bmarketing

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. If you are running an event, consider promotion in the following areas: 1. LinkedIn Events Setting up an event in LinkedIn is a fairly simple process. Once your event is created, invite your connections to attend.

Sarah Evans: Social Media Allows Us to Break Boundaries

Social Marketing Forum

Sarah Evans is a public relations and new media consultant, working with many non profit, social good and technology companies.  A self-described “social media freak,” Sarah initiated and moderates #journchat , the weekly live chat between PR professionals, journalists and bloggers on Twitter. She is also a guest writer for Mashable and runs her own blog at An interview. 1.

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An Introduction to Lead Scoring


Lead Scoring for B2B companies can be a very valuable method to ensure that sales people in your organization are spending time with quality sales-ready leads. As potential buyers navigate through their own personal purchase funnels, their level of engagement typically increases as they get closer to their first contact with your sales people. Research supports that companies that have a sound lead scoring process in place, their win rates increase as well as their … [ visit site to read more ].

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

12 Social Media Tools for B2B Pre-Event Marketing

Social Media B2B

Social media has enabled B2B marketers with a wide range of opportunities for promoting their events. Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. Using social media to build event attendance. LinkedIn Events. Facebook Events. Eventbrite. Plancast. Twitter.

Five Lessons From the Web 2.0 Summit

Paul Gillin

I had a chance to attend the recent Web 2.0 Summit in San Francisco and hear from some of the business leaders of the new Internet, including the CEOs of Google, Facebook, Yahoo! and Twitter. Here are five key insights I took away. 1. Make Marketing a Service to Customers - I didn’t write down who said this, but the comment stuck with me long after the conference was over. This year’s Web 2.0

Employees Have No Clue if Their Company Has a Social Media Policy

Social Marketing Forum

Almost 40% of British employees criticize their ‘workplace’ on social media platforms like Facebook and Twitter. Furthermore, one in five admit slandering their bosses on them. These are conclusions from a survey done earlier this year by About 60% of the 1000 questioned employees said, they would change what they wrote on their social networking profiles if they knew their boss could read it. 53% of the employees find that their colleagues should be disciplined by their employer if they slander the company on social networking websites.

Five Reasons You May Not Be Spending Enough on Content Marketing

Tom Pisello

Interactive Smart Content™ and Dynamic Sales Tools Required to Meet Changing Buyer Needs. Marketing of B2B solutions has clearly become more difficult over the past several years, evident in research from IDC indicating that

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Event Marketing Works, but ONLY if Vendors Add Value

Smashmouth Marketing

I've recently been on the conference circuit, speaking and tweeting whatever sales and marketing goodness I can find. One topic that came up at each conference was the quality of the content presented by the various speakers. Some sessions were brilliant; some were nothing more than veiled commercials. The key as an attendee is to be able to pull the brilliant content out of the commercials. The key as a presenter is to avoid the commercials and present brilliant content. Simple, right? Let's face it. And as attendees, we kind of owe it to them to listen. That said, we want to hear value.

Interview with Sekey Vincent, Co-founder Jelly Bean Solutions

MI6 Marketing Agency

Author: Chris Herbert. Audience: Web marketers, marketing professionals, entrepreneurs, online retailers. Sekey Vincent is the co-founder of Jelly Bean Solutions. Jelly Bean offers interactive web marketing and ecommerce solutions. Sekey is a member of Silicon Halton. Here’s what we talked about in this 15 minute interview: Why the name Jelly Bean Solutions? Special Bonus: Off Air Question.

Will Social Media Kill the Cold-Call?

Social Marketing Forum

In the old days it might have taken many emails and phone calls to get to the person you'd like to connect with for business opportunities. Now it seems that with some genuine effort and taking time to building a social media report with people, these connections are much easier and more fruitful.

17 Reasons Why No One is Following You on Twitter


As I was going through my new Twitter followers this morning, viewing each profile and timeline, I started thinking about why many did not have a lot of followers. think these types of mistakes are made by many first-time Twitter users, especially when they try to use Twitter for the same marketing and advertising they do in other channels. Do some of the topics in your bio conflict?

Marketing Technology: 3 Solutions You Can't Live Without

In order to successfully execute modern marketing initiatives around attracting, engaging, prioritizing, converting and retaining customers, you need technology. Of course that opens up a whole other can of worms, as both the type and number of marketing technology systems has exploded over the past few years.

10 Ways to Use Facebook as a List Building Tool

Writing on the Web

( Annalaura Brown is guest blogging this week, while Patsi’s on vacation.). Facebook can be a powerful list building tool if you know how to use it properly as such. Here are ten ways you can use FB to build your email list and increase your online business income. Share your blog posts. You can do this automatically by using one of several tools such as or networked blogs. 

2011 B2B Marketing Trends


MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. You can download the executive summary for free (or pay $400 for the full report ). Strange.). Both figures were up slightly, but similar to last year. As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#. Want to know more? Digg this!

Five Major Marketing and Communication Changes In The Social Media Age

Social Marketing Forum

A whole new range of social channels has joined existing interaction channels and have shifted the focus from communicating as in messaging to communication as a balanced mix of cross-channel dialogues where listening is key. Five major changes in the social media age. Cross-channel Social media marketing brand advocates content cross channel cross-channel marketing customer loyalty customer-centricity influencers listening monitoring social media marketing stories word-of-mouth

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Five questions to ask before beginning a social media initiative

B2B Marketing Online

Guest blog by Martin Schneider Senior Director, Marketing SugarCRM: The explosion of social media over the past several years has certainly begun to make its mark in the business world. What started out as a primarily consumer-driven concept has become big business on many fronts: companies are marketing to customers via social networks; supporting customers and identifying trouble spots via Twitter; and leveraging these new social channels for market research and to qualify leads. New concepts like ‘social CRM’ are appealing for many reasons. Who will be responsible for our social outreach?

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.

What Is a Landing Page and Why Should You Care


If you could do one thing to dramatically improve your marketing ROI today, it would be to use landing pages on your website. What is a landing page? landing page is a website page that allows you to capture a visitor's information through a lead form. Why are landing pages so critical? Too many companies send their advertising, email, or social media traffic to their homepage. Don't distract them!

Google and Bing reveal that social influence bumps search engine results

grow - Practical Marketing Solutions

Last week I authored a post suggesting that social scoring – determining your influence based on numbers of followers and other criteria — may have a growing impact on your personal effectiveness, your career, and how companies treat you as a customer in the future.  It seems that this development may now also be an emerging element in search engine results. Bing : Yes. Bing: Yes.

How Content Travels and Works in Social: Stories and People

Social Marketing Forum

Content is a key element in all forms of marketing: without good and relevant content there are no emails, there is no sharing and your site or blog doesn’t rank in search engines. Certainly in this era where people actively seek information that is pertinent for their needs, questions or buying journey, personalized and valuable content is crucial. People, their needs and the networks they use.

Search Engine Optimization: Keys to Higher Rankings | Marketri


Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Twitter Proven to Impact Search Engine Rankings


Over the past 3 years most of us involved with marketing have heard of Twitter. At the same time businesses have prioritized their adoption of Twitter differently. Some business have made it a core part of their inbound marketing strategy, while others have delayed adoption in favor of other tactics. More Signals to Prioritize Twitter. How Twitter Influences Search Engine Rankings.

6 Skills You Must Learn Today to Write Kick-Butt Copy for Your Website

Content Marketing Today

Why You Don’t Need to be an SEO Pro to Crank Out Great Copy. By Heather Lloyd-Martin. We’re delighted to share this guest post from Heather Lloyd-Martin, CEO of who makes great writing look easy. Learn these skills and your website results will kick-butt. Needless to say, she’s a content marketing fanatic, too. However, learning how to "write for Google" takes time.

How Social Media are Challenging the Old Media Business Models

Social Marketing Forum

There are quite a few media business (revenue) models which come in different classifications and structures, but I find this diagram organized by Paul Bradshaw most suitable to discuss the subject, mainly because it is very clear, informative and well structured. Source: Paul Bradshaw ). But the times are changing. Social media is all about disintermediation. Madness? The outcomes.

The future of direct response

B2B Marketing Online

Guest blog by Nick Hugh, director, EU Display and DR Marketplaces, Yahoo! The digital world lends itself to direct response marketing. It is clear to see why – it has the scale necessary to target huge numbers of consumers, for a price no company could ever achieve through old-school channels like telemarketing. Unlike other more traditional methods, the response is quantifiable, success is measurable and targeting becomes ever more sophisticated. It is easy to see why when people talk about digital advertising often this is what they mean. Not at all. Digital marketing Yahoo!

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

How to Add Email Lists in Facebook for Page Promotion


If your business is using Facebook as a part of its inbound marketing strategy, then it is likely that a goal of your marketing team is to expand your reach by attracting more people to like your Facebook page. For a long time marketers have faced a challenge in inviting new users through Facebook. This process has now changed. Check out the rest of this post for a walkthrough of these process!

Social Media Helps Us Honor and Share War Stories

Marketing Edge

Time 18:17 No, I don’t mean social media war stories. Sometimes the social media world gets caught up in its own world of GAP logo changes and Old Spice YouTube ads to remember there are wars going. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 18:17 No, I don’t mean social media war stories. Sometimes the social media world gets caught up in its own world of GAP logo changes and Old Spice YouTube ads to remember there are wars going on. mean real war stories and social media plays a role in sharing the realities of [.].

Influence: Facts, Opportunities and Threats of Influencer Marketing

Social Marketing Forum

The importance given by people to the opinions of others is well known by now. We pay a great deal of attention to what complete strangers, the so-called “peers”, “influencers” etc. say and think. The opinion of family members, friends and business contacts is naturally also important. Do we value peer and influencer opinions more than ours? An opinion is by definition very subjective.

Are You A Player?


We're pleased to have a new guest blogger with this post. James Obermayer is Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting. He can be reached at The coach gave his pep talk and the team was ready to take the track. One of the players hung back and was quiet. The coach asked, ‘What’s wrong Jim? Why are you down?” ” Jim responded, “Coach, this team we’re playing today is so much better than us. We don’t stand a chance. don’t stand a chance.”

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Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Email is dead, email is not dead, arrgh! Which is it?

B2B Marketing Online

Guest blog by Anthony Green, president, Concep: Over the last few years we have seen email interaction rates drop dramatically. People used to enjoy view rates of 40 to 50 per cent and everyone said it was their preferred channel to receive messages, but that has all changed. According to the DMA , retention emails are hovering around the 20 per cent mark and acquisition is as low as 10 per cent. So what happened? As with all living things, we evolve and the way we communicate changes but some people work out ways to abuse a perfectly good system. Email concep email email marketing