Sat.Nov 27, 2010 - Fri.Dec 03, 2010

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The five elements of a perfect blog post

grow - Practical Marketing Solutions

“How do I create the perfect blog post?&#. That question by a young student stopped me in my tracks. After all, is there such a thing?  I had to dig deep on this question and turned to the qualities of my favorite bloggers to find some common themes.  They seem to fit for me — leave a comment and let me know how they land on you! 1. Hoist a hearty headline. Have the courage to be real.

Top-10 B2B Marketing Topics of 2010

Everything Technology Marketing

With 2010 coming to an end, it is time for a quick review of the most popular B2B marketing posts on the Everything Technology Marketing blog. Thank you all for participating in this blog - I learned a lot from our discussions this year. See you in 2011

FOUND the ROI of Social Media for B2B Marketers!

Buzz Marketing for Technology

I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? As a result I hear of many Social “science experiments” going on across several organizations that may or may not yield the results the marketer is hoping for. There is no wonder why they find it hard to find a strong ROI with that approach.

WOM 48

Internet Trends From The Web 2.0 Summit

B2B Marketing Insider

The 7th Annual Web 2.0 Summit was held on November 15th, 16th and 17th. While I was not able to attend, I was able to view some of the amazing presentations and videos on their website. suggest you spend the time to watch the videos

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

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An Introduction to Lead Scoring

NuSpark

Lead Scoring for B2B companies can be a very valuable method to ensure that sales people in your organization are spending time with quality sales-ready leads. As potential buyers navigate through their own personal purchase funnels, their level of engagement typically increases as they get closer to their first contact with your sales people. Research supports that companies that have a sound lead scoring process in place, their win rates increase as well as their … [ visit site to read more ].

12 Social Media Tools for B2B Pre-Event Marketing

Social Media B2B

Social media has enabled B2B marketers with a wide range of opportunities for promoting their events. Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. Using social media to build event attendance. LinkedIn Events. Facebook Events. Eventbrite. Plancast. Twitter.

Five Lessons From the Web 2.0 Summit

Paul Gillin

I had a chance to attend the recent Web 2.0 Summit in San Francisco and hear from some of the business leaders of the new Internet, including the CEOs of Google, Facebook, Yahoo! and Twitter. Here are five key insights I took away. 1. Make Marketing a Service to Customers - I didn’t write down who said this, but the comment stuck with me long after the conference was over. This year’s Web 2.0

Five Reasons You May Not Be Spending Enough on Content Marketing

Tom Pisello

Interactive Smart Content™ and Dynamic Sales Tools Required to Meet Changing Buyer Needs. Marketing of B2B solutions has clearly become more difficult over the past several years, evident in research from IDC indicating that

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Event Marketing Works, but ONLY if Vendors Add Value

Smashmouth Marketing

I've recently been on the conference circuit, speaking and tweeting whatever sales and marketing goodness I can find. One topic that came up at each conference was the quality of the content presented by the various speakers. Some sessions were brilliant; some were nothing more than veiled commercials. The key as an attendee is to be able to pull the brilliant content out of the commercials. The key as a presenter is to avoid the commercials and present brilliant content. Simple, right? Let's face it. And as attendees, we kind of owe it to them to listen. That said, we want to hear value.

Interview with Sekey Vincent, Co-founder Jelly Bean Solutions

MI6 Marketing Agency

Author: Chris Herbert. Audience: Web marketers, marketing professionals, entrepreneurs, online retailers. Sekey Vincent is the co-founder of Jelly Bean Solutions. Jelly Bean offers interactive web marketing and ecommerce solutions. Sekey is a member of Silicon Halton. Here’s what we talked about in this 15 minute interview: Why the name Jelly Bean Solutions? Special Bonus: Off Air Question.

17 Reasons Why No One is Following You on Twitter

Sazbean

As I was going through my new Twitter followers this morning, viewing each profile and timeline, I started thinking about why many did not have a lot of followers. think these types of mistakes are made by many first-time Twitter users, especially when they try to use Twitter for the same marketing and advertising they do in other channels. Do some of the topics in your bio conflict?

Media 23

10 Ways to Use Facebook as a List Building Tool

Writing on the Web

( Annalaura Brown is guest blogging this week, while Patsi’s on vacation.). Facebook can be a powerful list building tool if you know how to use it properly as such. Here are ten ways you can use FB to build your email list and increase your online business income. Share your blog posts. You can do this automatically by using one of several tools such as ping.fm or networked blogs. 

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

2011 B2B Marketing Trends

Webbiquity

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. You can download the executive summary for free (or pay $400 for the full report ). Strange.). Both figures were up slightly, but similar to last year. As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#. Want to know more? Digg this!

Five questions to ask before beginning a social media initiative

B2B Marketing Online

Guest blog by Martin Schneider Senior Director, Marketing SugarCRM: The explosion of social media over the past several years has certainly begun to make its mark in the business world. What started out as a primarily consumer-driven concept has become big business on many fronts: companies are marketing to customers via social networks; supporting customers and identifying trouble spots via Twitter; and leveraging these new social channels for market research and to qualify leads. New concepts like ‘social CRM’ are appealing for many reasons. Who will be responsible for our social outreach?

What Is a Landing Page and Why Should You Care

Hubspot

If you could do one thing to dramatically improve your marketing ROI today, it would be to use landing pages on your website. What is a landing page? landing page is a website page that allows you to capture a visitor's information through a lead form. Why are landing pages so critical? Too many companies send their advertising, email, or social media traffic to their homepage. Don't distract them!

Google and Bing reveal that social influence bumps search engine results

grow - Practical Marketing Solutions

Last week I authored a post suggesting that social scoring – determining your influence based on numbers of followers and other criteria — may have a growing impact on your personal effectiveness, your career, and how companies treat you as a customer in the future.  It seems that this development may now also be an emerging element in search engine results. Bing : Yes. Bing: Yes.

Definitive Guide to Planning a New Content Initiative

Are you kicking off new content initiatives this year? This comprehensive ebook from DivvyHQ asks the 10 most vital questions that should be answered (before you start executing anything) to ensure the success of each new content initiative.

Search Engine Optimization: Keys to Higher Rankings | Marketri

Marketri

6 Skills You Must Learn Today to Write Kick-Butt Copy for Your Website

Content Marketing Today

Why You Don’t Need to be an SEO Pro to Crank Out Great Copy. By Heather Lloyd-Martin. We’re delighted to share this guest post from Heather Lloyd-Martin, CEO of SEOCopywriting.com who makes great writing look easy. Learn these skills and your website results will kick-butt. Needless to say, she’s a content marketing fanatic, too. However, learning how to "write for Google" takes time.

Twitter Proven to Impact Search Engine Rankings

Hubspot

Over the past 3 years most of us involved with marketing have heard of Twitter. At the same time businesses have prioritized their adoption of Twitter differently. Some business have made it a core part of their inbound marketing strategy, while others have delayed adoption in favor of other tactics. More Signals to Prioritize Twitter. How Twitter Influences Search Engine Rankings.

The future of direct response

B2B Marketing Online

Guest blog by Nick Hugh, director, EU Display and DR Marketplaces, Yahoo! The digital world lends itself to direct response marketing. It is clear to see why – it has the scale necessary to target huge numbers of consumers, for a price no company could ever achieve through old-school channels like telemarketing. Unlike other more traditional methods, the response is quantifiable, success is measurable and targeting becomes ever more sophisticated. It is easy to see why when people talk about digital advertising often this is what they mean. Not at all. Digital marketing Yahoo!

5 New B2B Sales and Marketing Strategies

The traditional B2B sales and marketing model is typically depicted in the shape of a funnel; flow starts with marketing and then transitions to sales. Pretty standard, right? The model has now shifted to focus on the customer and their buyer journey.

Social Media Helps Us Honor and Share War Stories

Marketing Edge

Time 18:17 No, I don’t mean social media war stories. Sometimes the social media world gets caught up in its own world of GAP logo changes and Old Spice YouTube ads to remember there are wars going. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 18:17 No, I don’t mean social media war stories. Sometimes the social media world gets caught up in its own world of GAP logo changes and Old Spice YouTube ads to remember there are wars going on. mean real war stories and social media plays a role in sharing the realities of [.].

More Ways to Connect B2B Sales Team with Social Media

Social Media B2B

With the coverage B2B social media has received in 2010, many salespeople have continued to hear more about social media from customers and trade media, and realized its marketing potential has become more than a passing fad. In a previous post I addressed the gap between B2B social media marketers and the B2B sales teams. suggested creating regular social media updates, leveraging existing communication tools, tracking leads that come in from social media and providing monthly analytics to sales team members. As we get closer to 2011, here are three more ways to bridge this disconnect: 1.

How to Add Email Lists in Facebook for Page Promotion

Hubspot

If your business is using Facebook as a part of its inbound marketing strategy, then it is likely that a goal of your marketing team is to expand your reach by attracting more people to like your Facebook page. For a long time marketers have faced a challenge in inviting new users through Facebook. This process has now changed. Check out the rest of this post for a walkthrough of these process!

Email is dead, email is not dead, arrgh! Which is it?

B2B Marketing Online

Guest blog by Anthony Green, president, Concep: Over the last few years we have seen email interaction rates drop dramatically. People used to enjoy view rates of 40 to 50 per cent and everyone said it was their preferred channel to receive messages, but that has all changed. According to the DMA , retention emails are hovering around the 20 per cent mark and acquisition is as low as 10 per cent. So what happened? As with all living things, we evolve and the way we communicate changes but some people work out ways to abuse a perfectly good system. Email concep email email marketing

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.