Sat.Aug 25, 2007 - Fri.Aug 31, 2007

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B2B Lead Generation Blog: The One Piece Of Advice You Cant Generate Leads Without

B2B Lead Generation Blog

the staff at raintoday approached a group of b2b lead generation experts with the following question: "what is the one piece of advice you simply cannot generate leads without?" the result was a special 36-page report with 10 all-new

Event Marketing: Five Ways that PR Enhances Events

PR Meets Marketing

The early part of my career was focused on securing speaking opportunities for my clients. In the beginning, speakingopportunities was considered the step child of PR - something you had to include in the program but activity was (and to some degree is) relegated to the end of the month when you had to show progress to the client. This can either be in email or direct mail campaigns.

Blogger: Redirecting

Buzz Marketing for Technology

How NOT to pitch a blog PR and Blogging dont necessarily go hand and hand - Lee Odden makes some suggestions to PR professionals on how to pitch a blog correctly (tags: Blogging, Blogs) 10 Tips for Keeping Your Blog Fresh

Marketing Performance Involves More than Ad Placement

Customer Experience Matrix

I received a thoughtful e-mail the other day suggesting that my discussion of marketing performance measurement had been limited to advertising effectiveness, thereby ignoring the other important marketing functions of pricing, distribution and product development. For once, I’m not guilty as charged. At a minimum, a balanced scorecard would include measures related to those areas when they were highlighted as strategic. I’d further suggest that many standard marketing measures, such as margin analysis, cross-sell ratios, and retail coverage, address those areas directly.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

B2B Lead Generation Blog: B2B Marketing and lead generation via Social networking

B2B Lead Generation Blog

Have you dipped your toe in the water of social networking yet? And if not, should you start? That's a question I know a lot of very busy B2B marketers ask themselves which is why I found Tessa Wegert's ClickZ

Google Analytics

PR Meets Marketing

Samples look at Google Anlytics

Marketing Edge

Marketing Edge

time 14:09. you have to love a good headline, one that makes you curious enough to read further. let's hope this one worked. in this podcast, we'll look at nine lessons i've learned by running my own business for six years and

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Blogger: Redirecting

Buzz Marketing for Technology

During a recent course I took at the MIT Sloan School of Management, I had a chance to meet Professor Eric von Hippel. Professor von Hippel, who leads the school's Innovation and Entrepreneurship Group, had some interesting things to

Off Topic: 8 Random Things

WebMarketCentral

Since Brian Carroll at the B2B Lead Generation Blog tagged me for this, I guess I'll play. For what it's worth, here are eight random things about me: 1. think Boston is the greatest rock n' roll band ever. 2. Speaking of music, my trivia expertise is one-hit wonders from the 80s. 3. My mother wanted me to be a priest. 4. have four brothers. My undergraduate degree was in industrial engineering.

Event Marketing by Allison Saget

PR Meets Marketing

Event Marketing by Allison Saget

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Where’s the Google Shopping Cart?

My Travels on the Net

I've been looking for an inexpensive online shopping cart for clients who want to sell ebooks and accept payment for workshops and seminars via their websites. Sure, you can install a shopping cart on a website but that costs hundreds, if not thousands, of dollars and just isn't a practical solution for most small businesses. Additionally, you have to have a merchant account which is complicated and time consuming to set up. So what options do you have if you're just testing the waters of selling informational products online? However, it's got a major drawback. My first reaction was “What?!

Smart Marketing: Market research; If it works for Jon Bon Jovi, itll work for your small business

Smart Marketing

examples of market research that play an instrumental role in turning out successful products can be found everywhere—even in the music of bon jovi. did you know that in 1986 jon bon jovi and his band mates in bon jovi, actually based

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My Podcast with Paul Dunay

WebMarketCentral

Marketing guru, podcaster and blogger extraordinaire Paul Dunay has developed a reputation for interviewing smart, interesting people about their knowledge of web marketing, blogging and social media tools. In case you missed it, last week he took a break from that practice—and interviewed me instead. cited three specific examples of promoting client thought-leadership content through Web 2.0

Beyond PR Measurement: PR's Role in Marketing

PR Meets Marketing

When I first started writing this blog, I was so excited to learn about new ways that public relations could be measured from a marketing perspective. But as I thought about this more, I realized that what I am learning goes beyond measurement - it's the role of PR in marketing. And frankly, K.D. Paine  has her pulse on the measurement side of things! My first post looked at what PR agencies need to do to gain my trust for PR services. believe this will provide more fodder for a wider set of topics. Technorati Tags: marketing, pr, pr measurement, public relations

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

PassiveAggressiveNotes.com

My Travels on the Net

Need a reminder why the direct approach is less likely to make you look like a jerk? Check out www.PassiveAggressiveNotes.com for inspiration

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Shaking Hands

PR Meets Marketing

Shaking Hands from freefoto.com.

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Shaking Hands

PR Meets Marketing

Shaking Hands from freefoto.com.

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Optimizing B2B Lead Generation through White Papers

WebMarketCentral

White paper syndicator KnowledgeStorm and the marketing case study experts at MarketingSherpa recently published the third white paper in their series on Connecting Through Content, Putting It All Together—Driving Content Marketing Program Success. The series focused on research and best practices in using thought-leadership content, primarily white papers, to drive B2B lead generation efforts.

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.

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