Marketing Insider Group
MARCH 19, 2013
What is agile marketing? According to Sandra Zoratti, the VP of Marketing at Ricoh, agile marketing is all speed, collaboration and taking an iterative approach to marketing. Sandra is our honored guest in today’s Future of Marketing interview series where we have covered topics such as Creativity , Big Data , Customer Experience , Thought Leadership , Culture , Technology , and so much more.
KoMarketing Associates
MARCH 21, 2013
In Forrester Senior Analyst Anthony Mullen’s new report, “ Emerging Touchpoints Require A Marketing Mind Shift “, he identifies four fundamentals marketers must realize, in order to succeed in today’s technology and information-rich environment. His article in Advertising Age discusses these fundamentals, which are: Design is the New Marketing.
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ANNUITAS
MARCH 19, 2013
If Si Robertson , one of the the “Duck Commanders” on A&E’s hit show “Duck Dynasty” , were to assess today’s B2B Marketer on how well they know their buyer, I can imagine he’s sum it up by saying, “Hey! You don’t know the buyer JACK”! Recent research as well as the collective experience at ANNUITAS indicates that Si would be right. . Yes, a lot has been written lately on the use of buyer personas, or how content marketing “starts with the buyer, or the importance of mapping the buyer jour
Biznology
MARCH 18, 2013
Photo credit: Wikipedia. For content marketers, the rules for what you can and cannot share are pretty murky, but there are some guidelines that should keep you out of trouble. SEO Book’s recent piece, How To Prevent Content Value Gouging , isn’t strictly about content marketing – the focus is, not surprisingly, more on SEO – but there are a lot of analogies to content marketing, particularly when we talk about some of the low-hanging fruit of content marketing – aggregating c
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Marketing Insider Group
MARCH 21, 2013
In this Future of Marketing series, we have covered topics such as Agile Marketing , Big Data , Customer Experience , Thought Leadership , Culture , Content , and so much more. We also cannot forget the importance of getting back to the basics of marketing. We need to stay focused on the power of ideas and the creativity required to make a human connection between our brand and our customers.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
NuSpark Consulting
MARCH 17, 2013
Learn About MindMatrix Marketing Automation; An Interview with Andrew Carlton, Director of Channel Sales at MindMatrix. T here are many marketing automation systems out there that can help firms manage and nurture leads into sales. MindMatrix is one the platforms I recommend to SMBs. It has unique features, especially with collateral messaging, that you should pay attention to.
Biznology
MARCH 21, 2013
Image via CrunchBase. It used to be that Google was a secretive entity and it was all up to trial, error, and guesswork to determine what it was thinking about your website. To some extent this is still true, however Google has become somewhat more transparent about its practices in recent years. Google wants to provide its users with the best possible search results and Google understands that in order to do so, it should share what it is looking for with website owners.
Avitage
MARCH 21, 2013
Another terrific Boston SMEI breakfast discussion this morning. Lisa Dennis lead a discussion about changing selling behaviors using ideas from Dan Pink’s latest book, To Sell Is Human. Here are my takeaway observations and related thoughts. Core conclusion: rather than try to change behaviors, select, enable and incent desired behaviors. The topic of selling and sales behaviors is so broad, it has to be focused for a coherent discussion.
B2B Marketing Traction
MARCH 18, 2013
Social media is not the be-all and end-all, but it is a marketing activity you should add to your marketing program. The key is to be strategic about it, and understand how it can work for your business before you get started. A lot of business owners view social media as that thing that kids do, or they dismiss it as an easy task. It’s true that it’s not rocket science, and for the most part you don’t need to be a programmer to do it right, but careful planning and knowledge f
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Crimson Marketing
MARCH 22, 2013
'In his new book To Sell is Human , Daniel Pink talks about information asymmetry in the sales process. He points out that the reason people have historically distrusted salespeople is because salespeople had all the information and the buyer had none. Thus the term caveat emptor (let the buyer beware). Mr. Pink contends that we are now in the age of information symmetry.
Biznology
MARCH 22, 2013
Photo credit: C. G. P. Grey. Though traditionally online and offline experiences are frequently juxtaposed, they work perfectly together. Your customers hang out online but they didn’t turn into robots, so the offline part of your interactions is a must. Online and offline are not foes – they’re friends that are mutually supportive. Want to know why?
Digital B2B Marketing
MARCH 19, 2013
If you are in B2B advertising, you cannot ignore LinkedIn. With great reach (#22 US site in January 2013 according to ComScore ), extensive profile data actively maintained by the audience and granular targeting options, LinkedIn is a powerhouse in the world of B2B advertising. So when LinkedIn introduces a new advertising option, as a B2B advertiser, you need to pay attention.
B2B Marketing Traction
MARCH 21, 2013
How could something as innocent-looking as a penguin almost ruin your website? No matter where your business is located in the world? Penguin is the code name for a major Google search engine algorithm change that was first implemented in the spring of 2012, and it was designed to stop spammy practices perpetuated by the SEO bad guys.It worked. Businesses are still trying to figure out what happened today.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Convince & Convert
MARCH 19, 2013
Do you find that the daily demands of social media promotion are increasing? Our time is our most precious asset and social media is great at eating into it! Thankfully, there are several wonderful tools that can help. Here are 9 social media tools that will help you save time and improve your productivity. 1. Manage Your Relationships More Efficiently With Nimble.
Biznology
MARCH 20, 2013
Photo credit: Lawrence OP. As a trained journalist and former newspaper reporter, I’m conditioned to look and listen for details. It’s a skill that obviously comes in handy when you are doing marketing work. But you may have noticed that a lot of marketing and public relations content is oddly free of details. Companies would rather claim to be a “leader,” to offer “comprehensive solutions,” and tout their “fast-growing” status than provide information that would prove (or possibly disprove) the
Avitage
MARCH 21, 2013
'Another terrific Boston SMEI breakfast discussion this morning. Lisa Dennis lead a discussion about changing selling behaviors using ideas from Dan Pink’s latest book, To Sell Is Human. Here are my takeaway observations and related thoughts. Core conclusion: rather than try to change behaviors, select, enable and incent desired behaviors. The topic of selling […] The post Change Selling Behavior — Really?
Marketing Craftmanship
MARCH 16, 2013
Rapid, lemming-like adoption of social media tools by small and medium-sized B2B firms – fueled by an army of self-proclaimed social media experts – has resulted in wasted dollars, missed opportunities and heightened distrust of the marketing function in the C-suite. As if CMOs needed another cause for termination. The past decade’s social media debacle is akin to introduction of desktop publishing in the early 1980s, when personal computers arrived in the business world.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Convince & Convert
MARCH 20, 2013
This article for me is part sharing what I know about digital marketing tools and part love letter to three companies that really deserve your business. Each of these businesses are, in equal parts, inspirational and invaluable to me. Each of them I’ve used for years and am proud to write about and evangelize to all of my friends, colleagues and clients.
Adobe Experience Cloud Blog
MARCH 22, 2013
by Dayna Rothman Here is a scenario that resonates with many marketers using inbound marketing as part of their marketing mix. You create your blog, social accounts, maybe a couple of ebooks, and invest in marketing automation software. At first, things are going great! You see more blog subscribers, a huge increase in website traffic, and your social media followers are way up.
Avitage
MARCH 21, 2013
'Another terrific Boston SMEI breakfast discussion this morning. Lisa Dennis lead a discussion about changing selling behaviors using ideas from Dan Pink’s latest book, To Sell Is Human. Here are my takeaway observations and related thoughts. Core conclusion: rather than try to change behaviors, select, enable and incent desired behaviors. The topic of selling and sales behaviors is so broad, it has to be focused for a coherent discussion.
ANNUITAS
MARCH 19, 2013
'If Si Robertson, one of the the “Duck Commanders” on A&E’s hit show “Duck Dynasty”, were to assess today’s B2B Marketer on how well they know their buyer, Blog B2B Marketing Buyer persona Demand Generation Demand Process Transformation'
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Convince & Convert
MARCH 18, 2013
Image via BigStockPhoto.com. Content creation is all the rage these days now that Google has updated their algorithm and companies are seeing outstanding results from providing useful content on the web. But if you have a large content program, you know that creating amazing content is only half the battle. You also need to edit, format, schedule, and send it to the appropriate blog, email list, podcast server, and social media channel.
Adobe Experience Cloud Blog
MARCH 21, 2013
by Amy Guarino At Marketo, we often say that we’ve made the technology easy, but marketing is still hard. Working with a strong agency partner, either by outsourcing the entire solution to them, or using their skills on the marketing side of things can significantly shorten the time for success and improve overall results. Agencies have evolved and are well versed in helping customers tackle many of the problems that modern marketers face today.
Industrial Marketing Today
MARCH 18, 2013
Industrial distributors face a unique set of challenges when it comes to content marketing. These companies have traditionally depended on the depth and breadth of their line cards to highlight [.]. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
Paul Gillin
MARCH 17, 2013
Bill Gates at the World Economic Forum ,2007. (Photo credit: Wikipedia). Bill Gates is getting bashed over comments he made that are critical of capitalism, and I think he’s getting a bad rap. Wired reported on comments Gates made in London last week in which he complained that more funding is directed to male baldness research than to malaria vaccines because the wealthy people who write the checks are more concerned with their own problems than bigger humanitarian issues.
Advertiser: ZoomInfo
Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.
Convince & Convert
MARCH 22, 2013
Alix Hart, Best Buy @trahla. Alix Hart , Brand Marketer at Best Buy , joins the Social Pros Podcast this week to discuss integrating social into all aspects of customer service and battling the “showroom” effect as a brick-and-mortar retailer. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors.
Adobe Experience Cloud Blog
MARCH 19, 2013
by Jason Miller Are you one of the 100 million active users generating 40 million photos a day on Instagram? As a marketer, user generated content is a gold mine for insights and can be a nice complement to any content marketing strategy. Even better, applications such as Instagram are primed for taking that content mobile. Smart savvy marketers that are harnessing the power of visual content and the high engagement that it delivers are much more likely to be rewarded by leveraging Instagram as
The ROI Guy
MARCH 20, 2013
On average, 76% of deals are now won or lost early in the decision making process – going to the solution provider who helps your Prospect uncover and prioritize the issue and set the buying agenda, while only 24% are won / lost during the later competitive bake-off phase. This was presented at the latest Forrester Sales Enablement Forum, and is a marked increase from the 65/35% split of just two years ago.
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