Sat.Nov 14, 2015 - Fri.Nov 20, 2015

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What B2B Marketers Can Learn About Buyers Without Trying Too Hard

KoMarketing Associates

People don’t always tell you what they’re thinking. In personal relationships, we use body language, tone of voice, micro expressions, actions, and other intangibles to infer someone’s perspective, attitude, intent, and desires. Business relationships rely on some of the same data points but are often distanced from targets and customers by geography, station (status in the food chain of the individual with final say-so) and decision-making protocols like RFP docs, requisition requests, and othe

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Effective B2B Marketing Leaders Do This

Marketing Insider Group

Technology plays a critical role in the success of today’s marketers. Marketers use technology to help us make smarter decisions, execute more effective campaigns, and drive more revenue. But with so many new technologies rising up every day, how does a marketer decide which tools, channels, and metrics to focus on to improve marketing performance […].

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The Mum Community: Top 100 Influencers

Onalytica B2B

Mums are fast becoming a powerful economic force in the economy, and a very influential community. “Mumpreneurs” have apprently generated £7B in the UK and supported 204,000 jobs last year. Many of these mums are running small businesses on eBay but a lot also run blogging sites giving tips on being a mum and everything that comes with parenthood.

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What Exactly Do You Do?

Webbiquity

“So—what exactly do you do?” the delightful Shelly Kramer asked me when I met her recently face-to-face for the first time, at a Minneapolis internet marketing event. A common enough question, but it got me thinking: in more than five years and nearly 500 posts about web presence optimization, SEO, SEM, content marketing, social media, and inbound marketing on this blog, I’ve never actually answered that question here.

SEM 178
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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5 Lessons B2B Marketers Can Learn from Successful E-Commerce Programs

KoMarketing Associates

There are many companies with a B2B focus that don’t have an e-commerce presence. That doesn’t mean B2B marketers can’t learn and adapt tactics from those organizations that are, regardless of the intended audience. In fact, successful e-commerce sites may represent one of the best opportunities to learn from and consider when adapting strategies. Why?

More Trending

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Getting Visual with Your B2B Marketing: Pinterest or Instagram?

B2B Marketing Traction

A client recently asked me which visual social media platform should they choose – Instagram or Pinterest. I didn’t have a quick answer, because, well, it depends. Here’s what you need to know… First, if there is any doubt in your mind that your marketing must become more visual, dispel that doubt now! Not only do people not have ( not make?

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7 Steps to a Successful Account-Based Marketing (ABM) Strategy

The Point

Account-Based Marketing (ABM) is certainly the hot topic in B2B circles these days, but like other trends, ABM can encompass a whole range of activity – from something as simple as an email drip campaign to a more comprehensive, sustained, integrated program that incorporates multiple channels. In our experience, the most effective ABM campaigns share 4 common traits.

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Standardization – Keep it Consistent

ANNUITAS

This is the second post on marketing best practices, some of which you may not think impact your overall marketing effectiveness, like deleting old contacts , but they do in a big way. Standardization is one of those areas that can make or break any marketing program and impact an organization long-term if not done correctly. Without standardization of fields, metrics, data and processes, reporting will be skewed, integration of the technology stack will prove challenging, and too many manual pr

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Inside Out: Why Sadness Is The Key to Happy Shareable Content

Marketing Insider Group

Are you a content marketer but you haven’t watched Inside Out yet? Shame on you. It’s all about five core emotions – Joy, Sadness, Anger, Fear, and Disgust – and their attempts to control the mind of an 11-year-old girl. And if you think it has nothing to do with content marketing in general and […]. The post Inside Out: Why Sadness Is The Key to Happy Shareable Content appeared first on Marketing Insider Group.

Content 176
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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Are you still doing your digital marketing in silos?

Biznology

Unless you are a farmer, silos are never good. Yes, I am asking you about the dreaded “s” word when it comes to your digital marketing. What I see when I talk to most marketers is that they have separated digital marketing very neatly: Website. Organic search. Paid search. Social media. Display advertising. Email marketing. Mobile. It’s possible that this makes sense sometimes; I don’t claim to know everything about marketing.

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Why Twitter Killed the Twitter Share Button

Convince & Convert

Image via BigStockPhoto.com. Where’d the numbers go? Legions of bloggers and website publishers will log on November 21 and discover that the familiar digits displaying the number of Twitter shares on their content have disappeared. Imagine if you woke up tomorrow and all the street numbers had been washed away. For bloggers, that’s not an overly dramatic comparison, as the Twitter share count has been used as talisman of “social proof” since Twitter became de rigueur as

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The Value of Velocity

ANNUITAS

This post first ran June 2015 on ANNUITAS.com. The need for speed. Today’s enterprise marketer has it. The speed at which your buyers move through their buying process has a big impact on the results your program can post. It’s not enough to know your buyer, create content that maps to their buyer’s journey and create lead management processes to regulate all the moving parts of your demand generation program.

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Startups Speak Up: The Importance of Finding Your Voice

Marketing Insider Group

When you’re a little kid, you’re constantly trying to fit in, to find your voice. And it takes years, some might argue well into your late teens or early twenties to know it, craft it, and make it, well, your own. Startups are no different. You’ve got your product or you’ve got your service, but […]. The post Startups Speak Up: The Importance of Finding Your Voice appeared first on Marketing Insider Group.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Why don’t you value the website searcher?

Biznology

I’ve written before about how most marketers are missing the boat by ignoring people who search on their own website. Most marketers wouldn’t dare ignoring people who search on Google, but once they come to your site, you ignore them. I say that you ignore them because most marketers have no team (or even a person) working on website search, even though they have people devoted to search marketing.

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3 Really Difficult Ways to Create Great Customer Experience

Convince & Convert

Image via BigStockPhoto.com. How do you make purchase decisions today? Cost? Availability? Reputation? Before long, it will be Customer Experience. According to Walker, by 2020 customer experience will be more important than even price for B2B buyers. You probably believe this, as the importance of “customer experience” is in the lips of every consultant, and in the pages of every business publication.

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What is a ‘Smart Network’ and How Will It Affect the Future? (featuring Dimitrios Papdogonas, VP of Marketing, Chargepoint)

Crimson Marketing

Smart homes. Smart vehicles. Smart phones. Smart watches. These days everything is getting “smart.” But what does that really mean? How does that really impact our lives? How will “smart” in the future be different than the “smart” we know now? And what does that mean to marketing systems? Joining Moneyball for Marketing to tackle these questions is Dimitrios Papadogonas, VP of Marketing for electric vehicle (EV) charging network Chargepoint.

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7 Steps To Globalizing Your Content Marketing Program

Marketing Insider Group

For some brands, creating a content marketing program from the ground up is just one piece of the puzzle. Many international organizations must tackle an entirely different beast of localizing their content marketing programs for their global audiences. Reaching these audiences in a locally relevant way is critical for their businesses. According to a recent study.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Finding ROI in your website search

Biznology

I presented our latest webinar about website search. You all spend time and money ensuring your content is optimized for Google to find you to send qualified visitors to your website. Many of you also pay Google for paid search ads to do the same thing. So, why is it that your website search facility is run by your IT group? And when your customers type some words into your website’s search box, why can’t they find what they are looking for?

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The Big Willow Links Intent Data to Devices to Companies.Another Flavor of Account Based Marketing

Customer Experience Matrix

With interest in account based marketing (ABM) skyrocketing past even hot topics like intent data and predictive marketing, it’s no surprise to find debates over the true meaning of the term. I recently had a discussion along those lines with Charlie Tarzian and Neil Passero of The Big Willow , who argued that account based marketing must extend beyond reaching target accounts to include messages based on location and intent.

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Facebook Responds to Worldwide Disasters With Safety Check

Convince & Convert

As you’ve no doubt seen in the headlines (and in your own Facebook feed, most likely) is the groundbreaking use of Safety Check by Facebook in the aftermath of the Paris terrorist attack. Facebook announced the launch of this feature in October 2014, inspired by earthquakes and tsunami in Japan, when people were looking for answers about loved ones.

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Using Predictive Analytics in 2016 to Drive Full-Funnel Demand

Lattice

Smart Planning to Hit the Ground Running in the New Year. Quick, what are you thinking? Thankfully, this year is almost over! Holy cow I don’t know what the heck I’m going to do next year to drive demand! Man I need some new ideas for next year. . I know for me I’m really starting to think about what I can do differently as a marketer. It’s time for some fresh ideas.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Digital learning and the invisible Digital Divide

Biznology

As organizations embrace mobile, social, big data, and cloud solutions, and as digital literacy becomes a prerequisite for the workplace, a very large contingent of people is silently left behind without many people noticing them. Because most of the digital world is, err, digital, it’s not always obvious that so many people are still outside that reality.

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[Ebook] Have Your Lunch–And Have Time To Eat It—4 Reasons Why You Should Consider Marketing Automation

Adobe Experience Cloud Blog

Author: Heidi Bullock Let’s face it. As a marketer, your life is pretty great. You start the day at 10am greeted by a warm latte, a fruit basket, and your team singing ‘ this is my fight ’ song in acapella. Later in the day, there is a fresh grilled halibut lunch, engaging meetings, and then you are out of the office by 5pm to drink wine, work out, or chill with the fam.

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3 Lean PR Strategies Every Business Can Practice

Convince & Convert

Image via BigStockPhoto.com. Even if you’re well beyond the start-up phase, you’d have to have been tucked away in hibernation to have missed the lean business trends. Maybe you took note, or maybe you dismissed them as inapplicable. Either way, while these strategies might seem best suited for new or small companies, the truth is that companies of all sizes can benefit from adopting a lean mindset.

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15 SEO Tips And Tricks To Improve Your Content Marketing

Marketing Insider Group

On his Quicksprout blog, Neil Patel once compared content marketing and SEO to “peanut butter and jelly,” saying, “you can eat them on their own, and they are delicious… but what happens when you combine them? They complement each other, right?” Even if, for some unfathomable reason you don’t actually like peanut butter and jelly sandwiches […].

SEO 100
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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Marketing Technology Strategy for Sports Teams

SugarCRM

Sports marketers have so many things to think about everyday. There’s the obvious need to grow fan loyalty but there’s also things like sponsor relationships, media relationships, premium ticket sales, community outreach…you name it, a sports marketer needs to think about it. The last thing they should have to think about everyday? Technology.

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Lessons from Adele: How to Take Your Customers Along with You to the Other Side

Adobe Experience Cloud Blog

Author: Michael Powers Ladies and gentlemen—stop everything you are doing. She. Is. Back. Today is the day we’ve all been waiting for (or at least I have). After three long years since her last musical masterpiece—the James Bond theme song for Skyfall—Adele is back. If you’re like me, you’ve been waiting in anticipation for the release of her new album, 25, which dropped worldwide today.

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How Empathy Fits Into a Recreated Story Structure With Ron Ploof

Convince & Convert

Exploring the Lost Art of Audio Storytelling. As a storyteller with a degree in electrical engineering, Ron identifies himself as “a socially well-balanced geek.” He is a story artist and consultant who has been working in the technology and business worlds for many years to help companies tell their brand stories. Ron honed his storytelling craft through creating one of the first storytelling podcasts, “Griddlecakes Radio,” and by working at Epson America where he operated as the Ma