Marketing Insider Group
JANUARY 11, 2016
One of the best way to show a business the importance of content marketing is to show them all the great examples of companies who are already doing it right. I like to lead my own content marketing proposals with a few statements. Like these: Imagine you own the website for the generic category searches […]. The post 99 Amazing Content Marketing Hub Examples appeared first on Marketing Insider Group.
Influitive
JANUARY 15, 2016
What would you do if you only had 24 hours to create a complex B2B marketing campaign that involved your entire team? It was that thought that lead our VP of Marketing, Jim Williams , to wonder what the Influitive marketing team could accomplish if we dropped everything and focused on launching an intensive, multi-touch campaign in one day. What ensued was nearly 48 hours of hard work that put us all to the test.
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Webbiquity
JANUARY 12, 2016
Guest post by Tom Hunt. Ok…. So you have set up a blog and social media profiles…. You are pumping out multiple articles per week and sharing them furiously…. And yes you see some small traffic spikes (though they quickly drop off when you stop posting right?). Trust me, I know, I have been there… multiple times. And you are now getting tired of producing content yourself so are considering outsourcing ….
NuSpark Consulting
JANUARY 15, 2016
“ People are often bored or put off by facts, but they never tire of hearing stories ” — Jay Conrad Levinson, Author “Guerilla Marketing” series of books. Case studies are bursting with promise for use in B2B lead generation and sales. I contend, however, that only a minority achieve their full potential. Why? Most are mind-numbingly dull. So, let’s talk about their role in content marketing, how they frequently miss the mark, and what to do about it.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Insider Group
JANUARY 14, 2016
When you create content, how long do you spend (on average) creating it, and how much time do you spend promoting it? 60% creation and 40% promotion? 40% creation and 60% promotion? An even 50/50 split? How about 20% creation, and 80% promotion? Sound farfetched? Well, this is the rule that Derek Halpern of Social […]. The post Applying the 80/20 Rule to Your Content Creation and Promotion Strategies appeared first on Sujan Patel.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Biznology
JANUARY 13, 2016
This video with Paul Gillin is about the basics of writing engaging social media messages. With so many posts, tweets and chatter filling social media, it’s almost impossible to get a message through. You need to be distinctive. Start by understanding the culture and the medium, speaking the language of your audience and using angles that provoke conversation and response.
Avitage
JANUARY 12, 2016
For most B2B selling companies, content strategy is developed and executed at the functional or even tactic level. These strategies naturally focus on the requirements and audiences of each function. Few companies have a universal, business level content strategy. Since most functions we’ll address engage some version of the company’s “customers,” we believe the traditional approach no longer meets new requirements.
Marketing Insider Group
JANUARY 12, 2016
Pro tip: Before I start this week’s post I’d like to tell you about an awesome new content curation/social media tool that saves me tons of time called Quuu. I first heard about the company when I interviewed their founder for my weekly Forbes column on starting a company by on solving problems. Check out Quuu.co (it’s free). You probably know […].
ANNUITAS
JANUARY 12, 2016
In thinking about focus and strategy, I’m reminded of an experience told by my dear friend Ed of something that happened to him in his youth. He grew up in New York City, where his grandfather owned a restaurant. Ed worked there to help out his grandpa and to make a little extra money. One day Ed was rushing about clearing tables and sweeping floors.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Biznology
JANUARY 15, 2016
Before the internet, marketers had relatively free reign for making questionable competitive claims, creating a brand image of superiority, and hence demanding a premium price. But the internet has changed the ground rules. Instant access to endless information and objective feedback from friends has enabled consumers to seek and find the truth behind such promises.
Avitage
JANUARY 11, 2016
In my view selling is 85% mindset and 15% technique. Unfortunately, most sales professionals focus primarily on learning sales techniques. Adopting a better sales mindset might be what’s required. With the typical sales mindset, techniques might be even be experienced by prospects as gimmicks. What is Selling? This is a question I regularly ask B2B sales professionals, especially those with new customer acquisition responsibility (hunter), more than an account maintenance (farmer) role.
Marketing Insider Group
JANUARY 13, 2016
Trying to execute a successful content marketing strategy within a highly-regulated industry can oftentimes feel like an uphill battle. Like a really steep uphill battle. Compliance and regulation teams seem to rain on the content marketing parade and reject many ideas that fall outside the safe editorial box. This makes it difficult to provide the content… More 4 Content Marketing Tips for Highly-Regulated Industries.
Lattice
JANUARY 11, 2016
Our customer success team works very closely with our customers to ensure that value from predictive can be measured and realized. We’ve found that one key to success is the use of service level agreements. Service Level Agreements (SLAs) between marketing and sales are clear definitions create accountability for the behavior expected from each team at every stage of the demand funnel.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
B2B Marketing Traction
JANUARY 13, 2016
Have you been saying, “ We don’t need to invest in a marketing plan! We know what to do! ” If so, read this blog post in which I explain the reasons a marketing plan can actually save you money. Here are four things I’ve observed that happen when you don’t have a written marketing plan. 1. Without a plan, you may not execute with industry best practices.
Biznology
JANUARY 14, 2016
It’s not new ideas we need, it’s new thinking to make sure that we’re applying the ideas we already know will work. Here’s my take on what content marketers should be paying attention to in 2016. If your content marketing isn’t working, remember the old definition of insanity: doing the same thing over and over and expecting a different result. The biggest shift most marketers need to make is realizing that creating nifty, neat-o content isn’t the end of the process, and shouldn’t be the beginni
Marketing Insider Group
JANUARY 15, 2016
I love teaching workshops on content marketing and brand storytelling because there’s such a great opportunity to connect the dots for people. One of my favorites is. The post How A Content Marketing Mission Statement Supports The Brand Story appeared first on Marketing Insider Group.
Direct Response Coach
JANUARY 14, 2016
Lead generation can be so frustrating. First, you want a campaign that will produce a high volume of leads at the lowest possible cost. But that’s not enough. You also want those leads to be qualified – meaning they have real potential for becoming a customer. So you adjust your campaign to focus on lead [.]. The post The real difference between outbound and inbound marketing appeared first on McCarthy and King Marketing.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Convince & Convert
JANUARY 11, 2016
Image via BigStockPhoto.com. A new year brings along new opportunities and new challenges. The SEO world, too, is preparing to combat unexpected threats, especially from various Google penalties. What are those possible threats? Imagine, you wake up one fine morning and get a call from the office reporting, “We have lost all traffic,” and your heart stops.
Biznology
JANUARY 11, 2016
Last month, we discussed how privacy became a casualty of the digital revolution : like immunization, we depend on others to protect our personal privacy, and that dependency is making us all more vulnerable. If several friends from my high school search for my name in Google, LinkedIn, or Facebook, “the machine” can infer that we share something in common, even if I rarely use any of those tools.
Marketing Insider Group
JANUARY 10, 2016
December 1, 2015 Western Union banks on its customers’ passions to inspire remarkable content. Laston Charriez, the company’s senior vice president of marketing for the Americas, explains how it innovates. read more. The post How To Convert Customers’ Passions Into Inspiring Content appeared first on Marketing Insider Group.
Hinge Marketing
JANUARY 15, 2016
When your firm invests time and resources into marketing, you should also invest time into creating a marketing calendar. The calendar is a document that maps out the dates (by calendar year) of when your firm’s marketing efforts will be carried out. A well-defined marketing calendar will serve as a valuable tool to help your firm stay organized and consistent.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Convince & Convert
JANUARY 13, 2016
2016 is here, and it’s safe to say that the hype around social media has well and truly settled. We have watched social charge through its wild, carefree teenage years and make billions of friends in the process. Undeniably the popular kid at school, the period of freedom has now come to an end. It’s time to settle down, get a real job, and pay back mum and dad some of the money it owes.
Adobe Experience Cloud Blog
JANUARY 11, 2016
Author: Elaine Ip Last week, a little bird told us that Twitter is considering increasing their 140 character limit count to 10,000 characters, and then the news spread like wildfire across (you guessed it) social media. Twitter’s CEO Jack Dorsey acknowledged these rumors with a long tweet of his own, about how people have already been getting around the character limit by screenshotting text (which he duly demonstrated).
Marketing Insider Group
JANUARY 14, 2016
They say a “dog is man’s best friend.” For those of us in marketing, and specifically marketing in regulated industries, I disagree. Marketing’s best friends can be found in legal and compliance. We need to know them well so they will explain the U.S. Federal Trade Commission Act or the European Union privacy laws in plain. Read More » The post 3 Marketing Regulations You Should Know appeared first on Compelling and Compliant Marketing.
6sense
JANUARY 12, 2016
2015 was a remarkable year of growth for the 6sense team. We witnessed momentum in every aspect of the business this year. We built our customer roster and hired some truly singular people to join our family. We brought on new customers and partners. We worked tirelessly to further the field of predictive intelligence. We grew 3X while remaining true to the vision and core values of our company, one of our biggest accomplishments of 2015.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Convince & Convert
JANUARY 11, 2016
The biggest challenge B2B marketer will face in 2016 is the same as 2015, ’14 and ’13 before it. Want to take a guess what it is? I’ll save you some time: It’s process. Process alone is the greatest gap we see in today’s modern marketing environments. (highlight to tweet). These days, acquiring software is the easy part.
Adobe Experience Cloud Blog
JANUARY 15, 2016
Author: Mike Stocker Digital marketing has undergone significant changes over the past two decades, and I have been lucky enough to have a front row seat. I was able to work with some of the first ad servers and at one of the earliest programmatic paid media companies, Right Media, spending several million dollars per month acquiring paid media. It’s been really exciting to see the vast growth and development in technology supporting paid media acquisition.
Marketing Insider Group
JANUARY 11, 2016
As content marketers, we constantly preach the value of understanding the questions and objections that customers pose at each stage of the buying journey. With that in mind, we should take the time to better understand the questions and objections the C-Suite will pose, at each stage of the cycle of planning for marketing strategy, Read More » The post Making the Case for Content Marketing appeared first on Compelling and Compliant Marketing.
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