Sat.Sep 03, 2016 - Fri.Sep 09, 2016

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Top 100 Content Marketing Influencers and Brands In 2016

Marketing Insider Group

Every day, individuals and brands are creating and publishing as many as 27 million pieces of new content online. It’s no wonder that one of the biggest challenges content marketers face today is getting their content seen. So what can your brand do to stand out and get a customer’s attention, and ultimately turn that […]. The post Top 100 Content Marketing Influencers and Brands In 2016 appeared first on Marketing Insider Group.

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Three “Lies” That Plague B2B Businesses Today (Part One of Three)

ViewPoint

Cold calling is dead. 57 – 90% of the buying process is complete before a sales rep needs to get involved. Marketing and sales are aligned. Do you agree these are lies? In late August I asked industry experts that same question and asked them to substantiate their answers. The team of experts includes: Ardath Albee, Marketing Interactions , CEO and Business Strategist.

Insiders

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5 Ways To Make Social Media A Part of Everyday Marketing Strategy

KoMarketing Associates

Social media is not a fad for the B2B marketer. According to a recently covered report from Clutch, 78 percent of enterprises consider social media to be more critical for business success compared to other digital marketing strategies. B2B marketers are increasingly turning to social media channels as a key tool for distributing content as well. In another survey released by Regalix earlier this year, more than a quarter (27 percent) of respondents identify social media as an “indispensable” ch

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Martech At The Crossroads: Agility or Simplicity?

Customer Experience Matrix

I’ll be giving a speech next week on the evolution of marketing technology, which doesn't follow the path you might think. The new channels that appear on a typical “history of marketing timeline”, such as radio in the 1920’s and TV in the 1950’s, didn’t really trigger any particular changes in the technology used by marketers: planning was still done on spreadsheets and copy was typed manually up to the 1970’s.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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28 Experts Reveal The Top Content Marketing Trends For 2017

Marketing Insider Group

Content marketing is still one of the hottest topics on the minds of marketers. And one of the biggest challenges for CMOs. To help you stay on top of the latest content marketing trends, every year I publish a list of the top trends and predictions we are seeing from around the marketing world. Joe Pulizzi, head […]. The post 28 Experts Reveal The Top Content Marketing Trends For 2017 appeared first on Marketing Insider Group.

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Delivering Results through Content Personalization [Interview]

KoMarketing Associates

Content personalization continues to be a challenge for marketers, as revealed in the “2016 Trends in Personalization” study from Evergage. Although 85 percent of marketers said they were using personalization tactics, 55 percent gave themselves a grade of “C” or lower. We spoke to Paula Crerar, vice president of content marketing and programs at Evergage, for more insight into the report.

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How even social media & social selling experts are getting LinkedIn wrong – Part 2

Biznology

In my last post , I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. I started this provocative series not because I am looking to bash my competitors, but because I’m looking to start a real movement to help business, sales, and marketing leaders go beyond awareness and actually drive revenues.

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7 Must-Read Content Marketing Blogs

Marketing Insider Group

By Austin Talbert Whether you’re a green rookie or a seasoned vet, the best strategy for staying sharp as a content marketer should not come as a surprise to you. After all, you are a member of a highly-engaged group of professional communicators. Read, read and read some more. And because this is content marketing we […]. The post 7 Must-Read Content Marketing Blogs appeared first on Marketing Insider Group.

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How to Be Memorable and Drive Results During a Twitter Chat

Convince & Convert

Twitter chats are a golden opportunity to discover new ideas and collaborators. Become an all-star Twitter chat participant with these tips.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Survey: 93% of Inbound Marketing Professionals Create New Content Weekly

KoMarketing Associates

As inbound marketers churn out new content, a survey has revealed that many of them do so multiple times throughout the month. In fact, according to a survey of 100 inbound marketers conducted by Writtent, 93 percent create fresh content weekly. Approximately one-third said they spend between one and five hours per week creating content, while the same amount claimed they dedicated six-to-10 hours per week to the task.

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Web giants advocate for readers, and that’s a good thing

Biznology

Big Internet utility companies are beginning to think a lot more like media organizations and government agencies, and that’s encouraging. The most recent evidence is Facebook ’s decision to tamp down headlines it classifies as “clickbait.” Those are the come-ons that try to lure you into reading an article or watching a video by piquing your curiosity without really telling you much.

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How To Rock Event Marketing ROI [Infographic]

Marketing Insider Group

B2B enterprises that utilize marketing and event automation see a 451% increase in qualified leads. Sounds too good to be true, right? Well, with marketing and event automation in sync, capturing rich attendee data has never been easier. Once that data has been captured, marketers can send triggered email campaigns or notifications to their CRM […].

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3 Ways To Gain Executive Buy In

ANNUITAS

It has happened to all of us. We learn something new at an industry event, or read something amazing that could change the way you do business, but how do you pitch it to your boss, team leader, executives or even the CEO? Many organizations foster the idea of innovation and welcome change within; however, most sadly do not. So, how can you share ideas and influence change within your organization and gain the often elusive executive buy in?

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How to Leverage Google Analytics for Digital Marketing Success [Presentation]

KoMarketing Associates

Our presentation on Google Analytics Fundamentals for the John Deere Dealer Network in North America. The presentation focused on setting up and configuring goals and campaign tracking as well as shortcuts and tips for navigating Google Analytics a bit faster and more effectively. Key Takeaways: How to ensure you are tracking goals and actions necessary to demonstrate performancecincluding navigational focus, goal tracking, and campaign tracking in particular.

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Confusing Customer Segmentation, Buyer Profiling, and Buyer Personas Harms Marketing

Tony Zambito

Confusion by Adam Gale. In the 15 years since originating the concept of buyer personas in 2001, there has been one issue that continues to plague fully understanding exactly where, how, and why buyer personas can be beneficial. Compounding the issue today is the prevalent use of the term buyer persona to describe customer segmentation and buyer profiling efforts.

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How Marketing Automation Supports Inbound Marketing

Marketing Insider Group

Today’s buyers and consumers are increasingly avoiding branded outbound promotions and ads. We skip TV commercials with our DVRs or streaming services. We block digital ads with “Ad blocking” software, or we just ignore them altogether. We delete unwanted promotional emails. We ignore “cold calls” from unknown numbers. And we define anything that looks like promotional […].

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Webinar Recap: Taking a Data-Driven Approach to Marketing Planning, Budgeting, and Measurement

Hive9

How do you approach marketing planning each year? We asked the attendees of our recent webinar on data-driven marketing planning that question and 90% said they make their plan each year by starting with last year’s plan and making edits.

Planning 101
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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Content Marketing World 2016 – Just Do Nothing

ANNUITAS

Just one day before I flew to Cleveland for Content Marketing World 2016 , I was approached for two content-related quotes, which may (or may not) be used by various journalists as they compile their articles on the “future” of content marketing and what to expect in 2017. I had been thinking about this already, packing for my trip and considering what Joe Pulizzi might share in the opening keynote about this very topic.

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At Omkara Ganapathy Temple on Ganesh Chaturthi Day

Ambal's Amusings

I have a thing for temples. I am not religious. But, I still have a thing for any place of worship. One can’t deny that there is a reason that humanity gathers at these designated places of worship…to thank, to pray and to gain strength. Many years ago, during a Thaipoosam walk, my friend Balu … Continue reading At Omkara Ganapathy Temple on Ganesh Chaturthi Day.

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Use Marketing Automation The Right Way

Marketing Insider Group

Several days ago, Mitch Joel, who is the President of Mirum, wrote a compelling piece on the misuse of marketing automation. I could not agree more with his statements made in the article about how so many organizations are using marketing automation (and many other marketing technologies) in the wrong way in an attempt to […]. The post Use Marketing Automation The Right Way appeared first on Marketing Insider Group.

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How Technology Marketers Can Reach CIOs

NuSpark Consulting

As a technology marketer targeting CIOs, you’re likely aware that roadblocks stand in the way of communicating with them. Despite the challenge, your sales and leadership team continually ask you to produce qualified leads. Naturally, you wonder, “How can I break through the protective barriers around CIOs to promote our solution?”. Here’s some food for thought.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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10 Ways Small Businesses Should Be Using Video (with Examples!)

Vidyard

In my last post, I dove into the 17 reasons why small businesses need video and promised that I would share the how , or the best ways small businesses could incorporate video into their marketing plan. Here it is! There isn’t much more preamble needed, really (if you’ve read the previous post, that is). So let’s dive in. 1. Introduce Yourself. The combination of both audio and visual stimulation in video makes describing complex concepts much easier and more importantly, easier to understand.

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On Blue

Ambal's Amusings

This is a story about the color blue, and like blue, there’s nothing true about it. ‘True blue’ is a ruse, a rhyme; it’s there, then it’s not. Blue is glory and power, a wave, a particle, a vibration, a resonance, a spirit, a passion, a memory, a vanity, a metaphor, a dream. Blue is … Continue reading On Blue.

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How to Know if Instagram is Right for Your B2B

Marketing Insider Group

If you’ve been paying attention to the social media scene for the past few years, you’ll know that Instagram has been getting a lot of buzz. Several industries, primarily in B2C brands, have found the hearts of their communities on the platform. Beauty, fashion, travel, and just about anything easily visual fit beautifully on Instagram. […]. The post How to Know if Instagram is Right for Your B2B appeared first on Marketing Insider Group.

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Lead Nurturing for Higher Education: Best Practices

NuSpark Consulting

The recruitment efforts at higher education institutions are naturally and rightfully following the trends and best practices generally acknowledged by marketing and sales specialists across a wide assortment of various fields. Strategic hybrids of methodology and technology have inspired an uptick in the extent to which recruitment professionals in higher education are using marketing automation and customer resource management tools to bolster enrollment.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Setting Better Marketing Goals: A How-to Guide

Hive9

Every good marketing plan begins with clearly defined goals. You have to know what you want to accomplish before you can work out how to get there.

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Study: Only 3 Percent of Freelance Creatives Use Co-Working Spaces

Contently

Co-working and the sharing economy may be all the buzz, but the perception that most freelancers spend their days in co-working spaces and drive Ubers seems to be more myth than fact. A couple of months ago, we released our second annual study of freelance creatives on The Freelancer. We asked freelancers about a range of topics from how they find work, how they market themselves, how much they work, and more.

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How Branding Can Make or Break The Customer Experience

Marketing Insider Group

Branding is the art of influencing customers’ perceptions. For better or worse, customers use these impressions when interacting with your brand. Marty Neumier, author of The Brand Gap, describes branding as “…a person’s gut feeling about a product, service, or company. When enough individuals arrive at the same gut feeling, a company can be said […].