Sat.Aug 27, 2016 - Fri.Sep 02, 2016

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How to Turn Your Blog into a Lead Generating Machine

Marketing Insider Group

These days, many tasks can be accomplished without human intervention. We rely on machines to perform mundane tasks, allowing us to focus on more mentally challenging activities. For instance, we’ve come a long way since the first Ford Model T production line was created. People no longer stand on a conveyor belt to do the […]. The post How to Turn Your Blog into a Lead Generating Machine appeared first on Marketing Insider Group.

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Selling to Sales – Like Cooking for Chefs

DiscoverOrg

At the end of 2015, we realized to grow the way we had forecasted to our Board of Directors, we needed better data on our prospects and customers. What a stupid realization given that we are solving this exact issue for 2,000+ customers. Unfortunately for us, there was nobody in the marketplace who was providing a solution for OUR target market. For years we’ve provided in-depth intelligence on the IT, Engineering, Marketing, and Finance departments of companies, but we wanted to talk to Sales D

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What B2B Marketers Need to Know About Social Media in China

KoMarketing Associates

If you go to China and make new friends there, you will be frustrated when you want to add them as Facebook friends or follow their Twitter account. Why? You will quickly find out that they rarely have those accounts. Like Google, Facebook and Twitter are blocked in China due to the censorship issue. Instead, your new friends may ask if you have QQ, Qzone, WeChat, RenRen, Momo, or another social media platform popular in China.

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B2B Lead Gen: Can you do it cheaper and better inside?

ViewPoint

As a business-to-business marketing or sales leader you have numerous options for lead generation tactics and tools. Top choices include teleprospecting, direct marketing, search engine marketing, website, and trade shows. Even with the growing number of digital routes, outbound phone calling, or teleprospecting, remains a powerful method to engage personally with your prospects.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Customer Retention – The Lost Art (And Science) Of Marketing

Marketing Insider Group

In the past, understanding which marketing programs delivered the best results proved challenging. Today this is no longer the case. Marketing departments are swimming in data. But the key to demonstrating ROI from Marketing lies in utilizing the latest tools such as marketing automation and the all the data available to the modern marketer to […].

More Trending

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Four Tips to Maximize Your Data

ANNUITAS

As marketing and demand generation strategies become more and more data-driven, executives and analysts alike need to explore methods to maximize the value from the data they already have. Data gets a bad name in the industry, often times carrying the stigma that developing a data strategy or conducting data analysis are difficult. They don’t have to be.

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Biznology’s best info on content marketing

Biznology

On the subject of content marketing, Biznology has definitely kept the content flowing. I’m excited to share my best content marketing articles with you. Why big data and content marketing go together. Your big marketing budget is not as big an advantage anymore. Is marketing content’s quality intrinsic, or proved in the wild? Why new never completely drives out the old.

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3 Content Marketing Problems That Automation Solves

Marketing Insider Group

By Grzegorz Błażewicz, CEO & Founder of SALESmanago Marketing Automation Content marketing is not only about creation and engagement, but also about understanding your audience, distribution of the materials and measuring their performance: the 3 most overlooked and underestimated parts of the process. Neglecting these can truly undermine your efforts!

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AdWords Device Bidding Update: 4 Questions to Ask Before Optimizing

KoMarketing Associates

In August, Google started rolling out a new and exciting update that the PPC world has been waiting for a long time. Like previously discussed in my Google’s Summit post , AdWords will be giving advertisers the ability to bid on all three devices individually. These devices include desktop, mobile, and tablet. This updated is big news for advertisers, as desktop and tablet traffic, which were previously tied together, can now be bid on individually.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The cost of losing a customer

Savanta

What’s the cost of losing a customer? ‘A lot’ is the simple answer, especially in B2B markets where the pool of prospective customers is limited and each sale tends to be high value. We can be a bit more specific about the cost of losing a customer though. Various numbers are bandied around in this respect – acquiring a new customer costs five, seven, ten, even thirty times more than retaining an existing one.

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Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

Webbiquity

Guest post by Charles Whiteman. The smartest companies are always looking to reach untapped markets. These days, most are finding success by engaging new global consumers through digital channels. By communicating with online customers in their languages of choice—on their devices of choice—businesses can sell to more markets than ever before. Marketers can face challenges during such expansions, however.

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Infusing SEO Into Your Content Marketing Strategy

Marketing Insider Group

Most search marketers would agree that content marketing is an essential cog in the wheel of SEO. Exceptional content that delivers value and purpose can earn links naturally, fueling a website’s authority and overall ranking potential. When content marketing strategies are infused with subtle layers of SEO and keyword targeting, the potential to realize greater […].

SEO 165
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New Martech Paired with a Shift in Thinking

Hive9

When you walk through a floor of vendors at a conference, you’re faced with all the wonders of the marketing world. Marketing technology promises so much. Problems you’ve faced for years suddenly appear to melt away with the help of all this new software.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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The cost of losing a customer

Savanta

What’s the cost of losing a customer? ‘A lot’ is the simple answer, especially in B2B markets where the pool of prospective customers is limited and each sale tends to be high value. We can be a bit more specific about the cost of losing a customer though. Various numbers are bandied around in this respect – acquiring a new customer costs five, seven, ten, even thirty times more than retaining an existing one.

Cost 120
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How do your authors create better content?

Biznology

We chant “quality content” as if it is some kind of digital marketing mantra, yet what does it really mean? How do we advise authors on exactly what makes content better for your specific customers? Recently, we took an initial look at this dilemma, by asking whether you should measure content quality with intrinsic characteristics (lack of grammar errors, appropriate grade level, etc.) or extrinsic characteristics (clicks, conversions, etc.).

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7 Steps To Create Awesome Infographics [Infographic]

Marketing Insider Group

An infographic about infographics? So meta, right? Infographics are one of the most popular ways to share and communicate information in a visually interesting way. Today’s audience prefers and responds better to visual content than plain text alone. And this is why visual content like infographics has become an important component of content marketing.

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17 Reasons Why Small Business Need (More) Video

Vidyard

Remember when you were in school and you took every opportunity to get free food? (Okay, maybe you still do this, I won’t judge). But at the family potluck, you’d pile your plate so high, your aunts and uncles might’ve questioned whether or not you’d eaten for the past 3 weeks. And when you came back home for the holidays, your hands were always in the cookie jar.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Arthi at Janmashtami

Ambal's Amusings

Sometimes, the universe conspires to put you in the right place at the right time. After a mad rush through social events, we found ourselves in the Sapuram’s household yesterday night…right when the first round of Janmashtami bhajans were ending and the arthi was about to start. I walked in and realized that Usha and … Continue reading Arthi at Janmashtami.

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14 Classic Movies With Clickbait Titles

Contently

Is Die Hard really a great title, or has the movie just aged so well that we can’t separate the nomenclature from the creativity? What about When Harry Met Sally , which, without the talents of Meg Ryan and Billy Crystal, probably would’ve ended up as the name for a Hallmark Channel film? Hollywood is obsessed with maximizing box-office sales and cultural impact, but for whatever reason, that obsession has never carried over into optimized titles.

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Content Marketing Lessons From BuzzFeed [Study]

Marketing Insider Group

BuzzFeed gets a lot of hate for its clickbaity titles and silly articles. But you can’t argue with the fact that BuzzFeed is one of the most popular websites in the US and around the world. The site boasts a whopping 7 billion views every month, with over 200 million unique visitors worldwide. So what’s […]. The post Content Marketing Lessons From BuzzFeed [Study] appeared first on Marketing Insider Group.

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Why Budgeting Requires Better Marketing Planning

Hive9

Budget allocation, to some degree, is part of every marketer’s role. While different at varying levels of authority, the process is never easy.

Planning 104
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Social Media and SEO: When and How They Work Together

Adobe Experience Cloud Blog

Author: Nate Dame The connection between social media marketing and SEO can be confusing. Do social media signals impact search rankings? Should the social media team have a stake in SEO? Common misconceptions have led some marketers to lose focus on what will effectively benefit both strategies to get the most out of every effort. In this blog, I’ll clear the air and explain how social media and SEO work together and how they can benefit each other: Social Media Signals Are NOT SEO Rank

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Ask a Content Guy: How Do You Keep Coming Up With New Story Ideas?

Contently

It’s almost September, which means a few things: I’m going to have to stop wearing tank tops in the office; Joe Pulizzi just dropped off 17 orange suits at the dry cleaners; and it’s time for another edition of “Ask a Content Guy,” my monthly content marketing mailbag. This month, I’m going to get my Tony Robbins on and talk about story inspiration.

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5 Ways to Be a Content Guru

Marketing Insider Group

What could I possibly know about this concept that didn’t exist two seconds before I typed it: content guru. I remind myself that true joy exists in the release of not knowing what’s next. It’s not easy. We spend years upon years planning our future, masking our true beliefs, and stuffing our emotions with trivial things […]. The post 5 Ways to Be a Content Guru appeared first on Marketing Insider Group.

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How to Leverage Newsjacking Without Being a Jerk

Convince & Convert

Tapping into trending news is part of what keeps web content relevant and real for readers. Newsjacking is simply taking newsworthy events and piggybacking your content to capture (hopefully) some of the search traffic. Ultimately, this can help increase your site views, as well as sales or profits. However, when done poorly, newsjacking can make you a jerk.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Gum, Glue, Marketing Too: 3 Ways to Make Your Content and Campaigns Stick

Adobe Experience Cloud Blog

Author: Paul Geller One of the biggest challenges that marketers face today is finding a way to rise above the noise. Competition for attention has never been fiercer; the din from news, entertainment, web, and social chatter never quite so deafening. The stakes are higher and there’s less room for error. In a time when people are content grazers (scanning, snacking, and quickly moving on), you need to find ways to make your content and campaigns stick.

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The Netflix Problem: TV’s Difficult Balance of Original vs. Syndication

Contently

In 1997, Netflix began building itself as a content distributor. It started with DVDs but really made a name for itself in 2007 by pioneering and popularizing video streaming. By 2013, the company was clearly established as the biggest player in the cord-cutting movement, but at that point, legitimate competitors had emerged—mainly Hulu and Amazon. Then came House of Cards , Netflix’s first original show, which debuted February 2013.

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Top 3 Causes Of Poor Or Missing Content [Video]

Marketing Insider Group

In this digital era, content is a primary driver of sales and marketing performance. Poor or missing content is an under-appreciated reason B2B selling organizations experience lower than projected new customer acquisition and revenue growth results. High selling costs are both a symptom and additional casualty. In addition to adverse business impact, companies experience content costs […].