Sat.Jul 04, 2009 - Fri.Jul 10, 2009

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Demand Generation Vendor Traffic Rankings

Customer Experience Matrix

Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. Pardot and (perhaps) Genius.com look particularly strong. But Eloqua , Silverpop and Marketo remain industry leaders. Last November, after much consideration of alternatives , I settled on Alexa three-month Web traffic rankings as a reasonable way to measure the relative market presence of demand generation vendors.

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Demand Generation Blogs Continued

LeadSloth

In the spirit of Twitter’s Follow Friday I’d like to finally publish the remaining Demand Generation blogs that I enjoy reading. Earlier I published the Top 10 Demand Generation vendor blogs and the Top 10 Marketing Automation Blogs. Of course, there were many great blogs that I forgot to include, so here are the remaining ones! B2B Marketing Zone.

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Six steps to help create your universal lead definition

markempa

I’m amazed that 90% of the companies I’ve talked with over the last six months lack a clear definition of a sales lead really is – that is their sales and marketing departments don’t agree on a universal lead definition. By not asking and answering a few critical questions, these teams are working inefficiently, wasting time and money, and in effect, crippling the bottom line.

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How to Choose a Web Development Company

B2B Marketing Traction

Home. Services. Blog. About. Resources. Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again. If you got here by clicking a link on a NewIncite.com page, please send us an email telling us how you reached this page.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Lyzasoft White Paper Looks at Coordinating Business Analysts and IT

Customer Experience Matrix

Summary: a new white paper says business analysts gather data with little help from IT. I'm not so sure, but agree that collaboration tools like Lyza Commons can help both groups cooperate. Analytical software vendor Lyzasoft has just published a white paper by data warehouse guru Dr. Barry Devlin on how business analysts and IT can work together. (Click to download Collaborative Analytics: Sharing and Harvesting Analytic Insights across the Business.

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On Lead Qualification: Turning Web Inquiries into Viable Sales Leads

markempa

A common lead generation practice using B2B inbound marketing includes offering whitepapers, demos, trial software, or other content assets in exchange for registration information. The problem is that many marketers immediately turn these form registrations (aka web inquiries) over to the sales team as "leads." I’ve already written about why lead quality should be emphasized over quantity.

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How old-school data capture is poisoning marketing and what to do about it

Chris Koch

As social media becomes more prevalent in marketing, we’re going to have to rethink how we gather information from prospects. We’re starting to see social media have a positive impact on driving traffic to websites and on lead generation. In our recent Web 2.0 survey, (all ITSMA clients can download this executive summary ), we found that “increased web traffic&# was the most frequently cited benefit of Web 2.0 efforts so far (by 67% of respondents).

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ParAccel Toots Its Horn and Revs Its Database Engine

Customer Experience Matrix

Summary: Over the past year, columnar analytical database vendor ParAccel has methodically proven its claims about speed, scalability and easy deployment. Now it's looking to grow fast. When I first wrote about analytical database vendor ParAccel in a February 2008 post , it was one of several barely distinguishable vendors offering massively parallel, SQL-compatible columnar databases.

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Marketing Automation Introduction

LeadSloth

Many posts on this blog are fairly in-depth, so it was fun to write an introduction to Marketing Automation on the Genius.com blog. For easy digestion, I split up the marketing automation process in four steps: Getting more visitors to your website. Get more visitors to register. Lead nurturing and scoring. Marketing & Sales Collaboration. In addition to the overview article that I linked to above, I’ve written one post for each step.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Inbound & Outbound Marketing - What is Your Mix?

Smashmouth Marketing

There have been a number of studies published about what marketing departments are spending budget on. We are looking at more of a granular study. What do people spend on Inbound Marketing and what do they spend on Outbound Marketing. We'll followup with a blog article discussing the results. Please spread the word. URLs to share Copy & Paste the poll URL: [link] Or Copy & Paste a Re-Tweet (or just click here to Re-Tweet ): RT @damphoux POLL What is your mix of Inbound and Outbound Marke

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The Difference Between Drip Marketing and Closed Loop Marketing

Adobe Experience Cloud Blog

These terms, often used interchangeably, are different approaches to how you nurture your prospects.  While they often imply use of email and online marketing, they have been used to improve the success of marketing efforts long before today’s marketing technologies were available.   The increase in the terms usage is due to marketer’s ability to better implement these programs, due to email, website monitoring and web analytics, campaign tracking, and campaign optimizing allowing fo

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Strategic Guy: Three Phases of Social Media Maturation

Online Marketing Institute

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. From start-up to execution and now ROI evaluation, we have lived the maturation of social media and digital public relations programs.

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Blame it on MySpace: Ad Spending on Social Networks Expected to Drop 3% This Year

readwrite

According to a new report from eMarketer , paid advertising on social networks in the US will drop 3% in 2009. In 2008, advertisers spent $1.175 billion on ads on social networks, but eMarketer predicts that this number will fall to $1.14 billion this year. The main culprit here is MySpace. EMarketer expects that ad spending on the social network will fall 15% in 2009.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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5 Things You Can Do On Vacation If You Can't Get Work Out Of Your Mind

Smashmouth Marketing

My vacation read was The Historian by Elizabeth Kostova - an incredibly told story of Dracula from both an historical perspective, a thriller, and a biographical twist. It was a great book and I recommend it highly, but after a couple hours per day, some rain and relaxation, my mind still wandered back to work. Not much, mind you, but enough so that I wondered if I should pay attention to it.

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In the Age of Social Media Brands Would Do Well to Take Every Complaint Seriously

Marketing-Gimbal

Should you care if some irate client complains on Twitter that he wasn’t happy with your service? After all he only has a few followers. Most people look askance when you ask them if they blog, or tweet. What’s a. Tags: Branding Marketing Social Networking.

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Research if you want to do it right!

Dahle Communication

Over the past couple of weeks Dahle Communication has been working on a pretty big project for a clients. Without getting too deep into the details, we're working on helping them create a core message for their clients. Being fairly intelligent people, we started out by discussing what we thought might be those core messages and had a great brain storming session.

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Twitter - Content - Social Media - B2B Marketing Best Of June

B2B Marketing Zone Posts

B2B Marketing Hot List. June 2009. You can subscribe to receive the best from around the web on B2B Marketing by visiting the B2B Marketing Zone and subscribing to the Best Of. Top Posts. The following are the top posts from featured sources based on social signals. 7 Tips on how B2B marketers can leverage social media - B2B Lead Generation Blog , June 29, 2009.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Everything You Need to Know About Twitter You Learned from Grandma

WebMarketCentral

A traditional grandmother that is, not a tech-savvy one. If you have or know a mother, grandmother or great grandmother who grew up in the first part of the last century, chances are she's passed along some folk wisdom about good old-fashioned manners. Sure, it can help to utilize the growing number of Twitter tools available as well, but if your Twitter grade isn't as high as you'd like it to be, you may want to take some tips from grandma: "The good Lord gave you two ears, but only one mouth.

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copywriting that sells: powerful copy is easier than you think

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Copywriting That Sells: Powerful Copy is Easier than You Think Writing great copy is easy. Writing powerful, attention grabbing copy that will help you sell is another story. I usually Copywriting that sells. This is your goal. overcomplicate, think too much, duplicate sentences without realizing it and end up having to start from scratch.

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Style versus Substance

Dahle Communication

This is an interesting question that you need to ask yourself when you are preparing a speech. Should I focus more on the style of my presentation or should I focus more on the substance of the speech itself. Ideally you would have both in your speeches. A speaker who is eloquent and has something interesting to listen to will be more successful than his contemporaries.

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LucidEra's Failure: More Evidence that Marketers Won't Pay for Measurement

Customer Experience Matrix

I’m just catching up with what happened while I was on vacation these past two weeks. One piece of news is the demise of LucidEra , which this blog profiled almost exactly one year ago. According to SearchDataManagement.com , the company said it shut down because it couldn’t raise new funds or find a buyer. There has been some learned discussion of the causes of LucidEra’s collapse on Timo Elliot’s BI Questions Blog.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Best of 2008: SEO Guidance, Part 4

WebMarketCentral

Where can you find the best SEO tools and resources (I mean, other than here)? Looking for a concise explanation of the different types of redirects? What are some of the best tools and techniques for competitive SEO research? Which commonly-held beliefs about Google's algorithm are true, and which are myths? What information should you include in a killer SEO proposal—and what language should you avoid?

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B2B DIY Media Buying, or Use A Pro?

B2B Marketing Savvy

Other Popular Posts: Creative Briefs- Why/When? Trends/Factoids ScoopDog’s Blog Home Page Email Scoop: CarlsonCOS@gmail.com. For updated reports, article trackers and other Adv/Marcom postings, please subscribe to my RSS feed. Media Buying: DIY (Or Not?) (Read time: 6-7 minutes) With budgets tight, companies are looking for every way possible to shave pennies.

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