At Savvy B2B Marketing, we thrive on different perspectives and new ideas, which is why we are thrilled to welcome today's guest blogger, Casey HIbbard, also known as the queen of case studies. In her blog - Stories that Sell - Casey shares success-story marketing best practices. More fantastic guests are planned for the weeks ahead, so stay tuned. Customer case studies are high-value, in-demand marketing and sales collateral. Marketing teams are tasked with producing powerful stories, yet it’s not always easy. The same questions come up again and again. How do we get measurable results? MORE >>

Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. Pardot and (perhaps) Genius.com look particularly strong. But Eloqua , Silverpop and Marketo remain industry leaders. Last November, after much consideration of alternatives , I settled on Alexa three-month Web traffic rankings as a reasonable way to measure the relative market presence of demand generation vendors. You can see that post here. revisited that data today, adding a few new vendors and dropping some of the very minor ones. Results are in the following table. Ready yet?) MORE >>

I’ve been part of the Online Marketing Summit (OMS) tour this summer, and it has given me a great chance to interact with a lot of marketers about the challenges they are facing. One recurring topic, as you would expect, is social media and the role it plays in marketing and sales. common focus has been on the potential for using social media for demand generation and direct connection with sales. would argue instead, that social media is best thought of in the context of an organization’s brand. B2B Marketing has always had an interesting relationship with the concept of “brand”. More stable? MORE >>

The other day I received an auto-follow message from someone I had "followed back" on Twitter. usually ignore auto messages, but this one had a link to something that looked interesting to me, so I clicked on it. The link was bad. messaged the original sender and asked if there was a mistake. He replied with the correct link, which I opened. was fascinated by the offering, which was a business SaaS product that I have been meaning to look into but haven't yet. Talk about a perfect social marketing pitch by this guy. His response? Anything else is just a fail. Share them here MORE >>

They provide too much of what readers can get anywhere and too little of what readers really want. Local newspapers and business-to-business publications face similar challenges as drastic drops in ad revenue drive equally drastic drops in relevant and compelling content. But for newspapers, ad revenue declines are exacerbated because the highly profitable classified advertising sections have almost disappeared as readers flock to the Internet. Moreover, business-to-business magazines that are well positioned still offer uniquely valuable niche content that helps readers succeed. MORE >>