Sat.Mar 13, 2010 - Fri.Mar 19, 2010

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How to use social media for B2B

Chris Koch

Image by HubSpot via Flickr. want to do something ambitious and I’m hoping you’ll help. I’d like to create a guide for how to use social media in B2B that does not involve talking about the specific tools—as least not in the top line. think it’s important to try to do this if we’re going to get social media integrated with the rest of marketing. Here they are: Monitor. Engage. Manage. Monitor.

How to Choose a Social Media Listening Platform for B2B Marketing

Buzz Marketing for Technology

In the last post we covered how to create a Social Media Lead Flow. And once you have identified the conversations where you think a sales opportunity may be occurring you need to feed that into your listening platform so you can flag those opportunities when they come in. But what if you don’t have a listening platform? Which media sources are relevant to your goals? This one is the real kicker.

Calculating the Value of a B2B Marketing Campaign

Digital Body Language

It’s the ultimate question in marketing: What effect did this campaign have on revenue? In short buying cycles, where the buyer generally understands the category of the offering, and the transaction is quick and simple, this can be measured relatively easily. marketing campaign results in a website visit, a product is added to the visitor’s shopping basket, and the transaction is completed.

Your proposal lost. Conducting a RFP post-mortem

Confluent Forms

The harsh reality is that more often than not your proposal will not win the project during a Request for Proposals. You won't win 50% of the time, and you might not win even 25% of the time. If you don't have a thick skin when it comes to rejection you might want to consider a different business. But all is not lost, through adversity comes triumph, in much the same was as Ulysses in the Odyssey. Tempting RFPs are like the Sirens, projects-by-committee are like Scylla. Do you know why you lost? Sometimes we go into a project knowing the likelihood is that we have no chance of winning.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Vital statistics for every B2B marketer

Earnest about B2B

Use and abuse at your leisure… where possible we’ve tried to accurately cite the source and provide a link to the site where we came across the research. B2B companies are ahead of their B2C rivals when it comes to social media adoption. 81% of B2B companies maintain company-related accounts or profiles on social media sites versus 67% of B2C. 75% of B2Bers participate in microblogging (eg. Twitter) versus 49% of B2Cers. Source: – 2009 B2B Social Media Benchmarking Study ( [link] ). And the FTSE 100 are just plain running scared of Twitter. Source: DemandGen Report. Versus.

10 Signals That Your Project Needs a Professional Copywriter


In an ideal world, you would use a professional writer for every marketing or public relations document produced by your company. But limited budgets likely mean you can assign only the most high-value projects to a freelance copywriter. How can you justify the expense of a professional writer for other projects? These 10 signals can help build your case for budget approval: .

An Experiment in Brand Journalism

Marketing Edge

I covered the South by Southwest Interactive Festival from a mobile perspective because that is the “hot” area for the social web. I am fascinated by location services and what I think are the conservative predictions by web analysts that half of the web connections will be on a mobile device within 3 years. The mobile device is central to social web 2.0 Web In My Pocket.

Do Outlook Meeting Requests Really Work for Teleprospecting?

Sales Prospecting Perspectives

We, at Sales Prospecting Perspectives, thought it would benefit our readers to also hear from the folks who are in the trenches of teleprospecting, making dials every day to find sales qualified opportunities for our clients. Today's post is a special guest post by one of our BDR's, Dan Marx. She explained, as a VP, she often receives meeting requests, some polite and others just plain rude.

Save Time & Stress – Blog Editorial Calendar Template

Savvy B2B Marketing

Blogging is hard work. You must consistently create and publish great content. Today's post is about saving yourself time and stress by implementing a simple editorial calendar. Sure, it's going to require a little work up front, but - trust me - you'll thank me once you're up and running. The Editorial Calendar - what is it? How do I create one? Sweet. Painful. Tragic. Unnecessary. Panic sets in.

Wait a minute. It’s not about engagement after all!

grow - Practical Marketing Solutions

I’ve been invited to be a presenter on an upcoming B2B Blogging webinar (announcement forthcoming!) so I’ve been studying many company blogs that I regard as best practices.  As I moved from site to site, I noticed something surprising.  There were very few comments.  In fact, there were virtually none.  It was kind of an “a-ha moment.&#. And there are no comments anywhere.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

26 Must-Have Negative Keywords for B2B PPC Campaigns

The Point

Success in paid search (PPC) is often defined as generating quality clicks and conversions at the lowest possible cost. But just as often, a successful search campaign depends as much on avoiding bad clicks as it does on generating good ones. One of the easiest and most effective ways to improve the ROI from your search budget is through the use of negative keywords. career. careers. job openings.

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Happy St. Patrick’s Day to everyone

Fearless Competitor

Jeff Ogden is President of Find New Customers “ Lead Generation Made Simple ”. He’s also the author of two highly acclaimed white papers, How to Find New Customers and Definitive Guide to Making Quota , as well the ebook, Prospect Driven Marketing. And on St.

The CMO's Guide to the Social Media Landscape

Everything Technology Marketing

Here is a nice overview of the social media landscape that will help you understand how to best leverage major social media sites for your marketing. The guide lists the major social media platforms and rates their value for driving customer communication, brand exposure, traffic to your site, and SEO - check it out: [link

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5 Ways to Write a Killer B2B Blog Post

Modern B2B Marketing

A challenge many B2B organizations face is consistently creating content that’s unique, relevant and resourceful – all at the same time. Learn to write killer B2B blog posts with these 5 tips: MarketingProfs Daily Fix Blog leverage the popular list post concept with its post , “Five Better Ways to Remember Lists.”. 1. Make a list. One of the simplest B2B blog post concepts can be the most effective: list posts. Think “25 Must-Read Email Marketing Resources,” “15 Influential Leaders in Search Engine Optimization” or “30 Can’t Miss Social Media Conferences.” . Write the unexpected.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Lead Gen Experts Need Disaster Recovery Plans - A Flood of Leads!

Smashmouth Marketing

View of the Shawsheen River at Rt 133 from Green Leads' parking lot Those of you living in New England know that the past four days have been brutal, with constant rain, the White Mountains melting and all of it heading downhill towards towns like Andover. The Shawsheen River pours right through Andover into the Merrimack, which backs up with each high tide. flood of leads! Parting shot.

Social Media Lead flow in B2B Marketing

Buzz Marketing for Technology

Word spreads quickly in Social Media – sometimes more quickly than you can keep up with. You must keep a constant eye on mentions of your brand, your products and your services in order to survive in this market landscape. There are several types of conversations that you can encounter out on the social web anything from a complaint to a compliment to what I like to call the Expressed Need.

Targeting the Right Decision Makers Makes All The Difference!

B2B Lead Blog

We practice what we preach and recommend you practice it too!  You need to build a profile of common denominators or qualifying criteria for companies in your target market “sweet spot.” The next step is to identify your decision making unit (DMU). The DMU consists of everyone involved in the

New Twins Stadium Attracts A Classic Marketing Tactic

Marketing Edge

You have to admit when something is hot, I mean real hot, like a 65 degree day in March in Minnesota that gets people thinking. They get outside in shorts, they get a jump on their garden, and they start believing that outdoor baseball in the new Twins Stadium (the one without a retractable roof) in less than three weeks will be comfortable. Look even I can buy into this with a couple of days of sunshine. Dear friends and colleagues, Yesterday my Twins season tickets arrived. Every year I purchase a half season. Because I am so very greedy I use a good portion of them myself.

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.

Best Day to Send B2B Email Marketing Campaigns

B2B Marketing Traction

Tweet. As a B2B marketing consultant, I’m often asked what day of the week is the best day to send promotional email. In earlier days of B2B email campaigns, the school of thought was that the best days were Tuesday-Wednesday-Thursday. On Mondays business people are overwhelmed and had a email inbox full of spam from the weekend. Both arguments seem logical to me.

Thoughts on the Death of Cold Calling

The CRAP Report

So I feel like there’s been a lot of blogs lately stating that cold calling is or is not dead , and today I read another one.  Matt Gethins , from B2B telemarketing firm Professional Prospecting Systems, wrote an article yesterday entitled Cold Calling Dead?  Not For B2B Appointment Setting.  What do you think?  . Photo credit: Liyin the Designer-in-Pajamas via Flickr.

SPINdustry – Discrediting PR in 30 Minutes

PR Meets Marketing

By Ikama via Flckr. I was watching TV over the weekend with my husband and happened to be on the E! Channel. We We started watching this show called SPINdustry, which has the “inside&# look of public relations. I don’t know about you, but I thought this show did more to harm to PR than enlighten what the industry is about. Is this show TRULY representative of your industry?  .

Futuristic BI: Are We Smart Enough?

Content Marketing for BI

Came across this stunning TED video that demonstrates scientific data in both 3-D and audio. It’s not only functional but beautiful as well. Increasing the way we sense, perceive, and interact with data is brilliant. Is this the future of BI? Having watched the video, I find a renewed appreciation for the super intelligent minds out there. Do we need super intelligence to understand our data?

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

The Power of a Whisper

Phoenix Rising


Content Marketing: From Strategy to Execution

Savvy B2B Marketing

Buying cycles are longer than ever. greater number of stakeholders are involved in the purchase decision. And prospects often bypass interaction with your company until late in the buying process. As a B2B marketer, how do you help your organization succeed in this new environment? You may be incorporating marketing automation solutions and the concept of inbound marketing into the marketing mix.

What TV’s Mad Men and Kodak Teach Us about Content Marketing

Content Marketing Today

Plenty Has Changed from 1960 to 2010 but What Is Most Important Has Stayed the Same. If you’re not already a fan of the TV classic in the making, Mad Men , it’s all about the Madison Avenue ad agency world of the early 1960s. There was plenty of drinking, smoking, and carrying on. But, there was plenty of great, and surprisingly timeless, marketing taking place, too. multiple blogs.

Sales Prospecting Perspectives, March 15th - 19th

Sales Prospecting Perspectives

Well, as I write this, this sun is out shining and most of us here are starting to get Spring fever! very busy week was had here at AG, and one of the highlights was a great learning session with the folks from the online contact information experts , NetProspex. Do you know these guys? They're the ultimate business to business directory. They're fantastic folks and having a chance to learn about who they are, and why they do what they do (along with how), was very beneficial. We had four blog articles this week, with a guest entry from one of our teleprospectors on Thursday. Which one didn't

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Aligning marketing and sales.with what?

Reputation to Revenue

Marketing folks in B2B are obsessed with aligning marketing and sales. It's a longstanding pain point, and it always comes to the fore in a down economy. The problem, at least from my humble perspective, is that the discussion tends to rotate around the idea that marketing needs to align more fully with sales. Has the discussion really changed?  Witness the seemingly endless number of "sales 2.0"

Savvy Week in Review - March 19th

Savvy B2B Marketing

Tomorrow is the first day of spring, and - boy! - are we ever ready. Like the crocuses bursting up through the ground, our fellow marketers are a-bloom with great ideas, commentary, and conversations. This week's wrap-up includes finding the right people on twitter, raising customer intimacy (racy!), and improving your business blogging skills by partying (no, really!). See you next week!

How to put the "Viral" in B2B Marketing Viral Campaigns?

Connect the Docs

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Read on to get their insights. Ardath Albee. Blog Marketing Interactions Twitter Ardath421. "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist. Ardath Albee's Tip. Yes, again. Blogs.

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Why You SHOULDN'T Outsource Your Lead Gen to Us

Sales Prospecting Perspectives

We've been doing this for a long time now and I would be lying if I told you that every single one of our customer engagements went perfectly. Ours is a very tricky business involving more than just cold calling prospects. There are certain characteristics that exist within a company's sales and marketing organizations that allow them to work well with an outsourced teleprospecting firm like AG Salesworks. If you are entertaining the idea of outsourcing some or all of your teleprospecting I'd encourage you to ask yourself the following questions first: 1. What do your sales reps want?

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

B2B Email Design – Gallery 2 « The Effective Marketer

The Effective Marketer

Last week I started an email design gallery containing a series of HTML emails I received. This post is another installment of the “gallery” concept so that you have more designs to review and use in your own creative process

B2B 2

The sad, sorry state of phone systems today

Fearless Competitor

I know business is bad, but my God, someone please answer the damned phone! I’m on the phones all day, and I’m appalled by what I encounter.  As a good friend says, it’s “amateur hour.&#. Put his name in the search function and “Sorry.  No such user.&# Oh really?  He’s just the boss. But I invariably go to voice mail and almost never get a call back.

7 Ideas to Help You Differentiate Yourself on Your B2B Website

Savvy B2B Marketing

One of the things I mention time and time again is that every company needs to be able to articulate how they are unique - why would someone want to do business with you? While this is something that is challenging in any industry, it's a particularly daunting task when you are selling your services instead of a product where there are not tangible things to compare. " Yawn.

B2B 2

Tactics for Effective Emailing

Sales Prospecting Perspectives

If you've read my blogs over the last few months you might have noticed that I am a firm believer that email is without a doubt your most effective weapon in your teleprospecting arsenal. The phone ultimately closes the deal, but you most likely will not have the conversation if email is not an integral part of your call plan. As important as email might be, it goes well beyond just sending out blind mass email after blind mass email hoping to get a few bites. Don't get me wrong, your timing could be spot on and you may happen to be lucky enough to find someone who might be actively evaluating.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

Buyer Persona Strategy Playbooks Introduced By Goal Centric

Tony Zambito

Announced today was Goal Centric’s official introduction of the Buyer Persona Strategy Playbooks series.   I have made reference to these playbooks in recent posts as well as our work with Hewlett-Packard.   My colleague Angela Quail and I have taken quite a journey of innovation with respect to the playbooks.   The press release can be found at: [link]. About Goal Centric.

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