Sat.Mar 13, 2010 - Fri.Mar 19, 2010

Trending Sources

How to Choose a Social Media Listening Platform for B2B Marketing

Buzz Marketing for Technology

In the last post we covered how to create a Social Media Lead Flow. And once you have identified the conversations where you think a sales opportunity may be occurring you need to feed that into your listening platform so you can flag those opportunities when they come in. But what if you don’t have a listening platform? Which media sources are relevant to your goals? This one is the real kicker.

How to use social media for B2B

Chris Koch

Image by HubSpot via Flickr. I want to do something ambitious and I’m hoping you’ll help. I’d like to create a guide for how to use social media in B2B that does not involve talking about the specific tools—as least not in the top line. I think it’s important to try to do this if we’re going to get social media integrated with the rest of marketing. Here they are: Monitor. Engage. Manage. Monitor.

Your proposal lost. Conducting a RFP post-mortem

Confluent Forms

The harsh reality is that more often than not your proposal will not win the project during a Request for Proposals. You won't win 50% of the time, and you might not win even 25% of the time. If you don't have a thick skin when it comes to rejection you might want to consider a different business. But all is not lost, through adversity comes triumph, in much the same was as Ulysses in the Odyssey. Tempting RFPs are like the Sirens, projects-by-committee are like Scylla. Do you know why you lost? Sometimes we go into a project knowing the likelihood is that we have no chance of winning.

10 Signals That Your Project Needs a Professional Copywriter


In an ideal world, you would use a professional writer for every marketing or public relations document produced by your company. But limited budgets likely mean you can assign only the most high-value projects to a freelance copywriter. How can you justify the expense of a professional writer for other projects? These 10 signals can help build your case for budget approval: .

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

More Trending

An Experiment in Brand Journalism

Marketing Edge

I covered the South by Southwest Interactive Festival from a mobile perspective because that is the “hot” area for the social web. I am fascinated by location services and what I think are the conservative predictions by web analysts that half of the web connections will be on a mobile device within 3 years. The mobile device is central to social web 2.0 Web In My Pocket.

Calculating the Value of a B2B Marketing Campaign

Digital Body Language

It’s the ultimate question in marketing: What effect did this campaign have on revenue? In short buying cycles, where the buyer generally understands the category of the offering, and the transaction is quick and simple, this can be measured relatively easily. A marketing campaign results in a website visit, a product is added to the visitor’s shopping basket, and the transaction is completed.

Wait a minute. It’s not about engagement after all!

grow - Practical Marketing Solutions

I’ve been invited to be a presenter on an upcoming B2B Blogging webinar (announcement forthcoming!) so I’ve been studying many company blogs that I regard as best practices. As I moved from site to site, I noticed something surprising. There were very few comments. In fact, there were virtually none. It was kind of an “a-ha moment.&#. And there are no comments anywhere.

The CMO's Guide to the Social Media Landscape

Everything Technology Marketing

Here is a nice overview of the social media landscape that will help you understand how to best leverage major social media sites for your marketing. The guide lists the major social media platforms and rates their value for driving customer communication, brand exposure, traffic to your site, and SEO - check it out: [link

SEO 13

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Targeting the Right Decision Makers Makes All The Difference!

B2B Lead Blog

We practice what we preach and recommend you practice it too! You need to build a profile of common denominators or qualifying criteria for companies in your target market “sweet spot.” The next step is to identify your decision making unit (DMU). The DMU consists of everyone involved in the

5 Ways to Write a Killer B2B Blog Post

Modern B2B Marketing

A challenge many B2B organizations face is consistently creating content that’s unique, relevant and resourceful – all at the same time. Learn to write killer B2B blog posts with these 5 tips: MarketingProfs Daily Fix Blog leverage the popular list post concept with its post , “Five Better Ways to Remember Lists.”. Make a list. One of the simplest B2B blog post concepts can be the most effective: list posts. Think “25 Must-Read Email Marketing Resources,” “15 Influential Leaders in Search Engine Optimization” or “30 Can’t Miss Social Media Conferences.” . Write the unexpected.

What TV’s Mad Men and Kodak Teach Us about Content Marketing

Content Marketing Today

Plenty Has Changed from 1960 to 2010 but What Is Most Important Has Stayed the Same. If you’re not already a fan of the TV classic in the making, Mad Men , it’s all about the Madison Avenue ad agency world of the early 1960s. There was plenty of drinking, smoking, and carrying on. But, there was plenty of great, and surprisingly timeless, marketing taking place, too. multiple blogs.

Best Day to Send B2B Email Marketing Campaigns

B2B Marketing Traction

Tweet. As a B2B marketing consultant, I’m often asked what day of the week is the best day to send promotional email. In earlier days of B2B email campaigns, the school of thought was that the best days were Tuesday-Wednesday-Thursday. On Mondays business people are overwhelmed and had a email inbox full of spam from the weekend. Both arguments seem logical to me.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

Savvy Week in Review - March 19th

Savvy B2B Marketing

Tomorrow is the first day of spring, and - boy! - are we ever ready. Like the crocuses bursting up through the ground, our fellow marketers are a-bloom with great ideas, commentary, and conversations. This week's wrap-up includes finding the right people on twitter, raising customer intimacy (racy!), and improving your business blogging skills by partying (no, really!). See you next week!

Do Outlook Meeting Requests Really Work for Teleprospecting?

Sales Prospecting Perspectives

We, at Sales Prospecting Perspectives, thought it would benefit our readers to also hear from the folks who are in the trenches of teleprospecting, making dials every day to find sales qualified opportunities for our clients. Today's post is a special guest post by one of our BDR's, Dan Marx. Thanks Dan! Never having teleprospected, she was interested in learning why I send Outlook Invites.

How to put the "Viral" in B2B Marketing Viral Campaigns?

Connect the Docs

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Read on to get their insights. Ardath Albee. Blog Marketing Interactions Twitter Ardath421. "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist. Ardath Albee's Tip. Yes, again. Blogs.

Thoughts on the Death of Cold Calling

The CRAP Report

So I feel like there’s been a lot of blogs lately stating that cold calling is or is not dead , and today I read another one. Matt Gethins , from B2B telemarketing firm Professional Prospecting Systems, wrote an article yesterday entitled Cold Calling Dead? Not For B2B Appointment Setting. Matt’s response, “This is, in many cases, ridiculously bad advice and completely untrue.”

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

Save Time & Stress – Blog Editorial Calendar Template

Savvy B2B Marketing

Blogging is hard work. You must consistently create and publish great content. Today's post is about saving yourself time and stress by implementing a simple editorial calendar. Sure, it's going to require a little work up front, but - trust me - you'll thank me once you're up and running. The Editorial Calendar - what is it? How do I create one? Sweet. Painful. Tragic. Unnecessary. Panic sets in.

SPINdustry – Discrediting PR in 30 Minutes

PR Meets Marketing

By Ikama via Flckr. I was watching TV over the weekend with my husband and happened to be on the E! Channel. We started watching this show called SPINdustry, which has the “inside&# look of public relations. I don’t know about you, but I thought this show did more to harm to PR than enlighten what the industry is about. Is this show TRULY representative of your industry? .

Buyer Persona Strategy Playbooks Introduced By Goal Centric

Tony Zambito

Announced today was Goal Centric’s official introduction of the Buyer Persona Strategy Playbooks series.   I have made reference to these playbooks in recent posts as well as our work with Hewlett-Packard.   My colleague Angela Quail and I have taken quite a journey of innovation with respect to the playbooks.   The press release can be found at: [link]. About Goal Centric.

Lead Gen Experts Need Disaster Recovery Plans - A Flood of Leads!

Smashmouth Marketing

View of the Shawsheen River at Rt 133 from Green Leads' parking lot Those of you living in New England know that the past four days have been brutal, with constant rain, the White Mountains melting and all of it heading downhill towards towns like Andover. The Shawsheen River pours right through Andover into the Merrimack, which backs up with each high tide. A flood of leads! Parting shot.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

7 Ideas to Help You Differentiate Yourself on Your B2B Website

Savvy B2B Marketing

One of the things I mention time and time again is that every company needs to be able to articulate how they are unique - why would someone want to do business with you? While this is something that is challenging in any industry, it's a particularly daunting task when you are selling your services instead of a product where there are not tangible things to compare. " Yawn.

26 Must-Have Negative Keywords for B2B PPC Campaigns

The Point

Success in paid search (PPC) is often defined as generating quality clicks and conversions at the lowest possible cost. But just as often, a successful search campaign depends as much on avoiding bad clicks as it does on generating good ones. One of the easiest and most effective ways to improve the ROI from your search budget is through the use of negative keywords. career. careers. job openings.

Social Media Lead flow in B2B Marketing

Buzz Marketing for Technology

Word spreads quickly in Social Media – sometimes more quickly than you can keep up with. You must keep a constant eye on mentions of your brand, your products and your services in order to survive in this market landscape. There are several types of conversations that you can encounter out on the social web anything from a complaint to a compliment to what I like to call the Expressed Need.

Futuristic BI: Are We Smart Enough?

Content Marketing for BI

Came across this stunning TED video that demonstrates scientific data in both 3-D and audio. It’s not only functional but beautiful as well. Increasing the way we sense, perceive, and interact with data is brilliant. Is this the future of BI? Having watched the video, I find a renewed appreciation for the super intelligent minds out there. Do we need super intelligence to understand our data?

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

The Next Transition in Communication

Savvy B2B Marketing

We're pleased to present a guest post by Steven Woods , CTO of Eloqua and author of Digital Body Language, who shares his thoughts on where communication is headed -- and how marketers can prepare. Over time, the way in which communication happens has gone through some very interesting transitions. One-to-one The oldest form of communication is the one-to-one model.

The Power of a Whisper

Phoenix Rising


Membership has its Privileges; Best Practices IP vs. Social CRM

Digital Body Language

I wrote recently about our decision to expose our pricing publicly on our website. It was one of the most commented-on posts ever on this blog, as it seems to have connected with a number of people in the same situation. The intersection of theory and reality in the world of social media always spurs some interesting debates. We all agree that transparency is great and noble. We believe it will.