Sat.Mar 13, 2010 - Fri.Mar 19, 2010

Trending Sources

How to use social media for B2B

Chris Koch

Image by HubSpot via Flickr. want to do something ambitious and I’m hoping you’ll help. I’d like to create a guide for how to use social media in B2B that does not involve talking about the specific tools—as least not in the top line. think it’s important to try to do this if we’re going to get social media integrated with the rest of marketing. Here they are: Monitor. Engage. Manage. Monitor.

How to Choose a Social Media Listening Platform for B2B Marketing

Buzz Marketing for Technology

In the last post we covered how to create a Social Media Lead Flow. And once you have identified the conversations where you think a sales opportunity may be occurring you need to feed that into your listening platform so you can flag those opportunities when they come in. But what if you don’t have a listening platform? Which media sources are relevant to your goals? This one is the real kicker.

Calculating the Value of a B2B Marketing Campaign

Digital Body Language

It’s the ultimate question in marketing: What effect did this campaign have on revenue? In short buying cycles, where the buyer generally understands the category of the offering, and the transaction is quick and simple, this can be measured relatively easily. marketing campaign results in a website visit, a product is added to the visitor’s shopping basket, and the transaction is completed.

Your proposal lost. Conducting a RFP post-mortem

Confluent Forms

The harsh reality is that more often than not your proposal will not win the project during a Request for Proposals. You won't win 50% of the time, and you might not win even 25% of the time. If you don't have a thick skin when it comes to rejection you might want to consider a different business. But all is not lost, through adversity comes triumph, in much the same was as Ulysses in the Odyssey. Tempting RFPs are like the Sirens, projects-by-committee are like Scylla. Do you know why you lost? Sometimes we go into a project knowing the likelihood is that we have no chance of winning.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

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An Experiment in Brand Journalism

Marketing Edge

I covered the South by Southwest Interactive Festival from a mobile perspective because that is the “hot” area for the social web. I am fascinated by location services and what I think are the conservative predictions by web analysts that half of the web connections will be on a mobile device within 3 years. The mobile device is central to social web 2.0 Web In My Pocket.

Do Outlook Meeting Requests Really Work for Teleprospecting?

Sales Prospecting Perspectives

We, at Sales Prospecting Perspectives, thought it would benefit our readers to also hear from the folks who are in the trenches of teleprospecting, making dials every day to find sales qualified opportunities for our clients. Today's post is a special guest post by one of our BDR's, Dan Marx. She explained, as a VP, she often receives meeting requests, some polite and others just plain rude.

Save Time & Stress – Blog Editorial Calendar Template

Savvy B2B Marketing

Blogging is hard work. You must consistently create and publish great content. Today's post is about saving yourself time and stress by implementing a simple editorial calendar. Sure, it's going to require a little work up front, but - trust me - you'll thank me once you're up and running. The Editorial Calendar - what is it? How do I create one? Sweet. Painful. Tragic. Unnecessary. Panic sets in.

26 Must-Have Negative Keywords for B2B PPC Campaigns

The Point

Success in paid search (PPC) is often defined as generating quality clicks and conversions at the lowest possible cost. But just as often, a successful search campaign depends as much on avoiding bad clicks as it does on generating good ones. One of the easiest and most effective ways to improve the ROI from your search budget is through the use of negative keywords. career. careers. job openings.

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Wait a minute. It’s not about engagement after all!

grow - Practical Marketing Solutions

I’ve been invited to be a presenter on an upcoming B2B Blogging webinar (announcement forthcoming!) so I’ve been studying many company blogs that I regard as best practices.  As I moved from site to site, I noticed something surprising.  There were very few comments.  In fact, there were virtually none.  It was kind of an “a-ha moment.&#. And there are no comments anywhere.

The CMO's Guide to the Social Media Landscape

Everything Technology Marketing

Here is a nice overview of the social media landscape that will help you understand how to best leverage major social media sites for your marketing. The guide lists the major social media platforms and rates their value for driving customer communication, brand exposure, traffic to your site, and SEO - check it out: [link

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Happy St. Patrick’s Day to everyone

Fearless Competitor

Jeff Ogden is President of Find New Customers “ Lead Generation Made Simple ”. He’s also the author of two highly acclaimed white papers, How to Find New Customers and Definitive Guide to Making Quota , as well the ebook, Prospect Driven Marketing. And on St.

Lead Gen Experts Need Disaster Recovery Plans - A Flood of Leads!

Smashmouth Marketing

View of the Shawsheen River at Rt 133 from Green Leads' parking lot Those of you living in New England know that the past four days have been brutal, with constant rain, the White Mountains melting and all of it heading downhill towards towns like Andover. The Shawsheen River pours right through Andover into the Merrimack, which backs up with each high tide. flood of leads! Parting shot.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Social Media Lead flow in B2B Marketing

Buzz Marketing for Technology

Word spreads quickly in Social Media – sometimes more quickly than you can keep up with. You must keep a constant eye on mentions of your brand, your products and your services in order to survive in this market landscape. There are several types of conversations that you can encounter out on the social web anything from a complaint to a compliment to what I like to call the Expressed Need.

5 Ways to Write a Killer B2B Blog Post

Modern B2B Marketing

A challenge many B2B organizations face is consistently creating content that’s unique, relevant and resourceful – all at the same time. Learn to write killer B2B blog posts with these 5 tips: MarketingProfs Daily Fix Blog leverage the popular list post concept with its post , “Five Better Ways to Remember Lists.”. 1. Make a list. One of the simplest B2B blog post concepts can be the most effective: list posts. Think “25 Must-Read Email Marketing Resources,” “15 Influential Leaders in Search Engine Optimization” or “30 Can’t Miss Social Media Conferences.” . Write the unexpected.

Targeting the Right Decision Makers Makes All The Difference!

B2B Lead Blog

We practice what we preach and recommend you practice it too!  You need to build a profile of common denominators or qualifying criteria for companies in your target market “sweet spot.” The next step is to identify your decision making unit (DMU). The DMU consists of everyone involved in the

New Twins Stadium Attracts A Classic Marketing Tactic

Marketing Edge

You have to admit when something is hot, I mean real hot, like a 65 degree day in March in Minnesota that gets people thinking. They get outside in shorts, they get a jump on their garden, and they start believing that outdoor baseball in the new Twins Stadium (the one without a retractable roof) in less than three weeks will be comfortable. Look even I can buy into this with a couple of days of sunshine. Dear friends and colleagues, Yesterday my Twins season tickets arrived. Every year I purchase a half season. Because I am so very greedy I use a good portion of them myself.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Best Day to Send B2B Email Marketing Campaigns

B2B Marketing Traction

Tweet. As a B2B marketing consultant, I’m often asked what day of the week is the best day to send promotional email. In earlier days of B2B email campaigns, the school of thought was that the best days were Tuesday-Wednesday-Thursday. On Mondays business people are overwhelmed and had a email inbox full of spam from the weekend. Both arguments seem logical to me.

Thoughts on the Death of Cold Calling

The CRAP Report

So I feel like there’s been a lot of blogs lately stating that cold calling is or is not dead , and today I read another one.  Matt Gethins , from B2B telemarketing firm Professional Prospecting Systems, wrote an article yesterday entitled Cold Calling Dead?  Not For B2B Appointment Setting.  What do you think?  . Photo credit: Liyin the Designer-in-Pajamas via Flickr.

SPINdustry – Discrediting PR in 30 Minutes

PR Meets Marketing

By Ikama via Flckr. I was watching TV over the weekend with my husband and happened to be on the E! Channel. We We started watching this show called SPINdustry, which has the “inside&# look of public relations. I don’t know about you, but I thought this show did more to harm to PR than enlighten what the industry is about. Is this show TRULY representative of your industry?  .

Futuristic BI: Are We Smart Enough?

Content Marketing for BI

Came across this stunning TED video that demonstrates scientific data in both 3-D and audio. It’s not only functional but beautiful as well. Increasing the way we sense, perceive, and interact with data is brilliant. Is this the future of BI? Having watched the video, I find a renewed appreciation for the super intelligent minds out there. Do we need super intelligence to understand our data?

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

The Power of a Whisper

Phoenix Rising

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Content Marketing: From Strategy to Execution

Savvy B2B Marketing

Buying cycles are longer than ever. greater number of stakeholders are involved in the purchase decision. And prospects often bypass interaction with your company until late in the buying process. As a B2B marketer, how do you help your organization succeed in this new environment? You may be incorporating marketing automation solutions and the concept of inbound marketing into the marketing mix.

What TV’s Mad Men and Kodak Teach Us about Content Marketing

Content Marketing Today

Plenty Has Changed from 1960 to 2010 but What Is Most Important Has Stayed the Same. If you’re not already a fan of the TV classic in the making, Mad Men , it’s all about the Madison Avenue ad agency world of the early 1960s. There was plenty of drinking, smoking, and carrying on. But, there was plenty of great, and surprisingly timeless, marketing taking place, too. multiple blogs.

Sales Prospecting Perspectives, March 15th - 19th

Sales Prospecting Perspectives

Well, as I write this, this sun is out shining and most of us here are starting to get Spring fever! very busy week was had here at AG, and one of the highlights was a great learning session with the folks from the online contact information experts , NetProspex. Do you know these guys? They're the ultimate business to business directory. They're fantastic folks and having a chance to learn about who they are, and why they do what they do (along with how), was very beneficial. We had four blog articles this week, with a guest entry from one of our teleprospectors on Thursday. Which one didn't

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.