KoMarketing Associates
MARCH 22, 2016
During a recent client meeting, we spent some time talking about the idea of content marketing as a solution to a problem. Our client, preparing to launch their new website and in the middle of editorial calendar development and execution, made the point that they want their content to be solutions-focused – as in, starting with the problem and then identifying the solution.
Marketing Insider Group
MARCH 25, 2016
I love lists. When I was a kid I hated them – mostly because I would make them and then lose them before I could actually cross anything off. But as an adult (and thanks to great tools like Asana), I’m very good at making lists of everything, and crossing them off. But there are […]. The post The Great Big List of Twitter Lists, Ideas, and Tools appeared first on Marketing Insider Group.
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Ambal's Amusings
MARCH 20, 2016
Some poets pull the chords in your heart and brings about a myriad of emotions. One of my favorite poets of all times is Bharathiyar. I think I might even have a huge crush on him. His poetry has influenced my outlook on life. I want to live a free-spirited and forward-thinking life like him. I try … Continue reading Bharathiyar’s Chinnanchiru Kiliye.
Onalytica B2B
MARCH 23, 2016
No stranger are we to the conversation of ‘beauty'; a huge topic and industry that is discussed online day in, day out. Where it used to be most common for high profile celebrities to be spokespeople and endorse beauty products, the ever-expanding phenomenon of bloggers and vloggers are increasingly being seen to take over this role. In September 2015, 15% of consumers indicated celebrities had influenced their decision in the purchase of a beauty product and some 20% of consumers suggest
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
DiscoverOrg
MARCH 24, 2016
Sales, at its core, is simply making connections and relating to other human beings who have a problem – one that they hope you can solve. This can make sales very personal, and everyone has their own unique closing strategy or skillset that helps them (and their offering) stand out. However, it’s important to remember that every lead you prospect to also has a unique personality and communication style, and it’s essential to quickly match up “vibes” if you want to start building trust.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Avitage
MARCH 25, 2016
In this digital era, content is a primary driver of sales and marketing performance. We have written extensively on this. Background articles are referenced at the end of this article. Poor or missing content is an under-appreciated reason B2B selling organizations experience lower than projected new customer acquisition and revenue growth results. High selling costs are both a symptom and additional casualty.
KoMarketing Associates
MARCH 23, 2016
According to BuiltWith’s Audience Measurement Technologies Usage Statistics , Google Analytics is used on 43% of the Top 10,000 websites and on 83% of all websites on the Internet. With so many sites leveraging Google Analytics it is important to know the nuances of how data is collected, processed, and reported back. Knowing these intricacies can help you improve your understanding of the platform, aid in your analysis of your audience, and determine the impact on key performance metrics.
Biznology
MARCH 23, 2016
Chris Abraham’s latest webinar was about influencer marketing. You built it, where are they? Unless you’re a celebrity, influencers won’t come to your open mic night unless you’ve already won them over. Learn to get the attention of potential natural allies and fans, connect with them, and appeal to their interests and passions to benefit your brand in a million ways, often for free.
Marketing Insider Group
MARCH 23, 2016
If your content marketing strategy is like baking a cake, then are your customers coming back for seconds? Think of your content as delicious cake and your social media channels as the in which you deliver it to your customers. How are you serving up your messaging to your clients? We’ve all seen it. The […]. The post Is Your Social Media Strategy Fully Baked?
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
DiscoverOrg
MARCH 25, 2016
In a parent/teacher conference for my second-grade daughter, I learned that an important skill for a developing reader is the power to visualize, or the ability to have a running picture in your mind as you read along. A short while later, on a plane ride, I thought about how that acquired skill by a reader has more to say about the ability of the writer to fulfill her duty.
KoMarketing Associates
MARCH 24, 2016
Last week I turned 34. No, I’m not telling you this because I’m looking for belated birthday wishes (although I will accept belated birthday presents). I’m telling you this because of what happened leading up to 34. For the month leading up to my birthday, I was convinced I was turning 33. In fact, Stacy and I had an entire conversation about how she was a year and a half older than me (she’s not).
Customer Experience Matrix
MARCH 24, 2016
Dear Scott: Congratulations to you and Third Door Media on another great MarTech conference. (And, as an aside, I’m astounded that you found time to write a blog post on the Stackies within a day of the conference ending. Do you NEVER sleep?) I think I’m still technically on the advisory board for this conference, so I thought I’d share some thoughts.
Marketing Insider Group
MARCH 22, 2016
Lights! Camera! Conversion! My great-grandmother Michaelena always told me – ‘you ought to be pictures … you sweety, little boy’. Little did I know she was advising me about my future and the future of content marketing! More customers consume content as part of their buying journey – a likely mix of short attention span, […]. The post Video Is The Future Of Content Marketing appeared first on Marketing Insider Group.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Kaon
MARCH 24, 2016
Gavin Finn, President and CEO, Kaon Interactive , presents three ways to better engage your customers. As B2B customers’ purchasing choices have expanded, their expectations have increased, and brand loyalty has sharply declined. Connecting with customers is no longer about the product, nor is it sufficient to rely on a sales relationship or the company’s marketing communications and messaging.
ANNUITAS
MARCH 24, 2016
With #FlipMyFunnel , the San Francisco event only a few weeks behind us, it seems as if Account-Based Marketing (ABM) is now the “shiny new object” that has captivated the attention of B2B marketers. Just in the last few days, I have received countless emails from organizations declaring ABM the new way to conduct marketing; that “ABM has now gone mainstream”, and the pronouncement of an “Industry Account-Based Marketing Framework” from our friends at SiriusDecisions.
Lattice
MARCH 23, 2016
One of the major topics that appeared at this year’s MarTech conference was unicorns. No, not the mythical beast with a horn and flowing mane (although those did make an appearance in some presentations), but those private companies valued at $1 billion or more. Unicorns dominate the imagination of our technology industry, and I’m sure each of the more than 100 companies exhibiting aspires to become the next unicorn.
Marketing Insider Group
MARCH 22, 2016
I’ve had the privilege of working with some really dynamic social media individuals in social media. My mentor was Sujan Patel – who is an absolute heavy-weight in anything related to digital marketing, I managed the Social Media team at When I Work, a SaaS startup, during the time that I was in charge of […]. The post 5 Must Have Apps in Your Social Media Toolbelt appeared first on Marketing Insider Group.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Biznology
MARCH 24, 2016
This is the fourth and final post on “digital casualties.” Check out the first three posts here , here , and here. As all things digital get most attention these days, there may be a tendency to forget that we are essentially analog beings living in an analog world, with real issues that, at least for the time being, go much beyond the binary realm of zeroes and ones.
Tomorrow People
MARCH 21, 2016
Enhancing your content marketing strategy with influencer engagement.
Lattice
MARCH 22, 2016
B2B companies have been doing Account-Based Marketing (ABM) for years. Their efforts, however, have been targeted at their top 50 to 100 accounts because of the resources required for selecting your target accounts, researching their key challenges, developing customized offers and driving campaigns in a coordinated way between sales and marketing. However, as the marketing technology stack has evolved, companies are now able to automate and scale ABM beyond their top 50 accounts to their top 50
Marketing Insider Group
MARCH 21, 2016
My friends over at LinkedIn asked me to help them put together this amazing The Sophisticated Marketer’s Guide To Content Marketing. I’m joined by so many amazing content marketing experts like Ann Handley, Doug Kessler, Andy Crestodina, Ardath Albee, Lee Odden, Pawan Deshpande, Craig Rosenberg, and Rand Fishkin. You really should check it out.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
The Point
MARCH 25, 2016
Let’s face it: most business inboxes get flooded every day with Webinar invitations. If your Webinar campaign is getting lost in the crowd, take a look at these 9 proven tips and techniques for increasing registration and attendance at online events. 1. Sell the event, not the product. A Webinar invitation should sell the value of the event, period.
Convince & Convert
MARCH 22, 2016
My good friends at Edison Research handled the data gathering for my new book, Hug Your Haters , and we discovered that customer service is being massively disrupted. Now the Edison team is back with a new edition of their annual Infinite Dial research (they partner with Triton on it) and they’ve found another disruptive force… Snapchat.
Lattice
MARCH 21, 2016
B2B companies have been doing Account-Based Marketing (ABM) for years. Their efforts, however, have been targeted at their top 50 to 100 accounts because of the resources required for selecting your target accounts, researching their key challenges, developing customized offers and driving campaigns in a coordinated way between sales and marketing. However, as the marketing technology stack has evolved, companies are now able to automate and scale ABM beyond their top 50 accounts to their top 50
Marketing Insider Group
MARCH 23, 2016
For today’s top marketers, content marketing is as essential as water is to life. Content marketing attracts, converts and retains customers by delivering relevant and valuable information to help them make better, smarter purchasing decisions. Unlike traditional marketing, good content marketing communicates without selling and makes customers stop to read and think about your messaging, […].
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Adobe Experience Cloud Blog
MARCH 25, 2016
Author: Patrick Groover “Look at me, I’m on a boat, now I’m on beach, now I’m on a horse.” This well known Old Spice Commercial may well embody the spirit of modern day B2B marketers: “Look at me, I’m in marketing, now I’m in sales, now I’m in IT, now I’m back in marketing.”. Successful marketing teams are masters of both marketing and technology.
Convince & Convert
MARCH 22, 2016
Total Mentions. Over the last week, SXSW has generated hundreds of thousands of mentions. Broken down by film, music, and interactive, it logically was the crowd discussing technology and media that made the most noise over the first half of the festival. This is due to one large and unique speaker at #SXSWi, the United States President. POTUS in ATX.
Vidyard
MARCH 24, 2016
Johnson will help Vidyard scale its video marketing platform as he did for Hootsuite’s social media platform. KITCHENER, Ontario – March 24, 2016 – Vidyard, the video intelligence platform for business, today announced the addition of Steve Johnson to serve as company president and chief operations officer. Johnson most recently held the role of chief revenue officer for Vancouver-based Hootsuite, where he helped the company capitalize on the huge rise of social media for business.
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