Sat.Dec 12, 2009 - Fri.Dec 18, 2009

Trending Sources

Marketing Shoelaces

Junta 42

No one seems exactly sure when, but shoelaces became popular sometime in the 20th century to better tighten shoes, replacing buckles and buttons (which were slow and cumbersome). Shoelaces are odd to me. The technology exists today that we can manufacture any type of shoe, dress, casual or sport, without the need for shoelaces. There is no need to tighten shoes, because the shoe itself can loosen or tighten, depending upon the need. Take a shoe like this I just purchased from Sketchers. could wear this shoe for literally any situation. And no shoelaces. We like shoes we are used to.

Rethinking Shortlist Interviews

E-Quip

I spent most of last week helping an engineering firm prepare for an important shortlist interview. While each interview is different, there are some common themes in my approach. Some of my advice seems to diverge from the conventional wisdom in our industry. Yet I've enjoyed good success and my discussions with clients have validated my ideas about the process. That won't help you create comfort.

7 Critical Steps to Getting Effective Survey Results

Savvy B2B Marketing

We are very pleased to have Wendy S. Cobrda, President and Founder of Earthsense as a guest blogger this week. She is a veteran of the target marketing industry with 20+ years building innovative data and consulting solutions; a 10 years+ serial entrepreneur. So, you’ve been tasked with finding facts on product usage by your customers. Focus – Brevity and clarity counts. Budget for it.

10 Most Popular Content Marketing Posts of 2009

Content Marketing Today

It’s been a very good year for content marketing. In fact, visitors searching our site for the phrase “content marketing” increased by 85% in 2009 over 2008. Social media certainly loomed larger in the past 12 months but interest in content marketing strategy accounted for the majority of the most popular posts. Reasons an eBook Should be a Core Component of Your Content Marketing Strategy.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

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Lead Generation Check list – Part 7: Effective lead management

B2B Lead Generation Blog

Today I’d like to discuss the aspects of an effective lead management process. I’m not sure why many organizations think it’s acceptable to only get a return on about 20% of their leads when an optimized lead management process can tremendously help to convert more of those hard earned leads in the sales pipeline. Download the marketing sales funnel graphic as a PDF). Related Posts and Resources.

Savvy Week in Review - December 18

Savvy B2B Marketing

With the end of the year looming, we're already looking ahead to what's in store for 2010. With that in mind, we're super glad that our favorite bloggy reads are still churning out the good stuff. This week, we've got a wide variety of topics to share with you including everything from multimedia integration to personal identity crisis. Cheers! Great idea! Here are nine ideas from Velocity.

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Connect the Docs

It’s almost the end of the year and we will soon start a fresh one. What is amazing about the end of the year is the festive mood it puts us in. It also puts us in a reflective mood as we ponder over what has transpired and how we have come out of this year stronger than we went in. Read on to get their insights. Recommended Resources from B2B Marketing Experts. Blogs. via Beth Harte). Books.

Growth is Not Always Optional

Content Marketing for BI

Yes, my posts have been sparse these last 6 months, I admit. The carousel of life threw me off, and when I tried to jump back off it threw me off again, whirling so fast it took a while to catch up and jump back on. Only, I’m not the same person I was. Optional Growth : Last summer I decided that in order to grow, my business needed to change. decided to revise my own marketing message and website.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Simple Metrics and the Business Case for Marketing Automation

Digital Body Language

There has been a lot of great discussion lately about the business case for marketing automation. For obvious reasons, I'm excited to see the discussion, but it often takes an interesting turn. The way in which people often attempt to measure it is in either efficiency gains, or revenue gains - when compared with a manual process for marketing in the same way. However, this misses the point.

6 Tips for Preparing Your Company Sales Presentation

Savvy B2B Marketing

When it comes to preparing and delivering presentations, Olivia Mitchell has seen and done it all. We're thrilled to feature her words of wisdom so you can take your presentations to a new level. Simon Cowell has popularized the phrase “You owned that song&#. That small word "owned" packs a lot of meaning. Your sales reps also have to “own&# the company sales presentation.

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Recession or not Social Media was on a roll ignited by the visibility of events like Obama’s win and Iran’s election protests. Enjoy! Digg this!

ClickLaunch: What Matters NOW - Things to Think About and Do in 2010

Connect the Docs

Thunder. Rolling Thunder. You can hear and sense it coming. Similarly, I knew that some fantastic content was coming our way when a few weeks ago, over a cup of hot tea, Rajesh Setty had mentioned to me that he was contributing to an eBook that Seth Godin and Ishita Gupta were putting together. So, here it is… What Matters Now - Things to think about (and do) this year. Seth Godin. Go ahead.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

No such thing as a Neutral Outcome

Digital Body Language

There is no way to determine with 100% accuracy where an individual buyer is in their buying process. For example, if an end of quarter campaign is targeted at those almost ready to purchase in order to spur the maximum amount of business for that quarter, it will have its maximum effect in buyers that are found to be nearly ready to purchase, and are in the solution validation phase.

4 Ways to Create Impact by Getting Personal

Savvy B2B Marketing

When I pick up my mail, the first thing I do is quickly shuffle through the pile and pick out any hand-addressed letters. Experience tells me these will be the items that are important to me - birthday cards, party invitations, thank you notes. No matter how high the mail pile, these items stand out from a homogenous sea of slick direct mail packages and faux "official" correspondence.

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Recession or not Social Media was on a roll ignited by the visibility of events like Obama’s win and Iran’s election protests. Enjoy!

Will Blogging Kill Trade Publications?

grow - Practical Marketing Solutions

I was engaging in an interesting intellectual discussion on this question with my friend Jeremy Victor and he kindly offered to lend his expert perspective to a guest post.  Take it away, Jeremy: As the founder of an online publishing company, you might expect my answer to this question to be a resounding and emphatic, “YES!&#  … but it isn’t.  How’s that for helping the competition?

API 2

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Why B2B marketers hate social media

Chris Koch

In a recent post, I offered some hard research data to support the growing importance of social media to B2B. But this time I want to address the legitimate concerns that ITSMA clients give us when we talk about the wonders of social media. The case for social media isn’t just about showing how buyers are flocking to social media. It’s also about addressing the very real concern that in a time of stretched budgets and lean staffs, social media becomes yet another channel to manage. What’s really different with social media? The End of Control. Social media is different.

9 Tips for Preparing a Solid Sales Presentation

Savvy B2B Marketing

When it comes to preparing and delivering presentations, Olivia Mitchell has seen and done it all. We're thrilled to feature her words of wisdom so you can take your presentations to a new level. Simon Cowell has popularized the phrase “You owned that song&#. That small word "owned" packs a lot of meaning. Your sales reps also have to “own&# the company sales presentation.

Holiday Greetings Done Right

B2B Lead Blog

Every once in a while I come across a marketing campaign that makes me say, "Why didn't I think of that?"  Yesterday, I got a fantastic holiday email from Marketo that I just had to share.  Maybe I am just a sucker for a rhyming poem but I love this

Wireless data indicate recession surprises

grow - Practical Marketing Solutions

I have been working with a new regional telecom client and some of the latest industry data are fascinating. . wireless revenue is up 7.6 percent for the year led by data messaging.  It isn’t news that the wireless industry has been growing or that data has been off-setting a slowdown in voice. But the opposite has happened. What’s going on here? Voice markets are maturing. trend only. 

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Evolve and Thrive

Phoenix Rising

Intelligence is the ability to adapt to change. Stephen Hawking Embracing change is a key to business and personal growth. With change comes opportunity for distinction and value, new markets and new life. Without change we stagnate. We all know that change is a given. It’s pretty obvious. Five years ago no one had heard of a Wii. Phones were still separate from MP3 players.    The idea of selling over the web was a joke only a decade ago – no more. We do change in our businesses.    Yet we don’t change in the most important way. We get stuck in our own status quo.

What to Consider Before Your Web Site Launch or Redesign

Savvy B2B Marketing

David Crouch is the president of ten24 , a firm that develops Web sites for B2B and non-profit organizations. Here he shares insights into trends, best practices, and common mistakes that B2B marketers make with site launches. Q. How has B2B site development evolved over the past year or two? A. As a result, marketers have access to more and better data, but that can also cause issues.

URL 2

Ten Ideas of the Decade: The New Thought Leadership

The Content Factor

AdAge has published its Book of Tens, and one page is the ten Ideas of the Decade. In sum, these ten ideas tell the story of the new role of thought leadership in business.Please refer to the article for complete descriptions. The ten Ideas of the Decade are:Consumer Control (i.e., consumers having control)Brand JournalismBranded UtilityCrowdsourcingMarketer as MediaEarned MediaLong TailTipping.

Combining the physical and digital worlds

grow - Practical Marketing Solutions

I received an email from my son this weekend titled “seriously mind-blowing.&#  And it was. Click on the image above to watch Pranav Mistry demonstrate several tools that help the physical world interact with the world of data — including a deep look at his SixthSense device and a new, paradigm-shifting paper “laptop.&#. would love to read your comments on this.

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

Participation Inequality Online: Don't Panic if Your Blog doesn't Get Comments

Connect the Docs

Whether we're writing a blog post, article or ebook, we're all hoping for the same thing. reaction. A few dozen comments and a spirited discussion would be nice. Or at least a sign that someone is out there. Blogging can be tough - especially in the beginning - because it's a one-sided conversation. The risk is that, without the immediate affirmation we want, panic sets in and we go off track and off topic, forgetting what our point was in the first place. She recalls meeting a woman at a party and talking about their respective jobs. left the party baffled." " Great advice.

The “Oh $#%@!” Day in Marketing: Countdown 1 Month!

B2B Lead Blog

In 2007, we at ReachForce declared January 15th the “Oh $#%@!” Day in Marketing. Here’s why: Are you prepared to deliver sales-ready leads in January? December is typically a slower month for B2B Marketing teams, since most organizations slow down current marketing programs and instead spend their time preparing for the next

The Path of Least Resistance

Phoenix Rising

Is it human nature to take the easy way out? I've been thinking about that a lot lately. Wondering if we compromise to bypass the argument if we disagree with our co-worker or let that guy be abusive to his terrified child in the grocery line because we don't want to get involved. Somehow, I don't think that's what our Founding Father did.    The Boston Tea Party was not the path of least resistance, although it might have been an easier choice than a head on attack. Business leaders who powered the growth of American industry didn't take the easy way out.

PR Freelancers versus PR Agencies: Five Points to Consider

PR Meets Marketing

Four years ago this month, I left the agency side to move in-house. During this time, I’ve had the opportunity to work with different types of agencies, do an agency search and consider the value of working with a PR freelancer. If you decide to bring in outside PR help, here are five points to consider: Administration. The general rule of thumb is that 10% of any retainer goes toward administration. On this point, I do favor opting for a PR freelancer over an agency, especially if you have a smaller budget. More Arms and Legs. Transparency. International Coverage. Conclusions.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.