Sat.Dec 12, 2009 - Fri.Dec 18, 2009

Trending Sources

Rethinking Shortlist Interviews

E-Quip

I spent most of last week helping an engineering firm prepare for an important shortlist interview. While each interview is different, there are some common themes in my approach. Some of my advice seems to diverge from the conventional wisdom in our industry. Yet I've enjoyed good success and my discussions with clients have validated my ideas about the process. That won't help you create comfort.

Marketing Shoelaces

Junta 42

No one seems exactly sure when, but shoelaces became popular sometime in the 20th century to better tighten shoes, replacing buckles and buttons (which were slow and cumbersome). Shoelaces are odd to me. The technology exists today that we can manufacture any type of shoe, dress, casual or sport, without the need for shoelaces. There is no need to tighten shoes, because the shoe itself can loosen or tighten, depending upon the need. Take a shoe like this I just purchased from Sketchers. could wear this shoe for literally any situation. And no shoelaces. We like shoes we are used to.

7 Critical Steps to Getting Effective Survey Results

Savvy B2B Marketing

We are very pleased to have Wendy S. Cobrda, President and Founder of Earthsense as a guest blogger this week. She is a veteran of the target marketing industry with 20+ years building innovative data and consulting solutions; a 10 years+ serial entrepreneur. So, you’ve been tasked with finding facts on product usage by your customers. Focus – Brevity and clarity counts. Budget for it.

10 Most Popular Content Marketing Posts of 2009

Content Marketing Today

It’s been a very good year for content marketing. In fact, visitors searching our site for the phrase “content marketing” increased by 85% in 2009 over 2008. Social media certainly loomed larger in the past 12 months but interest in content marketing strategy accounted for the majority of the most popular posts. Reasons an eBook Should be a Core Component of Your Content Marketing Strategy.

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Connect the Docs

It’s almost the end of the year and we will soon start a fresh one. What is amazing about the end of the year is the festive mood it puts us in. It also puts us in a reflective mood as we ponder over what has transpired and how we have come out of this year stronger than we went in. Read on to get their insights. Recommended Resources from B2B Marketing Experts. Blogs. via Beth Harte). Books.

Growth is Not Always Optional

Content Marketing for BI

Yes, my posts have been sparse these last 6 months, I admit. The carousel of life threw me off, and when I tried to jump back off it threw me off again, whirling so fast it took a while to catch up and jump back on. Only, I’m not the same person I was. Optional Growth : Last summer I decided that in order to grow, my business needed to change. decided to revise my own marketing message and website.

Simple Metrics and the Business Case for Marketing Automation

Digital Body Language

There has been a lot of great discussion lately about the business case for marketing automation. For obvious reasons, I'm excited to see the discussion, but it often takes an interesting turn. The way in which people often attempt to measure it is in either efficiency gains, or revenue gains - when compared with a manual process for marketing in the same way. However, this misses the point.

6 Tips for Preparing Your Company Sales Presentation

Savvy B2B Marketing

When it comes to preparing and delivering presentations, Olivia Mitchell has seen and done it all. We're thrilled to feature her words of wisdom so you can take your presentations to a new level. Simon Cowell has popularized the phrase “You owned that song&#. That small word "owned" packs a lot of meaning. Your sales reps also have to “own&# the company sales presentation.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Recession or not Social Media was on a roll ignited by the visibility of events like Obama’s win and Iran’s election protests. Enjoy! Digg this!

ClickLaunch: What Matters NOW - Things to Think About and Do in 2010

Connect the Docs

Thunder. Rolling Thunder. You can hear and sense it coming. Similarly, I knew that some fantastic content was coming our way when a few weeks ago, over a cup of hot tea, Rajesh Setty had mentioned to me that he was contributing to an eBook that Seth Godin and Ishita Gupta were putting together. So, here it is… What Matters Now - Things to think about (and do) this year. Seth Godin. Go ahead.

No such thing as a Neutral Outcome

Digital Body Language

There is no way to determine with 100% accuracy where an individual buyer is in their buying process. For example, if an end of quarter campaign is targeted at those almost ready to purchase in order to spur the maximum amount of business for that quarter, it will have its maximum effect in buyers that are found to be nearly ready to purchase, and are in the solution validation phase.

4 Ways to Create Impact by Getting Personal

Savvy B2B Marketing

When I pick up my mail, the first thing I do is quickly shuffle through the pile and pick out any hand-addressed letters. Experience tells me these will be the items that are important to me - birthday cards, party invitations, thank you notes. No matter how high the mail pile, these items stand out from a homogenous sea of slick direct mail packages and faux "official" correspondence.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Recession or not Social Media was on a roll ignited by the visibility of events like Obama’s win and Iran’s election protests. Enjoy!

Is blogging a man’s job?

grow - Practical Marketing Solutions

I read a blog post yesterday that staggered me. It was about a woman who could only find success as a blogger and freelance writer after she posed as a man (under the name of James Chartrand). The gist of the tale was that she was a talented, hard-working individual who could not make enough to feed her family until she lied about her gender. Once she became “James,&# her life changed.

Why B2B marketers hate social media

Chris Koch

In a recent post, I offered some hard research data to support the growing importance of social media to B2B. But this time I want to address the legitimate concerns that ITSMA clients give us when we talk about the wonders of social media. The case for social media isn’t just about showing how buyers are flocking to social media. It’s also about addressing the very real concern that in a time of stretched budgets and lean staffs, social media becomes yet another channel to manage. What’s really different with social media? The End of Control. Social media is different.

9 Tips for Preparing a Solid Sales Presentation

Savvy B2B Marketing

When it comes to preparing and delivering presentations, Olivia Mitchell has seen and done it all. We're thrilled to feature her words of wisdom so you can take your presentations to a new level. Simon Cowell has popularized the phrase “You owned that song&#. That small word "owned" packs a lot of meaning. Your sales reps also have to “own&# the company sales presentation.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

Holiday Greetings Done Right

B2B Lead Blog

Every once in a while I come across a marketing campaign that makes me say, "Why didn't I think of that?"  Yesterday, I got a fantastic holiday email from Marketo that I just had to share.  Maybe I am just a sucker for a rhyming poem but I love this

Evolve and Thrive

Phoenix Rising

Intelligence is the ability to adapt to change. Stephen Hawking Embracing change is a key to business and personal growth. With change comes opportunity for distinction and value, new markets and new life. Without change we stagnate. We all know that change is a given. It’s pretty obvious. Five years ago no one had heard of a Wii. Phones were still separate from MP3 players.    The idea of selling over the web was a joke only a decade ago – no more. We do change in our businesses.    Yet we don’t change in the most important way. We get stuck in our own status quo.

Ten Ideas of the Decade: The New Thought Leadership

The Content Factor

AdAge has published its Book of Tens, and one page is the ten Ideas of the Decade. In sum, these ten ideas tell the story of the new role of thought leadership in business.Please refer to the article for complete descriptions. The ten Ideas of the Decade are:Consumer Control (i.e., consumers having control)Brand JournalismBranded UtilityCrowdsourcingMarketer as MediaEarned MediaLong TailTipping.

What to Consider Before Your Web Site Launch or Redesign

Savvy B2B Marketing

David Crouch is the president of ten24 , a firm that develops Web sites for B2B and non-profit organizations. Here he shares insights into trends, best practices, and common mistakes that B2B marketers make with site launches. Q. How has B2B site development evolved over the past year or two? A. As a result, marketers have access to more and better data, but that can also cause issues.

URL 2

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

Participation Inequality Online: Don't Panic if Your Blog doesn't Get Comments

Connect the Docs

Whether we're writing a blog post, article or ebook, we're all hoping for the same thing. reaction. A few dozen comments and a spirited discussion would be nice. Or at least a sign that someone is out there. Blogging can be tough - especially in the beginning - because it's a one-sided conversation. The risk is that, without the immediate affirmation we want, panic sets in and we go off track and off topic, forgetting what our point was in the first place. She recalls meeting a woman at a party and talking about their respective jobs. left the party baffled." " Great advice.

The “Oh $#%@!” Day in Marketing: Countdown 1 Month!

B2B Lead Blog

In 2007, we at ReachForce declared January 15th the “Oh $#%@!” Day in Marketing. Here’s why: Are you prepared to deliver sales-ready leads in January? December is typically a slower month for B2B Marketing teams, since most organizations slow down current marketing programs and instead spend their time preparing for the next

The Path of Least Resistance

Phoenix Rising

Is it human nature to take the easy way out? I've been thinking about that a lot lately. Wondering if we compromise to bypass the argument if we disagree with our co-worker or let that guy be abusive to his terrified child in the grocery line because we don't want to get involved. Somehow, I don't think that's what our Founding Father did.    The Boston Tea Party was not the path of least resistance, although it might have been an easier choice than a head on attack. Business leaders who powered the growth of American industry didn't take the easy way out.

PR Freelancers versus PR Agencies: Five Points to Consider

PR Meets Marketing

Four years ago this month, I left the agency side to move in-house. During this time, I’ve had the opportunity to work with different types of agencies, do an agency search and consider the value of working with a PR freelancer. If you decide to bring in outside PR help, here are five points to consider: Administration. The general rule of thumb is that 10% of any retainer goes toward administration. On this point, I do favor opting for a PR freelancer over an agency, especially if you have a smaller budget. More Arms and Legs. Transparency. International Coverage. Conclusions.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

Great Web Content is Repurposed

The Content Factor

Here's #4 of a 10-part series on the "The 10 Hallmarks of Great Web Content." Read the full white paper, or view all the blog posts in the series.Hallmark of Great Web Content #4: Great Web content is should be repurposed.Copyblogger's recent post, "How to Do Less and Get More," applies to web content and marketing in general. Marketers who frequently rework and rewrite their message might.

Seven Infectious Diseases of B2B Marketing — And Their Cures: Analyst Mentalpause

B2B Lead Blog

Kathryn Roy, marketing consultant and friend of The B2B Lead, has a great eBook, Seven Infectious Diseases of B2B Marketing — And Their Cures, that we want to share with all of our readers.  We will post excerpts that cover the diseases one by one but feel free to download

Spredfast Offers Systematic Management for Social Media Campaigns

Customer Experience Matrix

Summary: Social Agency’s Spredfast helps marketers schedule social media campaigns the same way they schedule paid advertising. It seems like common courtesy to listen to an existing conversation before jumping in with a comment. If social media worked the same way, companies would first buy a monitoring system to track what’s being said, followed by tools to respond to comments made by others. Only later would they initiate conversations and, eventually, provide tools to help their friends spread the word. Silly me. On reflection, this makes sense. Spredfast supports on-demand posting too.

How to Make Your White Paper a Success

Everything Technology Marketing

Here is an excellent article from The Bloom Group on how to write truly compelling white papers that create excitement in the marketplace. Making white papers more compelling isn't a mystery, but it does require a methodical approach: [link

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth.