markempa

AUGUST 1, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leaders

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

readwrite

AUGUST 2, 2007

The growing ranks of online marketers gathered this week. at ad:tech Chicago. Big technology players like Google, DoubleClick, WebTrends, Omniture, and Advertising.com were present, along with email. marketing firms, large online agencies, and whole raft of smaller. players with new tools for RSS, mobile, and. video advertising. The coolest new tech company I found there was from the Netherlands: Adjustables.

Paid Search Agency 40

Paid Search Agency Video Marketing Service Doubleclick 40

WebMarketCentral

AUGUST 1, 2007

Part 1 of this series rated the various types of viral media; this post focuses on promoting your viral content to get maximum exposure and pass-along. Once again, these recommendations are based on personal experience as well as research from the experts at MarketingSherpa. Top Viral Promotion Tactics Sending an email to a house list is the most commonly-used form of viral promotion.

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

Customer Experience Matrix

AUGUST 3, 2007

To carry on a bit with yesterday’s topic— QlikTech fascinates me on two levels: first, because it is such a powerful technology, and second because it’s a real-time case study in how a superior technology penetrates an established market. The general topic of diffusion of innovation has always intrigued me, and it would be fun to map QlikView against the usual models (hype curve, chasm crossing, tipping point, etc.) in a future post.

Case Studies 131

Case Studies Vendors Case Study Wikipedia 131

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markempa

JULY 30, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leaders

Lead Generation 120

Lead Generation Generation Leads Lead 120

Customer Experience Matrix

AUGUST 2, 2007

You may have noticed that I haven’t been posting recently. The reason is almost silly: I got to thinking about the suggestion in The Power Performance Grid that each person should identify a single measure most important to their success, and recognized that the number of blog posts certainly isn’t mine. (That may actually be a misinterpretation of the book’s message, but the damage is done.

Cross-Selling 120

Cross-Selling Gartner Analysis Distribution 120