Sat.Sep 13, 2014 - Fri.Sep 19, 2014

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The Most Important B2B Marketing Metrics for CEOs

markempa

'Tweet CEOs expect their marketing leaders to provide metrics and be accountable in meeting their numbers, just like their expectations for sales leaders. Oftentimes, CEOs’ marketing leaders only have various activity KPIs and some squishy metrics, such as brand recognition. At the same time, most CEOs agree that they aren’t receiving enough activity from Marketing into the sales funnel.

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Building an Inside Sales Lab: 10 Essential Tips for Success

ViewPoint

'Why build an Inside Sales Lab in your own office? Testing is an excellent way to grow sales. Most firms with significant inside sales already test alternative scripts, lists, and/or prices, but they do so casually as part of day-to-day activities. A lab concentrates this function into a small, well-disciplined group with the right tools to capture subtle improvements.

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3 Reasons Mobile Optimization Should Be in Your B2B Marketing Mix

KoMarketing Associates

'The mobile platform is something that marketers are beginning to catch hold of, but haven’t quite fully embraced yet. Unlike most social media platforms, mobile is something that any industry, especially B2B, can fully embrace and have success with. Below are some of the reasons why mobile strategy should have a place in your B2B marketing efforts.

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65 Experts Chime In On How To Stay Motivated To Write

Marketing Insider Group

'One of the biggest questions I get is how do you find the time to write? Which, of course, I already answered a while back. Because that’s what a good content marketer does right? We are supposed to define the questions our audience is asking. And then simply answer them ! This is a huge topic, but it is especially important this week as my good friend and content marketing mentor, Ann Handley finally released her book Everybody Writes.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Case Study: Segmentation, New Creative Boosts Lead Conversion Rates by 75%

The Point

'Sungard® Availability Services™ ( Sungard AS ) in Wayne, Pennsylvania is a global leader in disaster recovery, business continuity, and managed IT services. Sungard AS runs a highly successful demand generation program, an integrated mix of both online and offline campaigns, to generate a consistent flow of leads to the company’s sales force. As a company that rigorously tracks and measures the ROI from its various marketing efforts, Sungard AS knew that increasing the revenue contribution from

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Blogging Tips: Unique Ideas to Boost Your Blog

Writing on the Web

'I feel like we hear a lot of the same blogging tips over and over again. While it is definitely useful to know your blogging basics and how to boost readership, how about we change it up a little and offer some ideas on how to boost your blog in ways that you’ve maybe not thought about before? Here are a few ways that you can get new (and old) eyes on your blog and keep them engaged.

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Direct Mail Ideas: The Ace Hardware “paper bag” offer

Direct Response Coach

'Several years ago, Ace Hardware ran a one-day sale that allowed customers to fill up a paper bag and take 20% off on all items in the bag. We’ve seen these direct mail ideas before. Ace Hardware sent out large paper grocery bags and invited customers to come and fill up their bag for [.]. The post Direct Mail Ideas: The Ace Hardware “paper bag” offer appeared first on McCarthy and King Marketing.

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INBOUND2014 – Leaders Set the Tone

ANNUITAS

'I am just back from a day one at INBOUND and I am still blown away by the size of it. This year’s annual event held by HubSpot has moved from Boston’s Hynes Convention Center to the Boston Convention and Exhibitor Center in South Boston…they needed to move to accommodate the 10,000 plus attendees. That’s right, more than 10,000 marketers registered from 50 countries all to learn about INBOUND marketing.

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Calls to action in content marketing

Biznology

'The bottom line for any content marketing is getting your audience to take action. Ideally, your goal is to strengthen the relationship you are building with them and move them toward becoming a client. . That action can be anything from downloading a white paper or report, to signing up for your email newsletter, to requesting a product demo, to picking up the phone and calling for more information.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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5 New Email Marketing Terms You Should Know

Convince & Convert

'I start off the just-released 2nd Edition of Email Marketing Rules by quoting EmailMarketingReports.com Publisher Mark Brownlow, who once said: “Wondering if ‘best practices’ were called ‘profit practices’ whether we’d be more likely to follow them. Words have power.” Since my book discusses 120 email marketing best practices, this quote is a great way to drive home the financial importance of these practices right off the bat.

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Direct Marketing Formats: A strategic look at 9 mailer options

Direct Response Coach

'Direct marketing is a complex business with many elements to consider. Chief among your considerations should be your list and your offer. These two elements will have the greatest impact on your response rate. Have you heard about the 40-40-20 rule? The rule says 40% of your direct marketing program will depend on your mailing [.]. The post Direct Marketing Formats: A strategic look at 9 mailer options appeared first on McCarthy and King Marketing.

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Content Marketing Evolution at Content Marketing World

ANNUITAS

'This was my third consecutive Content Marketing World (this was the fourth edition of the show), and I couldn’t help but notice a pretty radical shift from years past. Once upon a time, the focus was on the actual creation of content in all of its flavors: How do I convince my boss that content marketing is important? How do I get the budget I need to create content?

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Content marketing is for salespeople, too

Biznology

'You probably heard that content marketing is kinda important. All the cool kids are doing it. If you’re doing it right, you probably have learned a lot about which content moves your audience. You’ve got your metrics, you’re optimizing, and you are driving leads to the sales team. Job over, right? Wrong. I’m not saying any of what you are doing is bad–far from it.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How to Create Content That Sells

Convince & Convert

'Image via BigStockPhoto.com The rise of content marketing has created a kind of content apartheid in which overtly promotional content is the second class citizen and helpful, non-selling content is the privileged class. I’m a huge fan of Jay’s ‘Youtility’ approach – it’s clearly the high road to revenue – but I also feel that all content is on the same spectrum and needs to be held to the same standards.

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#BADMarketing from Esurance

Crimson Marketing

'Reminder: make sure your billboard is just as readable from far away as it is up close. #BADMarketing. Image: Courtesy of AdWeek. The post #BADMarketing from Esurance appeared first on.

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Why Can’t Companies Be More Like the Iroquois?

Chris Koch

'English: Flag of the Iroquois Confederacy, Hiawatha Belt Français : Drapeau de la Confédération Iroquoise (Photo credit: Wikipedia). If ever there was a cooperative organization that had less reason to endure until today, it is the Iroquois League. First formed sometime between the 15 th and 16 th centuries, it brought together five distinct tribes that had been warring and otherwise squabbling for centuries prior.

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3 Lessons for marketers from the Ray Rice affair

Biznology

'By now, the free world has become privy to the awful video of Ray Rice ‘s lowest moment, when he leveled his then-fiancee. The emergence of that footage has galvanized everyone around the plight of abused women , and I hope that some good comes out of this. I am not smart enough to comment on any of the social aspects of this case except to say that my heart goes out to the victims of abuse anywhere.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Does Content Marketing Fuel Our Worst Instincts?

Convince & Convert

'Image via BigStockPhoto.com. As individuals, we exist increasingly in a world that accommodates one person and one smartphone. When is the last time you saw a smartphone owner more than arm’s reach from his device? Day or night, the mobile obsession maintains a fever pitch. That loop between human and machine is ever tightening. And this is just the beginning.

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ralph lauren for womens paru dans l’actualit chaque automne

Avitage

'Jersey Shore is making alltime record Louis Vuitton Outlet ukratings on multiple network now. Snooki and Pauly D were guests on E!’s Chelsea Lately Tuesday night plus the show saw series record ratings. “Highest rated Chelsea Lately episode ever yesterday evening. Tailgating as you watch polo. Typically throughoutLouis Vuitton handbags the second match, the spectators are invited to “stomp the divets” then there is sparking wine served to prospects who engage in the area

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9 Reasons Your Emails Get Rejected

Adobe Experience Cloud Blog

'Author: Jared Flamm It’s email dating 101: there’s nothing worse than waking up, checking your email, and find that annoying email from last night – trying to get back into your inbox for a second round. As with dating, a lot can go right in an email. The person you’re currently sharing your message with might just be the perfect customer for your brand.

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Digital Marketing Directions: Key Trends Driving Your Marketing Next Year

Biznology

'Yesterday, our author Tim Peter presented our latest Biznology webinar about digital marketing trends for the next year. Is your competitive environment moving ever faster, challenging you and your business to keep up? Are you struggling to stay on top of changing customer needs? Or do you feel like you’re continually falling behind? If you’re like most businesses, you could use a little help to get ahead and to prepare for the future.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Is Writing Still the Most Important Social Skill?

Convince & Convert

'Tweetable Moments Done is better than perfect. annhandley Tweet This Storytelling in a Visual Age Visual storytelling has been getting a lot of chatter over the past few years: the rise of visual social media outlets like Pinterest and Instagram, the proliferation of tools for creating excellent visual content, etc. But Ann Handley’s new book Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content tells us that in this content-driven world, writing actually matters more,

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the greatest destination to go shopping for TaylorMade SLDR Driver

Avitage

'Take care Designer Handbags! Shopping is the Ping G25 Drivergreatest destination to go shopping for Louis Vuitton Handbags Wallets, Louis Vuitton Handbags, Chanel Handbags, Guess Handbags, Fendi Handbags, buy MIU MIU Handbags, cheap Burberry Handbags, discount Gucci Handbags and more in the cheapest prices.Barstools2u. Com carries 100% Guaranteed Authentic Fashion Handbags, purses, wallets, and accessories by Chanel Handbags, Prada, Christian Dior, JP Tod’s, Coach, Chloe, Marc Jacobs, Cel

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How Should I Segment My Database?

Adobe Experience Cloud Blog

'Author: Maggie Jones As a marketer, you want to communicate with your audience in a personalized, highly relevant way. You want to target the right person, with the right message at the right time across every channel. And you want to do all of those things at scale – you want to be able to grow without sacrificing that personalized approach. Which is why, as you contact your database, it’s essential that you divide that database into segments, and tailor your communications for each segment –

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How Unqualified Leads Bog Down Sales Pipelines for Industrial Companies

Industrial Marketing Today

'I have yet to come across a manufacturer, a distributor or an engineering firm that didn’t ask for more leads. No surprise there! The more I probe, the clearer it becomes what they really want are more requests for quotes or proposals. This is understandable since the sales pipeline needs to be full and active at [.] The post How Unqualified Leads Bog Down Sales Pipelines for Industrial Companies by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Burt’s Bees Turns To Social Media Community To Host Global Beeday Celebration

Convince & Convert

'To celebrate its 30th birthday, Burt’s Bees took to Facebook and Twitter on September 17th to host a Global Beeday celebration with its community. Featuring happy birthday wishes from the Burt’s Bees community read by company founder Burt “live and in the beard,” the Beeday event offers a good example of how to celebrate milestones with your social media community.

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ralph lauren for womens pastas are variations on classics

Avitage

'“Jason Wu has established himself Louis Vuitton Outlet ukmong this generation’s most talented designers, and we’re thrilled to have him as our next St. Regis Connoisseur,” stated Paul James, Global Brand Leader for St. Regis Hotels Resorts plus the Luxury Collection. Like his father, Pataudi couldn’t get a centuryLouis Vuitton handbags on debut but achieved his maiden ton, an elegant 103, in the third Test against England to setup a 128run win in Chennai.

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How to Win at B2B Video Marketing

Adobe Experience Cloud Blog

'Author: Evy Wilkins When marketers were first experimenting with video, there was a mad rush to produce as much of it as possible – companies of all sizes invested tremendous resources into all sort of video assets. But, as with all marketing trends, the conversation soon turned to results: How can marketers demonstrate the ROI of their investment in video?