Sat.Jun 06, 2015 - Fri.Jun 12, 2015

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5 CMOs On Crafting Your Content Marketing Strategy

Marketing Insider Group

There’s a lot of noise out there about best practices for marketers trying to optimize their marketing strategy. In a crowded marketplace, you can’t always be sure your search results are coming from the experts in the industry who know what they’re talking about. Fortunately, we’ve got you covered. We spoke to five senior marketers and CMOs and asked them to share their best advice and insights on what their fellow marketers are excelling in, where they’re lacking, what makes a marketer a

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How TED Talks Can Help You Create Better Client Presentations

KoMarketing Associates

One of the challenges of client presentations is they are often given over the phone or through a web conferencing system. You don’t have the ability to utilize body language or see the reactions of those around you. In turn, it’s extremely frustrating when you spend a couple hours putting something together and there is no conversation or questions around what you just said.

Tagging 192
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Getting B2B Content ROI Right

Avitage

In this digital era, the nature and role of customer content has new meaning and significance. Content is a strategic business imperative because it is a key driver of top business and functional objectives. Poor performing content lowers outcomes. Misunderstanding content ROI elevates risk of poor decisions about content strategy and investment. The risk to senior executives in B2B selling enterprises, of not taking a strategic perspective on customer facing content, impacts their decisions abo

ROI 181
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Google Search is more Rain Man than Beautiful Mind

Biznology

It’s a little known fact, but something I try to remind everyone all the time, that Google Search has a lot of common with Dustin Hoffman ‘s character in Rain Man, Raymond Babbitt. Google Search may well be a highly-functional super-genius with the entire world of everything readily indexed and available in its big brain; but, like Raymond, there are quite a few confounding quirks to Google Search’s behavior — some extreme eccentricities that need to be considered every

Google 175
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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5 Marketing Lessons From The Sharing Economy

Marketing Insider Group

The sharing economy, simply put, is the phenomenon where people are increasingly willing to share their home, car, clothing, goods, services—almost anything—online. It’s having a major disruptive influence on the way business works today. New consumer-driven businesses are cropping up quickly and taking a significant share of revenue from traditional counterparts.

More Trending

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Two Reasons Your B2B Marketing Programs Are Failing

ANNUITAS

Many marketing organizations have good intentions when it comes to developing their demand generation programs: they want to increase qualified leads, sales opportunities, and closed/won revenue. At the same time, they want to provide the information buyers want through a positive experience, and use technology to effectively manage and measure the buying cycle.

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Highspot Sales Enablement Helps Sales People Find Content and Marketers Measure What Works

Customer Experience Matrix

“Sales enablement” is something of a catch-all term for a wide range of solutions that help sales people do their jobs better. Highspot has staked out the corner of this world occupied by systems that help sales people find the right marketing materials. It grew out of the pain that co-founder Robert Wahbe felt which running marketing for Microsoft’s Server and Tools Division, where he found no good tools to help sales people and channel partners find the right materials when they needed them.

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How To Reach Millennials + Moms – The YouTube Formula

Marketing Insider Group

You know the future is video content, but you haven’t quite figured out why those wacky “unboxing” videos have such viral power. While no one really has an explanation for those, Cenk Bulbul, YouTube’s head of strategy and insights , recently shared the necessary framework needed to make an effective video content channel that will resonate with your audience.

Youtube 178
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B2B Content Marketing for Your Sales Force

Biznology

Does your B2B company struggle to integrate sales and marketing? Most do. Marketing sends “great” leads to Sales and Sales complains about how lousy they are. Neither side really understands what the other is doing. One way to bridge the gap is with a more focused kind of content marketing than you probably do today. Wouldn’t it be great to offer your sales team a resource to actually close sales, instead of just more leads?

B2B Sales 167
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Marketing Automation: How It Improves Content and Native Advertising

Crimson Marketing

Content marketing and native advertising growth it set to outpace other marketing tactics over the next two years. “But first, marketers will have to deal with hurdles involving efficiency, measurement and targeting, which the rise of automated marketing technology (martech) could help resolve.” Some of the barriers preventing marketers from expanding their content marketing and native advertising initiatives are: Lack of resources and budget to deliver high-quality content efficient

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Five Steps to Implement a Championship Link Building Strategy

Webbiquity

Guest post by Jason Parks. The Stanley Cup is the most coveted trophy in all of professional sports. In order to hoist Lord Stanley at the end of the season, the winning team must have desire, dedication and determination. Unfortunately, the search engine optimization field doesn’t have a shiny silver trophy to display for the top performing SEO specialists.

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The 9 Internet Trend Charts From Mary Meeker That You Need To See

Marketing Insider Group

For the past 20 years, Mary Meeker, a VC and former Wall Street analyst, has taken a hard look at the global economy, consumer trends and technology data, and created the “ Internet Trends Report.” She has been on top of the internet, technology and all of its global implications since 1995 when she published the first “Internet Report” at Morgan Stanley.

Trends 174
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Making Links a Priority within Online Marketing

Biznology

Links are ingrained in the very fabric of the web. Without links, the internet simply would not function the way it does today. If you’re marketing your business online, you must account for links. Not only are links enormously important, but link acquisition itself actually fits in quite naturally with other digital marketing strategies. Links of course have tremendous value in regards to search and SEO.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Wayne Morris, CVP of Marketing, Microsoft Business Solutions: Best Practices on How to Optimize the Full Life Cycle of Global B2B Marketing

Crimson Marketing

“If this was B2C you might just look at, ‘Well, I had a great ad and the customer went to the store and I had a very good retail associate that helped close the deal.’ B2B doesn’t work that way.” So says Wayne Morris, the Corporate Vice President of Marketing for Microsoft Business Solutions. In this episode of Moneyball for Marketing, Wayne discusses the complex challenges of B2B marketing in a world where sales cycles are long, buyer journeys are nuanced, content is varied, contact is multi-to

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A Guide to Email Subject Line Creation to Optimize Open Rate

NuSpark Consulting

Lead generation is a marketing process of capturing interest in a service or product for the purposes of developing sales. Today, the process has been undergoing changes because of the rise of online techniques. To market sales effectively, it is a must that you have leads which are qualified. If you want the message to be heard in more than one channel, it is vital that you establish a strategy that will create demand.

Open Rate 135
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Experiences: The 7th Era of Marketing

Marketing Insider Group

I’m excited to share the release of a new book that I’ve co-authored with the uber talented Robert Rose – Experiences: The 7 th Era of Marketing. As anyone who’s written a book knows, it’s no small feat. We’ve spent the last year synthesizing five years of research, workshops, consulting engagements and conversations with more than 100 global brands.

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Are your website searchers looking only for your brand names?

Biznology

I’ve noticed a disturbing trend with some of my website search clients. When I am first brought in to look at their popular search keywords, I am noticing lots of their brand names and product names. That’s not the disturbing part. What bothers me is what I am not seeing. For these clients who have not tackled their website search results previously, I am seeing very few unbranded, generic keywords–the so-called top-of-funnel (TOF) keywords.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Checklist Marketing: Too Many Shoes in Your Suitcase?

Marketing Craftmanship

Many companies view marketing simply as a checklist of items they believe to be essential: Website…check. White Paper…check. LinkedIn and Twitter Accounts…check / check. Client Newsletter…check. Trade Show…check. Blog…check. Publicity…check. But marketing strategy is not akin to packing for a trip. “Shoes” may be on your checklist of items to put into your suitcase, but depending on your destination and itinerary, you may need dress oxfords, high heels, running shoes, slippers, golf shoes,

Planning 126
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Interactive 3D Product Applications Supercharge CiscoLive! 2015

Kaon

Kaon’s 3D interactive solutions were a big hit at CiscoLive 2015 in San Diego! Check out all the photos of prospects and employees interacting with our applications on touch screens, mobile devices, and the Kaon v-Rack. Follow us on twitter @marketing3D for more updates and information! Filed under: 3D Products Tagged: 3D demonstrations , 3D interactive product marketing , 3D Product Models , 3D Products , CiscoLive , CiscoLive!

Product 116
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Yeah, But Who’s The Protagonist?

Marketing Insider Group

Most business communicators understand the concept of story, they just have a very loose definition of it. �. “So, what’s the story behind this brand campaign?” I asked. One of the communications pros read the following (abbreviated) words from a PowerPoint slide: “…As a global developer of innovative business and industrial products…(Company)…is applying it’s cutting-edge technologies in a wide range of new markets including sports, personal healthcare and medical markets.”.

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[Video] Why Obtaining Permissions Is Crucial to Your Mobile Marketing Strategy

Adobe Experience Cloud Blog

Author: Sesame Mish Starting today, Marketo is excited to introduce to you a brand new series of vlogs (yes, you read that correctly), the first three of which will be on the topic of mobile marketing ! With the age of mobile marketing upon us, there is not only a whole new slew of possible campaigns for marketers to dig their fingers into, but there’s also a ripe batch of guidelines to familiarize themselves with.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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WordCamp Miami 2015 Recap

EMagine B2B Blog

We finally experienced our first WordCamp in Miami, FL! emagine’s founder’s, Brett Cohen and Bill Gadless, along side Technical Director, Christian Nolen, headed south on the weekend of May 29 th -31 st to join the WordPress community and talk about all things, well… WordPress. As our very first WordCamp conference, we felt both excited and nervous to attend, as we weren’t really sure what to expect.

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Why Brand Differentiation is Essential for Professional Services Firms to Succeed

Hinge Marketing

Everyone has heard that you have to differentiate your firm. But is it actually important? And if so, how do you do it? What exactly is brand differentiation, anyway? They’re all critical questions, and they deserve some close attention. Let’s settle in and unpack everything that professional services firms need to know. Brand Differentiation Defined Throughout the life of your firm, you will experience significant changes in what you do.

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A B2B Marketing Guide to Inner Peace and a Sly Don Draper Grin

MLT Creative

There have been many articles written about Mad Men, especially about the final episode. As fans of the show since it began, our agency posted quite a few blog posts about it and there were many Monday conversations discussing and dissecting each Sunday show over the years. I have my own ideas about that smile on Don Draper's face in the last scene.

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Drop the “Social” Prefix Already…It’s Just “Selling”

Adobe Experience Cloud Blog

Author: Ray Carroll “Social selling”. In our modern digital times, we’ve all heard this term. And, it has become pretty dominant in the industry. But is this really the only thing sales teams should be focused on? Let’s explore… As a sales rep, I have to admit that Twitter rubbed me the wrong way once it started to go mainstream circa 2009.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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emagine Employee Spotlight: Claudia Peart

EMagine B2B Blog

Happy Monday & welcome back to our Employee Spotlight series where we ask our employees what their life is like inside and outside emagine. We want to give you the ability to hear a little more personal side from employees in varying roles at our company, not just what you read from their blog posts. This month we are excited to feature Claudia Peart, a member of our Business Development team for 6 years!

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Industry Insights Interview: Kyle Blair from Infor

SugarCRM

The post Industry Insights Interview: Kyle Blair from Infor appeared first on Salesfusion.

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What do Myth Busters, B2B Sales Reps and Real Estate Agents Have in Common?

The ROI Guy

Shy the pyrotechnics and crazy stunts, but still to the delight of the 2,000+ on hand, SiriusDecisions played the role of “Myth Busters” at their latest Summit in Nashville. Analysts Marisa Kopek and Jennifer Ross retold the “tall tales” of Gartner, Forrester and CEB, about the Death of a Salesman. The myths? That B2B buyers were thought to be anywhere from 57% to 85% complete in their decision making process before contacting sales.