Buzz Marketing for Technology

AUGUST 18, 2010

So I ran across some interesting stats last week when I picked up a tweet from Jeff Bullas on the 15 essential social media facts and figures for B2B Marketing. Seems as if more B2B Marketers are engaged in Social Media then B2C marketers (actually data point from the article – 81 % of B2B companies have accounts on social media sites compared to 67% of B2C) which leads me to think Social Media has gone mainstream in B2B.

Social Media 197

Social Media Social Marketing B2B Marketing Media 197

markempa

AUGUST 20, 2010

Be honest. How does Sales perceive the leads Marketing produces? They love them - couldn't be happier! They complain about lead quality. They complain about lead volume. The say leads, what leads? Marketing gives us leads? If you chose answer number #1, the first thing I would say is, "Well done.” The second thing I would say is, "When is the last time you've talked with your sales team?”.

BtoB 185

BtoB Peer-to-peer B2B Sales B2B Marketing 185

The Point

AUGUST 17, 2010

Pop Quiz! Direct Mail is: a) more expensive than email. b) quaintly old-fashioned. c) regaining popularity in B2B circles. d) often overlooked as an effective way to reach customers and prospects. Answer: (e) all of the above. Yet many B2B marketers continue to be allergic to the idea of using direct mail, simply because it seems such a throwback in our mobile-social-online era.

Marketing Mix 166

Marketing Mix Planning Lead Nurturing Demand Generation 166

Marketing Insider Group

AUGUST 17, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 17, 2010 Subscribe What Is Marketing Acceleration? Share What is marketing acceleration and why is it even worth discussing?

Top of Funnel 154

Top of Funnel Paid Search Agency Planning Budget Programs 154

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

NuSpark Consulting

AUGUST 15, 2010

Advertising on Google or other search engines can be a very productive way to generate immediate leads to your website. First, think about your website. How much did you spend on it? Do you have a marketing plan for it? I’m a big believer in pay-per-click advertising (Google has made billions on it) only because it is the only online medium where you can target “warm leads&# with promotional messages.

Adwords 149

Adwords Google Optimization Advertising Mediums 149

Writing on the Web

AUGUST 16, 2010

What can you learn about blog writing and content marketing from the theater? This weekend Attila the Hubby and I went to The Naked Stage production of Night, Mother , the 1983 Pulitzer Prize winning drama by Marsha Norman. If you’re not familiar with this kind of theater format, the actors read their lines, sitting on stools, dressed in black, without benefit of costumes, scenery, makeup, or movement.

Digg 147

Digg Buzz Blogger Class 147

Marketing Insider Group

AUGUST 19, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 19, 2010 2 Subscribe Life Is Short! Share Tomorrow I am leaving for vacation so I thought I would take this opportunity to begin the process of reflection that is so important when we take time off.

Web 2.0 152

Web 2.0 Customer Satisfaction Telemarketing Lead Qualification 152

Smashmouth Marketing

AUGUST 18, 2010

Appointment Setting is a part of demand generation that is done through vendors that specialize in the task, or by inside sales teams that add it to their roster of tasks. Building a performing team of appointment setters, as a business or a function of inside sales, requires best practices, tips and tricks -- and most of all -- discipline. I get asked the following question a lot when I’m on the road, be it from clients or prospects or from folks I’m chatting with during industry ne

Jigsaw 146

Jigsaw B2B B2B Sales Class 146

Ambal's Amusings

AUGUST 18, 2010

What is content marketing strategy? How to develop your content marketing strategy and more importantly implement it? We asked Joe Pulizzi "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe, founder of client-vendor matching site Junta42 , is co-author of the highly praised book Get Content Get Customers , recognized as THE handbook for content marketing

Marketing & Strategy 138

Marketing & Strategy Marketing Management Content Storytelling 138

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Writing on the Web

AUGUST 17, 2010

Are you finding writing slow and tedious? Is your content marketing and blog writing as creative as possible? Are you discovering your unique genius as you go? What can we learn from really creative people like Tim Burton and Seth Godin ? First of all, we know they are really creative because they produce a lot of unique products – films, books, and blog posts that grab our attention.

Content Marketing 141

Content Marketing Tips Digg Content 141

Webbiquity

AUGUST 18, 2010

Don’t you love it when you pick up a book and realize in just the first pages that the author really gets it ? Even better, they don’t just get “it,&# but offer a fresh and compelling approach to dealing with the specific problem, situation, condition of modern life, etc.? Well, SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers by Jill Konrath is that kind of book.

Lead Ranking 137

Lead Ranking Marketing Proposals Digg B2B Sales 137

Convince & Convert

AUGUST 18, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The 8 Wrong Questions PR Firms Are Asking About Social Media August 18th, 2010 |Written By: Jay Baer | View Comments Tweet The enthusiasm about social media among public relations professionals is rampant, and e

PR 160

PR Social Media Paid Content Media 160

Tony Zambito

AUGUST 16, 2010

Cover via Amazon. This has been a summer of many defining moments on a personal level. Graduations, rare extended family vacation, a wedding, a 25th wedding anniversary, a family reunion, a move, and minor health related issues. This will surely be a summer filled with many memories. Included in my activities was a read of The Defining Moment: FDR’s Hundred Days and the Triumph of Hope by Jonathan Alter.

Buyer Personas 126

Buyer Personas Allocation Marketing & Strategy Social Media 126

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Writing on the Web

AUGUST 18, 2010

Is your blog like my tennis, a hit or miss? Are you writing posts that are clear winners for your readers? Are you steadily delivering valuable, relevant content within the lines of your readers’ needs? This week I’ve been watching the world’s best players battle it out on the courts in Cinncinati, Toronto, and Montreal. I’ve noticed a few things that applies to content marketing.

Business 138

Business Digg Buzz Blogger 138

LeadSloth

AUGUST 16, 2010

Great lead nurturing content starts with great email copy. So I’ve created 5 questions to ask yourself when writing email copy. If you use these questions to optimize your emails, you’ll see a spectacular increase in response rates. Want to see more? Register for Tuesday’s webinar: https://www2.gotomeeting.com/register/579411539. In just 30 minutes, Tuesday’s webinar will show you how to: - create more content than you ever thought possible. - map content to personas and

Response Rate 123

Response Rate Webinar Metrics Lead Nurturing Marketing Automation 123

WriteSpark

AUGUST 17, 2010

I was in a committee meeting where a consultant came to help our group with a strategic planning exercise. Of the 90 minutes allocated to this activity, the consultant used the first 30 minutes to talk about all the great work she had done for other clients, the next 30 to show her expertise by expounding upon general trends in our market, and the final 30 minutes leading the group in the actual exercise. the work she had already been hired to do.

Allocation 120

Allocation Paper Paid Search Agency Display 120

Chris Koch

AUGUST 20, 2010

I'm going on vacation for two weeks so my blog will be going dark for a little while. I thought this would be a good time to ask you a big favor: Will you answer a few questions about my blog so I can make it better? I have an easy survey tool provided to me by the good folks at FUSE that specialize in automated online surveys like the one that you are (I hope) about to take (special thanks to Charles Martin at FUSE and Joe Saylor for giving me a chance to try it out).

Customer Surveys 116

Customer Surveys Template Automation B2B Marketing 116

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Writing on the Web

AUGUST 20, 2010

Some days I feel scattered, like maybe I’ve got a bad case of Attention Deficit Disorder. Or, maybe my brain isn’t aging well. Here’s what happened yesterday and how it all worked out. It’s not that I forget things, although that happens too, but it’s more like I remember too much, all at once, and start doing one thing, realize I haven’t finished the other thing, etc.

Blogger 133

Blogger Work Management Digg Buzz 133

Convince & Convert

AUGUST 19, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The 3 Amigos: Email, Blogging, Social Sharing August 19th, 2010 |Written By: Jay Baer | View Comments Tweet For a while now, there’s been too much talk about social media vs. email vs. search.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

WriteSpark

AUGUST 17, 2010

I was in a committee meeting where a consultant came to help our group with a strategic planning exercise. Of the 90 minutes allocated to this activity, the consultant used the first 30 minutes to talk about all the great work she had done for other clients, the next 30 to show her expertise by expounding upon general trends in our market, and the final 30 minutes leading the group in the actual exercise. the work she had already been hired to do.

Allocation 120

Allocation Paper Paid Search Agency Display 120

NuSpark Consulting

AUGUST 15, 2010

Advertising on Google or other search engines can be a very productive way to generate immediate leads to your website. First, think about your website. How much did you spend on it? Do you have a marketing plan for it? I’m a big believer in pay-per-click advertising (Google has made billions on it) only because it is the only online medium where you can target “warm leads&# with promotional messages.

Adwords 109

Adwords Google Optimization Advertising Mediums 109

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

B2B Marketing Traction

AUGUST 16, 2010

Tweet. I got an inkling that all was not right in the web development and SEO world in 2008. I went out to bid for a client of mine – a manufacturer of green industrial lubricants – and got bids for a new, optimized web site that ranged from $2,000 to $20,000. Hmmm – that’s too big a range! That’s a red flag of a fragmented industry – or innocent business owners being ripped off on their Internet marketing!

SEO 104

SEO Work Management Marketing Management B2B 104

Biznology

AUGUST 18, 2010

Image via Wikipedia. by Frank Reed. In my last post, I gave an overview of this series about creating content with intent. As with anything else in business and life in general, we can have a million different tools at our disposal, but if they are not applied correctly then they are not as effective. You're not going to paint a house with a screwdriver, right?

Education 97

Education Intent Content Wikipedia 97

Convince & Convert

AUGUST 16, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Blastoff for My New Social Media Newsletter August 16th, 2010 |Written By: Jay Baer | View Comments Tweet Last Monday was the world premier of my new social media newsletter, the 3-2-1. 3 must-read articles abou

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

Paul Gillin

AUGUST 20, 2010

Back in the early days of my career, I made a point to go on frequent informational interviews. These meetings, which were usually conducted in person, gave me a chance to sit down with people who were successful in their field and to learn from their experience. I never overtly asked people for a job or anything more than a little of their time. My goal was to learn, and possibly to make an acquaintance that could prove fruitful in later years.

Tips 95

Tips Fulfillment Lead Scoring Lead Ranking 95

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Industrial Marketing Today

AUGUST 17, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The Twofold Benefit of Optimizing Marketing Content by Achinta Mitra on August 17, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Strategies , Search Engine Optimization (SEO) Online optimization is usually associated with natural or organic search engine optimization (SEO).

Optimization 80

Optimization Web 2.0 Planning Buying Cycle 80

Biznology

AUGUST 16, 2010

Image by Anirudh Koul via Flickr. by Frank Reed. I have been thinking about content in a more serious way as of late. It's what drives everything we do in life. Communication in every possible way it occurs is about content. If there was no content, what would we be communicating? So, content drives everything. Online that is even more evident. It's relatively easy to figure out just what kind of content is important to individuals or to small groups of people.

Intent 93

Intent Content Internet Marketing Newsletter 93

ViewPoint

AUGUST 19, 2010

Practices 156

Practices Best Practices 156