Sat.Jul 28, 2012 - Fri.Aug 03, 2012

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The Top 9 Social Networks For Businesses

Marketing Insider Group

Are you always wondering which social network is hot and which is not? Which one should be a priority for your personal branding efforts and which one should be a focus for your business? And how many social networks can your business really continue to pay attention to? Well here you will see the search growth rates of the 9 major social networks that I think are most important to businesses and our social media marketing efforts.

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The Pain of Marketing Explained (and how Inbound Marketing can relieve it)

Tomorrow People

Despite the obvious glamour associated with promoting a new brand of mildew-resistant paint (available in any colour, so long as it's battleship grey), the world of marketing isn't one endless champagne reception. There's a lot of hard graft involved, along with the occasional, well aimed kick to the Google analytics. Read on, for five issues guaranteed to ruin the day of anybody marketing a business: Communication.

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Lead Testing: 90% of successful lead follow-up occurred within 28 days of first contact

markempa

Tweet If there is a chance to network and build relationships, there is opportunity to generate and nurture leads. Trade shows, workshops and webinars are gold mines for obtaining information. It’s fair to say 98% of attendees likely have an interest in your solution, and that is enough to begin the nurturing process. Of course, it is very important to capture attendees’ contact information and product interests at that point of high interest, and then act on that interest before it fades.

Contacts 206
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Raab Report: B2B Marketing Automation Revenues to Hit $525 Million in 2012

Customer Experience Matrix

I’ve just released the latest edition of my B2B Marketing Automation Vendor Selection Tool (VEST), which contains detailed analysis of all 22 B2B marketing automation systems. Serious marketing of the new edition is yet to begin, but anyone considering purchase of a marketing automation system can buy the VEST now at the www.raabguide.com Web site. The new report contains a rich trove of industry information.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Mad Libs for Content Marketers

KoMarketing Associates

A super silly way to have fun with content marketing! We all remember the word game from when we were kids: Mad Libs. Whether it was back-seat entertainment during that never-ending road trip to Grandma’s or good, clean fun for the whole family seated around the kitchen table, Mad Libs has been teaching children the basics of grammar, sentence structure, parts of speech, and vocabulary for decades.

More Trending

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The Compensation Conundrum

ViewPoint

We're pleased to have Ginger Conlon join us as a guest blogger today. Ginger is editor-in-chief of Direct Marketing News. Contact her at ginger.conlon@dmnews.com or @customeralchemy. Tales of the disconnect between sales and marketing have long been told. Misaligned goals, differing definitions of qualified leads, blame games, and more. One underexplored area that can help to increase collaboration and improve alignment among sales and marketing teams is compensation.

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Raab Report: Financial Comparison of B2B Marketing Automation Vendors

Customer Experience Matrix

I’ve been so busy analyzing the new VEST data that I missed the announcement that Eloqua’s would make its initial stock offering today. The valuation was a bit disappointing – $368 million, or just over four times revenue trailing 12-month revenue – but certainly a good return on its backers’ investment of about $41 million. And the stock did rise 12% on the first day.

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Please Don’t Read This Blog

Marketing Insider Group

Do not read this blog post. Really! In fact, don’t read any blog posts. Blogs are a waste of time. People who write blogs have too much time on their hands, have nothing unique to say and probably do not have a job. You will not learn anything from this blog or anyone else’s blog. So if you read this far, you are wasting your time. Other people have nothing to teach you.

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Why Size Matters

Tomorrow People

"Half the money I spend on advertising is wasted” complained American retail tycoon John Wanamaker. “The trouble is, I don't know which half!" Since Wanamaker’s heyday in the Edwardian era, little has changed. The holy grail for marketers is still proving that their digital marketing strategy is getting results ; or at least, that’s the holy grail for their CEOs.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Sales Leads, Appointments and Granfalloons

ViewPoint

Generating sales leads that are actually followed up by sales is a basic business process that is broken in most companies. The reason is that marketing and sales are part of a Granfalloon. Kurt Vonnegut defined a Granfalloon as “a group of people who outwardly choose or claim to have a shared identity or purpose, but whose mutual association is actually meaningless” I love this line from Neil Rackham (author of SPIN Selling) during his keynote address at the 2012 International BMA C

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Raab Report: B2B Marketing Automation Industry Is Getting More, Not Less, Fragmented

Customer Experience Matrix

I’ve gotten used to thinking of the B2B marketing automation industry as entering a consolidation phase, during which a handful of dominant vendors emerge and small vendors drop away. That’s why I was a bit surprised when yesterday’s blog post showed that the “big four” industry vendors (Infusionsoft, HubSpot, Marketo, and Eloqua) are actually growing slower than the “next four” largest (Pardot, Act-On Software, Net-Results, and SalesFusion).

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Why LinkedIn Isn’t Finding You a Job

Biznology

Image via CrunchBase. I am not sure if I am really old (I hear my kids saying, “Duh, dad”) or if it is just being in the youth-oriented business of Internet marketing, but I am noticing lots of 50-something people out of work right now. Maybe I am noticing it because they are constantly reaching out to me–sometimes people that I don’t know and sometimes people that I do know but haven’t heard from in a long time.

Linkedin 164
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Three B2B Marketing Fundamentals to Master

Digital B2B Marketing

B2B marketing is complex. Sales cycles are long, measurement can be convoluted, and segmentation, lead scoring and sales and marketing alignment take traditional marketers into uncomfortable spaces. Amid the details and uncomfortable spaces, the bigger marketing picture is often lost. Take a step back and consider the three bigger picture items below.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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7 reasons an internal slide share library is an imperative

Avitage

Where are slides created in your company? Marketing (marcom, product marketing, field marketing), multiple vendors or contractors, training, field sales and pre-sales, executives — almost everyone creates slides. How well are they shared? How easily can you find the slide(s) you need. Everyone manages PowerPoint. Most manage it poorly. PowerPoint is typically managed as a document.

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Guest Blogging: How to Write a Compelling Email Offer

Writing on the Web

Too busy to keep up with posting on your business blog? A very smart tactic for small business professionals is to invite guest bloggers. Let’s face it, publishing frequently is time consuming. Guest blogging is wise but only if done appropriately. It can cause more work if guest writers are not selected prudently. Lately I’ve been getting one or two emails a week from aspiring freelance bloggers asking to submit guest posts.

Blogger 148
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Awaiting the Next Horizon–Will the Internet Enforce Social Good?

Biznology

Photo credit: Wikipedia. When the Web was first available as a business tool, there were many debates about its value. Populated by pornography, bulletin boards, and chat rooms, there was little to recommend it the business community. And, yet, there were visionary leaders who saw behind the naked Barbies and recognized the potential that lay there.

Web 2.0 157
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Are You Known for Your Hustle?

ANNUITAS

I’m a baseball fanatic! I love watching it, reading about it, and talking about it. I love going to games – major league, minor league and my kids’ games. I check scores and stats on a daily basis. I read blogs, follow tweets and watch the MLB Network. And I LOVE cheering on my beloved New York Yankees. Simply put, I love the game. I have ever since I was a kid.

Education 141
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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My customers don’t use social media

Avitage

This post is for my current and future clients who think they won’t deal with social media because their customers don’t “use” it. This thinking is the first cousin to the “we’re different” thinking that every vendor encounters when they try to bring proven solutions to new prospects. Both limit easily achievable possibilities.

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4 Reasons Google Bought Wildfire

Convince & Convert

Wildfire , a pioneering social media management software application that specialized in contests and promotions, announced today that it has been bought by Google for a smooth $250 million. (Happy day for Gary Vaynerchuk , who was an angel investor in Wildfire). It was just a matter of time, as given that Buddy Media, Vitrue, Involver, and Context Optional had already been snapped up, Wildfire was one of few remaining independent players with an enterprise client list.

Google 164
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Prospecting to IT Buyers: How Nine Data Vendors Stack Up

Biznology

Photo credit: Wikipedia. Buyers of information technology (IT) are one of the most valued audiences targeted by business marketers. Globally, these professionals spend $3.6 trillion on hardware, software and technology services. My colleague Bernice Grossman and I recently investigated the availability of prospecting data available to tech marketers for reaching this desirable group, and we found some surprises. .

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What’s Wrong with Marketing Education?

The Effective Marketer

If you ever hired a recent college graduate for a marketing position at your company, odds are you were amazed at their lack of knowledge. Not of basic marketing concepts like the 4 P’s , advertising , or branding but their utmost ignorance of modern marketing tactics and tools like webinars, marketing automation, and even CRM software. The video roundtable below from CRMSoftware.tv, What Colleges Should Be Teaching Marketing Majors , is worth watching and reflecting upon.

Education 115
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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No Marketing Momentum? What Now?

Avitage

Competitive athletes know that momentum can make all the difference in winning games. You develop momentum by either executing a well thought out strategy or making a spectacular play that shakes up the competition. When you have momentum you play your game and emphasize your strengths. When you lose momentum, you have to figure out how to get it back by making adjustments.

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Not Tracking Social Media ROI is Your Fault

Convince & Convert

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. (click here to view and download the Social Media ROI Cookbook on Slideshare). There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 201

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A Social Media Fast–Scheduling Makes it Easy

Biznology

Photo credit: tonx. Some of you know that I take each August off from social media and I will mostly do that again this year. I might decide to write a blog post or two, but I have such a strong group of contributors to Biznology that you might not notice my absence. But people have told me that you just can’t take off from social media. And they are starting to convince me.

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5 Marketing Tips That We Could Learn from Celebrities

Adobe Experience Cloud Blog

by Ravali Ravulapati I have to admit, I usually don’t have too much time to watch TV. But when I do, I usually watch shows that don’t require much focus and after a long day of work I often resort to reality shows or random celebrity news. However, I think I can justify this by saying that I have taken away a few “marketing” lessons from these shows or celebrities.

Tips 102
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Are You Known for Your Hustle?

ANNUITAS

I’m a baseball fanatic! I love watching it, reading about it, and talking about it. I love going to games – major league, minor league and my kids’ games. I check scores and stats on a daily basis. I read blogs, follow tweets and watch the MLB Network. And I LOVE cheering on my beloved New York Yankees. Simply put, I love the game. I have ever since I was a kid.

Education 100
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Content Marketers Must Read Book of the Week!

Ambal's Amusings

Content Marketers Must Read Book of the Week! Name: ‘Get Content Get Customers,’ Turn Prospects into Buyers with Content Marketing. Authors: Joe Pulizzi. Blog Twitter Facebook. Newt Barrett. Blog Twitter. In the last few years, buyer behavior has changed dramatically. sap. Normal. sap. 1. 1. 2012-08-01T15:59:00Z. 2012-08-01T16:00:00Z. 1. 223. 1273. personal. 10. 2. 1494. 10.2625.

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Social Pros 27 – Jeremiah Owyang and Rebecca Lieb

Convince & Convert

This is Episode 27 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Jeremiah Owyang and Rebecca Lieb from the Altimeter Group. Read on for insights from Jay Baer plus Eric Boggs ‘s Social Media Stat of the Week ( This week : 76% of CMOs think that social has a measurable impact on sales and social data impacts decisions for 89% of CMOs.).