ViewPoint

AUGUST 27, 2018

Economist Milton Friedman said the main purpose of a business is to maximize profits for its owners (for a publicly-traded company, it’s for the stockholders). Jim Cathcart says, the purpose of business is to “make life better for someone.” He means create a product that solves a need, and where profit is the result. Peter Drucker is more widely quoted as saying "Because the purpose of business is to create a customer, the business enterprise has two—and only two—basic functions: marketing and i

Paid Search Agency 149

Paid Search Agency Companies Opinions Sales Qualified Leads 149

KoMarketing Associates

AUGUST 30, 2018

When it comes to content marketing, blogging efforts are often a critical part of a B2B organization’s strategy and lead generation efforts—a point emphasized by the fact that an average of 3 million new blog posts will have been published by the time you’ve gone to bed. According to research from the Content Marketing Institute , an estimated 91 percent of B2B businesses are leveraging some form of content marketing – and 60 percent viewed blogging efforts as the most effective content marketin

Tools 144

Tools Lead Scoring Lead Ranking B2B Thought Leadership 144

Marketing Insider Group

AUGUST 30, 2018

Human brains are hard-wired to seek connection with other humans. Here are a few ways to utilize this principle and bring consumers to your brand. Have you ever wondered why, for decades upon decades of marketing, we still see images of families or friends bonding with each other in our ads? It’s fairly simple, really. […]. The post Why CMOs Should Care About Psychology appeared first on Marketing Insider Group.

Ads 278

Ads Brand Identity Branding Marketing & Strategy 278

Zoominfo

AUGUST 26, 2018

A little bit of humor can go a long way– even in the marketing world. Today’s marketing professionals must juggle a number of high-priority tasks throughout the day, and often, they find themselves under a significant amount of stress. In these cases, a few lighthearted jokes can ease the tension of the day-to-day marketing job. And, believe it or not, humor does more than just relieve stress– it can actually make marketers better at their jobs.

Planning 272

Planning Zoominfo Churn Rate Top of Funnel 272

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Influitive

AUGUST 31, 2018

ADP is known throughout the world for their human capital management services. In fact, your paycheck might just have ADP’s name on it. In recent years, the way customers learn about ADP’s services has changed. They now conduct extensive research online and seek recommendations from their peers before they speak with a sales rep. ADP.

Enterprise Management 235

Enterprise Management Marketing Management Demand Generation Agencies Research 235

Marketing Insider Group

AUGUST 27, 2018

It’s said that it takes around 84 days to convert a lead into an opportunity, and another 18 days to turn it into a deal—all of which may only have a 6% success rate regardless of how long you’ve worked on it. The sales cycle is composed of phases required to sell a product or […]. The post 10 Simple Tricks to Accelerate Your Sales Pipeline appeared first on Marketing Insider Group.

Sales Cycle 228

Sales Cycle Leads Lead Marketing Qualified Leads 228

Kabbage

AUGUST 30, 2018

When people think of marketing, they typically think of tactics such as flyers, social media or commercials. When you own a small business, … Read More. The post 5 Cheaper Marketing Tips to Help Grow Your Small Business appeared first on Grow With Kabbage.

Small Business Marketing 190

Small Business Marketing Tips Business Social Media 190

Zoominfo

AUGUST 27, 2018

There is no greater asset to your organization than your B2B database. However, when your database becomes cluttered with outdated, incomplete or inaccurate contact information, it can prove to be a costly obstacle along your route to success. From marketing, lead generation and customer relationships, to sales and even revenue, dirty data can have an insurmountable impact on all areas of your business.

Statistics 189

Statistics Zoominfo Marketing Qualified Leads B2B Sales 189

KoMarketing Associates

AUGUST 28, 2018

Understanding the B2B buyer’s journey , from awareness to vendor validation to sales readiness, becomes critical in developing a successful online marketing program. The application of keyword research is also a critical component of this process, since search engines are a primary acquisition channel bringing prospects to a B2B website. B2B marketers have sets of keywords they want to target in a SEO program.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Marketing Insider Group

AUGUST 27, 2018

Build a plan. Create your content. Publish, measure, refine, repeat. Seems straightforward enough. But this is the bare bones of content marketing. It’s creating a plan, not a strategy and it’s missing out on the impact potential of a goal-focused, personalized, purposeful approach to your brand’s content. It’s one thing to have an appealing, educational lineup of […].

Marketing & Strategy 223

Marketing & Strategy Marketing Strategy Effectiveness Planning 223

Avitage

AUGUST 29, 2018

The long-prevailing wisdom is to align content to the customer’s buying stage and/or the sales process stage. This approach reflects an outdated content alignment and management mindset. It’s the folder mindset that says, “we need to group content within hierarchical folder categories.” Buying and selling stages are a rather obtuse concept.

Content 120

Content Tagging Buyer's Journey Buy 120

Zoominfo

AUGUST 29, 2018

How do people feel about your company? You may think you know the answer to this question – your products sell well, you’ve gotten some great customer feedback, and your social media posts garner strong engagement. But, if you don’t actively analyze the emotions and attitudes people express about your brand and products, you might be missing the bigger picture.

Analysis 176

Analysis Marketing AI B2B Marketing B2B 176

KoMarketing Associates

AUGUST 28, 2018

As marketers continue to plug away at their initiatives, research shows that management and marketers alike want to keep tabs on how the team contributes to the business’ overall bottom line. Ascend2 recently conducted the “Measuring Marketing Attribution Survey Summary Report” and discovered that 81 percent of marketers and managers believe it is “very important” to measure marketing attribution.

Marketing Attribution 121

Marketing Attribution Customer Surveys Top of Funnel Barriers 121

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Marketing Insider Group

AUGUST 28, 2018

Guest post by Mark Nardone, PAN Communications “We would like to believe we’re logical creatures. But it turns out we’re not. It turns out like 95% of our decision making is actually emotional,” says Alicia Hatch, CMO, Deloitte Digital. Marketers have been working to appeal directly to their customers’ emotional states, needs and aspirations since […].

CMO 210

CMO Marketing & Strategy Marketing Marketing Strategy 210

Biznology

AUGUST 30, 2018

Gartner, the leading supplier of categories to the Information Technology Industry, has come out with a new one: Buyer Enablement Tools. “Today’s buying journey isn’t just hard — it has reached a tipping point where it’s become nearly unnavigable without a significant amount of help,” according to Brent Adamson, principal executive advisor at Gartner. “Much like sales enablement, sales organizations must focus on what we call ‘buyer enablement’ &#

Video Marketing 120

Video Marketing Gartner Case Study Case Studies 120

Act-On

AUGUST 28, 2018

Once you?ve nailed content creation, your next move is to find effective ways or tips to get your content shared more often. These 5 tips will help.

Tips 117

Tips Content Effectiveness Traffic 117

KoMarketing Associates

AUGUST 29, 2018

When it comes to business marketing content, new research suggests that B2B audiences are finding it in a wide range of places. Recently, Clutch conducted a survey to determine how and where B2B audiences are encountering business-related content. According to the results, the majority (87 percent) are coming across it via search engines. Social media (85 percent) followed closely behind, followed by company websites (75 percent) and email newsletters (71 percent).

Social Media 120

Social Media B2B Media Purchase Intent 120

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Marketing Insider Group

AUGUST 29, 2018

Getting Agile to scale is tricky in any context, and scaled Agile marketing is no different. Complex models like SAFe feel overwhelming and impossible to marketers who are still struggling to translate the core components of Agile practices to their unique environments. I mean, just look at this diagram: Recently, however, one of the co-creators […].

Marketing 208

Marketing Practices 208

Marketing Craftmanship

AUGUST 31, 2018

For most B2B companies, there’s no reliable way to predict when a prospective client will purchase their product or engage their services, regardless of what their “marketing automation” expert promises. This is particularly challenging for professional services firms – legal, accounting, investment advisory, technology, management consulting, recruiting or marketing – where top-of-mind awareness (getting people to remember you) is a critical part of business development.

Work Management 100

Work Management Marketing Management Marketing Automation Services CRM 100

Zoominfo

AUGUST 26, 2018

A little bit of humor can go a long way– even in the marketing world. Today’s marketing professionals must juggle a number of high-priority tasks throughout the day, and often, they find themselves under a significant amount of stress. In these cases, a few lighthearted jokes can ease the tension of the day-to-day marketing job. And, believe it or not, humor does more than just relieve stress– it can actually make marketers better at their jobs.

Planning 100

Planning Zoominfo Churn Rate Top of Funnel 100

Act-On

AUGUST 29, 2018

Content created by your customers can enhance your marketing strategy. Learn 4 ways that you can leverage user-generated content to attract more leads.

User-Generated Content 109

User-Generated Content Generation Leads Lead 109

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Marketing Insider Group

AUGUST 29, 2018

Although we live in the world of social media, email isn’t going anywhere. It’s still one of the most popular forms of online communication, and there’s no reason to believe this will change. For marketers, this is exciting news. A digital newsletter is an excellent opportunity for you to connect with your audience to drive […]. The post How to Create a Digital Newsletter That Really Generates New Sales appeared first on Marketing Insider Group.

Newsletter 183

Newsletter Generation Social Media Email Marketing 183

SnapApp

AUGUST 29, 2018

In the world of B2B marketing , it’s easy to follow the leader. The problem with this, however, is that when everyone starts doing the same things marketing-wise…it gets a little, well…boring. If you really want to stand out to your B2B prospects , you have to be willing to experiment with new, out-of-the-box marketing ideas that get your brand noticed.

B2B Marketing 114

B2B Marketing Marketing Budget B2B Top of Funnel 114

Content Marketing Institute

AUGUST 28, 2018

More than once, I’ve had to stop reading a poorly edited book because I couldn’t take off my editor’s hat. Professionals in any industry observe others’ work and silently critique it. That analysis often leads you to one of two results: insight into what you could do better or a welcome relief because you are doing it better. Some of the presenters at Content Marketing World offer their out-loud critiques of what could be done better in content marketing.

Content Marketing 109

Content Marketing Planning Work Management Advertising Agencies 109

Act-On

AUGUST 30, 2018

Marketers can do more than create 'spray and pray" drip emails. Instead, adding personalization and segmentation can boost engagement - and revenue.

Personalization 100

Personalization Marketing & Strategy Segmentation Email Marketing 100

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Marketing Insider Group

AUGUST 30, 2018

Digital marketing has really come a long way in the last decade. Once, it was merely banner advertising and social media, digital marketing is now an integrated set of tactics requiring a diverse skill set, making it distinctly different from marketing that came before it. Marketing before the Internet In the prehistoric age before the […]. The post Digital Marketing Requires Mastery of Multiple Skills appeared first on Marketing Insider Group.

Banners 181

Banners Internet Marketing Social Media Tactics 181

Adobe Experience Cloud Blog

AUGUST 29, 2018

Will getting a marketing automation certification help advance your career? Will you make more money? Promoted faster? What is the quickest way to get certified? I’ll answer these questions and more in this blog post. Supply and Demand. Are recruiters and hiring managers looking for certified marketing automation experts? Marketing automation certifications are among the premier skill qualifications in the MarTech industry.

Marketing Automation Services 99

Marketing Automation Services Marketing Automation Automation Lead Scoring 99

chiefmartech

AUGUST 28, 2018

As I’ve been preparing for the upcoming MarTech conference in Boston, I have been thinking about the fundamental forces that marketing technology and operation professionals wrangle in their work. I believe there are two overarching challenges in marketing operations today: Our environment is continuously changing, often quite rapidly. We have to gracefully balance opposing concepts and objectives.

Peer-to-peer 101

Peer-to-peer Work Management De-duplication Marketing Management 101