Customer Experience Matrix

NOVEMBER 18, 2009

One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue. This has more to do with the degree of personal selling (and after-sale service) than anything else.

Marketing Automation Services 218

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 218

Smashmouth Marketing

NOVEMBER 17, 2009

How many business cards do you have laying around in one of the current states? 1. On your desktop in a pile 2. Wrapped in a rubber band 3. In a ziplock bag 4. Distributed in the inside pockets of four blazers 5. In the bottom of your computer bag If you answer is more than 10 cards, then you have leads laying around that are going untapped. Green Leads has just introduced a new complementary service where the sales reps we support from our appointment setting clients can have up to 100 business

Lead Generation 149

Lead Generation Salesforce.com Leads Lead 149

LeadSloth

NOVEMBER 16, 2009

Last week I presented a session at Silverpop’s B2B Marketing University in Atlanta. In addition to Marketing Automation, there were two big topics: Social Media and CRM. I will write about Social Media some other time, and focus on CRM in this post. Many attendees were confused by CRM vendors claiming to offer full marketing functionality. If that’s true, why would you still need Marketing Automation?

Marketing Automation Services 144

Marketing Automation Services Marketing Automation CRM Salesforce.com 144

markempa

NOVEMBER 19, 2009

Don't forget to secure your Twitter name! I signed up for twitter a year an half ago but that wasn’t soon enough to get my hands on my company's twitter name of choice of @intouch. Anyway, If you were late to the party (like me) I'm happy to say there still might be hope. I found this blog post How to Snap Up that Twitter Username You’ve Always Wanted posted by @zee.

Twitter 125

Twitter Profiling Process Personalization 125

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Ambal's Amusings

NOVEMBER 18, 2009

Chances are, if you're not a journalist, you haven't heard of HARO. It stands for Help A Reporter Out, and it's a site that was created to help journalists connect with experts or sources to interview for articles that they're writing. Chances are, you're thinking: OK, but I'm still not a journalist, so why is HARO useful to me? Well, if you're blogging or creating content regularly, you are similar to a journalist in some ways.

Thought Leadership 116

Thought Leadership Blogger Trends Marketing Report 116

Anything Goes Marketing

NOVEMBER 15, 2009

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. This sold out event brought together some of smartest marketers from all over the world. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other.

Eloqua 104

Eloqua Twitter Sales Management Lead Ranking 104

B2B Marketing Traction

NOVEMBER 18, 2009

Tweet. One of the most fun aspects of marketing planning can be brainstorming. Here are ways to make sure your marketing brainstorming is fun and productive. 1. Invite the right people. Don’t brainstorm in a marketing silo. Invite others who deal with your customers, including customer service, product development, sales, distributors and possibly suppliers or strategic alliance partners.

Planning 102

Planning Marketing Plans Advertising Agencies Tactics 102

Buzz Marketing for Technology

NOVEMBER 17, 2009

A good friend and former colleague of mine Dan Neely, CEO of Networked Insights reminded me recently that there will be more data created in this year than in the previous 5000 years combined! With all this data the question many CMOs wrestle with is – How to manage so much data from so many sources and separate systems to drive insights on how customers behave?

iCrossing 100

iCrossing CMO Digg Enterprise Management 100

The Effective Marketer

NOVEMBER 16, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Six Minutes Challenge Presentations can be boring. Yes, I believe you are nodding as you read this. You have sat through your fair share of hour-long PowerPoint displays that were accompanied with a not so good speaker. What if you could change all that and have the message, whatever is was, delivered to you in six minutes and forty seconds?

Work Management 100

Work Management Marketing Automation Services Marketing Budget Creation Marketing Management 100

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Everything Technology Marketing

NOVEMBER 14, 2009

by Laura Patterson Many organizations can achieve substantial growth by entering a new market with a well thought out and flawlessly executed plan. The operative words here are well thought-out and flawlessly executed. It’s surprising -actually alarming -at how many organizations attempt this strategic endeavor without a Go-to-Market (GTM) plan and end up flying blind into new territory.

Planning 100

Planning Marketing Analytics Tools Contingency Planning Tactics 100

B2B Marketing Traction

NOVEMBER 20, 2009

Home. Services. Blog. About. Resources. Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again. If you got here by clicking a link on a NewIncite.com page, please send us an email telling us how you reached this page.

Paid Search Agency 100

Paid Search Agency Newsletter Internet Marketing Resources 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

A good friend and former colleague of mine Dan Neely, CEO of Networked Insights reminded me recently that there will be more data created in this year than in the previous 5000 years combined! With all this data the question many CMOs wrestle with is – How to manage so much data from so many sources and separate systems to drive insights on how customers behave?

iCrossing 100

iCrossing CMO Enterprise Management Forrester 100

Adobe Experience Cloud Blog

NOVEMBER 16, 2009

Social media can be many things: a place to network with friends, a way to follow market trends and monitor brand sentiment, a customer service tool for identifying unhappy customers. But is it a tool for demand generation? I believe the answer is yes, but that it requires a different mindset for lead generation and measuring ROI. Over a series of posts the next few weeks, I’ll be exploring the topic of B2B social media marketing from a variety of perspectives, including how companies can use so

Lead Generation 80

Lead Generation Social Media Social Marketing Lead Scoring 80

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Industrial Marketing Today

NOVEMBER 16, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Are You Creating Irresistible Offers with Your Email Marketing? by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? Marketing gurus tend to talk about opt-in pages, sign up forms, calls to action and interactive squeeze pages to boost your click through and conversion rates.

Email Marketing 64

Email Marketing Web 2.0 Planning Opt-in 64

B2B Marketing Traction

NOVEMBER 20, 2009

Tweet. This year I was introduced to a great resource: Mark Lefko of The Lefko Group , a corporate retreat and facilitation company, offers a free eBook on a topic that he has a passion for: the value-based organization. I downloaded and read Unlock the Power of Your Team: How to Build a Powerful Organization Through Principles and Values one afternoon.

Planning 100

Planning Advertising Agencies CMO Paid Search Agency 100

B2B Marketing Savvy

NOVEMBER 16, 2009

Other Twitter Topics: Twitter BackChannel for Presenters Navigating the Approval Maze Social Media: Not Just for Kids Email The Scoopdog Team. (Read time = ~2 minutes) This week, four big tech brands (IBM, Microsoft, LSI and Silicon Graphics) are experimenting w/a “mini-blog&# while attending the Supercomputing Conference in Portland.

Advertising Agencies 42

Advertising Agencies Paid Search Agency Barriers RSS 42

Adobe Experience Cloud Blog

NOVEMBER 17, 2009

A key metric every marketer should consider is the conversion rate of raw leads to sales-ready opportunity by type of lead. Here's the conversion rate we see here at Marketo for the last 12 months: A few comments: Word of Mouth, Partner, and Employee Referral are leads we can attribute directly to a direct referral; Inbound Call and Website are "inbound" leads where we may or may not be able to identify what caused the prospect to seek us out.

Social Media 73

Social Media Word of Mouth Media Leads 73

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

The ROI Guy

NOVEMBER 19, 2009

Alinean and sales and marketing consultancy Sirius Decisions just wrapped up an important new webinar for marketers - B-to-B Marketing in a Buyer-Driven World. The webinar introduces new and important research on buying cycles and how changing requirements require new marketing models and tools to effectively reach frugal and empowered buyers. View the recorded webinar at: https://alinean.webex.com/alinean/lsr.php?

B to B 40

B to B Buying Cycle Webinar Metrics Consulting 40

B2B Marketing Traction

NOVEMBER 18, 2009

Home. Services. Blog. About. Resources. Contact. B2B CMO for Hire Services. New Incite is available as an outsource resource to manage and direct B2B marketing planning, project implementation, and results tracking. As your B2B CMO for Hire, we conduct regular marketing meetings and advise your staff just as if we were full-time Chief Marketing Officers.

Planning 100

Planning Marketing Plans CMO Marketing Management 100

EMagine B2B Blog

NOVEMBER 19, 2009

Ran across an interesting post recently by Paul Boag (who runs a website-design house across the pond in the UK), titled “10 harsh truths about corporate websites”. I thought it neatly summarized many of the pitfalls we see too many of our clients fall into. His points are derived mostly from experience with very large [.]. Tags: B2B Web Strategy.

Marketing Websites 40

Marketing Websites Tagging B2B Design 40

WebMarketCentral

NOVEMBER 18, 2009

Last week I asked the question: will content marketing kill trade publications ? Gordon Plutsky seems to answer in the affirmative, contending that marketers need to set up their own content distribution channels , bypassing the trade media. Ted Bahr, on the other hand, not only won't concede the death of trade magazines but isn't willing even to give up on print versions of them.

Social Media 28

Social Media Aggregators Thought Leadership Media 28

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

The ROI Guy

NOVEMBER 17, 2009

According to BtoB's "2010 Outlook: Marketing Priorities and Plans" survey of 376 b-to-b marketers, almost 40% say they plan to boost their marketing budgets in 2010 , and only 13% plan on cuts. This, compared to 57% who said they were cutting their budgets in 2009. Of most importance ito marketers is generating revenue, and participants see lead capture as thier number one initiative according to the survey, particularly increases in on-line spending.

Planning 40

Planning Marketing Budget Creation B to B BtoB 40

B2B Marketing Traction

NOVEMBER 16, 2009

Home. Services. Blog. About. Resources. Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again. If you got here by clicking a link on a NewIncite.com page, please send us an email telling us how you reached this page.

Blogger 100

Blogger Newsletter Internet Marketing Consulting 100

EMagine B2B Blog

NOVEMBER 18, 2009

B2Bs have become so accustomed to the usual pay per click (PPC) scenario… Searcher views ad | searcher clicks on ad | hits landing page | registers for offer. …that it tends to become all that we measure. We tend to think only in terms of: # of registrants conversion rate (registrations / clicks to page) cost/click, cost/registration registrant quality [.].

PPC 40

PPC Conversion Landing Pages Click Rate 40

WebMarketCentral

NOVEMBER 17, 2009

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. The company made the announcement at Salesforce.com's Dreamforce conference in San Francisco.

Manticore 20

Manticore Marketing Automation Services Marketing Automation Automation 20

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Ambal's Amusings

NOVEMBER 19, 2009

Think quickly. Which marketing slogan or jingle can you hear in your ear? Which marketing logo or picture appears before your mind's eye? Why do we remember only some marketing messages over others? What are characteristics of a memorable marketing message? Here is an interview about with Chip Heath, author of Made to Stick: Why Some Ideas Survive and Others Die - Making B2B Marketing Messages More Memorable.

Work Management 143

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 143

B2B Marketing Traction

NOVEMBER 16, 2009

Tweet. I don’t know about you, but one of the challenges for someone new to blogging is researching and writing entries without spending tons of time. I’m pretty conscientious about my blog entries. I don’t want to put out only my opinion nor do I want to generate fluffy or light blog entries. I want to reference other opinions, videos, blog entries, etc. so that readers get value.

Blogger 100

Blogger Conference Opinions Consulting 100

EMagine B2B Blog

NOVEMBER 16, 2009

We’ve been proponents of blogging for B2Bs for …well, certainly ever since we started this one back in ’06. We may have mostly emphasized its benefits of improving search-engine rankings, brand-building and demonstrating thought leadership; but your blog can certainly be a lead-generation tool as well. Now along come two posts reminding us of that truth, [.].

Lead Scoring 40

Lead Scoring Lead Ranking B2B Thought Leadership Generation 40