Sat.Jun 18, 2011 - Fri.Jun 24, 2011

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Content Marketing in a Blink: The Content Grid v2 [Infographic]

It's All About Revenue

by Joe Chernov | Tweet this Last June, Eloqua published the first infographic on the then-nascent content marketing industry. We called it The Content Grid.  The public seemed to like the visual. It earned six awards, sparked dozens of speaking engagements, and triggered a number of “how do you _&# calls from Fortune 500 companies. What a difference a year makes. Enter June 2011. Facebook.

6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI? Image credit: Spin Sucks. Reasons Social Media Sucks. 1.

Tips on How to Handle Negative Tweets

Social Marketing Forum

Should you ignore negative tweets? If not, what should you do? It’s a question which keeps coming up as marketers and companies get more and more involved in social media. Among most social media evangelists and analysts (I don’t like the term “expert”), the consensus appears to be that a negative comment is an opportunity for you to shine via social media channels such as Twitter. Social media marketing Social media monitoring customer service negative tweets social media marketing social media monitoring Twitter

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Marketing needs to be more Adaptive!

Buzz Marketing for Technology

Ok so this isn’t the newest concept you ever heard of – but hear me out – its time we really changed a few things in the marketing organization. So its easy to see that today’s marketing teams are not that well equipped to handle “ real time marketing ” as David Meerman Scott defined it. We need better systems to take in data and analytics in order to make smarter better business decisions.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

8 Social Media Marketing Ideas for Your Trade Show Exhibit

B2B Marketing Traction

Tweet. Skyline’s recent webinar, “Social Media for Trade Show Promotions,” was full of great ideas. View Skyline’s webinar here or view the slideshow itself. It turns out YouTube is great for all phases of trade show promotion. Facebook, Blogging, and Twitter work great for pre-show marketing and marketers can post the trade show exhibit as an event on LinkedIn.

The Statistics of Lead Nurturing for B2B

NuSpark

You know what lead nurturing is… Here’s my definition.  Lead Nurturing is the process of communicating to a lead on an ongoing basis in order to educate, inform, continue to qualify and build a relationship until the lead is sales-ready.  Most importantly, a sound lead nurturing marketing program has proven to increase revenues for firms.  It’s why I continually promote the entire lead management cycle, from email capture to sales.  Here’s some statistics: Forrester Research Report. Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. Sirius Decisions.

Google Analytics Part 8: Need Help With Google Analytics? | PWB.

PWB Marketing Blog

6 Ways to Align SEO With Your B2B Content Marketing Strategy

Savvy B2B Marketing

While keyword research provides the foundation for every search engine marketing initiative, content marketing delivers results. In fact, there is a direct relationship between a successful search engine marketing and content marketing strategy. This post highlights six ways to apply tactical SEO strategies to ongoing content marketing initiatives. Optimize Key Page Elements. Meta descriptions.

Tweet Tips: 12 Ways to Tweet the Same Thing

Social Marketing Forum

Just tweeting a subject line and link from a blog (be a post by you or a post on another blog) is not always the most effective way to drive traffic to the post. If the subject line is really good, that can certainly be effective, but there are other options to get people’s attention [.]. Blogging Community marketing Content marketing Social media marketing social marketing social media tweeting tips Twitter twitter tips & tricks

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The Statistics of Lead Nurturing for B2B

NuSpark

You know what lead nurturing is… Here’s my definition.  Lead Nurturing is the process of communicating to a lead on an ongoing basis in order to educate, inform, continue to qualify and build a relationship until the lead is sales-ready.  Most importantly, a sound lead nurturing marketing program has proven to increase revenues for firms.  It’s why I continually promote the entire lead management cycle, from email capture to sales.  Here’s some statistics: Forrester Research Report. Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. Sirius Decisions.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Twitter, Klout and the vacation effect

grow - Practical Marketing Solutions

 . As somebody with a fairly high social media presence, it’s not easy to “sneak off” for an extended vacation.  I have a blog community to think about and I also get a lot of business-related tweets.  I don’t want to disappoint people so I announced that I was going on vacation, where and when. thought you were on vacation!” It got to the point where I cringed each time I sent out a tweet. .

8 Things Your CEO Can Write About On His/Her Blog

The Point

Launching a CEO blog but the boss isn’t sure what to write about? Here are 8 ideas based on a list we created recently for a client: 1. Opinion/Thought Leadership – opinions/rants/views on the world of [insert your product category here] – the good, bad and ugly. good place to be controversial. 2. Industry Trends – how is your industry/space changing? years ago? Just remember: 1.

Three Tips on How to Pitch Bloggers

PR Meets Marketing

With my sub focus on virtual events, I’ve been receiving media pitches to attend these type of events. Inviting media and bloggers to attend your event – whether virtual or

Mobile Marketing Is A Strategy Not A Tactic

B2B Marketing Insider

What has more users than all the TVs, PCs and landlines in the whole world combined ? What is a bigger channel than the 1.7 billion people surfing the internet worldwide? The answer is Mobile. Our world now includes 5 Billion mobile subscribers! That is nearly half of the entire planet. And it is causing a revolution in business, in media and in the politics and policies that shape our existence.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

The Seven Elements of Smart Content

grow - Practical Marketing Solutions

 . By Robert Dempsey, Contributing {grow} Columnist. Despite the huge growth of eCommerce, most business is done by people, with people and for people … and is therefore built on relationships. You have relatively few options when it comes to building a relationship with new customers:  . Meet them in person. Meet them over the phone. Meet them online using proactive contact on social media.

Top B2B marketing challenges – an update

The B2B Research Blog

I recently posted an analysis of a question to the B2B Marketing LinkedIn group. Can you use ONE WORD to describe the biggest challenge facing B2B marketing today?”. At the time 162 people had replied.  Just two weeks on that’s risen to 246.  The original analysis can be found here , but given this volume of response I thought it time to provide a brief update on the key metrics. Content.

My totally awesome review of the book, Launch, by Michael A. Stelzner

Fearless Competitor

I review the new book by Michael A. Stelzner, Launch , here. Who should read this book? Marketers : Launch was written for any marketer who’s been struggling to figure out how to grow a loyal fan base without the hard sell. It’s not just a book for social media marketers. Launch is for anyone who wants to get a grasp on how new media has forever changed the way marketing must function.

Savvy Toolkit - Blueprint for the Perfect Blog Post

Savvy B2B Marketing

In the past 2+ years that we have been publishing the Savvy Blog we have had the opportunity to have some amazing guest posts. Thoughtful insights well written by some of the best minds we know. What you haven't seen are the dozens of submissions who didn't make the cut! Writing a blog post isn't as simple as it might look. Below is the infographic that accompanies the post

Marketing Technology: 3 Solutions You Can't Live Without

In order to successfully execute modern marketing initiatives around attracting, engaging, prioritizing, converting and retaining customers, you need technology. Of course that opens up a whole other can of worms, as both the type and number of marketing technology systems has exploded over the past few years.

7 Ways to Build Your Facebook Fan Base

Sazbean

Wondering how to get more fans (and keep them) to your Facebook page? You could just run some Facebook ads with a give away incentive, but that may just temporarily increase the number of fans, but not help increase engagement on your page. Creating an engaged and interested fan base takes a bit of work and planning. 360i Report: 7 Ways to Fuel Fandom. View more presentations from 360i.

Build 41

Why SEO disgusts me

grow - Practical Marketing Solutions

Before my SEO friends get their panties in a wad over today’s headline, let me emphasize that I understand the practical value and wisdom of basic Search Engine Optimization practices. There are many prinicipled people in the field doing good and useful work. But the competition to out-fox the search engines is getting ugly. Beyond ugly. Reality check.  Isn’t this fraud? Chech it out.

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The 7 B2B Sins of Social Media Ignorance

It's All About Revenue

by Andrew Moravick | Tweet this What holds back b2b companies from tapping into social media? All too often, it’s the rampant misconception that social media may work well for consumer-facing businesses, but not for the b2b sector. And that misconception is often the result of one or several of what I call the 7 Deadly Sins of Social Media Ignorance. Here’s what they are and how you can purge yourself of them. Pride. “We’ve done fine without social media, why shift strategies?” The truth is if you’re doing fine in one area, you can count on the competition to target the areas you’re not. Greed.

65 Tweetable Moments From The Corporate Social Media Summit New York

B2B Marketing Insider

This week I attended Useful Social Media ‘s Corporate Social Media Summit in New York city where hundreds of practitioners gathered to hear case studies from some of the best in the business. There were 11 sessions over two days delivered by 27 speakers. The content was practical and interactive. Each session had short case studies followed by a question and answer session. . Break through.

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Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.

How to Write with Your Right Brain: 5 Tips

Writing on the Web

?? One of the smartest things you can do to keep up with blog writing is to use your brain well. Use your right brain to tap into your creativity. The third thing I do in the morning when I get up is write on one of my blogs. First, brew a pot of Cafe de Olla; second, feed Huey and Dewey, our kitties.) Here are 5 tips for being more creative and productive with your writing tasks. Digg this!

Keep your hands off my Klout

grow - Practical Marketing Solutions

The whole idea of assessing social influence is fascinating to me. Klout and other companies are popping up to reduce people to a single number … which evokes delight in marketers and loathing in those being rated!  An evil genius could have a lot of fun with that scenario : ). We just have to keep it in perspective. They suggest something like this: . But this seems a little creepy to me.  Plotting

Marketo’s “Secret Sauce” Marketing Approach

Fearless Competitor

B2B Lead Generation | Learning from the Best. believe one of the best ways for you to learn about how to improve fiscal results is to look at how the best-performing businesses do it. Jon Miller. Marketo , sponsor of our white paper, How to Find New Customers , is one of the fastest growing companies on Earth. How did they do it? Sophisticated and savvy marketing. Move toward their model.

Savvy Week in Review: June 24

Savvy B2B Marketing

Now that summer is officially here, it's time to get your weekly beach reading lined up. Here's an inspiring list to kick things off. Enjoy! Blogging Like a Big Baby by @markwschaefer. Sometimes it's best not to know everything. The Value of Content Part 2, Nobody's Perfect from @BrainTraffic. 10 Big Brand Lessons from the Corporate Social Media Summit by @rohitbhargava.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Engaging Content: 7 Tips to Get Readers to Think

Writing on the Web

When it comes to content marketing , there are ways to write content so it actively markets you and your business without being “in-your-face” sales copy or boring product reviews or press releases. I’m reminded of an excellent book on creating effective website design called Don’t Make Me Think. How can you do that? Describe an ethical conundrum and ask readers to contribute solutions. Digg this!

Google Analytics Part 7: Boost Your Business ROI Using Internal.

PWB Marketing Blog

Blogging like a Big Baby

grow - Practical Marketing Solutions

Sometimes knowing nothing about what you’re doing can be the best competitive strategy. recently attended an interesting seminar about integrating interactive technology into the classroom and a speaker made the point that to be successful, they had to do their best to view the classroom from the perspective of a child. This struck a chord in me relating to blogging.

How Do You Measure the Influence of Marketing Messages?

Customer Experience Matrix

My review of Coremetrics Lifestyle raised the issue of measuring the impact of marketing materials on customer behavior. Of course, this is just one piece of the marketing attribution puzzle. But it’s worth a separate discussion because it’s such a common question – and, unlike so many measurement problems, this one actually has an answer. Let’s start with the original impetus. This was an “influence” report that showed the percentage of people reaching a marketing stage who had received specific marketing treatments (or had other attributes such as source, product history, demographic, etc.).

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Can Find New Customers help my business?

Fearless Competitor

B2B Lead Generation | Can Find New Customers help my business? Can we help YOUR business? Let’s find out. Jeff Ogden, President of Find New Customers. Here are a few questions to ask yourself to learn if you need help with B2B lead generation : Are your salespeople struggling to uncover qualified sales opportunities ? Are your lead nurturing campaigns not working? What do you think?

Blogging in the Social Media Ecosystem

Marketing Finger

Photo credit: Scott Beale / Laughing Squid. Okay, so you’re sold on the value of having a blog for marketing purposes. In fact, as a B2B marketer, you have probably been at the blogging game for three or four years now. But how have social media changed the way you blog ? Are you getting everything you can out of your corporate blog? Do your Twitter and Facebook followers read your blog?

Five Marketing Changes You Need to Make

Digital B2B Marketing

If B2B marketing isn’t dead, it is changing very quickly. But the real change isn’t the marketing , it is how marketing has evolved in response to the evolving buyer. The biggest factor driving the changes in today’s buyers is the accessibility of information technology has enabled. This change has turned demand creation upside down. Embrace Mobile. Set Your Content Free.

The Changing Face of Content In a Social Jungle: Commoditization 2.0

Conversionation

Recently, I spent some time checking out marketing blogs, going through a few dozen slideshare presentations, “reading” a handful of white papers and watching way too much infographics. It wasn’t a fun job but what else can you do when you’re ill and just can’t rest? The exercise was worthwhile though and made me reflect [.]. Blog Blogging Connected marketing Content marketing Social media marketing commoditization content sharing

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Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

B2B Lead Generation | Where Are You Today?

Fearless Competitor

B2B Lead Generation | Where Are You Today? An SVP of Worldwide Marketing used this to describe where his 1/2 billion software company fit today in B2B Lead Generation. They were just past the chimpanzee on the left. His point: They were primitive – no content marketing, no lead nurturing, no lead scoring, no marketing automation, etc. think a lot of CEOs need to look in the mirror.