Sat.Jun 18, 2011 - Fri.Jun 24, 2011

Trending Sources

6 Reasons Social Media Sucks, But You Need to Use It Anyway


Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI? Image credit: Spin Sucks. 6 Reasons Social Media Sucks. It can be.

Content Marketing in a Blink: The Content Grid v2 [Infographic]

It's All About Revenue

by Joe Chernov | Tweet this Last June, Eloqua published the first infographic on the then-nascent content marketing industry. We called it The Content Grid. The public seemed to like the visual. It earned six awards, sparked dozens of speaking engagements, and triggered a number of “how do you _&# calls from Fortune 500 companies. What a difference a year makes. Enter June 2011. Facebook.

Marketing needs to be more Adaptive!

Buzz Marketing for Technology

Ok so this isn’t the newest concept you ever heard of – but hear me out – its time we really changed a few things in the marketing organization. So its easy to see that today’s marketing teams are not that well equipped to handle “ real time marketing ” as David Meerman Scott defined it. We need better systems to take in data and analytics in order to make smarter better business decisions.

6 Ways to Align SEO With Your B2B Content Marketing Strategy

Savvy B2B Marketing

While keyword research provides the foundation for every search engine marketing initiative, content marketing delivers results. In fact, there is a direct relationship between a successful search engine marketing and content marketing strategy. This post highlights six ways to apply tactical SEO strategies to ongoing content marketing initiatives. Optimize Key Page Elements. Meta descriptions.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

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8 Social Media Marketing Ideas for Your Trade Show Exhibit

B2B Marketing Traction

Tweet. Skyline’s recent webinar, “Social Media for Trade Show Promotions,” was full of great ideas. View Skyline’s webinar here or view the slideshow itself. It turns out YouTube is great for all phases of trade show promotion. Facebook, Blogging, and Twitter work great for pre-show marketing and marketers can post the trade show exhibit as an event on LinkedIn.

Top B2B marketing challenges – an update

The B2B Research Blog

I recently posted an analysis of a question to the B2B Marketing LinkedIn group. Can you use ONE WORD to describe the biggest challenge facing B2B marketing today?”. At the time 162 people had replied. Just two weeks on that’s risen to 246. The original analysis can be found here , but given this volume of response I thought it time to provide a brief update on the key metrics. Content. Relevance.

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The Statistics of Lead Nurturing for B2B


You know what lead nurturing is… Here’s my definition. Lead Nurturing is the process of communicating to a lead on an ongoing basis in order to educate, inform, continue to qualify and build a relationship until the lead is sales-ready. Most importantly, a sound lead nurturing marketing program has proven to increase revenues for firms. It’s why I continually promote the entire lead management cycle, from email capture to sales. Here’s some statistics: Forrester Research Report. Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. Sirius Decisions.

Savvy Toolkit - Blueprint for the Perfect Blog Post

Savvy B2B Marketing

In the past 2+ years that we have been publishing the Savvy Blog we have had the opportunity to have some amazing guest posts. Thoughtful insights well written by some of the best minds we know. What you haven't seen are the dozens of submissions who didn't make the cut! Writing a blog post isn't as simple as it might look. Below is the infographic that accompanies the post

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

7 Ways to Build Your Facebook Fan Base


Wondering how to get more fans (and keep them) to your Facebook page? You could just run some Facebook ads with a give away incentive, but that may just temporarily increase the number of fans, but not help increase engagement on your page. Creating an engaged and interested fan base takes a bit of work and planning. 360i Report: 7 Ways to Fuel Fandom. View more presentations from 360i.

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8 Things Your CEO Can Write About On His/Her Blog

The Point

Launching a CEO blog but the boss isn’t sure what to write about? Here are 8 ideas based on a list we created recently for a client: 1. Opinion/Thought Leadership – opinions/rants/views on the world of [insert your product category here] – the good, bad and ugly. A good place to be controversial. Industry Trends – how is your industry/space changing? 5 years ago? Just remember: 1.

Twitter, Klout and the vacation effect

grow - Practical Marketing Solutions

. As somebody with a fairly high social media presence, it’s not easy to “sneak off” for an extended vacation. I have a blog community to think about and I also get a lot of business-related tweets. I don’t want to disappoint people so I announced that I was going on vacation, where and when. Although this was certainly a digital de-tox, I occasionally sent out a few tweets along the way.

Three Tips on How to Pitch Bloggers

PR Meets Marketing

With my sub focus on virtual events, I’ve been receiving media pitches to attend these type of events. Inviting media and bloggers to attend your event – whether virtual or

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

Engaging Content: 7 Tips to Get Readers to Think

Writing on the Web

When it comes to content marketing , there are ways to write content so it actively markets you and your business without being “in-your-face” sales copy or boring product reviews or press releases. I’m reminded of an excellent book on creating effective website design called Don’t Make Me Think. When it comes to reading your blog , however, please, please DO make me think ! How can you do that?

Savvy Week in Review: June 24

Savvy B2B Marketing

Now that summer is officially here, it's time to get your weekly beach reading lined up. Here's an inspiring list to kick things off. Enjoy! Blogging Like a Big Baby by @markwschaefer. Sometimes it's best not to know everything. The Value of Content Part 2, Nobody's Perfect from @BrainTraffic. 10 Big Brand Lessons from the Corporate Social Media Summit by @rohitbhargava.

The Seven Elements of Smart Content

grow - Practical Marketing Solutions

. By Robert Dempsey, Contributing {grow} Columnist. Despite the huge growth of eCommerce, most business is done by people, with people and for people … and is therefore built on relationships. You have relatively few options when it comes to building a relationship with new customers: . Meet them in person. Meet them over the phone. Meet them online using proactive contact on social media.

My totally awesome review of the book, Launch, by Michael A. Stelzner

Fearless Competitor

I review the new book by Michael A. Stelzner, Launch , here. Who should read this book? Marketers : Launch was written for any marketer who’s been struggling to figure out how to grow a loyal fan base without the hard sell. It’s not just a book for social media marketers. Launch is for anyone who wants to get a grasp on how new media has forever changed the way marketing must function.

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

How to Write with Your Right Brain: 5 Tips

Writing on the Web

?? One of the smartest things you can do to keep up with blog writing is to use your brain well. Use your right brain to tap into your creativity. The third thing I do in the morning when I get up is write on one of my blogs. First, brew a pot of Cafe de Olla; second, feed Huey and Dewey, our kitties.) When clients ask, “How do you find time to post on all your blogs?&# Blog this on Blogger.

How Do You Measure the Influence of Marketing Messages?

Customer Experience Matrix

My review of Coremetrics Lifestyle raised the issue of measuring the impact of marketing materials on customer behavior. Of course, this is just one piece of the marketing attribution puzzle. But it’s worth a separate discussion because it’s such a common question – and, unlike so many measurement problems, this one actually has an answer. Let’s start with the original impetus. This was an “influence” report that showed the percentage of people reaching a marketing stage who had received specific marketing treatments (or had other attributes such as source, product history, demographic, etc.).

Keep your hands off my Klout

grow - Practical Marketing Solutions

The whole idea of assessing social influence is fascinating to me. Klout and other companies are popping up to reduce people to a single number … which evokes delight in marketers and loathing in those being rated! An evil genius could have a lot of fun with that scenario : ). I’m competitive, too! I think you have to enjoy competition to be good at business. Hmm … subtle!

Blogging in the Social Media Ecosystem

Marketing Finger

Photo credit: Scott Beale / Laughing Squid. Okay, so you’re sold on the value of having a blog for marketing purposes. In fact, as a B2B marketer, you have probably been at the blogging game for three or four years now. But how have social media changed the way you blog ? Are you getting everything you can out of your corporate blog? Do your Twitter and Facebook followers read your blog?

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A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

Five Marketing Changes You Need to Make

Digital B2B Marketing

If B2B marketing isn’t dead, it is changing very quickly. But the real change isn’t the marketing , it is how marketing has evolved in response to the evolving buyer. The biggest factor driving the changes in today’s buyers is the accessibility of information technology has enabled. This change has turned demand creation upside down. Embrace Mobile. Set Your Content Free.

One of just 50 top bloggers personally invited to review Launch

Fearless Competitor

B2B Lead Generation | How to Quickly Propel Your Business Beyond the Competition. We are proud to be invited to review this new book by Michael A. Stelzner, Launch. As part of. Michael Stelzner. their marketing strategy, they hand-selected just 50 top bloggers to receive two copies of the book – one to review and one to give away. We use this principal at Find New Customers too.

Mobile Marketing Is A Strategy Not A Tactic

B2B Marketing Insider

What has more users than all the TVs, PCs and landlines in the whole world combined ? What is a bigger channel than the 1.7 billion people surfing the internet worldwide? The answer is Mobile. Our world now includes 5 Billion mobile subscribers! That is nearly half of the entire planet. And it is causing a revolution in business, in media and in the politics and policies that shape our existence.

Why SEO disgusts me

grow - Practical Marketing Solutions

Before my SEO friends get their panties in a wad over today’s headline, let me emphasize that I understand the practical value and wisdom of basic Search Engine Optimization practices. There are many prinicipled people in the field doing good and useful work. But the competition to out-fox the search engines is getting ugly. Beyond ugly. Reality check. Isn’t this fraud? Chech it out.

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Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Savvy Speaks: ENewsletter Best Practices

Savvy B2B Marketing

ENewsletters are a great way to stay top of mind with your prospects and customers. But what makes a great eNewsletter and which ones go straight to the recycle bin? The Savvy Sisters have some advice on the subject: Stephanie. Lure 'em In. To build upon Jamie's point below, write a subject line that entices the audience to open your newsletter. Just make sure there's a clear connection between the subject line and what's inside (think of your subject line as a headline). Jamie. One Not-to-be-Missed Topic. then it's up to your offer to make sure you get the click. Heather.

You Don’t Have to Be an Einstein to Create Great Content

Modern B2B Marketing

by Jon Miller Albert Einstein, the Nobel Prize-winning physicist best known for his theories of general and special relativity, isn’t an obvious choice for a content marketing role model. Yet without using computers or the Internet, Einstein managed to be a prolific content creator who published more than 300 scientific papers and 150 non-scientific ones. Have strong domain expertise.

65 Tweetable Moments From The Corporate Social Media Summit New York

B2B Marketing Insider

This week I attended Useful Social Media ‘s Corporate Social Media Summit in New York city where hundreds of practitioners gathered to hear case studies from some of the best in the business. There were 11 sessions over two days delivered by 27 speakers. The content was practical and interactive. Each session had short case studies followed by a question and answer session. . Break through.

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