markempa
MAY 8, 2009
B2B companies need a systematic approach to lead generation, yet, I’m constantly surprised to find that most do not have one. Michael Webb, President of Sales Performance Consultants , and I met a few years back when I began writing my book and he was working on his. Over time, we came to realize that our approaches to designing and implementing lead generation process were complimentary.
Customer Experience Matrix
MAY 5, 2009
Summary: My survey of demand generation deployments found that some companies deploy many features immediately, while others take two or three months to reach the same stage. A fast start depends on ample preparation. A white paper on the Raab Guide site explores the results in detail. ** I finished my detailed analysis of the demand generation deployment survey results yesterday and posted it to the resource library of the Raab Guide site.
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Smashmouth Marketing
MAY 3, 2009
Back in the late 90s, I was the founder of a software company called Pangaea. It was a product configurator application being marketed to the sales industry, and so obviously I got to know the head of Selling Power magazine, Gerhard Gschwandtner , for the first time. I have always found him an engaging, insightful, and a personal inspiration to many.
B2B Marketing Traction
MAY 8, 2009
Home. Services. Blog. About. Resources. Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again. If you got here by clicking a link on a NewIncite.com page, please send us an email telling us how you reached this page.
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markempa
MAY 7, 2009
Addressing risk has always been a factor in the B2B complex sale. But research shows that risk must be better addressed by marketers and sellers because it's a primary motivator in many B2B purchase decisions. So how do adjust your lead generation tactics, your marketing messaging and sales presentations to address risk? I’m thrilled to be a special guest for Enquiro’s B2B Expert Series, Integrating Online and Offline Strategies on Monday, May 11th at 1:00 PM CDT.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Smashmouth Marketing
MAY 8, 2009
This past week I was lucky enough to attend both the CMO Club Summit in New York, and the Sales 2.0 Conference in Boston. There was a definite overlap of key discussion points that I believe is critical for all sales and marketing execs to consider. These are the areas that impact both the marketing discipline and the sales discipline, and where critical mass may be for your company's success.
B2B Marketing Traction
MAY 6, 2009
Home. Services. Blog. About. Resources. Contact. Services. Whether you need help on an immediate sales or marketing project or require outsource management or an interim CMO for a longer-term, New Incite provides B2B marketing services to find new revenue opportunities, execute effective sales and marketing campaigns and track the results. Once you’re in growth mode, we also provide services to help you build marketing infrastructure and hire the right marketing people as your company grow
Proteus B2B Marketing
MAY 6, 2009
I know at first that may sound strange. What does email marketing have to do with search engine optimization? Fact is, the most prevalent type of B2B email marketing is content marketing, most often in the form of an email newsletter containing several articles. Most email newsletters carry abstracts or snippets of the stories. Readers [.]. Tags: B2B Search Marketing b2b seo content marketing email seo.
Buzz Marketing for Technology
MAY 5, 2009
Notes from a speech by Paul Saffo, Professor from Stamford University, the opening speaker at the World Innovation Forum. Any interesting change looks like an S curve – except in Silicon Valley where it looks like a hockey stick :-) The ghost behind the S curve is Moore’s law – i.e. the number of circuits that could fit on a chip was doubling every 6 months and the performance was doubling every 6 months.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Smashmouth Marketing
MAY 6, 2009
I'm at the CMO Club Summit for a couple days and the room is sharing the event with twitter hashtag #cmoclub. You can find a stream of the tweets on twitter search. I'll be writing a more detailed article later, but I wanted to share some tweets of value from the day thus far: jkrohrs : Actionable idea #6 for CMOs in down economy: "Outsource." More done with same $.
Dahle Communication
MAY 6, 2009
The Daily Show With Jon Stewart M - Th 11p / 10c Fareed Zakaria thedailyshow.com Daily Show Full Episodes Economic Crisis Political Humor In today's world of instant and constant news, it is hard to figure out what is worth listening to, reading about and/or watching. However, whenever I can, I try to listen to and read what Fareed Zakaria has to say.
WebMarketCentral
MAY 5, 2009
Congratulations to ViralBlog , named Best Marketing & Advertising Blog in the 2009 Chapeau Blog Awards. ViralBlog is written by a "collaborative team of viral bloggers (who) haunt the globe for great viral and social media cases every day.(the) ViralBlog team aims to inspire CMO’s, advertising and media agencies in creating the best social media strategies and viral campaigns ever.
Smashmouth Marketing
MAY 5, 2009
I've known Trish Bertuzzi for years and always find her one of the most knowledgeable experts on inside sales there is. Trish is President of The Bridge Group. She founded The Bridge Group with a mission to help technology companies build highly successful inside sales teams. She writes for the Inside Sales Experts Blog. I'm looking forward to hearing Trish speak this Thursday at the Sales 2.0 Conference in Boston.
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Smashmouth Marketing
MAY 4, 2009
Check out the interview of me discussing how having good data impacts lead generation success on ReadyContact's Blog.
Dahle Communication
MAY 4, 2009
I am a communication person. I love looking at communication in every field - political, social, business - it doesn't matter. Whenever someone is speaking I am analyzing things and evaluating them to see what they could do to get better (don't worry, I don't do this when I am in a conversation with you, just when you're giving a public speech).
WebMarketCentral
MAY 4, 2009
What are some of the best tools for implementing PR 2.0? How do PR, SEO and social media work together to build name recognition and credibility for a company? What are the best (and worst) practices in interactive PR? How should marketers and PR professionals adapt to the decline of traditional publishing and the rapidly increasing influence of social media?
Smashmouth Marketing
MAY 7, 2009
This Thursday is the Sales 2.0 conference in Boston , and Anneke Seley from Phoneworks and author of the book Sales 2.0 will be speaking. Anneke and I met as a result of twitter, so it's fitting that she is speaking on Social Media this week. Mike : Anneke, I don't want to steal your thunder, but if I were a single sales rep, what two social media tips could I start implementing tomorrow that might impact my number?
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
WebMarketCentral
MAY 6, 2009
I sat in last week on an excellent webcast presented by Chris Abraham of social PR firm Abraham Harrison and Anamitra Banerji , product manager at Twitter, on using Twitter for business. If you've got an hour, check out the slides and presentation video ; if you only have a few minutes, the highlights from the presentation are below. A Practical Guide to Twittering for Business View more presentations from chrisabraham.
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