Marketing Insider Group

FEBRUARY 6, 2018

One thing that will be on the CMO agenda every year is increasing return on investment. When you can optimize every dollar spent, your marketing strategy has the power to make a bigger impact, driving leads, sales and customer retention. One of the toughest areas of marketing to measure – and the most critical to […]. The post The Only 3 Things B2B Marketers Need to Boost Content Marketing ROI in 2018 appeared first on Marketing Insider Group.

ROI 275

ROI B2B Marketing Content Marketing CMO 275

markempa

FEBRUARY 6, 2018

CEOs and sales leaders have long wondered: how can we drive organic growth and increase sales from existing customers? But it’s elusive. In fact, the traditional approach is no longer working. According to CEB, now Gartner, “Only 28% of sales leaders report that account management channels regularly meet their cross-selling and account growth targets.” That’s why I interviewed Brent Adamson ( @brentadamson ), Principal Executive Advisor at Gartner , and the co-author of The Cha

Organization 264

Organization Research Work Management Marketing Management 264

KoMarketing Associates

FEBRUARY 7, 2018

Facebook continues to be a popular platform among marketers, but how big is its return on investment? Furthermore, how does video content perform across the website? To better understand its overall impact on marketing strategies, Buffer and Social Media Week recently conducted the “State of Social 2018.” The majority of respondents (96 percent) claimed that their business is actively using Facebook.

Facebook 249

Facebook Video Marketing Social Media Content 249

Webbiquity

FEBRUARY 8, 2018

Guest post by Johan Boles. As a marketing professional, you are asked time again to quantify the effectiveness of effective email marketing. Being able to report on results—and justify costs—is especially important when marketing budgets are tight. Thankfully, when done correctly, email marketing is a almost surefire bet. In fact, it’s the top way to get the highest ROI for your marketing dollars.

Stats 242

Stats Email Marketing Marketing & Strategy PPC 242

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Marketing Insider Group

FEBRUARY 5, 2018

Rooted in event marketing, experiential marketing encompasses the traditional event concept – as well as any brand-audience interaction that fosters an experience. Think of experiential as in-person events, out of the box. An experiential marketing campaign is just as likely to promote art, culture and innovation as it is to provide the learning, networking and inspirational […].

Creativity 274

Creativity Examples Network Marketing Event Marketing 274

Hubspot

FEBRUARY 9, 2018

As an acquisition marketer, I hear questions like this all the time: "Is the PDF dead? Is the webinar dead now too? How should we continue generating leads for our sales team while continuing to innovate on the content formats we produce and gate behind a form?". It’s 2018, and the way our prospects and customers find and consume content has certainly changed.

Webinar Metrics 203

Webinar Metrics Co-Registration Top of Funnel High Quality Lead 203

Webbiquity

FEBRUARY 6, 2018

Guest post by Chad Crowe. As more than 50% of people now conduct searches from smartphones, Google is moving to mobile-first indexing. Testing has already begun with a small number of websites in preparation for a changeover later this year. Mobile-first indexing means that Google will use the mobile version of your website for indexing. Indexing happens when Google sends its robots to crawl your site.

Paid Search Agency 219

Paid Search Agency Mobile Advertising Mobile Marketing Business 219

Marketing Insider Group

FEBRUARY 5, 2018

The last year witnessed an explosion in event marketing, with over 63% of marketers planning to invest more in 2018 according to a study done by Bizzabo. With event marketing comprising 20-25% of overall marketing budgets, it is obvious that event marketing is here to stay. Clearly, not everyone needs a giant ferris wheels […]. The post Event Marketing Experts Predict 3 Emerging Trends appeared first on Marketing Insider Group.

Event Marketing 217

Event Marketing Trends Planning Marketing Budget Creation 217

KoMarketing Associates

FEBRUARY 6, 2018

One of the common concerns B2B marketers have with a content marketing-focused SEO program is whether the content will align with target audiences and prospective buyers. While increasing search engine traffic is an exciting premise, B2B marketers know that traffic improvements have to be realized with accurate content, ultimately driving high-quality leads and inquiries.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Biznology

FEBRUARY 9, 2018

A keyword ontology is a knowledge graph describing relationships between the keywords your target audiences frequently use in search queries and the products and services you sell. It can include other relationships as well, such as taxonomies, information architectures, social listening queries, competitors, etc. Not that your audience always comes to the content that sells your products through search.

Keywords 197

Keywords Enterprise Management Marketing AI RFP 197

Webbiquity

FEBRUARY 5, 2018

Guest post by Mark Granovsky. We are in the third decade of a modern gold rush to mine corporate data. As multidimensional data analysis (MDA) continues to accelerate, the hunt has intensified to find new “seams” to explore. This post explores a trove of corporate data that has remained relatively untapped until recently—the data that is generated by live events and conferences.

Enterprise Management 189

Enterprise Management Marketing Automation Services Marketing Analytics Tools Work Management 189

Marketing Insider Group

FEBRUARY 8, 2018

On Jan. 4, Mark Zuckerberg announced his New Year’s resolution to “fix Facebook.” When it comes to your news feed, family and friends are in—brands and publishers are largely out. Regular Joes rejoiced over the idea of a less cluttered social media experience that shows them only the stuff they really want. Meanwhile, in offices […]. The post Facebook News Feed Case Study: Maybe the Sky Isn’t Falling After All appeared first on Marketing Insider Group.

Case Study 202

Case Study Case Studies Studies Facebook 202

Zoominfo

FEBRUARY 7, 2018

It’s no secret, the social media landscape is constantly evolving. From emerging platforms, to hot new trends, there’s always something new that marketers must identify and adapt to. The most recent curveball comes courtesy of Facebook. Earlier this year, the ‘original’ social network made headlines with the announcement of their updated News Feed algorithm.

B2B Marketing 180

B2B Marketing Marketing & Strategy Marketing Strategy B2B 180

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Social Media

Biznology

FEBRUARY 5, 2018

Lesson for leaders. The challenges in the innovation process are to align it with corporate strategy, implement it, and evaluate how to improve it: on the competition side, pressure are fierce; on the creation side, there may be too many options; and on the resources side you are limited by time, personnel, skill, and budget. Avoid innovation — or do it poorly — and your company will be killed by successful exponential growth competitors.

Lead Ranking 196

Lead Ranking Lead Scoring Leads Lead 196

KoMarketing Associates

FEBRUARY 5, 2018

Facebook has been a dominating force for digital marketers, but how do other social media platforms compare, particularly when it comes to paid social? To better understand the impact of paid social and marketing in the fourth quarter of 2017, Merkle recently conducted its “Digital Marketing Report.” The statistics showed that Facebook ad spend grew 20 percent year-over-year, but this was a significant decrease from the 40 percent recorded during the first three quarters of the year.

Spending 163

Spending Facebook Ads Social Media 163

Tomorrow People

FEBRUARY 6, 2018

Working with a content marketing agency isn’t all skinny jeans, free coffee and frolics. Writing a content marketing brief can bring out the villain in all of us. Learn how to superpower your content. In our last blog, we looked at how clients can click with agencies during the kick-off phase. This week, we’re uncovering the biggest criminals of the client-agency relationship.

Advertising Agencies 149

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 149

Marketing Insider Group

FEBRUARY 9, 2018

For the 161st episode of The Marketing Book Podcast, I interviewed Soon Yu, co-author with Dave Birss of Iconic Advantage: Don’t Chase the New, Innovate the Old. Modern business gurus all cry for the need to innovate, to disrupt, and to act like a startup. It’s hard to argue with that kind of thinking. It’s […]. The post Weekend Reading: “Iconic Advantage” By Soon Yu appeared first on Marketing Insider Group.

Startups 151

Startups Act-On Marketing & Strategy Business 151

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Biznology

FEBRUARY 8, 2018

Here’s a scenario for you: imagine you have an amazing salesperson who develops a deep connection with customers, beginning with their very first interaction. Even better, these prospects share their deepest concerns, telling your salesperson everything you’d want to know about how to help them — and how you can sell them what they need. But you ignore everything this salesperson wants to share with you about what they’ve learned.

Best Practices 169

Best Practices Marketing Analytics Tools Business Marketing Prospects 169

KoMarketing Associates

FEBRUARY 8, 2018

Finding the right audience is essential to any B2B paid advertising campaign. To reach that audience, it comes as no surprise that companies are expanding their paid efforts beyond simply search advertising. LinkedIn is especially appealing because it offers advertisers something unique: direct access to over 500 million business-focused individuals.

Paid Content 156

Paid Content Linkedin Cost Per Click Paid Search Agency 156

Content Marketing Institute

FEBRUARY 5, 2018

Remember when you could write an amazing blog post, paste the link with a featured image, and hit share on social to see your web traffic grow? The same old content promotion tactics don’t work anymore. With organic reach rapidly declining on social media, you need new ways to effectively promote blog content without paying for it. In this post, I’ll walk you through four effective and unconventional ways to promote your blog content on social media without paying for it.

Social Media 167

Social Media Promotion Media Content 167

Contently

FEBRUARY 9, 2018

A few years ago, researchers at Johns Hopkins University examined Super Bowl ads to see who was getting the best bang for their buck. A Super Bowl ad on CBS costs $166,666 per second. That’s $10 million per minute. The Super Bowl is one of the few occasions when TV audiences are actually happy to watch the commercials. Because the ads are so expensive, advertisers put a lot of effort into making them great.

Paid Search Agency 167

Paid Search Agency Ads Storytelling Advertising Agencies 167

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Biznology

FEBRUARY 7, 2018

An effective marketing strategy is a must for the success of even the best product of industry. Reaching the minds of target buyers in the right way is essential for making sales. There are two aspects of a marketing plan assignment: marketing strategy and marketing plan. Marketing strategy has to be updated and changes should be made accordingly to reinvent the marketing plan assignment as a whole.

Planning 168

Planning Marketing Budget Creation Marketing Plans Marketing Budget 168

Marketing Insider Group

FEBRUARY 6, 2018

January is a time for new beginnings. To help you launch into a great year, I’ve compiled a list of the top ten most popular and shared posts on the B2B Lead Generation Blog in 2017. This following list was compiled based on aggregate social shares across Twitter, LinkedIn, Facebook and views. The list starts […]. The post 10 Most Popular B2B Lead Generation Blog Posts of 2017 appeared first on Marketing Insider Group.

Lead Generation 142

Lead Generation Generation Aggregators Leads 142

KoMarketing Associates

FEBRUARY 6, 2018

Marketers have various interpretations of what their audience desires, and new research shows that they aren’t always on target. Yes Lifecycle Marketing recently published a report titled “A Blueprint for Using Audience Insights to Inform Marketing Communication Strategies” consisting of survey results from a recent marketing conference. At the event, more than 300 marketers were asked about their understanding of audience preferences.

Customer Surveys 120

Customer Surveys Generation Youtube Pricing 120

Convince & Convert

FEBRUARY 5, 2018

Innovative brands are activating employees to be storytellers. They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. The current buzzword for this practice is “employee advocacy,” or even “social selling.” I call it participation marketing, and the reason is clear.

Social Media 145

Social Media Social Marketing Marketing & Strategy Peer-to-peer 145

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Biznology

FEBRUARY 6, 2018

Online communities predate February 2004. Social networks lived before Friendster did on March 22, 2002. Virtual online communities even predate the WELL ‘s birthdate, circa 1985. The very first online forums go back to the 70s with the Planet-Forum system and include USENET and even, arguably, IRC. My first online community was a local dial-up BBS back in 1983—but I didn’t get it.

Communities 161

Communities Social Media Media Internet Marketing 161

Zoominfo

FEBRUARY 5, 2018

Abraham Lincoln once said, “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” The sentiment here is clear: Task preparation is just as important as task execution. To achieve success in the B2B sales world, this is a rule you must live by. Consider this: only 13% of buyers feel like salespeople understand their needs ( source ).

Research 113

Research B2B Thought Leadership Work Management Zoominfo 113

Circle Studio

FEBRUARY 7, 2018

While B2B marketers continue to rate in-person events as one of their most effective tactics, a solid strategy is required to make the most of the investment. If you’ve been to a tradeshow, you’ve seen the disparity. Half of the booths seem to be lively, attracting large crowds, generating buzz and full of energy. The other half seem to generate no interest and are filled with employees who look bored and envious of the booths around them.

Marketing Strategy 128

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 128