Sat.Jan 15, 2011 - Fri.Jan 21, 2011

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What’s a Twintern anyway?

Buzz Marketing for Technology

Sitting around the dinner table a fellow marketer the other day I heard this term I never heard before … a Twintern. Sure you probably heard of a Marketing Intern before … you know someone from a local college looking to learn a bit over the summer, maybe get their foot in the door of a multi billion dollar firm and who might make them an offer when they graduate.

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What if Marketing Automation had not been invented?

ViewPoint

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. This month Jim's intention is to stimulate conversation. I am asking you to take a journey of Counterfactual Reflection.*. Counterfactual reflection is considering a turning point in the past and making assumptions as if the event had not occurred.

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B2B Marketing Automation Vendor Comparison -- Here's a Sample

Customer Experience Matrix

I’ve been having way too much fun working on my new industry report. I decided to make it an interactive document that lets users (viewers? readers? The Chosen?) set their own weights for the different scoring categories and do detailed, side-by-side comparisons of vendors they select. This gives the document vastly more play value than a simple report.

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25 Billion Tweets And More: A Year In Online Activity

Marketing Insider Group

Ever wonder just how big the internet is? Or how much data is shared by web users across the world? Well Pingdom , a Swedish company that provides website monitoring, has the answers for you. The company culled through reams of research reports and statistics – all perfectly sourced. And if you’re anything like me and you need lots of empirical data to use as a business case for your grand B2B Marketing plans , then this data will certainly be useful.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Why you need to turn your customers into stalkers

Chris Koch

At ITSMA , we’ve been busy preparing for our annual State of the Marketing Profession briefing next Tuesday. It’s where we introduce some of the top findings from our annual budget survey of marketers. But we don’t like to just parrot the numbers from the survey. So we spend weeks leading up to the briefing arguing about what the numbers actually mean and what marketers should do.

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B2B Marketing Automation Vendor Comparisons: New Report Next Week and The Coolest Sample Yet

Customer Experience Matrix

I suspect you may be getting tired of reading about the features in my new report comparing B2B marketing automation vendors, and want some actual information. Soon, I promise: the final data is all ready and only some light editing stands between you and a completed report. Well, that and the fact that the e-commerce features of the www.raabguide.com Website need some work.

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Mobile Marketing In 2011 – Are You Ready?

Marketing Insider Group

Mobile Marketing has appeared on many B2B Marketing lists of things to watch in 2011. But are consumers ready to receive promotional messages on their mobile device? According to The Mobile Marketing Association and their annual “Top 10 Mobile Marketing Trends To Watch&# , the answer is a resounding “yes.&#. The association is predicting $13 – $14 Billion will be spent in 2011 on mobile advertising.

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2011 B2B Marketing Outlook, According to Google

The Point

Our agency recently developed a report summarizing the results of a B2B marketing survey commissioned by Google and conducted by research company Ipsos OTX. In the survey, more than 600 B2B marketing executives answered questions about their budgets, marketing mix, and key challenges for 2011. You can access a complete copy of the report here (no registration required).

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Blogging with Personality and Tim Ferriss

Writing on the Web

How much personality should you show on your blog without becoming an ego-blogger ? Apparently you can share a lot of personal stories and anecdotes, even become a little outrageous and contrarian, according to Tim Ferris , author of The 4-Hour Workweek and now The 4-Hour Body. I recommend listening to his short video about sharing your personality on your blog, an interview done by Rohit Bhargava , author of Personality Not Included.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Prevent Demand Generation Failure with Buyer Personas

Tony Zambito

Image by justin_levy via Flickr. Recently, Adam Needles, Left Brain Marketing’s VP of Demand Generation Strategy, posted a thought provoking article entitled Why Do (Well-intentioned) B2B Demand Generation Efforts Fail? on the organization’s blog.  If you haven’t read it, I would highly recommend doing so.  Adam gives us a good sense of the numbers and dollars being invested in demand generation and marketing automation.  Pointing out however that the success rate is still low

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Great Tips for White Paper Writers

WriteSpark

Connect the Docs is a terrific blog on content marketing, with a special focus on effective strategies and techniques for white papers. I've contributed ideas as a guest expert for two posts: Killer questions to ask before starting a white paper project (selected as one of the top 5 posts on this blog for 2010). Know thy audience: business and technical white papers (should you write separate white papers for each?).

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Podcast (Part 2): Does Inbound Marketing Make Sense For Your Company?

The Point

In part 2 of my podcast with Steve Farnsworth of Jolt Social Media, we discuss the shift from outbound to inbound marketing: what works and why. In under 10 minutes, you’ll learn: • the most effective demand generation vehicles in today’s digital environment. • inbound or outbound – what makes sense for your product? • what questions to ask in developing an effective demand gen strategy.

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So You Think You Know Marketing Automation

Anything Goes Marketing

If you've recently rolled out marketing automation or are considering it, have a look at this two part series that was orginally published on the "It's All About Revenue" blog: So You Think You Know Marketing Automation Part I Have you recently rolled out a marketing automation platform like Eloqua, have you been using one for awhile, or are you considering one in the near future?

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Marketing Automation Software Guide: Executive Series Interview with Carlos Hidalgo

ANNUITAS

In this video blog interview with Marketing Automation Software Guide , Carlos Hidalgo discusses how building a strong framework can help uncover some significant ROI. He also talks about Annuitas Group’s recent move to vendor agnosticism, and provides suggestions for evaluating the many marketing automation solutions available. Watch the Interview Now.

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Great Tips for White Paper Writers

WriteSpark

Connect the Docs is a terrific blog on content marketing, with a special focus on effective strategies and techniques for white papers. I've contributed ideas as a guest expert for two posts: Killer questions to ask before starting a white paper project (selected as one of the top 5 posts on this blog for 2010). Know thy audience: business and technical white papers (should you write separate white papers for each?).

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The Gap in Marketing Thinking

Biznology

Image via Wikipedia. Social media isn't always the world-changing force that people like to scare marketers about, with apocalyptic predictions about what happens should that force be ignored. But there's no doubt that social media changes events in ways that were unforeseen even a few years ago. A while back, I wrote a post about the backlash from their fans in social media when The Gap changed its logo and then changed it back.

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Have We Seen This Social Media Movie Before?

Convince & Convert

People say social media is unicorn, but it’s really just a horse. Sure, social media empowers customers like nothing before it. And of course, social media creates a new level of real-time accountability for companies previously accustomed to asynchronous communication. These are the ways social media is different. But in other ways, it’s largely the same.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Engaging Content that Solves and Sells

Industrial Marketing Today

As all good content marketers know, engaging marketing content moves the needle. It persuades readers to take action and guides them along in their sales cycle in a logical manner. It is a balancing act to create content that solves real problems for your readers (prospects and customers) without hawking your products and services. Pushing out blatant product-centric sales messages are sure to turn off your audience.

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American Privacy 2011 – Empowering the Consumer

Adobe Experience Cloud Blog

by Josh Aberant Online privacy is changing in the US. Yes, it’s finally happening. Have no doubt, there’s going to be more government regulation and there’s going to be more industry self-regulation. The flurry of big privacy announcements at the end of 2010 – each one trying to outdo the others – made clear that US privacy is coming alive in 2011.

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Can social media be the new white hat SEO technique?

Biznology

Image via CrunchBase. by Chris Abraham. Several months ago, I met up with Mike Moran in New York and we were chatting about search. Well, at first, we were getting to know each other. I told him a little bit about what my company, Abraham Harrison , does, and then we started talking about search. Let me explain and let me introduce myself because Mike has offered me the opportunity to be a blogger here, so I thought I would put everything into context and perspective.

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Can Courtney Love be Sued for Tweeting

Convince & Convert

Guest post from Gary Kibel , a Partner with the law firm of Davis & Gilbert LLP in New York who practices in the areas of advertising/marketing, new media/technology and privacy law. What do you call a Twitter user? This is not the opening of an off-color joke, but a key question that may arise in a lawsuit between fashion designer Dawn Simorangkir and Courtney Love over Ms.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Social Media Minute: 11 Twitter Uses for B2B Marketing

MLT Creative

Just in time for 2011, here are 11 uses for Twitter for B2B marketing: Post links to your website, blog, e-newsletter or anything else digital on your Twitter account. Link to articles or anything else that will support what you’re tweeting — show your followers that you’re credible. Add a link to your company’s Twitter account to all digital communications.

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A+ Marketing Automation Case Studies: Nurture and Deliver More Leads to Sales

Adobe Experience Cloud Blog

by Katie Byrnes While Dreamforce has come and gone, the best practices we learned still stick in our minds. Right? You mean you didn’t remember everything ? Not to worry. Salesforce has graciously captured all the presentations from Dreamforce and re-purposed them on YouTube. In this session, A+ Marketing Automation Case Studies: Nurture and Deliver More Leads to Sales , Jon Miller, VP of Marketing at Marketo, explains what marketing automation is, why lead nurturing and lead scoring is es

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Groupon's competition isn't LivingSocial. It's Amazon.

Biznology

Image via CrunchBase. by Frank Reed. This week LivingSocial, the leading Groupon daily deal competitor, ran a deal for $20 gift card on Amazon for $10. Simple math says that's pretty sweet. I bought it. It even went a step further that if you signed up for the site through a friend each would receive an addition $5 each on your card. The final tally on the number of cards sold landed around 1.3 million deals.

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Social Media Marketing By The Numbers [Infographic]

Hubspot

Ever wonder how much was being spent on social media marketing? Or maybe which social sites the money was going to? Check out the Social Media Marketing by the Numbers infographic to answer these questions and more. Thanks to CreditLoan for creating this infographic. Free Download: 101 Marketing Charts and Graphs. Improve your decision making and long-term performance with marketing data for best practices.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Customer Engagement: "You've Got to Have Faith"

MLT Creative

I recently spoke with a prospective client interested in adopting a B2B social media strategy. Her expressed objective was to expand customer reach and to save some money on marketing along the way. Apparently, upper management was intrigued by all the “free” social media tools and had noticed the competition’s activity in the social space.

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Achieving Predictable Revenue: Case Studies in Improving Sales Effectiveness

Adobe Experience Cloud Blog

by Katie Byrnes Dreamforce has been over for a few weeks now, and many are trying their best to implement the best practices they learned in the many sessions they attended. Just in case you need a refresher, you can watch the 2010 sessions on-demand via YouTube, or check out one of Marketo’s own sessions below. In this sales session, Achieving Predictable Revenue: Case Studies in Improving Sales Effectiveness , Bill Binch, SVP of Sales at Marketo, and a panel of sales professionals tackl

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Facebook Doesn't Help Me Find Anything

Biznology

Image via CrunchBase. I watch my kids use Facebook to get answers from their network on just about anything. It can take a bit longer than just keying in a Google search, but the answers can often be better, because the answers take into account who the person is rather than just some objective answer. But it doesn't work at all for me, and I know why.