Content Science Review

JULY 15, 2019

Jeff Haws explains why personalizing your messaging strategy is crucial for driving traffic and conversions via your content.

Personalization 89

Personalization Traffic Conversion Content 89

DivvyHQ

JULY 19, 2019

I’m an admitted TV addict. As part of Gen X, the first generation to be raised on television, I was very good at tuning in to cartoons on Saturday mornings – and tuning out the commercials. In our digital world, things are no different. Sure, there are times when audiences ask for our content. But don’t be fooled. If you don’t reward them for sticking with you – they’ll bolt.

Ad Exchange 59

Ad Exchange Television marketing Content Opt-out 59

FMG Suite

JULY 18, 2019

269 Billion. No, it’s not the GDP of Bangladesh (although it is close). It is how many emails are sent worldwide every day. On average, a business professional receives around 125 emails a day. . Email marketing is one of the most potent weapons in the battle to find more clients. Some researchers have attributed a 3800% ROI for email marketing. One of the most challenging aspects of email marketing comes when you realize not enough people are even opening the messages you send.

Effectiveness 63

Effectiveness Clickthrough CAN-SPAM Open Rate 63

Marketing Insider Group

JULY 16, 2019

Running a marketing event can be a highly effective way to promote your brand, engage with your customers, and generate new leads. Event marketing can offer an impressive ROI, but only if you don’t overspend on the event itself. You don’t need a huge budget to run a successful event. If you’re looking for ideas […]. The post How to Save Money on Your Next Marketing Event appeared first on Marketing Insider Group.

Event Marketing 259

Event Marketing Impressions ROI Promotion 259

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Zoominfo

JULY 15, 2019

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. In the age of information overload, marketers face the challenge of separating flash-in-the-pan trends from truly valuable business tactics. But, we’re here to tell you this: brand activation is much more than an industry buzzword. In the past, it was merely considered a bonus if a brand resonated with its audience on a personal level.

Activities 246

Activities Branding Brand Identity Sample 246

Webbiquity

JULY 18, 2019

Guest post by Ryan Farquharson. Attracting attendees is a tough job for event professionals. Between juggling exhibitions equipment for hire , selecting and working with the venue, managing stakeholders, and sponsor prospecting, a lot that goes into putting an event in order. But beyond that, it is essential to pay attention to event engagement—more specifically, attendee engagement.

Work Management 170

Work Management Marketing Management Mobile Marketing Guidelines 170

Marketing Insider Group

JULY 15, 2019

Are you a magpie when it comes to marketing? Do you excitedly collect every new software tool and try out every new SEO hack as soon as you hear about it? If so, you may be suffering from “shiny object syndrome”. If you’re constantly chasing new ideas and being distracted by the latest strategy, you’ll […]. The post 5 Ways for Content Marketers to Avoid Shiny Object Syndrome appeared first on Marketing Insider Group.

Content Marketing 250

Content Marketing Content Marketing & Strategy SEO 250

KoMarketing Associates

JULY 18, 2019

New research suggests that marketers now have easy access to first-party data, but they are not yet tapping into all of its potential. MightyHive recently published “The Data-Confident Marketer” report and discovered that the top four reasons for using first-party data among marketers were improved performance/ROI, accuracy/data quality, more precise targeting and improved measurement and attribution.

Marketing Report 120

Marketing Report Impressions ROI Research 120

Rev

JULY 17, 2019

You’ve been in B2B for a hot minute. You know this story. . The hype cycle. A new methodology or CRM or automation software or what-have-you appears on the scene, and it’s going to fix what ails us as B2B marketers. It’s going to be that thing that finally lifts conversion rates over the industry average of 1-3%. So we’ve thrown all these new things at our campaigns, hoping they will be the fix.

Marketing AI 150

Marketing AI Work Management Marketing Management Lead Ranking 150

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Contently

JULY 15, 2019

I recently wrote about the many natures of marketing , including brand awareness and short-term sales activation (or lead gen, as we B2B marketers call it) and the role of content within an overall marketing strategy. The latest seminal research from Les Binet and Peter Field , titled Effectiveness in Context , analyzes hundreds of campaigns from the IPA Databank (with a focus on marketing effectiveness) and clarifies the dual model.

Top of Funnel 143

Top of Funnel Marketing & Strategy Buyer's Journey Content 143

Marketing Insider Group

JULY 17, 2019

After countless conversations with demand generation marketers, it is apparent they are being held to the fire for “better leads” that convert higher and show more signs of being in marker. 3% of buyers are in market at any time, finding them can lead to an even bigger challenge – relying on this method as […]. The post 5 Ways to Make the Most of Your Demand Generation Efforts appeared first on Marketing Insider Group.

Demand Generation 205

Demand Generation Demand Generation Conversion 205

KoMarketing Associates

JULY 17, 2019

B2B buyers continue to do their own research before making a purchase decision, and new research shows that colleagues and peers are playing a more important role in the process. DemandGen and ON24 recently published the “2019 Content Preferences Survey Report,” and statistics showed that B2B buyers overwhelmingly turn to their colleagues and peers (46 percent) to research B2B purchases.

Peer-to-peer 120

Peer-to-peer Purchase Research B2B 120

Adobe Experience Cloud Blog

JULY 15, 2019

When I launched into the wonderful and terrible experience of planning my wedding, I had one budget item I would not budge on: florals. While I appreciate their beauty, the idea that I was supposed to allocate 20% (TWENTY. PERCENT.) of my budget to something that was completely perishable was baffling to me. I scoffed at the recommended percentage and proudly proclaimed to my wedding investors (aka my parents) that we would dedicate no more than 10% maximum.

Personalization 134

Personalization Ad Building Branding Brand Identity 134

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Only B2B

JULY 16, 2019

As a marketer you should always focus on the lead generation best practices because the expectations of customers keep on changing and you need to anyhow fulfil their demand and. The post 10 Lead Generation Best Practices and Examples appeared first on ONLY B2B.

Lead Generation 126

Lead Generation Practices Examples Generation 126

Rev

JULY 17, 2019

You’ve been in B2B for a hot minute. You know this story. . The hype cycle. A new methodology or CRM or automation software or what-have-you appears on the scene, and it’s going to fix what ails us as B2B marketers. It’s going to be that thing that finally lifts conversion rates over the industry average of 1-3%. So we’ve thrown all these new things at our campaigns, hoping they will be the fix.

Marketing AI 114

Marketing AI Work Management Marketing Management Lead Ranking 114

Vidyard

JULY 16, 2019

By now you’ve probably heard all about how video can help your business. You might already be making videos, or at the very least, you know why you should (if not, check out our list of the numerous reasons why video should be a top priority ). If you’re now wondering how to use video to market your business, we’re here to help you get started.

Small Business Marketing 115

Small Business Marketing Video Marketing Examples Branding 115

Adobe Experience Cloud Blog

JULY 17, 2019

Today’s marketers have a very specific goal: maximize revenue by delivering rich, meaningful experiences that turn prospects into customers and customers into lifelong advocates. Shifting from lead-based marketing – only strategies to combined lead and account-based marketing (ABM) strategies has helped many marketers achieve this. It’s enabled them to collaborate with sales and incorporate an account strategy into all their existing marketing efforts.

Account Based Marketing 132

Account Based Marketing Advertising Channels Marketing & Strategy Marketing Strategy 132

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Only B2B

JULY 17, 2019

Tips That Are Handy And Worth As a marketer, probably one of your most discussed topics is how to generate sales leads for your business. Given the fact that sales. The post How To Generate Sales Leads For Your Business appeared first on ONLY B2B.

Sales Leads 122

Sales Leads Generation Leads Lead 122

Rev

JULY 15, 2019

Email marketing can be unpredictable. With no tried and true formula for success, email marketing strategies that work for one company might flop for the next. So how can we learn from our peers and competitors when it comes to the email marketing experience? Well, the findings of others serve as the perfect launch pad for testing. In this post, we’re rounding up our top findings and everything we’ve learned along the way in the wild world of email marketing. .

A/B testing 114

A/B testing Email Marketing Marketing Analytics Tools Peer-to-peer 114

Biznology

JULY 18, 2019

Many people have only recently become acquainted with the concept of Artificial Intelligence (AI), but the term was first coined 55 years ago this month at the Dartmouth conference. The name AI has never sat well with me, partly because calling computers “artificial” seems strange. (I haven’t heard Google referred to as “artificial search” to contrast it with the good old-fashioned searching that human beings do when poring over books in the library.) .

Terms and Conditions 99

Terms and Conditions Lead Ranking Conference Software 99

Brandpoint

JULY 18, 2019

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. These metrics eventually yield results with lead generation and sales. Marketers have been preaching its rising value for years, and the statistics overwhelmingly affirm the medium. Here are some of the stand-out factoids from Forbes , HubSpot and Vidyard’s 2019 Video Benchmark Report : By 2022, online videos will make up more than 82% of all consume

Social Media 114

Social Media Traffic Top of Funnel Video Marketing 114

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Only B2B

JULY 18, 2019

Hacks That Give Lead Generation An Edge Lead generation is the core of business survival. Leads are your prospects and they are the ones when converted will help your business. The post 10 Smart Ways To Increase Lead Generation appeared first on ONLY B2B.

Lead Generation 119

Lead Generation Generation Leads Lead 119

ClickZ

JULY 16, 2019

In a recent story we reviewed research firm Altimeter’s report on Digital Darwinism, which revealed that the most digitally innovative brands invest heavily in technology. The Altimeter report synthesizes interviews with nine top CMOs and CDOs in industry-leading companies such as 20 th Century Fox and Nestlé Waters (NW). We wanted to take a deeper dive into some of the companies profiled in the report, so we reached out to Altimeter’s Principal Analyst, Brian Solis.

Touchpoints 110

Touchpoints Paid Search Agency Advertising Agencies Lead Ranking 110

The Daily Egg

JULY 18, 2019

As anyone who does business online knows, a high-quality website is critical to succeed. Getting a high-quality website, however, isn’t always easy. Whether you’re brick-and-mortar or internet-only, maintaining a strong web presence is essential to bringing in new customers. But if you don’t plan on building your website on your own, how do you know […] The post My Site Stinks: Building Better, Smarter Websites with B12 and AI appeared first on The Daily Egg.

Marketing Websites 109

Marketing Websites Ad Building High Quality Lead Business 109

Brandpoint

JULY 15, 2019

In Minneapolis for the long-awaited 2019 Digital Summit ? This event takes place from Aug. 14-15, hosts over 1,500 attendees and is filled with great sessions on content marketing , social media , B2B, UX and more. While your days will be packed with learning cutting-edge industry trends and networking, you still might want to take time to experience some of what the host city has to offer.

Conference 108

Conference Paid Search Agency Network Marketing Course 108

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Only B2B

JULY 15, 2019

Providing Support Services To Businesses In the B2B domain of business, business to business service providers, also called Business Service providers (BSP) refers to firms that engage in providing services. The post The Importance of Business to Business Services appeared first on ONLY B2B.

Business to Business 118

Business to Business Service Business Domain 118

ClickZ

JULY 18, 2019

Marin Software surveyed nearly 500 digital marketing decision makers in May and June of 2019. The survey included marketers from B2B and B2C companies, each of whom are responsible for an annual digital advertising spend of between $1-9 million (69%) and 10M-49M (31%). The survey found that the top priority for marketers this year is in increasing brand awareness, followed by enhancing customer experience.

Paid Search Agency 110

Paid Search Agency Spending Ads Amazon 110

Bannersnack

JULY 17, 2019

In a world where digital advertising has become more prominent than print and television (according to eMarketer), it can be an intimidating industry to navigate in. Nowadays, there are more platforms than ever that marketers and advertisers can use to boost brand awareness and promote their products/services. From what we’ve noticed, Reddit and Quora are […].

Ads 109

Ads Emarketing Television marketing Advertisements 109