Walker Sands

MARCH 27, 2019

Content 61

Content 61

Kaon

MARCH 26, 2019

This article was originally published by Chief Executive, “Kaon Interactive CEO on Bridging Innovation and Business,” January 18, 2019. Kaon Interactive CEO and President Gavin Finn is all about bridging the gap from technological innovation to the marketing and business side. When he joined Kaon Interactive in 2005, it was still very much a technology-focused orientation.

Business 202

Business Trade Show Differentiation Deliverability 202

Marketing Insider Group

MARCH 27, 2019

Towards the end of 2018, and as is true for many things in life, I felt like it was time for a refresh … of my email marketing strategy. Although I have a solid, growing list of subscribers, it’s inevitable that over time you’ll need to take a deep dive through your contacts. As people […]. The post How I Doubled My Email Open Rate Overnight appeared first on Marketing Insider Group.

Open Rate 279

Open Rate Email Marketing Contact Marketing Contacts 279

Webbiquity

MARCH 28, 2019

Guest post by Lewis Robinson. Customers are the reason your company either fails or thrives. According to Bain & Company , it costs a business seven times more to obtain a new customer than it does to retain an existing one. By retaining your customers, you also build your revenue base faster and more effectively. That’s why customer service plays such a large role in market success, and why companies with excellent customer service are often the ones that thrive.

Practices 255

Practices Best Practices Communities Consulting 255

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

InsightSquared

MARCH 27, 2019

Marie Kondo, the well-known author of the book “The Life-Changing Magic of Tidying Up”, often teaches aspiring organizers to take an objective approach to decluttering by asking oneself “does this item spark joy for me?” This simple methodology is the basis of her entire approach when she works with clients to feel more comfortable and secure living in their own home.

Marketing Attribution 225

Marketing Attribution Lead Ranking Multi-Touch Attribution Sales Qualified Leads 225

Marketing Insider Group

MARCH 25, 2019

Like every aspect of your overall marketing strategy, your content marketing strategy should have two goals: to reach and convert. Therein, however, lies the challenge. How can you develop content that will reach your target customers, engage them with content they will read, and eventually convert them to buy your products and services? Even more […].

Marketing & Strategy 279

Marketing & Strategy Marketing Strategy Content Marketing Content 279

Webbiquity

MARCH 26, 2019

While every business enterprise exists to fill a need, organizations differ in their secondary mission. Some focus on offering consumers bargain prices. Some strive to protect or improve the natural environment. Others seek to fulfill a social mission, such as hiring people who face barriers to employment. But rarely does one firm check all of those boxes— and sponsor an annual robot fashion show to boot.

Barriers 240

Barriers Multi-Channel Training Fulfillment 240

Vision Edge Marketing

MARCH 28, 2019

One thing certain in today’s environment is that there is a never-ending supply of data. The real challenge is converting raw data into insights. One way to tackle this challenge is with a well-honed insights supply chain. The concept of a supply chain is ideal for this work. Supply chains convert raw materials – in this case data – into a product – in this case insights – that can be stored and distributed to various interdependent members of the “network,” such as Marketing, Sales, Service, R&

Work Management 183

Work Management Fulfillment Marketing Management Planning 183

KoMarketing Associates

MARCH 27, 2019

For the most part, marketers are relatively lackluster when it comes to ranking the success of their existing strategies, according to new research. However, those who document their strategies are far more likely to achieve their top objectives. Coschedule recently surveyed 1,597 marketers to determine how their marketing strategies are shaping up in the digital age.

Customer Surveys 156

Customer Surveys Marketing & Strategy Marketing Strategy CMO 156

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Marketing Insider Group

MARCH 26, 2019

“Why do I need a content marketing workshop?” you may ask. After all, you have a Facebook page, a website, and even a blog where you occasionally post information about your business and what it sells. But a content marketing workshop can take you beyond the occasional blog post and Facebook page into a coherent […]. The post Why You Need a Content Marketing Workshop appeared first on Marketing Insider Group.

Content Marketing 271

Content Marketing Content Facebook Marketing 271

DiscoverOrg

MARCH 25, 2019

Why is location-based marketing important in the era of the remote workforce? Being able to disregard location is great for growing companies that want to expand into new geographies and tap remote talent! It’s also great for employees who want more flexibility. But as B2B marketers and salespeople, it makes our job harder. Knowing the physical location of your prospect is key to your marketing and sales efforts.

Outreach 136

Outreach Planning Multi-Channel Sales Qualified Leads 136

Biznology

MARCH 25, 2019

For many businesses, ranking on the first page of Google is a constant uphill battle. Digital marketers are constantly trying to get more exposure and drive traffic to their websites. The only problem is that staying on top of the latest trends and best practices can be difficult given the increasingly complexity and misinformation surrounding SEO and the constant changes in search algorithms.

SEO 151

SEO Planning Lead Scoring Lead Ranking 151

KoMarketing Associates

MARCH 26, 2019

Although artificial intelligence (AI) is growing as a prominent tactic among marketers, new research suggests that many marketers are still hesitant to turn to it to achieve their top objectives. The Society of Digital Agencies (SoDA) and Forrester Research recently teamed up to publish the “Global Digital Outlook” report for 2018-19, and statistics showed that AI technology and initiatives related to AI-driven digital experiences were at the top of marketers’ minds over the past 12 months.

Marketing Report 156

Marketing Report Activities Planning Paid Search Agency 156

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Marketing Insider Group

MARCH 28, 2019

B2B marketers are using video more and more. In fact, they reported 10% and 8% increases in their use of YouTube and Vimeo respectively in 2018 compared to 2017. Videos are primarily shared via social networks including LinkedIn and Facebook, which B2B marketers ranked as their top-used social media sites. So while an informative, entertaining […].

Social Marketing 271

Social Marketing B2B Marketing Video Marketing B2B 271

NuSpark Consulting

MARCH 24, 2019

The first time you heard the term “white paper,” it was likely in relation to a government or company policy document. In the context of B2B digital marketing, however, a white paper is long-form content aimed at promoting products or services, using selected facts and logical arguments to build the case. Often, white papers require users to register contact details before downloading, which makes them a valuable lead generation tool.

Paper 113

Paper Lead Scoring Lead Ranking Generation 113

Biznology

MARCH 27, 2019

In this week’s Wednesday Wisdom feature, Consultants Collective member consultant Hester Tinti-Kane explores the evolution of social media from a focus on organic community-building to paid social media marketing and reminds us of the importance of keeping the human element at the center of all of our marketing efforts in our increasingly technology-driven world.

Work Management 144

Work Management Marketing Management Social Media Paid Social Agency 144

KoMarketing Associates

MARCH 26, 2019

Good storytelling is an art form. As a B2B content marketer, you may think that best practices for writing a fiction novel don’t exactly translate to your post about SaaS solutions. But, there are a few techniques we can apply to create content that engages our audience and leaves a lasting impression. So – let’s dig into how to refine your writing with classic storytelling techniques: 1.

Top of Funnel 138

Top of Funnel Storytelling B2B Marketing Content Marketing 138

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Marketing Insider Group

MARCH 25, 2019

If you keep up to date with new technologies in the content marketing industry, you’ve probably come across “artificial intelligence” and “content intelligence” before. But what exactly do these terms mean and how do they differ from each other? What is Artificial Intelligence? Artificial intelligence is a branch of information technology that enables computers to […].

Content 222

Content Content Marketing Marketing 222

Contently

MARCH 26, 2019

Today’s marketers are expected to be Swiss Army knives. They’re supposed to write, edit, shoot video, run campaigns, analyze data, prove ROI, work with sales, help accounts, know HTML, and then maybe sleep if there’s any time left in the day. That’s an impossible model for success. At the 2019 Contently Summit, we wanted to focus on a different model.

Content 132

Content Lead Ranking Work Management Storytelling 132

Biznology

MARCH 28, 2019

The chances of you being the next Dollar Shave Club guy or Will it Blend mad scientist are slim and none. (And Slim just left town …) That doesn’t mean that you shouldn’t apply to your marketing the same ideas that made those campaigns so popular. Here are a few thoughts to keep in mind: Redefine Viral. Even if you could afford it, do you really want a Super Bowl ad?

Viral Marketing 142

Viral Marketing Marketing Analytics Tools Television marketing Startups 142

Spiralytics

MARCH 28, 2019

Since the inception of search engine optimization, link building has been one of the key ranking factors for websites so they could appear higher in search engine results pages (SERPs). It’s categorized as common practice in the field of SEO, with many marketers sticking to tried-and-true methods to make sure the desired results are achieved.

Link Building 134

Link Building Tactics Ad Building SERP 134

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Marketing Insider Group

MARCH 26, 2019

A content strategy is a must for any business investing in content marketing. Your strategy should set out the goals you plan to achieve by publishing content, and how you’re going to achieve them. An increasing number of businesses are discovering the benefits of using a content strategy platform to plan and execute their content […]. The post What Is A Content Strategy Platform And Why You Need One appeared first on Marketing Insider Group.

Marketing & Strategy 214

Marketing & Strategy Content Planning Marketing Strategy 214

Adobe Experience Cloud Blog

MARCH 29, 2019

Account-based marketing (ABM) is neither a product nor a point solution. Rather, it’s a strategy, a mindset, and ultimately a cultural movement. Done correctly, this culture shift leads to better sales and marketing partnership , and eventually the ability to maximize revenue potential together with sales. On the marketing side, ABM forces them to think like salespeople, which means going from a lead-based to an account-based mentality.

Account Based Marketing 133

Account Based Marketing Ideal Customer Profiles ABM Marketing AI 133

Biznology

MARCH 26, 2019

If you are like most marketers, you’ve probably been salivating over personalizing your website for years. It has always seemed like a good idea, but it’s never seemed possible. At first, you thought, “If Amazon can do it, we can do it!” But then your IT folks told you the way Amazon does it. Amazon has so many products and so many purchases in its history–and so many repeat visitors–that it is relatively simple to guess what people want.

Personalization 130

Personalization Amazon Privacy Traffic 130

ATAK Interactive

MARCH 27, 2019

Before we jump into your vision pitch, we need to start by re-visiting the customer lifecycle: Attract the Prospect. Connect with the Prospect. Convert them into a Customer. Delight the Customer. When a prospect is attracted to you and indicates they want to begin the conversation, a new door opens, and you better make it count. The irony of the “connect” phase is it sounds so innocent. “ Let’s just connect, explain what we do, see if there’s a fit. ” But after you get there, you often find your

Work Management 113

Work Management Marketing Management Budget Programs Advertising Mediums 113

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Marketing Insider Group

MARCH 25, 2019

If you keep up to date with new technologies in the content marketing industry, you’ve probably come across “artificial intelligence” and “content intelligence” before. But what exactly do these terms mean and how do they differ from each other? What is Artificial Intelligence? Artificial intelligence is a branch of information technology that enables computers to […].

Content 150

Content Content Marketing Marketing 150

Adobe Experience Cloud Blog

MARCH 28, 2019

Steve Lucas, SVP of Marketo, an Adobe company, on Thursday challenged the thousands of attendees at Adobe Summit—The Digital Experience Conference to make every experience count. “Experience,” he said, “is the line between epic and epic failure.”. With that, Adobe CEO Shantanu Narayen came on stage to discuss with Lucas Adobe’s 2018 acquisition of Marketo.

Account Based Marketing 132

Account Based Marketing Lead Ranking B2B B2B Thought Leadership 132

Engagio

MARCH 25, 2019

We’re finally reaching an era when Account Based Marketing has found its footing, and Sales and Marketing teams are more open to making the transition from traditional marketing methods to ABM. While there’s plenty of room for ABM to mature, we’ve seen an incredibly diverse range of game-changing ABM marketing tactics and trends crop up over the last few years that stand out from the crowd and get us excited.

Account Based Marketing 118

Account Based Marketing Tactics Enterprise Management Work Management 118