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B2B MARKETING INSIDER JANUARY 24, 2013  Top 50 B2B Marketing Influencers On Twitter Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Earlier this month, I released the 20 B2B Marketing Blogs you need to read. | GROW - PRACTICAL MARKETING SOLUTIONS JANUARY 19, 2013  The insider’s guide to social media consulting success When I have been asked for a proposal to create a social media marketing strategy for a company, I have won the business 95 percent of the time. That may seem remarkable but I’ve found there is one simple secret to connecting with companies at this early stage of engagement. do no such thing. In fact, I put together no plan at all. And neither do they. How will they make this transformation? | BIZNOLOGY JANUARY 21, 2013  Google Authorship is Changing the Game for SEO and Digital Marketing Image via CrunchBase. Google Authorship is making big waves in the SEO and digital marketing worlds. Potentially showing your smiling face to searchers might sound like a gimmick, but it can establish trust with readers while improving CTR and can even redirect people back to more of your content. Eventually, possibly within the year, Authorship will contribute to Google’s Author Rank. | IT'S ALL ABOUT REVENUE JANUARY 25, 2013  3 Types of Content that Can Bring In More Leads by Jesse Noyes | Tweet this Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp , a marketing platform used by companies to easily create interactive content to generate leads and drive revenue across the web, mobile, social and email. Content is king, and everyone is chasing the crown. It’s not enough to just create content anymore. Interactive Content. Collaborative Content. | | | | | | | |
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LEAD VIEWS | TUESDAY, JANUARY 22, 2013  Consolidations in Marketing Automation Space: Implications for B2B Customers
The marketing automation industry has reached an important inflection point. Before this time, B2B marketers had been underinvesting in technology, though the reasons were manifold (lack of perceived. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]. B2B marketing B2B Sales Marketing Automation acquisitions adobe marketing cloud b2b marketers calliduscloud david raab eloqua LeadFormix market2lead marketing automation space marketingpilot microsoft dynamics crm ROI salesforce marketing cloud sap solutions marketing social media MORE >> -
 The best advice I ever received for my business, and my blog
I was recently asked by an interviewer, “Who has had the greatest influence on your personal growth?” ” Pretty good question! But the answer was easy. In fact, there was one lesson I learned from one man that has had a profound impact on my approach to life, my business, and my blog. I’ll share that important lesson with you today. Sensei and sensibility. When I lived in Los Angeles, I desperately wanted to attend the MBA program at Claremont Graduate University for one reason – Peter Drucker taught there (in fact, the school was named for him). MORE >> -
BIZNOLOGY | TUESDAY, JANUARY 22, 2013  Marketers still need to learn some basic HTML
I have recently been blogging for the Huffington Post and they use Six Apart ‘s Movable Type blogging platform. Moveable Type was my second blogging platform after converting from Noah Grey’s Greymatter that I started using back in 2000. Even in 2013, the Huffington Post’s blogger interface doesn’t offer a Rich Text Editor so writing in familiar WYSIWYG isn’t possible there. So, what I do is compose over here on WordPress, on its Visual Editor , and then click the Text tab and copy-and-paste over to Moveable Type. Then the work begins. Related articles. MORE >> -
DIGITAL B2B MARKETING | THURSDAY, JANUARY 24, 2013  7 Blogging Mistakes B2B Marketers Make
We have all seen the lackluster corporate blog. Some days, I wonder what went wrong. Others, I wonder why they thought they could get it right. Corporate blogs are increasingly standard in B2B organizations. Some companies even have an entire suite of blogs. However, for every great corporate blog, there are a dozen corporate blogs that just shouldn’t be. Too often, it is clear they made one (or more) of these mistakes. It Smells Like Marketing Let’s face it, no one wants to be marketed too. This blog doesn’t develop an audience. With no results, support quickly dries up. MORE >> -
B2B MARKETING INSIDER | TUESDAY, JANUARY 22, 2013  Future of Marketing Interview with Mark Schaefer: Is Search Dead?
What is the Future of Marketing ? Will it be defined by the implications of the social business ? Or the rise of content marketing ? Will Will it be found in the solution to digital marketing challenges in our mobile-connected world? Will we see new models required to activate employee personal brands ? Or is Big Data the Future of Marketing? As you can see from the examples linked above, I have made plenty of marketing predictions on the future of marketing myself over the last few years. But now I want to bring in ideas from others. Time to mix it up! primarily in marketing roles. MORE >>
- The Native Advertising Trend: Hot or Hoax? GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JANUARY 22, 2013
- New developments in B2B marketing list acquisition BIZNOLOGY | WEDNESDAY, JANUARY 23, 2013
- 20 Awesome Homepage Examples to Inspire Your Next Redesign HUBSPOT | THURSDAY, JANUARY 24, 2013
- How Technology on the Trade Show Floor Can Help Your Sales Team Work Smarter and Sell More B2B LEAD GENERATION BLOG | MONDAY, JANUARY 21, 2013
- The Six Signs of an Authoritative Blog GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, JANUARY 23, 2013
- Breaking News: Eloqua Acquisition Irrelevant to Mid-market FUNNEL FOCUS | MONDAY, JANUARY 21, 2013
- How to Audit Your Website for Improved SEO and Conversions HUBSPOT | THURSDAY, JANUARY 24, 2013
- The 5 Best Things About Facebook Conversions (And How to Set Them Up) FATHOM | WEDNESDAY, JANUARY 23, 2013
- Sales Leadership: Bringing a Sharp Focus to Your Sales Meetings YOUR SALES MANAGEMENT GURU | MONDAY, JANUARY 21, 2013
- Effective Voicemails- Why Being Human Will Get You Farther In Sales SALES PROSPECTING PERSPECTIVES | TUESDAY, JANUARY 22, 2013
- 6 Ways Social Media Marketing Is Changing (For the Better) HUBSPOT | TUESDAY, JANUARY 22, 2013
- 3 important SEO metrics to pay attention to BIZNOLOGY | THURSDAY, JANUARY 24, 2013
- Week in Review - January 25th SAVVY B2B MARKETING | FRIDAY, JANUARY 25, 2013
- 4 Essential Ingredients of a Tasty Content Marketing Campaign IT'S ALL ABOUT REVENUE | TUESDAY, JANUARY 22, 2013
- A Simple Guide to Setting Up Your First LinkedIn Ad Campaign HUBSPOT | MONDAY, JANUARY 21, 2013
- Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, JANUARY 23, 2013
- 5 Tips to Writing More Effective Cold Emails SALES INTELLIGENCE VIEW | TUESDAY, JANUARY 22, 2013
- A Call to In-Action INBOUND SALES NETWORK | THURSDAY, JANUARY 24, 2013
- Survey Shows B2B Marketers Will Prioritize Email Marketing, SEO, Social Media in 2013 ANYTHING GOES MARKETING | SUNDAY, JANUARY 20, 2013
- 10 Essential Reads for the Modern Marketer: New Inspiration & Timeless Classics MODERN B2B MARKETING | TUESDAY, JANUARY 22, 2013
- Content Marketing with Blogs: 6 Steps to Writing Awesome Fresh Content WRITING ON THE WEB | WEDNESDAY, JANUARY 23, 2013
- Will Facebook users give Graph Search time to evolve? BIZNOLOGY | FRIDAY, JANUARY 25, 2013
- 7 Pieces of Intel Teleprospecting Campaigns Expose for Marketing SALES PROSPECTING PERSPECTIVES | THURSDAY, JANUARY 24, 2013
- 3 Steps to Using Data in an Imperfect Data World DIGITAL B2B MARKETING | TUESDAY, JANUARY 22, 2013
- 10 Places You Can't Afford to Publish Mediocre Marketing Copy HUBSPOT | TUESDAY, JANUARY 22, 2013
- Content Creation: How to Write When You Don't Want To INSIGHTIQ BLOG | FRIDAY, JANUARY 25, 2013
- Social Media in 2013: Great, Another Year Of This Crap! SALES PROSPECTING PERSPECTIVES | FRIDAY, JANUARY 25, 2013
- HTTPS Encryption Will Kill Organic SEO - And Make Google Richer SYNECORE | TUESDAY, JANUARY 22, 2013
- Why Marketers Need to Rise Above the Deluge of Crappy Content HUBSPOT | MONDAY, JANUARY 21, 2013
- Social Media ROI [Video] AD YOUR COMMENT HERE | TUESDAY, JANUARY 22, 2013
- Going from Good to Great Marketing: Leading and Managing Change MODERN B2B MARKETING | FRIDAY, JANUARY 25, 2013
- 3 Performance Management Techniques for Digital Marketers SYNECORE | MONDAY, JANUARY 21, 2013
- How to Transform Yourself Into an Agile Business Blogger HUBSPOT | FRIDAY, JANUARY 25, 2013
- Minimum Viable Awesome: 6 Ways To Simplify Your Web Writing Workflow ENGAGE | TUESDAY, JANUARY 22, 2013
- On Megatron, and Vanity Metrics LOOPFUSE | SUNDAY, JANUARY 20, 2013
- Armstrong This Generation’s Nixon For PR MARKETING EDGE | SUNDAY, JANUARY 20, 2013
- 9 Common Excuses for NOT Testing DIRECT RESPONSE COACH | MONDAY, JANUARY 21, 2013
- 24 Stats to Make You a Believer in the Power of Content ENGAGE | MONDAY, JANUARY 21, 2013
- What Does Facebook’s Graph Search Mean to B2B Companies? B2B WEB STRATEGY | TUESDAY, JANUARY 22, 2013
- Quick Tip: Get Your Picture to Show Up in Google’s Search Results DIANNA HUFF - B2B MARCOM | TUESDAY, JANUARY 22, 2013
- How Can Professional Services Firms Engage an Audience in a More Personal and Cost Effective Way? MARKETRI | WEDNESDAY, JANUARY 23, 2013
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