Sat.Jan 19, 2013 - Fri.Jan 25, 2013

Trending Sources

The best advice I ever received for my business, and my blog

grow - Practical Marketing Solutions

I was recently asked by an interviewer, “Who has had the greatest influence on your personal growth?” ” Pretty good question! But the answer was easy. In fact, there was one lesson I learned from one man that has had a profound impact on my approach to life, my business, and my blog. I’ll share that important lesson with you today. Sensei and sensibility.

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7 Blogging Mistakes B2B Marketers Make

Digital B2B Marketing

We have all seen the lackluster corporate blog. Some days, I wonder what went wrong. Others, I wonder why they thought they could get it right. Corporate blogs are increasingly standard in B2B organizations. Some companies even have an entire suite of blogs. However, for every great corporate blog, there are a dozen corporate blogs that just shouldn’t be. ‘Nuff said. 4. Social What?

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Top 50 B2B Marketing Influencers On Twitter

B2B Marketing Insider

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Earlier this month, I released the 20 B2B Marketing Blogs you need to read.

Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

Buzz Marketing for Technology

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. So, you’re one of the seemingly millions of brands out there using Facebook to lure people over to your website. You’re not alone. The following are the 10 top reasons brands fail to tap into the real potential of Facebook.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

More Trending

3 Types of Content that Can Bring In More Leads

It's All About Revenue

by Jesse Noyes | Tweet this Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp , a marketing platform used by companies to easily create interactive content to generate leads and drive revenue across the web, mobile, social and email. Content is king, and everyone is chasing the crown. It’s not enough to just create content anymore. Interactive Content. Collaborative Content.

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Effective Voicemails- Why Being Human Will Get You Farther In Sales

Sales Prospecting Perspectives

In an age where phone ringers are set to silent and text messaging is a primary form of communication, finding a successful voicemail strategy can be daunting and discouraging. It can be tempting to just rely on emails for leads, or set up an automated system to leave messages for you, but the ability to leave an effective voicemail is still a valuable skill to learn. Here are some pointers I’ve learned from my time on the phones. The Basics – Sounding calm and confident on the phone is the first step in leaving a good voicemail. Surprisingly, you can use this fact to your advantage.

The Native Advertising Trend: Hot or Hoax?

grow - Practical Marketing Solutions

By Neicole Crepeau, Contributing {grow}  Columnist. Native advertising.  It’s all the buzz. Marketers are enthralled with it, and studies suggest spending on native advertising will increase significantly in 2013. Let’s take a reality check of this big trend. Why all the excitement? Traditional ads that display on blogs and publisher’s sites are easy to spot. The opportunity for bloggers.

3 Performance Management Techniques for Digital Marketers

Synecore

Integrated digital marketers (IDMs) rely heavily on data analytics to track campaign performance over website, social, and mobile channels. Striving for perfection, IDMs rely heavily on user data to compare marketing initiatives with real-world results. In other words, they keep their EAR to the ground. Therefore, we would do well to offer more W-type content to X segment in the future.”. 2.

B2B Marketing Trends for 2016

Survey Shows B2B Marketers Will Prioritize Email Marketing, SEO, Social Media in 2013

Anything Goes Marketing

This is a guest post from CRM Analyst Ashley Verrill. This is the first ever guest post on this blog in its seven year existence so you know the content is going to be good. Much of this verifies what I've been saying for years but it's always good to see this data for yourself for a sanity check. For example, before you go upload that list of emails that you just bought, read the data below

Google Authorship is Changing the Game for SEO and Digital Marketing

Biznology

Image via CrunchBase. Google Authorship is making big waves in the SEO and digital marketing worlds. Potentially showing your smiling face to searchers might sound like a gimmick, but it can establish trust with readers while improving CTR and can even redirect people back to more of your content. Eventually, possibly within the year, Authorship will contribute to Google’s Author Rank.

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The Six Signs of an Authoritative Blog

grow - Practical Marketing Solutions

By Obaidul Haque, {grow} community member. For many reasons, blogging remains one of the most important components in a search and social media marketing strategy. And to be successful, you not only have to strive to establish your own distinctive blogging voice, but also create guest posts for powerful blogs, especially as you’re starting out. The Importance of Authoritative Blogs .

Future of Marketing Interview with Mark Schaefer: Is Search Dead?

B2B Marketing Insider

What is the Future of Marketing ? Will it be defined by the implications of the social business ? Or the rise of  content marketing ? Will Will it be found in the solution to  digital marketing  challenges in our mobile-connected world? Will we see new models required to activate employee personal brands ? Or is Big Data the Future of Marketing? But now I want to bring in ideas from others.

The B2B Demand Gen Marketing Playbook

6 Ways Social Media Marketing Is Changing (For the Better)

Hubspot

We’ve been at this social game for a while now, you and me. We saw it grow up from a minor phenomenon to a mainstream communication channel. And we were there for the emergence of “pinning” (no longer just a wrestling term), the broad use of Twitter in crisis reporting, and seemingly countless redesigns of the Facebook Wall, err. Timeline. The Cultural Shift. Today, things are much, much different.

Social Marketing Wisdom From a True Practitioner

Paul Gillin

Stand Out Social Marketing starts a little slow, but if you stick with it you’ll be rewarded with truly actionable insight that can help your whole company become more social. This new book comes from Mike Lewis, who is head of marketing at Awareness Networks, a personal friend and one of the nicest guys I know. This book is worth its cover price for chapter 4 alone.

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Marketers still need to learn some basic HTML

Biznology

I have recently been blogging for the Huffington Post and they use Six Apart ‘s Movable Type blogging platform. Moveable Type was my second blogging platform after converting from Noah Grey’s Greymatter that I started using back in 2000. So, what I do is compose over here on WordPress, on its Visual Editor , and then click the Text tab and copy-and-paste over to Moveable Type.

3 Steps to Using Data in an Imperfect Data World

Digital B2B Marketing

Data is reinventing the online advertising market. Today, algorithmic media buying is one of the fastest growing areas in online advertising and without data, it wouldn’t even exist. This isn’t just a consumer advertising trend, increasingly B2B advertising is being driven by data as well. However, the problem with online data is it is inherently dirty. Glad you asked.

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A Content Formula for Complex B2B Organizations

A Simple Guide to Setting Up Your First LinkedIn Ad Campaign

Hubspot

Most of us have figured out that LinkedIn is a fantastic tool to network with like-minded professionals. But what about using LinkedIn for marketing ? More and more marketers are turning to LinkedIn to promote their products, services, and content. But you have more power at your disposal with LinkedIn than you might realize. LinkedIn also has a powerful ads platform. Step 2: Select Your Language.

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How Technology on the Trade Show Floor Can Help Your Sales Team Work Smarter and Sell More

B2B Lead Generation Blog

Tweet Trade shows and conferences are still the biggest areas of investment for marketers, according to the most recent MarketingSherpa B2B Marketing Benchmark Report. And, as we marketers have embraced digital, the value of face-to-face interactions has increased. There really isn’t a digital replacement for shaking someone’s hand or reading their body language and all the other benefits of human interaction. It’s all about building relationships. The real value of trade show interactions. From this perspective, the cost of face-to-face conversations takes on a very different perspective.

Infusionsoft Gains $54 Million for Small Business Marketing Automation, Spends a Bunch on GroSocial

Customer Experience Matrix

Infusionsoft today announced it has acquired social lead generation vendor GroSocial. This comes two weeks after Infusionsoft raised $54 million in new funding. GroSocial is an interesting acquisition: about it three years old, it has about 20 employees and more than 25,000 customers. Starting price is $30 per month after a 30 day free trial. It will continue to operate independently.

New developments in B2B marketing list acquisition

Biznology

Photo credit: Wikipedia. To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets.  Marketers can find just about every target company, title and job function they need from traditional list suppliers. Let’s look at what’s new in B2B lists these days. There are more than 40,000 business lists available for rent in the U.S.,

Six Key Steps to Successful Marketing Automation Adoption

20 Awesome Homepage Examples to Inspire Your Next Redesign

Hubspot

A few weeks ago, we published a blog article featuring 15 examples of brilliant homepage design. And man was it popular! Not even a full three weeks later, the article has already attracted more than 36,000 views. Now, before you accuse us of getting all cocky on you, you should know the other side to the story. Albeit successful, many of the readers of that post. what's a marketer to do? 13) Jib.

9 Common Excuses for NOT Testing

Direct Response Coach

Testing is one of the most-preached and least-practiced activities in marketing.   What is your excuse for not testing?  Everyone pays lip service to testing, but how many actually do it?  Very few, in my opinion. The only marketers who actually use testing on a consistent basis are those who depend on direct response (including advertising, [.].

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10 Essential Reads for the Modern Marketer: New Inspiration & Timeless Classics

Modern B2B Marketing

by Jason Miller As a modern marketer it is vital to stay on top of current trends and brush up on forgotten or underutilized skills. In my last blog post I was asked by several folks what books I am currently reading and what books I recommend to become a better writer. There are lessons for anyone and everyone involved in any aspect of business. 2. absolutely love the approach the author takes.

3 important SEO metrics to pay attention to

Biznology

Photo credit: Search Engine People Blog. The most important thing to keep in mind when first launching an SEO campaign is that SEO is a long term process. Unlike other marketing campaigns, there is no such thing as overnight SEO success. Once a site has been optimized it can take many months of link building , content marketing, and social media activity to begin to see some improvement.

8 Ways to Create More Effective Lead Generation Programs

How to Audit Your Website for Improved SEO and Conversions

Hubspot

When was the last time you gave your website a checkup? Website audits are extremely valuable and absolutely necessary before beginning any large-scale SEO or website redesign projects. Auditing your website can determine whether or not it's optimized to achieve your goals, and if not, how you can improve it to increase performance. The Benefits of a Website Audit. Do I know what to do next?

How Young Professionals Can Advance Their Career Through Thought Leadership and Subject Matter Expertise

Marketri

When it comes to professional services firms, young employees are often quite unfamiliar with the concept of marketing and the fact that there is a plethora of quick and easy things they can do to advance their careers and help their firm reach its growth goals. At a certain point, they may feel that they have hit a ceiling where they need to begin marketing in order to continue advancing.

SEO is Dead. Long Live SEO!

B2B Marketing Traction

Remember the days when SEO was king? Way back when we optimized for Inktomi and Overture? Later when we had to create reciprocal links to appease Google, now a frowned-upon practice? have news for you. It’s over. SEO as we knew it is dead. But, long live SEO, because it’s re-emerged through SMO. If you’re not engaging in social media, now is the time.

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