Stop Cold Calling and Start Lead Nurturing
markempa
SEPTEMBER 8, 2014
'Tweet Earlier this week, I had a call with a CEO of a small technology company who was wondering how to optimize his lead generation. He called me after two salespeople quit, and he said, “I’m about to give up on cold calling and start doing inbound marketing. I think cold calling is dead … what do you think I should do?” I thought to myself, ‘It’s no wonder his sales team quit.’ There’s an old adage that says 90% of sales people hate cold-calling
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