Marketing Insider Group

APRIL 16, 2013

'The first step in effective marketing is listening, research and a solid understanding of your buyers. A few years ago I found Tony Zambito online and we became instant friends despite the fact that we have never spoken live or met in person. And so today, I would like to bring in Tony’s perspective to our Future of Marketing series. We have already covered related topics such as the customer experience , focusing on your customer’s brand , listening and agile marketing.

Work Management 180

Work Management Buyer Personas Marketing Management Marketing & Strategy 180

ViewPoint

APRIL 16, 2013

'The Sales 2.0 Conference billed itself as “the number one industry event devoted to excellence in leveraging SaaS technologies.” Attendees were promised they would learn: how to create a sales process ruled by metrics and measurement. how collaboration can promote productivity and enhance the customer experience. ways to leverage technology to empower your team.

Conference 176

Conference Paid Search Agency Rules Lead Scoring 176

ANNUITAS

APRIL 16, 2013

'Often, I am asked for tips and tricks as it pertains to different areas of demand generation and most of the time, I am more than happy to oblige.

Demand Generation 191

Demand Generation Demand Generation Lead Nurturing 191

Webbiquity

APRIL 15, 2013

'How much traffic does your website get from organic search? Easy question, right? If you use Google Analytics (which is likely, as GA is installed on almost 60% of all websites ), just click on Traffic Sources > Overview in the left sidebar menu, and you’ll see something like this: The problem is—this is almost certainly baloney. Hooey. Poppycock.

Traffic 175

Traffic Google Marketing Analytics Tools Zoominfo 175

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Marketing Insider Group

APRIL 18, 2013

'Has the rise of digital, social and mobile technologies affected your marketing organization? In response to these rapid changes in the way everyone on the planet gets and processes information, governments, businesses and individuals are all facing the challenges of adapting to continuous change. As organizations seek to differentiate themselves, Marketing has taken on a more prominent role in many organizations.

Paid Search Agency 176

Paid Search Agency CMO Work Management Marketing Management 176

ViewPoint

APRIL 18, 2013

'Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Are You Paying Enough Attention To Your Sales Teams? Sales teams are expensive, complex and powerful, so they should be made as productive as possible.

B2B Sales 172

B2B Sales PointClear B2B Opinions 172

KoMarketing Associates

APRIL 18, 2013

'Last week I headed out west for ad:tech San Francisco. It was my first time at an ad:tech conference and I was fortunate to be able to both enjoy the show and speak on a social media panel. The conference offered some excellent sessions on content, social media, mobile advertising, display, and more. It also had some very cool startup spotlight sessions where companies went in and pitched brands, including General Mills and Wonderful Pistachios.

Customer Satisfaction 170

Customer Satisfaction Mobile Advertising Social Media Search Engine Marketing 170

Writing on the Web

APRIL 17, 2013

'4 Simple Ways to Get More Blog Readers" src="[link] width="231" height="231" title="Is Your Business Blog Sexy? 4 Simple Ways to Get More Blog Readers" /> When it comes to business blogging , many professionals forget that there is more to it than getting information out on the page. The appeal of business blogs and sites has a lot to do with readers’ impressions.

Business Blogging 162

Business Blogging Business Blogger Traffic 162

Biznology

APRIL 19, 2013

'Photo credit: MyTudut. As someone who works for a fully transparent and honest link building agency, it makes me squirm to know that people are paying shady link building and SEO firms without knowing what they’re going to get in return, or that what they’re paying for could actually hurt them rather than help them. Business owners, and even webmasters, often do not know what goes into link building and are easy to take advantage of by those in the industry who give the rest of SEOs

Link Building 156

Link Building Ad Building Burn Rate Paid Search Agency 156

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Marketing Craftmanship

APRIL 16, 2013

'Make a Statement in 2014. If the cowards behind the 2013 Boston Marathon bombings believed they would forever strike terror in the hearts of Americans…then they picked the wrong country, the wrong city and the wrong sport to make their point. The wrong country? Americans don’t back down from threats. As Afghan Taliban fighters learned the hard way, America’s armed forces “run toward our bullets.”.

152

152

Digital B2B Marketing

APRIL 17, 2013

'Advertising is dead (again). The latest killers are the social media and content marketing stars. Not so fast. Marketing is a spectrum. At one end might be the experience someone has using your product or service as you intended. At the other might be a tiny mobile banner or a transit bench on a side street. Advertising isn’t dead. Comparing different parts of the marketing spectrum is like comparing visible light to X-rays; “better” is entirely dependent on your purpose.

Advertisements 136

Advertisements Advertising Mobile Advertising Webcast 136

B2B Marketing Traction

APRIL 15, 2013

'If you’re puzzling over why you no longer see posts by others directly on your Facebook company page, puzzle no more. Facebook simply made yet another change that affects the way we manage pages. This issue has not come up that much for my clients. Most are business-to-business (B2B), and some set up their Facebook pages in a very controlled fashion: they are the only ones that can post on their page.

Facebook 134

Facebook Companies Work Management CAN-SPAM 134

Biznology

APRIL 17, 2013

'Photo credit: Automotivespace. Yesterday’s Biznology® Webinar by Paul Gillin was about how to prepare for and prevent social media attacks on your brand. That Facebook page you set up to promote your business might just become your biggest headache. Customers who used to suffer frustration in silence now have a voice, and they’re taking their opinions to the whole world.

Public Relations 142

Public Relations Brand Identity Branding Viral Marketing 142

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Social Media

Marketing Craftmanship

APRIL 16, 2013

'Make a Statement in 2014. If the cowards behind the 2013 Boston Marathon bombings believed they would forever strike terror in the hearts of Americans…then they picked the wrong country, the wrong city and the wrong sport to make their point. The wrong country? Americans don’t back down from threats. As Afghan Taliban fighters learned the hard way, America’s armed forces “run toward our bullets.”.

142

142

Convince & Convert

APRIL 13, 2013

'photo from Bigstock.com. It’s time to recalibrate your expectations about customer complaints. 57% of Americans will have a smartphone this year , meaning that the majority of your customers (and in some industries, the vast majority) now possess two things, at all times, in their pants: Access to almost the entirety of the world’s knowledge.

Social Media 147

Social Media Media Customer Satisfaction Marketing Management 147

Crimson Marketing

APRIL 17, 2013

'How is great SEO and a chocolate milkshake alike? According to this recent article we read, each contain 3 important ingredients. While a chocolate milshake has ice cream, chocolate and milk, great SEO contains the following: On-page SEO -keep your keyword usage natural. Off-page SEO – build quality links and earn social media shares. Great content – provide valuable information.

SEO 116

SEO Practices Best Practices Keywords 116

Biznology

APRIL 19, 2013

'Photo credit: Fora do Eixo. We’ve got to come up with a better name for social media. When people hear that phrase, most immediately think of the “what I had for breakfast, aren’t my kids great, isn’t my life fabulous” world of Facebook. And that is overwhelmingly what social media should mean to many people. And that can make talking about social media to C-level executives a challenge.

Social Media 141

Social Media Social Marketing Content Marketing Media 141

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Marketing Craftmanship

APRIL 16, 2013

'Make a Statement in 2014. If the cowards behind the 2013 Boston Marathon bombings believed they would forever strike terror in the hearts of Americans…then they picked the wrong country, the wrong city and the wrong sport to make their point. The wrong country? Americans don’t back down from threats. As Afghan Taliban fighters learned the hard way, America’s armed forces “run toward our bullets.”.

125

125

Convince & Convert

APRIL 16, 2013

'Image via BigStockPhoto.com. The communications landscape has forever changed with the explosion of social and digital media. That explosion has meant that few communications plans are being developed without this sort of media factored into the program. We will save any editorial commentary on whether that change is good, and instead focus on the fact that these technologies offer communicators a unique way to reach key stakeholders.

Analytics 139

Analytics Practices Ad Building Best Practices 139

B2B Marketing Traction

APRIL 17, 2013

'A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing. As usual, I have to provide information about the source of the survey, which few bloggers ever do. Optify , the source of the survey, sells inbound marketing software that helps you track social media and email campaigns.

Customer Surveys 108

Customer Surveys Twitter Email Marketing Paid Search Agency 108

Adobe Experience Cloud Blog

APRIL 19, 2013

'by Dayna Rothman Today I would like to welcome K’Lee Banks as our guest blogger. K’Lee is a freelance writer and bloger and writes for a variety of sites including Reputation.com. Blogging is one of the most popular ways to connect with existing and prospective customers. So what happens if the company blog is suffering from a case of no interest?

Paid Search Agency 105

Paid Search Agency Companies Blogger Social Networks 105

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Rules

Marketing Craftmanship

APRIL 16, 2013

'Make a Statement in 2014. If the cowards behind the 2013 Boston Marathon bombings believed they would forever strike terror in the hearts of Americans…then they picked the wrong country, the wrong city and the wrong sport to make their point. The wrong country? Americans don’t back down from threats. As Afghan Taliban fighters learned the hard way, America’s armed forces “run toward our bullets.”.

109

109

Convince & Convert

APRIL 18, 2013

'On Monday, April 16, 2013, the eyes of the world turned to Boston as tragedy struck the Boston Marathon. As the city turned to social media sites for information and to check in on friends, brands were faced with an important decision – what to do. While many companies posted heartfelt responses on their social media sites, one of the most surprising came from an unlikely source – The Chicago Tribune.

Paid Search Agency 135

Paid Search Agency Social Media Act-On Comparison 135

B2B Marketing Traction

APRIL 19, 2013

'Effective marketing is not about winning design awards. Effective marketing is about getting results. Over the years as a marketing consultant ( I founded New Incite in April of 1997 ), I have observed that a lot of people get bogged down in the details and don’t pay enough attention to results. This is evidenced in the value the marketing and advertising industry and some businesses place on creative and design awards.

Paid Search Agency 106

Paid Search Agency Advertising Agencies Ads Ad Agencies 106

Adobe Experience Cloud Blog

APRIL 18, 2013

'by Heidi Bullock According to recent data from Marketing Sherpa, email is the top channel that marketers track. A full 63% of the marketers surveyed indicated they are currently tracking email marketing data. I first wondered about the other 37% and what they are doing… but then I got interested in exactly what email metrics marketers track. My sense is many are tracking open rates, click rates, and that some are also looking at relevant segments (geographies, personas, buying behavior,

Email Marketing 105

Email Marketing Campaigns Best Practices Marketo 105

Speaker: Paul Slack, Vende Digital CEO

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B2B Marketing

Paul Gillin

APRIL 18, 2013

'By sheer dumb luck (and knowing the right people) I’ve scored invitations to several activities around the White House Correspondents’ Dinner in Washington the weekend of April 27. I’m not invited to the dinner itself (I’m not that well connected!), but I will be at the pre- and post-parties, as well as at the Sunday brunch.

Video Marketing 75

Video Marketing Activities Best Practices 75

Convince & Convert

APRIL 18, 2013

'Dorie Clark, Reinventing You @dorieclark. Dorie Clark , Forbes contributor and author of Reinventing You , joins the Social Pros Podcast this week to discuss avoiding being pigeonholed in your current job, how to make a career change organically that will make sense, and accurately representing yourself in your personal brand. Read on for some of the highlights and tweetable moments, or listen to the full podcast.

Personalization 134

Personalization Skype Brand Identity Branding 134

Integrated B2B

APRIL 18, 2013

'As we’ve seen in the recent launch of the “Facebook phone”, smartphones are one of the hottest battlegrounds in business at the moment. Mobile is the new frontier, and for B2B companies today, just having a great website and being on social media isn’t enough; companies need to think in terms of multi-channel strategy. For most B2B companies, a mobile strategy could have two tracks.

B2B Thought Leadership 66

B2B Thought Leadership Thought Leadership Ad Building Multi-Channel 66