In an age where digital content consumption and online shopping are a given, and 70% of the buyer’s journey is completed before a sales engagement, data matters more than ever.
The most successful marketing and sales organizations leverage intent data for deep insights into which prospects are likely to buy, then run targeted ABM campaigns to deliver the right content to the right buyers, at the right time.
Over the last year and a half, Spiceworks Ziff Davis has made big changes to continuously improve the quality of our B2B data solutions and to enhance the value we can deliver to our clients… and now a trusted analyst firm has acknowledged us.
Third-party recognition: Their words, not ours!
SWZD’s comprehensive data solution was recently recognized in highly reputable third-party research. In the report, The Forrester Wave™: B2B Marketing Data Providers, Q2 2021: The 11 Providers That Matter Most, SWZD was called “a best fit for technology marketers who need deep insights into their buyers and are willing to work with their vendor as they build out that solution.”
Additional takeaways from the report:
In our view, speaking to the strength of our data, we received the highest score possible in the behavioral/intent criterion, which is defined as offering “superior quality, breadth, and depth, compared with others in this evaluation, gathered from a wide range of licensed and/or proprietary sources and receiving uniformly positive feedback from customer references.”
SWZD also received the highest possible score in the prospecting and engagement criterion, which is defined as “sales prospecting and engagement capabilities are superior, compared with others in this evaluation, including purpose-built features designed to help sellers track their accounts and contacts and easily create or launch engagement in multiple channels from inside the tool or application itself, receiving uniformly positive customer feedback.”
A quick recap of how we got here:
The September 2019 merger of Spiceworks and Ziff Davis B2B combined one of the largest first-party intent aggregators (with millions of opted-in tech buyers who frequent the Spiceworks Community) and the leading first-party tech buyer media company in the world.
In November 2020, SWZD acquired Aberdeen (which itself previously bought intent data provider, Big Willow), adding world-class big data and third-party intent capabilities to the mix.
SWZD can now provide behavioral data on 122M devices per day from 17M businesses interacting with 12B pages globally… delivering actionable, customized insights across any vertical and an unlimited number of contextual keywords. Additionally, we uniquely offer unprecedented visibility into user behavior and technology usage behind the firewall through our award-winning suite of IT management applications that tech buyers spend 1.4 billion hours in annually.
Learn more
Contact us to find out more about how we can help connect you with in-market tech buyers, or learn more about how our comprehensive data capabilities can help accelerate your business.