Sat.Dec 26, 2015 - Fri.Jan 01, 2016

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SEO Best Practices For Your Blog

Marketing Insider Group

There are millions of bloggers around the world publishing new content every day. If so many other companies are blogging too, why should you invest time and resources in business blogging? You should just avoid it altogether, right? Wrong. Business blogging is no longer a nice-to-have for your company, it is a must for several […]. The post SEO Best Practices For Your Blog appeared first on Marketing Insider Group.

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12 Steps to Producing a Podcast

Convince & Convert

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. Here at Convince & Convert Media, we produce three podcasts. Most frequent is my nearly-daily video show Jay Today (read this post to see how we make 8 pieces of content out of each episode ). We also produce Social Pros , the podcast for real people doing real work in social media.

Skype 167
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KoMarketing Year in Review: Top Posts from 2015

KoMarketing Associates

2015 has been another amazing year for KoMarketing. We have had a lot to be thankful for, having experienced tremendous success in both client programs and the development of individual team members. A photo posted by KoMarketing (@komarketing) on Dec 7, 2015 at 10:25am PST. Three years ago our leadership team made it a point to treat our online marketing experience as a priority in organizational strategy and business development.

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Five often-overlooked reasons senior executives should use social media

Biznology

“I don’t have time to build my LinkedIn profile. I already get more useless messages than I can handle anyway.”. “Why would I want to be on Twitter? It’s a lot of noise, and no one cares about what I’m reading.”. “I want to be a thought leader, but I don’t have time for blogging.”. Sound familiar? I hear these objections all the time when speaking to top executives about social media.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Why Marketers Should Care That 50% Of Millennials Read Buzzfeed

Marketing Insider Group

You already knew BuzzFeed’s audience is massive (to the tune of 200 million uniques per month), but more interesting to brands and content marketers is how they dominate among millennials. Half of all millennials in the US read BuzzFeed. Half. According to the US Census, millennials are the largest generation in the history of the […]. The post Why Marketers Should Care That 50% Of Millennials Read Buzzfeed appeared first on Marketing Insider Group.

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Habits of Customer-Centric Marketers: Q&A with Hendrik-Jan Francke

Cintell

In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. In today’s world of empowered buyers, the marketers who are getting it done are those who understand their buyers best.

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Do you use your website search to help your SEO?

Biznology

I do lots of SEO projects. Not so typically, I also do a lot of website search projects. But I hardly ever do them for the same clients. One reason is that IT people typically run website search while marketers typically manage SEO. But the few clients I work with that do SEO and website search together have discovered the secret I am about to share with you.

SEO 115
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The Power of Backlinks for Content Marketing SEO

Marketing Insider Group

Search engine optimization for content marketing is always evolving thanks to Google’s ever-changing standards. Years ago, website creators could litter their pages with specific keywords in order to rank higher on the search engine. Now, it’s quality, and not quantity, that Google looks for when determining webpage popularity. Despite increasingly strict standards from Google, there […].

SEO 136
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A Lattizen Year in Review – Top Content

Lattice

With 2016 knocking at the door, I wanted to take some time to reflect on some of Lattice’s biggest hits in 2015. Thanks to our customers, partners and team, we’ve been able to triple our customer win growth , expand our offering beyond North America with partnerships with Stein IAS and Leadteq , and announce several new products to help sales and marketing professionals master the data deluge and deliver measurable gains to their bottom lines.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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How to Spark Emotion Through Social Media

Convince & Convert

Editor’s Note : This post is one of Convince & Convert’s Top 10 Posts of 2015. Do you have a social media strategy? Of course you do. Everyone does—or so they say. But what everyone doesn’t know is that you can’t simply write awesome content and hope that it will draw people like flies to honey from social media. Mark Schaefer says that writing content is the starting line, not the finish line!

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6 Effective tools for SMB that integrate with your existing SaaS

Biznology

These days, the buzzword is “integration.” As in: how can small business tools work together to get more done? With so many apps and software programs out there, it’s essential that they play together nicely. Here are six tools that can harness the power of two platforms as one and improve business efficiency. Implement Chrome Extensions. If you’re one of the 1 billion Chrome users , you probably already use Chrome extensions, which are little plugins located next to your URL bar that help you d

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Top 10 LinkedIn Pulse Article of 2015

Marketing Insider Group

Over a million professionals have published a blog on LinkedIn, according to LinkedIn’s executive editor Daniel Roth. These individuals publish more than 130,000 posts every week on LinkedIn. Nearly 50% of all readers are in leadership roles, including CEOs, VPs and managers, across 21 industries and 9 countries. And this number is expected to go […].

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It’s Show Time! 6 Sales Demo Tips from Stage Performers

Adobe Experience Cloud Blog

Author: Chris Gillespie As Shakespeare wrote, “All the world’s a stage, and all the men and women merely players.” Sales demos are like shows, with salespeople as the main cast. Some are interesting, some are boring, and some blow you away and leave you hanging on the edge of your seat. Haven’t seen too many of the latter? Neither have I, but those that I have seen are all super effective at delivering an engaging and memorable performance.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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A Marketer’s Guide to the Perfect Headline

Convince & Convert

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. Let’s start with a fundamental question: How are posts shared? It’s not the blog post, tool, or resource that gets shared. That might be what motivates the person who is sharing it, but all that ends up getting shared is the headline. The headline is what you share with your subscribers, it’s what people see in search results, and it’s what gets passed around.

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Elements of a Successful Brand 3: Personality

Hinge Marketing

A brand is a complex organism. This is part three in a series of articles in which we examine a successful brand's component parts. Most professional service firms present two contradictory faces to the world. The first face is approachable and personable: while working for its clients, a firm might display warmth, talent, and a sense of humor. The personal connections and goodwill a firm forges during an engagement can lead to future work and referrals.

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The 20 Best Infographics Of 2015

Marketing Insider Group

According to Google, searches for the term “infographic” have increased over 800% in the last two years. To date, there are 79,000,000 search results on Google for “infographic.” Consumers like them because they are consummately useful for informing, entertaining, and even evoking emotion. Why wouldn’t you want to use infographics in your content marketing?

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Is South Park Onto Something? A Look At Sponsored Content in the Media

Adobe Experience Cloud Blog

Author: Mike Tomita “Kids today are lazy and entitled. Technology is ruining our lives. Advertising is out of control. Get off my lawn!”. Every generation shares the same fears and uncertainty about the future that the previous generation once had. We may not see it at first, but there’s really no escaping the fact. It’s a realization we don’t like to face because it means we’ve crossed a line.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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10 Ways to Improve Your Editorial Calendar

Convince & Convert

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. How satisfied are you with the way you manage your content right now? Do you use a content marketing editorial calendar but it still kind of… well… sucks? Chances are, you know there are things you can improve with your editorial calendar. But you just don’t want to change what you’re doing.

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The Ultimate Countdown: 10 Best B2B Video Marketing Examples of 2015

Vidyard

Every year around this time, we highlight some of the best video marketing examples over the past year in an attempt to provide inspiration to B2B marketers as the new year rolls in. The truth is, we all need a little bit of inspiration. Especially in the video world. Mainly because the use of video is proving to be more and more crucial to marketing success.

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How to Build Your Brand With Instagram: 4 Tried-and-True Tips

Hubspot

Instagram is a platform that has demonstrated tremendous growth. In fact, the Instagram community grew to over 400 million users this past year. Despite its impressive reach, many business owners are still overlooking its marketing potential. As a result, they're leaving high levels of engagement, brand awareness, and even profit on the table. But why?

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Check Out The 20 Best Slideshare Presentations of 2015

Marketing Insider Group

It’s that time of the year again! Last year I shared with you my favorite SlideShares, marketing events, articles and videos. Thanks to readers like you, these articles continue to be some of my most popular posts of all time! And check out my list of the Best Marketing Conferences of 2016. One of my […]. The post Check Out The 20 Best Slideshare Presentations of 2015 appeared first on Marketing Insider Group.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Best Website Techniques for Greater Online Lead Generation

Hinge Marketing

Generating new leads is among, if not at the top, of most Marketers priorities, this has not changed. However the professional services marketplace is continuously changing. Every year, more and more companies are finding and vetting potential service firms online. So today, savvy firms are utilizing their websites to not only communicate with their target audiences but also to deliver high-quality leads and nurture prospective clients.

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Get Over Your Fear of Marketing Automation Software

SugarCRM

Are you still afraid of and intimidated by marketing automation? There’s really no reason any more. Modern marketing automation software (MAS) no longer suffers the stigma of being too complicated for anyone but a large enterprise technology company to adopt. The modern MAS has already made the same jump roll-your-own blogging made to WordPress and the command-line Unix server made into the sleek and elegant Mac OS X.

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How to Find the Right Co-Marketing Partner

Hubspot

Co-marketing is a fantastic way to gain new contacts without having to wait for organic search to kick in. but it's not always an easy job. The challenging part of co-marketing all boils down to one thing: your partner. Can you find partners who launch campaigns with the same strategy and thoughtfulness you do? Oftentimes, it's a struggle. If you're having trouble finding and evaluating co-marketing partners, keep on reading.

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Deploying Long-Tail Lead Nurturing and Marketing Automation to Build Relationships  

Lead Liaison

The more touch-points you have with website visitors, the more opportunities you have to convert those visitors by collecting their contact information. Long-tail lead nurturing , combined with marketing automation, provide the additional touch points you need to build trusting relationships with prospects and customers. Determining when and where to deploy those touch points can often times be a challenge for many marketers.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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4 Factors to Cross-Selling Services Effectively

Hinge Marketing

As professional services executives, cross-selling services is a goal we, of course, all have – making the most out of our existing accounts, adding more value to the relationship by selling appropriate services and equally appropriate complimentary services. Cross-selling services is, you might believe, the holy grail of increasing revenue per client (or one of them, anyway).

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Get Over Your Fear of Marketing Automation Software

SugarCRM

Are you still afraid of and intimidated by marketing automation? There’s really no reason any more. Modern marketing automation software (MAS) no longer suffers the stigma of being too complicated for anyone but a large enterprise technology company to adopt. The modern MAS has already made the same jump roll-your-own blogging made to WordPress and the command-line Unix server made into the sleek and elegant Mac OS X.

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How to Earn Free Press for Your Business When You Have No Connections

Hubspot

"Is that guy wearing leggings?". "We should start a business selling male leggings.". That's all it took. One week later my business partners and I stood freezing in London's Brick Lane Market with 22 pairs of female leggings "branded" with our male leggings brand. But after eight hours in the cold, we saw zero sales. Fast forward two years, and sTitch Leggings was being prominently featured on the Daily Mail -- an article from which we're still converting traffic.

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