Sat.Nov 10, 2012 - Fri.Nov 16, 2012

Trending Sources

Social Business: Four Real-Life Truths about Collaboration

Conversionation

The 3 U’s apply to collaboration as well – source: Nicola Millard (Scribd) I haven’t been blogging a lot in recent months. Since nearly five months we started working with BT Global Services on an integrated global social business, training and content marketing program. Some facts and data. Social business is all about people, integration (the silos, remember?) and collaboration.

Corporate Marketing Meets The Real World

Tomorrow People

Can traditional corporate marketing survive an apocalypse? Alistair Norman, Marketing Director at Tomorrow People, says the corporate marketing dinosaur needs to evolve, or face extinction. Old dog-breath. I’ve put in my time working at the cold face with old dog-breath (aka the unimaginative boss) sat behind me, trying to stimulate the market by churning out what he thinks the market needs.

CMO 136

Social Media Marketing: 6 tips for running a valuable LinkedIn group that attracts prospects

B2B Lead Generation Blog

Tweet How easy it is for the mighty to fall. Especially on social media. In early October, the B2B Lead Roundtable Group , this blog’s LinkedIn group, was recognized as one of the top LinkedIn groups for content marketing. Check it out for yourself here: “ 4 Hottest LinkedIn Groups for B2B content marketing.” Everyone answered “spammers and self-promoters” or some variation thereof.

Best Social Media Management Tools for Small Business Owners

grow - Practical Marketing Solutions

By Kerry Gorgone, Contributing {grow} Columnist. Entrepreneurs are universally short on time and money. Everyone knows that social media needs to play a role in their marketing efforts, but managing all of the different social networks can seem daunting. Of course, if you want more versatility (additional profiles, analytics, etc.), some services require premium subscriptions. Hootsuite / Seesmic.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

More Trending

The level playing field has turned into a content arms race

grow - Practical Marketing Solutions

Have I ever told you how much I love Gini Dietrich ? For me, she is such an amazing role model for dong it right on the social web. And if you’re one of the five people on earth not already following her Spin Sucks blog, go do that now. Gini is a smart and savvy friend and we don’t always see eye to eye, which makes her an even better friend. And it works. No longer. Agree?

Field 86

20 Stats Every Modern Marketer Should See

It's All About Revenue

by Jesse Noyes | Tweet this If you were at Eloqua Experience last week, you probably heard a lot of stats cited. It’s inevitable. At every event we hear statistics rattled off as speakers and attendees attempt to quantify the world around them. It’s for good reason. Data is simply exploding as social, mobile and apps change the way we work, collaborate and deliver marketing campaigns. As marketers, we need to be able to represent these changes in an easily understandable way. That’s probably why I heard many requests for access to many of the stats cited at Eloqua Experience. Source ).

Stats 105

The 2013 Social Business Marketing Manifesto

B2B Marketing Insider

Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. So here I will lay out my perspective – a narrative really – of what happened in 2012 in B2B Marketing. The world has changed faster than our ability to keep up. We are talking about survival.

Anyone with a New Idea is a Crank Until the Idea Succeeds

Webbiquity

I was reminded of that famous quote from Mark Twain recently in a Twitter exchange about the web presence optimization framework. Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Image credit: Ajax Union.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

What Proctology Exams Teach Us About Social Media

grow - Practical Marketing Solutions

By {grow} Community Member Chris Reimer. As Hurricane Sandy swept across the Eastern seaboard, killing hundreds of Americans, racking up billions of dollars in damage, and wreaking havoc on millions of lives, certain intrepid bloggers thought it a wise idea to write about “What Hurricane Sandy can Teach us About Social Media.” Do we really need that? Here it is. Proctology Exams.

Selling From A Salesman’s Point of View

Biznology

Tweet Photo credit: s_falkow. For those of you who have never been in sales, I would like to take you through a sales process (or some aspects of one) from the sales representative’s point of view. In sales, we are trained to look at situations as if we were sitting in the prospect’s chair. By not grab-assing and building a lot of rapport. Not much to ask, right? Tell me the truth.

View 66

Pinterest Finally Rolls Out Business Accounts: How to Set Yours Up Today

Hubspot

They're heeeeere. No, its not a Poltergeist sequel. It's Pinterest business accounts! We knew this day was going to come. In fact, we wrote about it in this article about why social networks like Pinterest will never be marketing-free. It was just a matter of time. do you already have a Pinterest account you want to convert into a business account? Well have we got the blog post for you! Voila!

Why B2B Marketers Are Slow To Invest In Data

Digital B2B Marketing

Good data is essential for B2B marketing organizations to excel. Sirius Decisions research indicates that good data can increase revenue driven through marketing by 70%. It isn’t hard to believe, just ask any B2B marketer that has tried marketing to a bad prospect list. Many participants simply assumed the data would be inaccurate. Burnt before, they are very slow to invest in new data.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

An Example Of Social Prospecting Gone Wrong

Sales Prospecting Perspectives

Recently I’ve been writing about the impact social media can have on your business and sales pipeline. Social selling is a very hot topic at the moment and more sales teams are looking into implementing some form of social intelligence into their sales process. Before you give your sales team the “green” light to start using social media outlets for prospecting opportunities, make sure you have reviewed your social media policy and have trained your reps on the best way to develop and nurture relationships via social media outlets. The interaction begins as most do on Twitter.

If it exists, there is porn of it, no exceptions

Biznology

Tweet Are you or your clients convinced that your product or service is too niche for anyone to care about? That your appeal is so limited that investing in  social media  engagement or blogger outreach would be a shot in the dark? Well, that’s not only a pity but patently wrong. The  Seriously. It’s already a thing:  Rule 34 : ”If it  exists , there is porn of it. No exceptions.”

5 Major Challenges Marketers Face (And How to Solve Them)

Hubspot

Every marketer faces different challenges. Although we typically share similar goals, some marketers are stuck on lead generation , while others are having trouble converting leads into customers, and some just aren’t generating the traffic to their site they need in the first place. Whatever it is, there’s always at least one area that any marketer can stand to improve. And hey -- that’s great!

Corporate Marketing Meets The Real World

Tomorrow People

Can traditional corporate marketing survive an apocalypse? Alistair Norman , Marketing Director at Tomorrow People, says the corporate marketing dinosaur needs to evolve, or face extinction. Old dog-breath. I’ve put in my time working at the cold face with old dog-breath (aka the unimaginative boss) sat behind me, trying to stimulate the market by churning out what he thinks the market needs.

CMO 58

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

The Top Questions to Ask Yourself Before Rebranding Your B2B Company

Marketri

What is a brand? Those unfamiliar with strategic marketing may think that a company’s brand is just its logo, its colors, and the overall feel of its web site. While these are all ways to showcase a brand, your company’s brand is actually much more than a set of colors and font guidelines; it’s your company’s identity. What are our company values and culture? Business cards.

Targeting Content and Calls To Action: Where Are Your Prospects?

Biznology

Tweet Photo credit: Frank Gruber. You probably hear a lot these days about targeting mobile consumers and how important tablets and mobile devices are becoming. The contention is that knowing where your prospect is when he or she is interacting with your content becomes more and more crucial as mobile devices – and mobile networks – grow. Where Is Your Prospect? How Do You Stack Up?

Understanding the New Roles in Marketing

Hubspot

"Ch-ch-ch-ch-changes." Could David Bowie's 70s hit be a marketer's theme song, or what? On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. In terms of both department size and budget, Marketing is on the rise. Enough said.

CMO 55

Is YouTube Replacing the Printed Manual? [CHART]

It's All About Revenue

by Andrew Stivelman | Tweet this In June of 2010, the  nielsenwire published statistics  on how much time people spend using social networks and blogs on a monthly basis.  So, how does this relate to documentation? Sign Up now for Chart of the Week  to get a sales and marketing performance snapshot in your inbox every week! Is YouTube Replacing the Printed Manual?

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

How Customers Choose a Product or Service: Debunking Common Marketing Myths - Part 2 of 4

Cloud Potential

Interviewing thousands of customers about their buying process has convinced me that while the buyer is attempting to buy something he wants, he is also determined to see through any deception or manipulation. ” Here is Part 2 of a 4-part series, in which we examine how customers choose a product or service. read more.

Take Control of Your Reputation Online

Biznology

Tweet. Yesterday, Chris Abraham of Reputation.com presented our latest Biznology® Webinar  about taking back your online reputation.  In today’s 24-hour news cycle, crisis response is essential to every company’s communications strategy; however, after all the dust settles and it looks like you’re in the clear, what happens when all of the negative press finds its way onto Internet search?

Socialized!: The Business of Building a Digital Network #socialized #socbiz

Blue Focus Marketing

Acknowledge the Revolution. It is happening all around you. People are talking. Whether you realize it or not, your company is the topic of conversation – inside the organization and out. Like it or not, the world is changing how we do business, and in his new book Socialized! In essence, Socialized ! is an enterprise playbook for capturing the full power of social.  suite can’t control it.”.

Photos on Facebook Generate 53% More Likes Than the Average Post [NEW DATA]

Hubspot

There's no doubt that we're moving toward a more visual marketing world. As users, we often prefer consuming visual content to reading blocks of text. In fact, Facebook users are uploading approximately 300 million photos to Facebook per day, up 20% from earlier this year. Even u sage of the photo-sharing tool Instagram, purchased by Facebook in April of 2012, has increased 1,179% in six months.

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

5 Awesome A/E/C Blogs (and How Yours Can be Just as Good!)

Marketri

If you’re wondering whether your architecture, engineering, or contracting firm can benefit from a blog, the answer is yes! Educational content is possibly more valuable in professional services industries than any other arena. In fact, statistics show that companies that blog generate 67% more leads than those who don’t. The 5 A/E/C bloggers below have already discovered how to do so.

How to Become The Six Million Dollar Marketer

Synecore

Technology may be creating exponential opportunity for businesses, but it is sure creating a headache for marketers. Though I agree with both Kokich and Baer, I’d say that the demands of today’s zany marketing environment require more than just a generalist- they require an uber-marketer. Here’s Why: Consumers expect personalization and seamless online user experiences. THE NEW BOTTOM LINE.

Inbound Marketing 101: Get Your Customers To Listen And Buy [Infographic]

B2B Marketing Insider

The web and social media have forever changed the tactics of marketing. Sending more promotional messages through traditional push-based tactics doesn’t work any more. So leading businesses are using inbound marketing (or “Pull Marketing”) to more effectively  attract new customers. But simply “telling stories” about your products is not enough either. Your Web Site.

20 Stats Every Global Social Media Marketer Should Know

Hubspot

"Social media is a lot like sex. Everyone talks about it. Everyone wants to do it. Nobody knows how.". That's a quote from our recent Social Media is a Lot Like Sex deck, and we think that sentiment rings particularly true for companies trying to implement a global social media strategy. Needless to say, there's a lot of moving parts. So what's a global marketer to do? at 47.7%. Fifth.

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Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.