Sat.Nov 10, 2012 - Fri.Nov 16, 2012

Trending Sources

Corporate Marketing Meets The Real World

Tomorrow People

Can traditional corporate marketing survive an apocalypse? Alistair Norman, Marketing Director at Tomorrow People, says the corporate marketing dinosaur needs to evolve, or face extinction. Old dog-breath.

CMO 136

Best Social Media Management Tools for Small Business Owners

grow - Practical Marketing Solutions

By Kerry Gorgone, Contributing {grow} Columnist. Entrepreneurs are universally short on time and money. Everyone knows that social media needs to play a role in their marketing efforts, but managing all of the different social networks can seem daunting.

Social Business: Four Real-Life Truths about Collaboration

Conversionation

The 3 U’s apply to collaboration as well – source: Nicola Millard (Scribd) I haven’t been blogging a lot in recent months. Since nearly five months we started working with BT Global Services on an integrated global social business, training and content marketing program.

Social Media Marketing: 6 tips for running a valuable LinkedIn group that attracts prospects

B2B Lead Generation Blog

Tweet How easy it is for the mighty to fall. Especially on social media. In early October, the B2B Lead Roundtable Group , this blog’s LinkedIn group, was recognized as one of the top LinkedIn groups for content marketing.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

More Trending

The level playing field has turned into a content arms race

grow - Practical Marketing Solutions

Have I ever told you how much I love Gini Dietrich ? For me, she is such an amazing role model for dong it right on the social web. And if you’re one of the five people on earth not already following her Spin Sucks blog, go do that now.

Field 85

The 2013 Social Business Marketing Manifesto

B2B Marketing Insider

Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013.

20 Stats Every Modern Marketer Should See

It's All About Revenue

by Jesse Noyes | Tweet this If you were at Eloqua Experience last week, you probably heard a lot of stats cited. It’s inevitable. At every event we hear statistics rattled off as speakers and attendees attempt to quantify the world around them. It’s for good reason. Data is simply exploding as social, mobile and apps change the way we work, collaborate and deliver marketing campaigns. As marketers, we need to be able to represent these changes in an easily understandable way.

Stats 101

Anyone with a New Idea is a Crank Until the Idea Succeeds

Webbiquity

I was reminded of that famous quote from Mark Twain recently in a Twitter exchange about the web presence optimization framework.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

What Proctology Exams Teach Us About Social Media

grow - Practical Marketing Solutions

By {grow} Community Member Chris Reimer.

5 Major Challenges Marketers Face (And How to Solve Them)

Hubspot

Every marketer faces different challenges. Although we typically share similar goals, some marketers are stuck on lead generation , while others are having trouble converting leads into customers, and some just aren’t generating the traffic to their site they need in the first place.

Why B2B Marketers Are Slow To Invest In Data

Digital B2B Marketing

Good data is essential for B2B marketing organizations to excel. Sirius Decisions research indicates that good data can increase revenue driven through marketing by 70%. It isn’t hard to believe, just ask any B2B marketer that has tried marketing to a bad prospect list.

An Example Of Social Prospecting Gone Wrong

Sales Prospecting Perspectives

Recently I’ve been writing about the impact social media can have on your business and sales pipeline. Social selling is a very hot topic at the moment and more sales teams are looking into implementing some form of social intelligence into their sales process.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

Corporate Marketing Meets The Real World

Tomorrow People

Can traditional corporate marketing survive an apocalypse? Alistair Norman , Marketing Director at Tomorrow People, says the corporate marketing dinosaur needs to evolve, or face extinction. Old dog-breath.

CMO 58

Pinterest Finally Rolls Out Business Accounts: How to Set Yours Up Today

Hubspot

They're heeeeere. No, its not a Poltergeist sequel. It's Pinterest business accounts! We knew this day was going to come. In fact, we wrote about it in this article about why social networks like Pinterest will never be marketing-free. It was just a matter of time.

The Top Questions to Ask Yourself Before Rebranding Your B2B Company

Marketri

What is a brand? Those unfamiliar with strategic marketing may think that a company’s brand is just its logo, its colors, and the overall feel of its web site.

Don’t Forget These Important SEO Elements When Launching a New Site

Biznology

Tweet Photo credit: Wikipedia. As an SEO provider , it’s always a bit nerve-wracking when a client mentions that they are planning to launch a new website. It’s understandable that things need to be refreshed from time to time, however a huge SEO ranking factor is the trust of your website.

Sites 79

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

How Customers Choose a Product or Service: Debunking Common Marketing Myths - Part 2 of 4

Cloud Potential

Interviewing thousands of customers about their buying process has convinced me that while the buyer is attempting to buy something he wants, he is also determined to see through any deception or manipulation.

Understanding the New Roles in Marketing

Hubspot

"Ch-ch-ch-ch-changes." Could David Bowie's 70s hit be a marketer's theme song, or what?

CMO 54

Socialized!: The Business of Building a Digital Network #socialized #socbiz

Blue Focus Marketing

Acknowledge the Revolution. It is happening all around you. People are talking. Whether you realize it or not, your company is the topic of conversation – inside the organization and out.

5 Awesome A/E/C Blogs (and How Yours Can be Just as Good!)

Marketri

If you’re wondering whether your architecture, engineering, or contracting firm can benefit from a blog, the answer is yes! Educational content is possibly more valuable in professional services industries than any other arena.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

Is YouTube Replacing the Printed Manual? [CHART]

It's All About Revenue

by Andrew Stivelman | Tweet this In June of 2010, the nielsenwire published statistics on how much time people spend using social networks and blogs on a monthly basis.

Photos on Facebook Generate 53% More Likes Than the Average Post [NEW DATA]

Hubspot

There's no doubt that we're moving toward a more visual marketing world. As users, we often prefer consuming visual content to reading blocks of text. In fact, Facebook users are uploading approximately 300 million photos to Facebook per day, up 20% from earlier this year.

How to Become The Six Million Dollar Marketer

Synecore

Technology may be creating exponential opportunity for businesses, but it is sure creating a headache for marketers.

Inbound Marketing 101: Get Your Customers To Listen And Buy [Infographic]

B2B Marketing Insider

The web and social media have forever changed the tactics of marketing. Sending more promotional messages through traditional push-based tactics doesn’t work any more. So leading businesses are using inbound marketing (or “Pull Marketing”) to more effectively attract new customers.

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

Are LinkedIn Endorsements Too Easy?

B2B Marketing Traction

LinkedIn’s new endorsement is so easy to use, it’s sometimes misused, in my opinion. Here are some things you should know about giving others endorsements and why you need to manage endorsements given to you.

20 Stats Every Global Social Media Marketer Should Know

Hubspot

"Social media is a lot like sex. Everyone talks about it. Everyone wants to do it. Nobody knows how.". That's a quote from our recent Social Media is a Lot Like Sex deck, and we think that sentiment rings particularly true for companies trying to implement a global social media strategy.

Stats 50

How Blog Readers Find You – A Diagram

Writing on the Web

I’ve said it before, and I’ll say it again: a business blog is the best way to get found online, the best way to connect with potential clients, and the pathway to turning readers into clients. So, what’s your favorite excuse for not blogging for your business?